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All Journal Jurnal Siasat Bisnis Journal The Winners Fokus Bisnis Jurnal Manajemen Indonesia JTAM (Jurnal Teori dan Aplikasi Matematika) Performance International Journal of Economics, Business and Accounting Research (IJEBAR) JOURNAL OF RESEARCH IN MANAGEMENT Al-Mal:Jurnal Akuntansi dan Keuangan Islam Disclosure: Journal of Accounting and Finance Jurnal Fokus Manajemen ADPEBI International Journal of Business and Social Science Journal of Accounting and Finance Management (JAFM) Journal of Artificial Intelligence and Digital Business The Eastasouth Management and Business Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) House of Management and Business Journal INASJIF Miftah Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi International Journal of Digital Marketing Science
Weni Novandari
Program Doktor Ilmu Manajemen Universitas Jenderal Soedirman
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Investigating the effect of online consumer reviews on purchase intention among Gen Y and Z Yuliana, Ade; Novandari, Weni; Setyawati, Sri Murni
Jurnal Siasat Bisnis VOL 30, NO 1 (2026)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol30.iss1.art7

Abstract

Purpose – This research explains inconsistencies in research findings regarding the effect of online consumer reviews dimension (review timeliness, review quantity, review positive valence, review quality) and trust on purchase intentions, using a social influence theory approach.Design/methodology/approach – The sample in this study was 213 respondents, who were generation Y and generation Z, who had read online reviews of cosmetic products.Findings – The results reveal that online consumer reviews influence purchase intention primarily through the formation of consumer trust. Review quantity, review positive valence, and review quality have significant positive effects on trust and purchase intention, suggesting that consumers place greater importance on the credibility, positivity, and informativeness of review content when evaluating products online. Trust serves as an important mediating mechanism in transmitting the influence of review dimensions on purchase intention. Review timeliness does not exhibit a significant direct or indirect effect, suggesting that consumers usually rely more on the content and quality of reviews than on their recency when forming purchase intention. Research limitations/implications – This study has several limitations. The sample was dominated by Generation Z respondents, which may limit the generalizability of the findings across generations. The focus on cosmetic products also restricts the applicability of the results to other product categories. In addition, this study only examined four dimensions of online reviews and one mediating variable, namely trust. Future research is recommended to further explore the relationship between review timeliness and trust, as well as to include additional variables such as perceived credibility and consumer engagement.Practical implications – The managerial implication in this research is that online reseller should be able to encourage consumers to give positive reviews of their market offerings, because online consumer reviews can have an impact on increasing company sales.Originality/value – This study contributes to examine the social influence theory approachlinked to the dimensions of online reviews. It specifically focuses on generations Y and Z because these generations dominate the internet population and are more familiar with e-commerce than earlier generations. The value provided in this paper is that it is able to provide insight for companies and researchers in order to improve product reputation and explore future research.
THE STRATEGIC ROLE OF INTELLECTUAL CAPITAL AND FINANCIAL TECHNOLOGY IN IMPROVING MSME PERFORMANCE IN BANYUMAS REGENCY Suparno, Chandra; Sulistyandari, Sulistyandari; Novandari, Weni; Widiastuti, Ekaningtyas
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i2.819

Abstract

The existence of Micro, Small and Medium Enterprises (MSMEs) plays a significant role in contributing to the growth of the Indonesian economy. MSMEs are required to optimize their resources, especially non-physical resources, and utilize existing financial technology (Fintech) in order to be able to compete and develop at all times. Intellectual capital is increasingly recognized as a strategic asset that is considered important for sustainable profits. Business support by utilizing financial technology will improve business performance. The goal of this research is to investigate the impact of intellectual capital and financial technology components on the performance of MSMEs. The resulting sample was 66 respondents who were MSME business actors. The method used was Multiple Regression analysis. The results of the study found that customer capital and structural capital, which are elements of intellectual capital, affect MSME performance, while human capital, social capital, spiritual capital and financial technology do not affect MSME performance. Thus, the elements of intellectual capital owned by MSMEs need to be utilized optimally to achieve competitive advantage and maintain business existence.
Co-Authors . Wachjuni Ade Yuliana, Ade Agus Suroso ary yunanto Bayu Pamuji, Tri Chandra Suparno, Chandra Diah Setyorini Gunawan Ekaningtyas Widiastuti Fauzan, Muhamad Faza Findianingnsih, Arisa Findianingsih, Arisa Hapsari, Hannisa Rahmadani Husna, Hamna Anisatul Icuk Rangga Bawono, Icuk Rangga Intansari, Anggita Isty IZZUDIN, MUHAMMAD SIDI Jajang Jajang Maryani, Sri Motik, Salsabila Surya Parno Parno Pradipta Setyanto, Refius Pradisti, Larisa Prayoga, Chandra Hadi Rifda Naufalin Setyanto, Refius Pradipta Shine Pintor Siolemba Patiro Sholicha, Alfina Siti Zulaikha Siti Zulaikha Wulandari Sri Murni Setyawati Sudarto Sudarto Sudiro, Dedy Aditya Sulasih Sulasih Sulistyandari, Sulistyandari Suliyanto Suliyanto Supriyanto Supriyanto Tri Yuwono, Tri Tristara, Agricia Gretty Ulya, Rifqo Yatul Wely Hadi Gunawan Yoiz Shofwa Shafrani, Yoiz Shofwa