Article Per Year (5 Year)
p-Index From 2021 - 2026
4.664
P-Index
This Author published in this journals
All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science MIX : Jurnal Ilmiah Manajemen Journal of Consumer Sciences JMM (Jurnal Masyarakat Mandiri) Sosio e-kons Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JABE (Journal of Applied Business and Economic) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Jurnal Pengabdian Masyarakat Teknik BASKARA: Journal of Business and Entrepreneurship Business Review and Case Studies Jurnal Muhammadiyah Manajemen Bisnis (JMMB) International Journal of Economics, Business, and Entrepreneurship (IJEBE) Transekonomika : Akuntansi, Bisnis dan Keuangan eCo-Fin AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Procedia of Social Sciences and Humanities Amkop Management Accounting Review (AMAR) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Social Science and Education Research FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Algebra : Jurnal Pendidikan Sosial dan Sains
Nora, Liza
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Physics Public Health Social Sciences Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 36 Documents
Search

 1   2   3   4 
INTENTION TO USE MOBILE BANKING SERVICE: EXAMINING THE ROLE OF EASE OF USE, PERCEIVED USEFULNESS AND TRUST Yonavi, Ana; Nora, Liza; Al Bakri, Salim
International Journal of Economics, Business, and Entrepreneurship Vol 6 No 1 (2023): IJEBE January - June 2023
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v6i1.231

Abstract

This study aims to analyze the effect of perceived ease of use, perceived usefulness, and trust on interest in using mobile banking at Bank DKI Jakarta. This study uses a quantitative approach, survey type, and causal descriptive. The population in this study were all rupiah savings customers who have mobile banking facilities registered at Bank DKI Jakarta with a sample of 160 customers using simple random sampling technique, data collection using questionnaires, and data analysis techniques using path analysis using the SmartPLS 3.2 program. . The results of this study prove that the perceived ease of use and trust has a significant effect, but the perceived usefulness does not significantly affect the interest in using mobile banking. The novelty of the concept in this study is to develop the TAM theory with the addition of a trust variable and a focus on the intention to use mobile banking, which has not been found in previous studies
The Influence of School-Based Management (MBS) and Transformational Leadership Through Digital Transformation in Improving The Quality of Education at Islamic Boarding School Cirebon SMP Huda, Muhamad Khozinul; Gofur, Abdul; Mutmainah, Mutmainah; Permatasari, Tria Astika Endah; Bahri, Saiful; Suradika, Agus; Nora, Liza
Journal of Social Science and Education Research Vol. 2 No. 3 (2025): Journal of Social Science and Education Research
Publisher : Raudhah Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/hfph3889

Abstract

Quality education is a key factor in enhancing a nation's competitiveness in the era of globalization. Along with the development of time, digitalization in education has become an urgent necessity to improve the effectiveness of learning and school management. School-Based Management (SBM) and transformational leadership are two main factors in improving education quality; however, their effectiveness in addressing the challenges of the digital era remains a subject of debate. This study aims to analyze the influence of School-Based Management (SBM) and Transformational Leadership through Digital Transformation on Education Quality at SMP IBS Cirebon. The research method used is quantitative with a Structural Equation Modeling (SEM) approach to examine the relationships between variables. The results of the study indicate that SBM and transformational leadership (p-value = 0.016) significantly affect education quality (p-value = 0.019). However, both SBM (p-value = 0.000) and transformational leadership (p-value = 0.002) were found to have a significant impact on digital transformation. Furthermore, digital transformation significantly influences education quality (p-value = 0.000) and also acts as a mediating variable that strengthens the relationship between SBM and transformational leadership with education quality. The findings of this study confirm that digital transformation plays a crucial role in enhancing education quality in the modern era. Therefore, schools need to optimize digitalization in management and learning to achieve better education quality.
Enhancing MSME Competitiveness in Brunei through Halal Certification: Challenges and Training Opportunities Herianti, Eva; Ahmad Yani; Ichwan Arifin; Liza Nora; Amor Marundha; Arna Suryani; Juita Tanjung; Adrian Muluk; Endang Rudiatin; Salahuddin Al Ayubi; Ranisyia dinda alfirani
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The International Community Service held in Brunei Darussalam occurred at the Embassy of the Republic of Indonesia in Bandar Seri Begawan, targeting Indonesian micro, small, and medium enterprise (MSME) entrepreneurs residing there. This event was organized in collaboration with the Association of Indonesian Accounting Lecturers (ADAI), the Indonesian Community Association, and the Indonesian Muslim Entrepreneurs Association. The main objective was to unify perspectives on addressing pressing halal issues and enhancing MSME competitiveness through halal certification. Featuring knowledge-sharing sessions themed "Strategies for Enhancing MSME Competitiveness through Halal Certification: Challenges and Opportunities," the event occurred on September 18, 2024, and attracted 150 participants from 40 universities across Indonesia, both online and in person. The implementation method employed a Focus Group Discussion (FGD) approach and in-depth interviews, including training on strategies to improve MSME competitiveness through halal certification, obtaining halal certification, and identifying challenges and opportunities. Activities included preparing the team, introducing topics, summarizing discussions, analyzing data, and assessing the feasibility of qualifying MSMEs. The FGD and training materials cover the halal certification process, benefits, compliance with Islamic law, and strategies to improve MSME competitiveness at the international level and understand the differences in halal certification and product labelling between Indonesia and Brunei.
Peran Kepuasan Pelanggan Dalam Menentukan Pengaruh Customer Experience Terhadap Intensi Pembelian Ulang Pada Produk Skincare Avoskin Atikasari, Putri; Nora, Liza
Sosio e-Kons Vol 17, No 1 (2025): Sosio e-Kons
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sosioekons.v17i1.27840

Abstract

Penelitian ini menganalisis pengaruh customer experience terhadap intensi pembelian ulang produk skincare Avoskin, dengan kepuasan pelanggan sebagai variabel mediasi. Penelitian ini menggunakan desain penelitian kuantitatif dengan metode asosiatif. Pengumpulan data dilakukan dengan menyebar kuesioner secara online ke seluruh responden yang pernah menggunakan dan membeli produk skincare Avoskin sebanyak 196 responden. Olah data dalam penelitian ini menggunakan SmartPLS 4. Hasil menunjukkan bahwa customer experience berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan intensi pembelian ulang, Kepuasan pelanggan menjadi mediasi signifikan dalam hubungan antara customer experience dan intensi pembelian ulang. Penelitian ini menegaskan pentingnya customer experience yang positif dalam meningkatkan kepuasan dan loyalitas, yang pada akhirnya mendorong pembelian ulang. Strategi pemasaran Avoskin disarankan untuk lebih fokus pada penguatan customer experience, peningkatan kualitas produk, serta pemanfaatan ulasan konsumen untuk membangun kepercayaan merek.
Pengaruh Pengalaman Pelanggan terhadap Loyalitas Pelanggan dengan Customer Delight sebagai Mediasi pada Produk Sepatu Converse di DKI Jakarta Chairani, Syaila Ayu; Nora, Liza
Sosio e-Kons Vol 17, No 1 (2025): Sosio e-Kons
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sosioekons.v17i1.27880

Abstract

Penelitian ini berjudul “Pengaruh Pengalaman Pelanggan Terhadap Loyalitas Pelanggan Dengan Customer Delight sebagai Mediasi pada Produk Sepatu Converse Di DKI Jakarta”. Tujuan dalam penelitian ini untuk mengetahui Pengaruh Pengalaman Pelanggan terhadap Loyalitas Pelanggan yang dimediasikan melalui Customer Delight pada pengguna Sepatu Converse di Dki Jakarta. Penelitian ini menggunakan desain penelitian kuantitatif dengan metode asosiatif. Pengumpulan data dilakukan dengan menyebar kuesioner ke seluruh responden yang pernah menggunakan dan membeli Sepatu Converse sebanyak 196 responden. Teknik pengambilan sampel adalah menggunakan rumus lemeshow. Olah data dalam penelitian ini menggunakan SmartPls 4. Hasil penelitian menunjukkan bahwa Variabel Pengalaman Pelanggan berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan, Customer Delight berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan, Pengalaman Pelanggan berpengaruh positif dan signifikan terhadap Customer Delight, dan Pengalaman Pelanggan dan Loyalitas Pelanggan yang dimediasi oleh Customer Delight berpengaruh positif dan signifikan.
Brand Trust Mediates E-Wom And Brand Equity Toward Customer Loyalty on Shopee Ananda, Nadya Asri; Nora, Liza
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7372

Abstract

This study aims to examine the influence of Electronic Word of Mouth and Brand Equity on Customer Loyalty, with Brand Trust as a mediating variable, in the context of Shopee Indonesia’s e-commerce platform. The research adopts a quantitative approach using a structured survey distributed to active Tiktok and Shopee users. Data were analyzed using the Structural Equation Modeling method with a Partial Least Squares approach. The results show that both Electronic Word of Mouth and Brand Equity have a positive influence on Customer Loyalty. Electronic Word of Mouth also has a significant impact on Brand Trust, while Brand Equity does not. Furthermore, Brand Trust directly influences Customer Loyalty and mediates the relationship between Electronic Word of Mouth and Customer Loyalty, but not between Brand Equity and Customer Loyalty. These findings underscore the importance of trust-building and consumer engagement in digital marketplaces. This research contributes to the field by providing empirical insights into the interplay between consumer perception, trust, and loyalty in the growing landscape of digital commerce.
Pengaruh Citra Merek dan Kualitas Pelayanan melalui Customer Experience terhadap Loyalitas Pelanggan Gojek di Jabodetabek Vanisyati, Zefitiazhar Ken Rifda; Nora, Liza
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i2.1331

Abstract

This research is entitled "The Influence of Brand Image and Service Quality through Customer Experience on Gojek Customer Loyalty in JABODETABEK". The purpose of this study is to determine the influence of Brand Image and Service Quality mediated through Customer Experience on Customer Loyalty in Gojek users in JABODETABEK, with a Case Study of the Phenomenon of Brand Image and Gojek Service Quality which has decreased. This study uses a quantitative research design with an associative method. Data collection was carried out by distributing a questionnaire to all respondents who had used and purchased Gojek services as many as 196 respondents. The sampling technique is using the lemeshow formula. The data processing in this study uses Smart PLS 4. The results of the study show that the Brand Image variable has a positive and significant effect on Customer Experience, Brand Image has a positive and significant effect on Customer Loyalty, Customer Experience has a positive and significant effect on Customer Loyalty, Service Quality has a positive and significant effect on Customer Experience, Service Quality has a positive and significant effect on Customer Loyalty, Brand Image mediated by Customer Experience has a positive and significant effect on Customer Loyalty and Service Quality mediated by Customer Experience has a positive and significant effect on Customer Loyalty.
Transformasi Teknik Budidaya Hidroponik Vertikal Tower upaya Meningkatkan Produksi Sayuran Bayam Hijau di CV Hidroponikita Tani Mandiri Rahmadona, Lola; E, Elfarisna; Nora, Liza; Rohman, Topik; Syah Rahman, Alif; Grahito, Damar; Dinda, Ranisyia
Jurnal Pengabdian Masyarakat Teknik Vol. 7 No. 2 (2025): Jurnal Pengabdian Masyarakat Teknik (JPMT)
Publisher : Fakultas Teknik Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program pengabdian ini bertujuan untuk meningkatkan produksi dan pendapatan mitra, yaitu CV Hidroponikita Tani Mandiri, melalui penerapan sistem hidroponik vertikal tower pada lahan terbatas. Teknik hidroponik DFT yang digunakan sebelumnya tidak efektif karena membutuhkan luas lahan yang besar. Metode pelaksanaan meliputi sosialisasi, pelatihan, praktik pembuatan sistem hidroponik vertikal, dan evaluasi. Mitra yang terlibat sebanyak 12 orang mengikuti seluruh tahapan pelatihan dan pendampingan. Hasil yang dicapai menunjukkan peningkatan signifikan pada pengetahuan dan keterampilan mitra dalam budidaya hidroponik vertikal. Skor pre-test rata-rata 71,8 meningkat menjadi 97,2 pada post-test. Penggunaan sistem vertikal tower meningkatkan jumlah tanaman per meter persegi hingga 4 kali lipat dibandingkan sistem DFT, serta berhasil mencapai target produksi 100 kg per bulan. Evaluasi program ini menunjukkan dampak positif terhadap peningkatan soft skill dan hardskill mitra.
Product Quality, Price, Promotion, and Loyalty: The Mediating Role of Satisfaction at RSU Adhyaksa Sehat Sejahtera Berdikari Cooperative Sayogo, Muhammad Miftachul Huda Alvin; Nora, Liza; Hadi, Lukman
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8711

Abstract

The purpose of this study is to examine how customer satisfaction at the RSU Adhyaksa Sehat Sejahtera Berdikari Cooperative influences the loyalty of Samsung entry-level series smartphones consumers in relation to product quality, price, and promotion. The methodology is quantitative and of the associative research type, and the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) is utilized to analyze the data.The study's findings show that customer satisfication is significantly impacted by pricing, marketing, and product quality. Additionally, customer loyalty is significantly impacted by these three factors. Customer loyalty has been shown to be significantly impacted by customer satisfaction. Additionally, the link between pricing, promotion, and product quality and customer loyalty is strongly mediated by consumer satisfaction.Thus, it can be concluded that customer satisfaction plays an important role in strengthening the relationship between product quality, price, and promotion on the loyalty of Samsung entry-level series smartphones users. This study provides practical implications for companies in improving marketing strategies through quality improvement, price adjustments, and effective promotions to increase customer loyalty.
The Influence Of Content Marketing On Brand Awareness, Brand Image, And Skincare Purchase Intention Syifa Azqia, Syifa; Nora, Liza
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2821

Abstract

This study aims to analyze the influence of content marketing on purchase intention of Somethinc skincare products in the Greater Jakarta area by considering the mediating role of brand awareness and brand image. Content marketing strategy is considered an effective approach in building relationships with consumers and forming positive perceptions of the brand. This study uses a quantitative approach with an associative method. Data were collected through a closed-ended questionnaire from 196 respondents and analyzed using Structural Equation Modeling (SEM) techniques with the help of SmartPLS software. The results show that content marketing has a significant effect on purchase intention both directly and indirectly through brand awareness and brand image. In addition, it was found that brand awareness influences brand image, which in turn strengthens the influence on purchase intention. This study concludes that an effective content marketing strategy must be able to create strong brand awareness and image to increase consumer purchase intention. These findings provide theoretical contributions to the development of digital marketing strategies as well as practical implications for local skincare industry players in creating content that can attract attention, build emotional connections, and encourage consumer purchasing decisions.
Co-Authors Abdul Gofur ABDUL RAUF Adhitya Perdana Adrian Muluk Agus Suradika Ahmad Shabudin Ariffin Ahmad Yani Al Bakri, Salim Alivia Rajab Ananda, Nadya Asri Anggraini, Dahlia Tri Annisa Muthiah Alizzah Annisa Tusholihah Ardian Hariyono Arifin, Ichwan Arna Suryani Atikasari, Putri Azimah Hanifah Bambang Sutrisno Budiman Chairani, Syaila Ayu Dahlia Ayu Sulistiani Dede Suleman Dinda, Ranisyia E, Elfarisna Eka Hendra Priyatna Eva Herianti Farchani, Akhmad Yusli Fauzania, Bella Grahito, Damar Hadi Hidayat Hapsari, Nia Puspita Harun, Siti Hafnidar Huda, Muhamad Khozinul Ichwan Arifin Iman Satria Utama Irtikha , Fianti Ismayudin Yuliyzar Juita Tanjung Kaamilah, Nur Afiifah Lola Rahmadona, Lola Lukman Hadi, Lukman Marundha, Amor Muluk, Adrian Mutmainah Mutmainah Nasiron Nasiron Nasiron Nasiron Nia Puspita Hapsari Nurkhafiza, Adiba Nurul Sriminarti Pratiwi, Helga Irena Ranisyia dinda alfirani Reza, Muhammad Abiy Rohman, Topik Rudiatin, Endang Saiful Bahri Salahuddin Al Ayubi Sayogo, Muhammad Miftachul Huda Alvin Slamet Wahyudi Sriminarti, Nurul Suhendar Sulaeman Suhendar Sulaeman Suhendar Sulaeman Suhendar Sulaiman Supriadi, Yusup Syah Rahman, Alif Syifa Azqia, Syifa Tanjung, Juita Tria Astika Endah Permatasari Tria Patrianti Tria Patrianti Vanisyati, Zefitiazhar Ken Rifda Wahyudi Wahyudi Wiguna, Muhammad Sadam Yonavi, Ana Yulianti