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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen JMM (Jurnal Masyarakat Mandiri) Sosio e-kons JABE (Journal of Applied Business and Economic) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Jurnal Pengabdian Masyarakat Teknik BASKARA: Journal of Business and Entrepreneurship Business Review and Case Studies Jurnal Muhammadiyah Manajemen Bisnis (JMMB) International Journal of Economics, Business, and Entrepreneurship (IJEBE) Transekonomika : Akuntansi, Bisnis dan Keuangan eCo-Fin AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Procedia of Social Sciences and Humanities International Journal of Advanced Multidisciplinary Journal of Artificial Intelligence and Digital Business Amkop Management Accounting Review (AMAR) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Social Science and Education Research Media Riset Bisnis Ekonomi Sains dan Terapan Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Algebra : Jurnal Pendidikan Sosial dan Sains
Nora, Liza
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Physics Public Health Social Sciences Other

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The Influence of School-Based Management (MBS) and Transformational Leadership Through Digital Transformation in Improving The Quality of Education at Islamic Boarding School Cirebon SMP Huda, Muhamad Khozinul; Gofur, Abdul; Mutmainah, Mutmainah; Permatasari, Tria Astika Endah; Bahri, Saiful; Suradika, Agus; Nora, Liza
Journal of Social Science and Education Research Vol. 2 No. 3 (2025): Journal of Social Science and Education Research
Publisher : Raudhah Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/hfph3889

Abstract

Quality education is a key factor in enhancing a nation's competitiveness in the era of globalization. Along with the development of time, digitalization in education has become an urgent necessity to improve the effectiveness of learning and school management. School-Based Management (SBM) and transformational leadership are two main factors in improving education quality; however, their effectiveness in addressing the challenges of the digital era remains a subject of debate. This study aims to analyze the influence of School-Based Management (SBM) and Transformational Leadership through Digital Transformation on Education Quality at SMP IBS Cirebon. The research method used is quantitative with a Structural Equation Modeling (SEM) approach to examine the relationships between variables. The results of the study indicate that SBM and transformational leadership (p-value = 0.016) significantly affect education quality (p-value = 0.019). However, both SBM (p-value = 0.000) and transformational leadership (p-value = 0.002) were found to have a significant impact on digital transformation. Furthermore, digital transformation significantly influences education quality (p-value = 0.000) and also acts as a mediating variable that strengthens the relationship between SBM and transformational leadership with education quality. The findings of this study confirm that digital transformation plays a crucial role in enhancing education quality in the modern era. Therefore, schools need to optimize digitalization in management and learning to achieve better education quality.
Brand Trust Mediates E-Wom And Brand Equity Toward Customer Loyalty on Shopee Ananda, Nadya Asri; Nora, Liza
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7372

Abstract

This study aims to examine the influence of Electronic Word of Mouth and Brand Equity on Customer Loyalty, with Brand Trust as a mediating variable, in the context of Shopee Indonesia’s e-commerce platform. The research adopts a quantitative approach using a structured survey distributed to active Tiktok and Shopee users. Data were analyzed using the Structural Equation Modeling method with a Partial Least Squares approach. The results show that both Electronic Word of Mouth and Brand Equity have a positive influence on Customer Loyalty. Electronic Word of Mouth also has a significant impact on Brand Trust, while Brand Equity does not. Furthermore, Brand Trust directly influences Customer Loyalty and mediates the relationship between Electronic Word of Mouth and Customer Loyalty, but not between Brand Equity and Customer Loyalty. These findings underscore the importance of trust-building and consumer engagement in digital marketplaces. This research contributes to the field by providing empirical insights into the interplay between consumer perception, trust, and loyalty in the growing landscape of digital commerce.
Pengaruh Citra Merek dan Kualitas Pelayanan melalui Customer Experience terhadap Loyalitas Pelanggan Gojek di Jabodetabek Vanisyati, Zefitiazhar Ken Rifda; Nora, Liza
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i2.1331

Abstract

This research is entitled "The Influence of Brand Image and Service Quality through Customer Experience on Gojek Customer Loyalty in JABODETABEK". The purpose of this study is to determine the influence of Brand Image and Service Quality mediated through Customer Experience on Customer Loyalty in Gojek users in JABODETABEK, with a Case Study of the Phenomenon of Brand Image and Gojek Service Quality which has decreased. This study uses a quantitative research design with an associative method. Data collection was carried out by distributing a questionnaire to all respondents who had used and purchased Gojek services as many as 196 respondents. The sampling technique is using the lemeshow formula. The data processing in this study uses Smart PLS 4. The results of the study show that the Brand Image variable has a positive and significant effect on Customer Experience, Brand Image has a positive and significant effect on Customer Loyalty, Customer Experience has a positive and significant effect on Customer Loyalty, Service Quality has a positive and significant effect on Customer Experience, Service Quality has a positive and significant effect on Customer Loyalty, Brand Image mediated by Customer Experience has a positive and significant effect on Customer Loyalty and Service Quality mediated by Customer Experience has a positive and significant effect on Customer Loyalty.
Transformasi Teknik Budidaya Hidroponik Vertikal Tower upaya Meningkatkan Produksi Sayuran Bayam Hijau di CV Hidroponikita Tani Mandiri Rahmadona, Lola; E, Elfarisna; Nora, Liza; Rohman, Topik; Syah Rahman, Alif; Grahito, Damar; Dinda, Ranisyia
Jurnal Pengabdian Masyarakat Teknik Vol. 7 No. 2 (2025): Jurnal Pengabdian Masyarakat Teknik (JPMT)
Publisher : Fakultas Teknik Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program pengabdian ini bertujuan untuk meningkatkan produksi dan pendapatan mitra, yaitu CV Hidroponikita Tani Mandiri, melalui penerapan sistem hidroponik vertikal tower pada lahan terbatas. Teknik hidroponik DFT yang digunakan sebelumnya tidak efektif karena membutuhkan luas lahan yang besar. Metode pelaksanaan meliputi sosialisasi, pelatihan, praktik pembuatan sistem hidroponik vertikal, dan evaluasi. Mitra yang terlibat sebanyak 12 orang mengikuti seluruh tahapan pelatihan dan pendampingan. Hasil yang dicapai menunjukkan peningkatan signifikan pada pengetahuan dan keterampilan mitra dalam budidaya hidroponik vertikal. Skor pre-test rata-rata 71,8 meningkat menjadi 97,2 pada post-test. Penggunaan sistem vertikal tower meningkatkan jumlah tanaman per meter persegi hingga 4 kali lipat dibandingkan sistem DFT, serta berhasil mencapai target produksi 100 kg per bulan. Evaluasi program ini menunjukkan dampak positif terhadap peningkatan soft skill dan hardskill mitra.
Product Quality, Price, Promotion, and Loyalty: The Mediating Role of Satisfaction at RSU Adhyaksa Sehat Sejahtera Berdikari Cooperative Sayogo, Muhammad Miftachul Huda Alvin; Nora, Liza; Hadi, Lukman
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8711

Abstract

The purpose of this study is to examine how customer satisfaction at the RSU Adhyaksa Sehat Sejahtera Berdikari Cooperative influences the loyalty of Samsung entry-level series smartphones consumers in relation to product quality, price, and promotion. The methodology is quantitative and of the associative research type, and the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) is utilized to analyze the data.The study's findings show that customer satisfication is significantly impacted by pricing, marketing, and product quality. Additionally, customer loyalty is significantly impacted by these three factors. Customer loyalty has been shown to be significantly impacted by customer satisfaction. Additionally, the link between pricing, promotion, and product quality and customer loyalty is strongly mediated by consumer satisfaction.Thus, it can be concluded that customer satisfaction plays an important role in strengthening the relationship between product quality, price, and promotion on the loyalty of Samsung entry-level series smartphones users. This study provides practical implications for companies in improving marketing strategies through quality improvement, price adjustments, and effective promotions to increase customer loyalty.
The Influence Of Content Marketing On Brand Awareness, Brand Image, And Skincare Purchase Intention Syifa Azqia, Syifa; Nora, Liza
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2821

Abstract

This study aims to analyze the influence of content marketing on purchase intention of Somethinc skincare products in the Greater Jakarta area by considering the mediating role of brand awareness and brand image. Content marketing strategy is considered an effective approach in building relationships with consumers and forming positive perceptions of the brand. This study uses a quantitative approach with an associative method. Data were collected through a closed-ended questionnaire from 196 respondents and analyzed using Structural Equation Modeling (SEM) techniques with the help of SmartPLS software. The results show that content marketing has a significant effect on purchase intention both directly and indirectly through brand awareness and brand image. In addition, it was found that brand awareness influences brand image, which in turn strengthens the influence on purchase intention. This study concludes that an effective content marketing strategy must be able to create strong brand awareness and image to increase consumer purchase intention. These findings provide theoretical contributions to the development of digital marketing strategies as well as practical implications for local skincare industry players in creating content that can attract attention, build emotional connections, and encourage consumer purchasing decisions.
Brand Trust Mediates E-Wom And Brand Equity Toward Customer Loyalty on Shopee Ananda, Nadya Asri; Nora, Liza
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7372

Abstract

This study aims to examine the influence of Electronic Word of Mouth and Brand Equity on Customer Loyalty, with Brand Trust as a mediating variable, in the context of Shopee Indonesia’s e-commerce platform. The research adopts a quantitative approach using a structured survey distributed to active Tiktok and Shopee users. Data were analyzed using the Structural Equation Modeling method with a Partial Least Squares approach. The results show that both Electronic Word of Mouth and Brand Equity have a positive influence on Customer Loyalty. Electronic Word of Mouth also has a significant impact on Brand Trust, while Brand Equity does not. Furthermore, Brand Trust directly influences Customer Loyalty and mediates the relationship between Electronic Word of Mouth and Customer Loyalty, but not between Brand Equity and Customer Loyalty. These findings underscore the importance of trust-building and consumer engagement in digital marketplaces. This research contributes to the field by providing empirical insights into the interplay between consumer perception, trust, and loyalty in the growing landscape of digital commerce.
Pengaruh Pelatihan Kerja dan Kerjasama Tim terhadap Kinerja Karyawan pada PT. Astra Internasional Tbk Radio Dalam Iman Satria Utama; Liza Nora
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.4995

Abstract

This study aims to determine the effect of job training and teamwork on employee performance at PT Astra International Tbk, Radio Dalam Branch, South Jakarta. In today's increasingly competitive business environment, employee performance plays a crucial role in determining the success of a company. High employee performance reflects not only individual productivity but also the overall effectiveness of an organization in achieving both short-term and long-term goals. Job training serves as an essential factor in improving employee competencies, including technical skills, knowledge, and interpersonal abilities. Through well-designed and continuous training programs, employees are expected to perform their tasks more efficiently and professionally. On the other hand, effective teamwork fosters a collaborative and supportive work environment, which can enhance employee motivation and overall performance. This research uses a quantitative approach by distributing questionnaires to 60 permanent employees of the company. The data collected were analyzed using statistical techniques to examine the relationships and effects between the studied variables. The results indicate that job training has a positive and significant influence on employee performance. This means that the better the training provided, the higher the level of employee performance achieved. Additionally, teamwork was also found to have a positive and significant impact on performance. Employees who work in cohesive and well-coordinated teams tend to show higher work enthusiasm and are more capable of completing tasks effectively. Based on these findings, it can be concluded that job training and teamwork are two essential factors that management should pay close attention to. Therefore, it is recommended that the company continue to develop relevant training programs and promote a strong culture of teamwork. By doing so, the company can enhance employee performance, which in turn will help the organization achieve its objectives more efficiently and sustainably.
The Role of Halal Labels in Influencing Brand Image, Product Quality, and Purchase Decisions of Scarlett Whitening Skincare Products Irtikha , Fianti; Nora , Liza
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2705

Abstract

The rapid development of the beauty industry in Indonesia encourages companies to increase competitiveness through effective marketing strategies. This study aims to analyze the effect of brand image and product quality on purchasing decisions for scarlett whitening in the jabodetabek area, as well as the role of the halal label as a moderating variable. The method used is quantitative research with the structural equation modeling partial least square (SEM-PLS) approach using SmartPLS software. Data were obtained through distributing questionnaires to scarlett whitening consumers in Jabodetabek using a Likert scale as a measuring tool. The results showed that brand image and product quality have a positive and significant effect on purchasing decisions. In addition, the halal label is proven to significantly moderate the effect of brand image on purchasing decisions, and the halal label does not significantly affect product quality on purchasing decisions. These findings emphasize the importance of building a strong brand image, maintaining product quality, and paying attention to halal aspects of products to increase consumer loyalty and purchasing decisions, especially among Muslim consumers.
READINESS OF SMALL AND MEDIUM ENTERPRISES (SMES) TOWARDS A COMPETITIVE HALAL INDUSTRY THROUGH THE IMPLEMENTATION OF HALAL CERTIFICATION Herianti, Eva; Arifin, Ichwan; Nora, Liza; Marundha, Amor; Rudiatin, Endang; Wahyudi, Slamet; Tanjung, Juita; Muluk, Adrian; Anggraini, Dahlia Tri
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 4 (2024): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i4.2507

Abstract

The main objective of this community service is to provide some support and guidance to the Small and Medium Enterprises (SMEs) within the Women Farmers Group (KWT) Barokah in Pagedangan Village. Specifically, the assistance aims to facilitate the acquisition of halal certification, which is crucial for enhancing their competitiveness in the global market, given the increasing demand for such certification in the halal industry. It is imperative that forward-thinking SMEs understand the possible commercial advantages linked to halal certification. This program gives SME owners in Pagedangan Village informational materials and advice on the halal certification procedure. The project focuses on the business owners of KWT Barokah, which comprises 22 SMEs a relatively small number in comparison to the overall population of Pagedangan Village. These businesses include sectors such as frozen food, meatball products, catering, flavored milk beverages, herbal drinks, pecel peanut sauce, sukun chips, and Gabin cake filled with tape, among others. The assistance addresses specific issues identified by the community service team and offers tailored solutions to assist these entrepreneurs in obtaining halal certification. The anticipated outcome is that SME owners will enhance the quality of their products through halal certification and improve their readiness to compete in the halal market.
Co-Authors Abdul Gofur Adhitya Perdana Adiba Nurkhafiza Adrian Muluk Agus Suradika Ahmad Yani Al Bakri, Salim Alisa Sandrina Ramadhani Alivia Rajab Ananda, Nadya Asri Andry Priharta Anggraini, Dahlia Tri Annisa Muthiah Alizzah Annisa Tusholihah Ardian Hariyono Arifin, Ichwan Arna Suryani Audrey Zaskia Azzahra Azimah Hanifah Azulmy Rizky Achmad Shodiq Azwa Yolani Bambang Sutrisno Budiman Budiman Dahlia Ayu Sulistiani Daman Sudarman Dinda, Ranisyia E, Elfarisna Edi Junaedi Endang Rudiatin Eva Herianti Fauzania, Bella Grahito, Damar Hadi Hidayat Hapsari, Nia Puspita Harun, Siti Hafnidar Helga Irena Pratiwi Huda, Muhamad Khozinul Ichwan Arifin Iman Satria Utama Irtikha , Fianti Kaamilah, Nur Afiifah Lola Rahmadona Lukman Hadi Lukman Hadi, Lukman Marundha, Amor Muhammad Miftachul Huda Alvin Sayogo Muluk, Adrian Mutmainah Mutmainah Nasiron Nasiron Nasiron Nasiron Nia Puspita Hapsari Nia Puspita Hapsari Nurul Sriminarti Nurul Sriminarti Putri Atikasari Ranisyia dinda alfirani Reza, Muhammad Abiy Rohman, Topik Rudiatin, Endang Saiful Bahri Salahuddin Al Ayubi Sayogo, Muhammad Miftachul Huda Alvin Slamet Wahyudi Sriminarti, Nurul Suhendar Sulaeman Suhendar Sulaeman Suhendar Sulaeman Suhendar Sulaeman Suhendar Sulaiman Syah Rahman, Alif Syaila Ayu Chairani Syifa Azqia, Syifa Tanjung, Juita Tria Astika Endah Permatasari Tria Patrianti Tria Patrianti Vanisyati, Zefitiazhar Ken Rifda Wahyudi Wahyudi Wiguna, Muhammad Sadam Yonavi, Ana Yulianti Yusup Supriadi