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Santi Novani

Master Of Business Administration Program, School Of Business And Management, Institut Teknologi Bandung, Bandung, Indonesia

Author-ID : 331947

Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Transportation Other

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The Role of Value Co-Creation in ICT-based Service Innovation within Tourism Context Brilliane, Citra Septi; Novani, Santi; Farhana, Adinda
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 1 (2021)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2021.009.01.02

The rapid development of technology has shifted the conventional tourism industry towards the digitalization of the tourism sector. The emergence of travel booking platforms, as a form of technology-based service innovation, is able to simplify traveling activities and previous works of literature have indicated a positive relationship towards customer satisfaction. However, tourist's behavior has change become more demanding to involve in the creation of value in accordance with their needs and wants. The concept of value co-creation elaborates this issue, offering a new concept of value creation and new roles between service providers and tourists. This study aims to examine value co-creation as mediating variable between IT-based service innovation and customer satisfaction, using DART measurements and SEM-PLS is used to assess the model. The findings prove that IT-based service innovation positively influences value co-creation between users, which can increase customer satisfaction. However, IT-based service innovation does not have a direct impact on customer satisfaction, which indicates that value co-creation fully mediating the relationship between service innovation and customer satisfaction. Thus to enhance customer satisfaction, service providers need to propose service innovation that facilitates customer involvement in value creation, which can be supported by technology. Keywords: Customer satisfaction, Service innovation, Tourism, Travel booking platform, Value co-creation.

Root Cause Analysis Of Sustained Losses After Reputational Damage: A Case Study Of A Climate Change Company Annisa Nurul Azizah; Santi Novani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8263

The carbon credit market plays a crucial role in global goal of reaching "net-zero emissions" by 2050. However, such businesses within this market face serious challenges such as being vulnerable to credibility and financial issues. This study delves into the Kutub Selatan case, a prominent carbon credit project developer company that was suffered by reputational damage due to over-crediting allegations of the Kariba REDD+ project and received a lot of negative media sentiments. This reputational crisis led to a massive loss of revenue, client trust, and investor confidence, eventually manifesting as financial losses despite all recovery efforts. This research aims to determine the root cause of the company's financial losses, identify areas of revenue enhancement and cost efficiency, and explore the best scenario or strategy of attaining maximum profitability after a reputational damage. Using a System Dynamics approach, the study simulates various strategic alternatives, including differentiation, cost efficiency, and a combination of both, to compare their long-run financial performance in the long run. The finding suggests that differentiation is the optimal strategy in restoring profitability as it allows the company to rebuild market perception, enhance product value, and ultimately regain investor confidence.

Developing Sapawarga As Value Orchestration Platform Using Service Science Perspective (Case Study Of West Java Provincial Government) Aris Sandhika; Santi Novani
Journal of Social Research Vol. 4 No. 7 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i7.2603

SAPAWARGA is part of the Jabar Super Apps initiative that created to improve access to public services in West Java by integrating multiple government services into one platform. Despite its potential, SAPAWARGA faces several challenges. First, user acquisition remains below its market potential, with only 2.82 million registered users as of 2024, a number that falls short of its estimated reachable market of 4 million users. Second, user engagement is low, with only 10.23% of registered users actively using the platform weekly. These issues highlight a disconnect between the platform’s offerings and the needs of its target audience. This research seeks to address these gaps by adopting a Service Science approach. Frameworks like Value Co-Creation and Value Orchestration Platform (VOP) are applied to explore strategies for aligning the platform with user expectations. In addition, the Customer Empathy Map is used to gain deeper insights into users' perspectives and refine the features of the platform to better meet their needs. Using qualitative methods such as interviews with users and service providers, this study presents actionable recommendations to improve SAPAWARGA. The recommendations include improving the platform's service design, encouraging stronger collaboration among stakeholders, and optimizing resource integration. By addressing these issues, SAPAWARGA can evolve into a more engaging and impactful digital public service solution, and realize its potential to serve West Java’s digitally savvy population.

DEVELOPING DIGITAL BANKING PLATFORM STRATEGIES FOR FUTURE CHALLENGES USING SCENARIO PLANNING I Gusti Agung Ayu Dianintha Andari; Santi Novani
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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The study explores strategies for digital banking platforms in Indonesia, emphasizing scenario planning to address future challenges. Indonesia’s digital banking sector, propelled by technological growth and changing consumer preferences, faces critical challenges such as regulatory fluctuations, intense competition, cybersecurity risks, and low financial literacy. Using Allo Bank as a case study, this research employs PESTLE and SWOT analyses, along with scenario planning, to evaluate strategic responses to key uncertainties in regulation, consumer behavior, and technology. The findings reveal that scenario-based planning enhances adaptability in digital banking, enabling Allo Bank to proactively navigate market complexities and leverage opportunities. Key recommendations include investment in regulatory compliance, technology for secure digital operations, and continuous innovation to maintain competitiveness in a volatile regulatory environment. This study underscores the importance of adaptive strategies for sustained growth in Indonesia’s dynamic digital banking ecosystem.

PRESCRIPTION COVERAGE IMPROVEMENT STRATEGY FOR PHARMACY OUTPATIENT INSTALLATION AT PREMIER JATINEGARA HOSPITAL Susan Oktiwidya Ananda; Santi Novani
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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This study examines operational inefficiencies within the outpatient pharmacy at Premier Jatinegara Hospital, focusing on declining prescription coverage and its impact on patient care and hospital revenue. Using the DMAIC (Define, Measure, Analyze, Improve, Control) framework, the research systematically identifies key problem areas and proposes targeted improvement strategies. Internal analysis revealed issues such as frequent stockouts, inadequate real-time inventory management, workflow inefficiencies, and staffing shortages during peak hours. External analysis highlighted patient dissatisfaction due to long waiting times and supply chain disruptions caused by unreliable suppliers. To address these challenges, the study proposes a comprehensive improvement strategy focusing on upgrading the hospital’s data management system, implementing real-time inventory tracking, redesigning workflows, and enhancing staff training. The Plan-Do-Check-Act (PDCA) cycle forms the foundation of the implementation plan, ensuring the systematic execution and continuous monitoring of improvements. The recommended interventions aim to enhance patient safety, streamline inventory management, reduce waiting times, and improve overall service quality. Additionally, recommendations for future academic research include exploring the broader impact of technological integration on hospital efficiency and examining patient perceptions of pharmacy services. By addressing operational inefficiencies, this study provides valuable insights and practical solutions to enhance the efficiency and effectiveness of outpatient pharmacy services at Premier Jatinegara Hospital, ultimately supporting better patient outcomes and financial stability

Optimizing Project Monitoring System in Holding Companies: A Strategic Framework for Sustainable Improvement Yuni Pratidina Wijilestari; Santi Novani
Jurnal Manajemen Aset Infrastruktur & Fasilitas Vol 9 No 3 (2025): Jurnal Manajemen Aset Infrastruktur & Fasilitas
Publisher : Departemen Teknik Sipil ITS

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PT Pupuk Indonesia Holding Company (PIHC) is the largest fertilizer producer in Indonesia and one of the largest in Asia. PIHC plays a significant role in supporting agricultural demands. PIHC also increase its efficiency while still maintaining focus on sustainability. PIHC is currently managing several projects from its subsidiary that focusing in conservation on energy and production enhancement. PIHC manage its assets and investment. This study aims to optimize the project monitoring system in holding company through the development of a sustainable strategic framework. PIHC faces challenges in its project monitoring system such as inconsistent reporting formats, delayed information regarding project updates, and reliance on manual monitoring methods. The study adopts a qualitative approach using data collection method like in-depth interviews, internal document review, and literature studies. The findings from this study suggest that the implementation of an integrated digital dashboard and standardized reporting formar improved monitoring efficiency and support data-driven decision-making.

Strategic Decision-Making for Production Facilities Development in the TKP Structure Sakti Parsaulian; Santi Novani
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.52193

Indonesia's energy sector faces increasing oil and gas demand, with the West Java region experiencing significant supply-demand gaps that require strategic development of new production facilities to ensure energy security. This study [A1] [A2] aims to select the best scenario for the production facility development plan of TKP Structure, which was carried out using the FVT-AHP method by considering key internal factors and aligning with the external environment obtained by PESTEL and SWOT analysis. A series of primary and secondary data collection has been conducted to obtain valid data for in-depth analysis using both qualitative and quantitative approaches. The goal of the comprehensive analysis was to determine a priority ranking of alternatives based on criteria and sub-criteria that reflected the fundamental objectives and values of the decision maker, the interests of key stakeholders, and the contribution of SMEs involved in the project. The VFT Framework is applied to generate four feasible alternatives and a set of criteria has been established to evaluate the alternatives, specifically focusing on cost, quality, time to implementation, and compliance with eight sub-criteria associated with it. The Analytic Hierarchy Process (AHP) model was created to solve the multi-criteria decision-making process by establishing a priority ranking of criteria and alternatives. The results show that the proposed scenario for the development plan of TKP's production facilities based on priority ranking is to upgrade the PDT Gathering Station. Sensitivity analysis confirms that the priority ranking of the alternatives remains stable despite variations in the criteria.

Bibliometric Analysis to A Future Research Direction on Agile Transformation Sidik Darusulistyo; Dermawan Wibisono; Harimukti Wandebori; Santi Novani
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 6 No. 2 (2023): January - June Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v6i2.1381

Agile transformation has become increasingly popular as a management approach to improve performance, but there has been limited research on its direction. This study aims to advance knowledge on agile transformation to help companies become faster, more flexible, and more responsive. The study employs a bibliometric approach to analyze 116 "Agile Transformation" papers published in the Scopus database over the past 20 years. The findings indicate an increasing number of publications in recent years, with the United States, Finland, and Germany being the top countries. However, the research connections are not yet consolidated, as only 22 authors out of 282 have co-authored papers. The research has also been mainly focused on software development and IT companies, using case studies, grounded theory, and surveys. The study reveals that the major research hotspots in the agile transformation are agile transformation, software development, software design, agile methods, agile transition, and agile adoption. The grand theories emerging in the Agile Transformation revolution emphasize the importance of collaboration, communication, continuous improvement, and customer value. Overall, this study provides a comprehensive understanding of the current state of research on agile transformation and offers insights for future research. The findings highlight the need for greater research diversity beyond software development and IT companies and an opportunity to use action research and ethnography strategies to understand agile transformation. Ultimately, this study contributes to the advancement of knowledge on agile transformation and its role in improving organizational performance.

Tourism Entrepreneurship: Empirical Analysis in a Super-Priority Destination in Indonesia Santi Agustina Manalu; Togar Mangihut Simatupang; Santi Novani
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 8 No. 2 (2025): January - June Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v8i2.3223

This article explores the portrait of tourism entrepreneurship in the context of a super-priority destination. This study employed a mixed-methods approach, combining a survey of 73 tourism entrepreneurs and an in-depth interview with four entrepreneurs representing the dominant business sectors of food and beverage service, creative business, accommodation, and tourist attraction within the destination. The findings revealed that most businesses were relevant to food and beverage and creative initiatives. They were relatively mature in the tourism business, with the primary motive for the business opportunity being financial benefits. The critical business challenges identified were inadequate marketing prowess, reduction in demand, shortage of human skills and lack of collaboration among stakeholders. In general, the current development of tourism entrepreneurship in this area is in a phase of slight increase. The findings contributed to the enrichment of the literature on tourism entrepreneurship. This study also supported business development, informed policymakers, and promoted sustainable tourism development.

Strategic Oversight Effectiveness of the Board of Commissioners: Prioritizing Critical Business Challenges and Designing a Monitoring System at PT Pertamina Hulu Energi Ferry Firmansyah; Santi Novani
International Journal of Advanced Multidisciplinary Vol. 5 No. 2 (2026): International Journal of Advanced Multidisciplinary (July - September 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v5i2.2212

PT Pertamina Hulu Energi (PHE), Pertamina's Upstream Subholding, is facing strategic challenges owing to operations, commodity price volatility, and financial concerns. These circumstances compel that the Board of Commissioners concentrates its oversight on the most important business concerns affecting the company's profitability. This research analyzes and prioritizes PHE's important business concerns, as well as designing a targeted supervision framework. A sequential exploratory mixed-methods approach was employed, incorporating corporate document inspection, fourteen semi-structured interviews, thematic coding, and Best-Worst Method prioritizing with twelve respondents. The research discovered fifteen business issues and seven faults in the present oversight method. Impact appears to be the major factor, followed by urgency and probability. Four challenges were classified as Tier 1 priorities: mature field natural decline, asset integrity and unplanned shutdowns, post-investment review gap, and governance and Business Judgment Rule risk. The findings were translated into a Tiered BoC Oversight System consisting of a tiered work plan, monitoring toolkit, escalation and contingency protocol, enabling conditions, and integration with PHE’s existing BoC Oversight system namely SRAM, PRAM, and GOC architecture. The system sharpens, rather than replaces, the existing oversight architecture.

Co-Authors Adhya Rare Tiara Adi Asmariadi Budi Adinda Toti Paringan Agung Hendriadi Andi Sigit Trianto Annisa Nurul Azizah Aprilian, Adho Kurnia Lefitra Arafat, Yaumal Aris Sandhika Aziziah, Syarifah Rena Iftitan Azmii Lathifah Bambang Rudito Brilliane, Citra Septi Brilliant Asmit Budi, Adi Asmariadi Budiaji, Lukman Christina Wirawan Cici Cintyawati Citra Septi Brilliane Dermawan Wibisono Devi Aditiawarman Dhanan Sarwo Utomo Dharma, Budi Dini Turipanam Alamanda Fakhruddin, Muhammad Rifqi Farhana, Adinda Fedri Ruluwedrata Rinawan Ferry Firmansyah Fikri, Dimas R. A. Gangga, Rahadhian Adhitya Grisna Anggadwita H Putri, Afisindika Fadhilah Harimukti Wandebori Harmen, Feri Hatian Ojak Somonggal Hidetsugu Morimoto, Hidetsugu I Gusti Agung Ayu Dianintha Andari I Gusti Agung Ayu Dianintha Andari Ilham Fadhil Nurdayat Jehan Nurbani Josse, Josse carnoven Kelvin Kelvin Kijima, Kyoichi Kijima, Kyoichi Kyoichi Kijima Leo Aldianto Lukman Budiaji Mairudi, Mairudi Manahan Siallagan Manahan Siallagan Mayangsari, Lidia Muhammad Rifqi Fakhruddin Mulyadi, Hendrikawan Nadia Alifya Zahra Niko Abdurrahman Norma Aulia Nurdayat, Ilham Fadhil Oktofa Yudha Sudrajad Prayitno Prayitno Putro, Utomo Sarjono Putro, Utomo Sarjono Qurratuaini, Hanifa Rabbani, Ghazali Akmal Rachmawati, Evi Rahmawati, Fauziyah Ram Prabhu Veluru Raynaldi, Mochammad Retno Widiana Sakti Parsaulian Salsabila, Unik Hanifah Sandy Riswanto Santi Agustina Manalu Sapoetra, Tri Djaka Shofiyyah, Yasmin Sidik Darusulistyo Singh, Hariom Kumar Suhono Harso Supangkat Suryana, Lisandy Arinta Susan Oktiwidya Ananda Susan Oktiwidya Ananda Taffy Ukhtia Panduputri Takeshi Arai Tinamtu, Ali Rekso Togar M Simatupang Togar Mangihut Simatupang Triani , Rini Tutik Inayati Utari, Mentari Nur Utomo Sarjono Putro Utomo Sarjono Putro Utomo Sarjono Putro Utomo Sarjono Putro Valid Hasyimi Vindiana, Afina Putri Widiana, Retno Widodo, Ahmad Tiko Winda Lestari, Karin Yanto Karnosaputra Yaumal Arafat Yonathan Palumian Yuki Tsuruya, Yuki Yuni Pratidina Wijilestari

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