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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen JMM (Jurnal Masyarakat Mandiri) Sosio e-kons JABE (Journal of Applied Business and Economic) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Jurnal Pengabdian Masyarakat Teknik BASKARA: Journal of Business and Entrepreneurship Business Review and Case Studies Jurnal Muhammadiyah Manajemen Bisnis (JMMB) International Journal of Economics, Business, and Entrepreneurship (IJEBE) Transekonomika : Akuntansi, Bisnis dan Keuangan eCo-Fin AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Procedia of Social Sciences and Humanities International Journal of Advanced Multidisciplinary Journal of Artificial Intelligence and Digital Business Amkop Management Accounting Review (AMAR) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Social Science and Education Research Media Riset Bisnis Ekonomi Sains dan Terapan Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Algebra : Jurnal Pendidikan Sosial dan Sains
Nora, Liza
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Physics Public Health Social Sciences Other

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PENDAMPINGAN NIB DAN SERTIFIKAT HALAL UNTUK MEMBANGUN USAHA MIKRO KECIL DI KELURAHAN PAGEDANGAN Nora, Liza; Sriminarti, Nurul; Arifin, Ichwan; Reza, Muhammad Abiy; Wiguna, Muhammad Sadam
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i2.21277

Abstract

Abstrak: Nomor induk berusaha (NIB) dan Sertifikat halal merupakan komponen penting yang perlu dimiliki bagi para pelaku usaha mikro kecil (UMK). Pengabdian kepada masyarakat ini bertujuan memberikan pemahaman mengenai pentingnya NIB dan sertifikat halal bagi 22 pelaku UMK di kelurahan Pagedangan, dan memberikan pendampingan proses pembuatan NIB dan pengajuan sertifikat halal. Metode pelaksanaan pengabdian mencakup sosialisasi mengenai NIB dan sertifikat halal skema self declare, pemberian pendampingan dengan metode penyuluhan kelapangan di kelurahan Pagedangan melalui tahapan persiapan, pelaksanaan, sosialisasi, Asistensi pendaftaran, kunjungan ke lokasi. Mitra dalam kegiatan pengabdian ini adalah pelaku UMK yang menjadi binaan kelurahan Pagedangan. Evaluasi capaian dilihat dari peningkatan pemahaman pelaku UMK tentang NIB dan sertifikat haHasil dari 30% menjadi 75%. Sedangkan capaian pendampingan pembuatan NIB melalui laman website https://oss.go.id/ adalah 41% dan pengajuan sertifikat halal melalui laman website SIHALAL http://ptsp.halal.go.id adalah 28%tersebut.Rendahnya capaian pembuatan NIB dan sertifikat halal, karena sebagai dari pelaku UMK belum melengkapi syarat yang diperlukan untuk mendapat NIB dan sertifikat halal.Abstract: Business identification number (NIB) and halal certificate are important components that micro and small enterprises (UMK) need to have. This community service aims to provide an understanding of the importance of NIB and halal certificates for 22 MSEs in the Pagedangan sub-district and provide assistance in the process of making NIB and applying for halal certificates. The method of implementing the service includes socialization regarding the NIB and halal certificate self-declare scheme, assisting using field counseling methods in the Pagedangan sub-district through the stages of preparation, implementation, socialization, registration assistance, and site visits. Partners in this service activity are MSEs who are supported by the Pagedangan sub-district. Evaluation of achievements can be seen from an increasing understanding of MSEs regarding NIB and yield certificates from 30% to 75%. Meanwhile, the achievement of assistance in making NIB through the website https://oss.go.id/ is 41% and the application for halal certificates through the SIHALAL website http://ptsp.halal.go.id is 28%. The achievement of making NIB and halal certificate, because as an MSE actor, he has not completed the requirements needed to obtain an NIB and halal certificate.
Halal Food Purchasing Behavior of The Millennial Generation in Indonesia Liza Nora; Nurul Sriminarti
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.509-534

Abstract

Background: The Muslim millennial population plays an increasingly important role in the future development of the halal market. Therefore, understanding the consumer behavior of Indonesian Muslim millennials and the factors that influence their decisions when choosing halal products and services is essential. Purpose: This study aims to explore Indonesian millennial consumers' behavior toward halal food products by integrating the Theory of Planned Behavior (TPB) with additional variables of halal awareness and religious belief. Method: This study employs quantitative methods. Data were collected through purposive sampling using online questionnaires distributed via Google Forms to 267 millennial respondents born between 1981 and 1996 in Indonesia. Data were analyzed using descriptive methods and Structural Equation Modeling (SEM). Findings: Halal awareness does not affect purchase intention. In contrast, attitudes, subjective norms, perceived behavioral control, and religious beliefs significantly influence purchase intention. Additionally, purchase intention significantly influences purchase behavior, acting as a mediator between perceived behavioral control and religious beliefs. Conclusions: These findings provide new insights into the factors influencing consumer purchasing behavior, particularly among millennials, and highlight the importance of psychological and social factors in halal product choice. The study is expected to contribute significantly to the development of marketing strategies in markets sensitive to religious issues. Research implication: To increase millennials' purchase intention toward halal food, managerial strategies should focus on quality, safety, product conformity with health and sustainability values, and the use of social influence through social media, influencers, and community campaigns. Additionally, strategies should facilitate access and purchasing, offer competitive prices, and ensure convenience in the purchasing process so that millennials feel in control of their decisions.
INTEGRATED MARKETING COMMUNICATION STRATEGY OF MUHAMMADIYAH UNIVERSITY JAKARTA IN REPUTATION BUILDING MODERN ISLAMIC HIGHER EDUCATION Budiman; Hadi Hidayat; Adhitya Perdana; Tria Patrianti; Liza Nora
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol. 6 No. 1 (2026): Algebra : Jurnal Pendidikan Sosial dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/b1hmx278

Abstract

This study explores the strategic application of Integrated Marketing Communication (IMC) in Islamic higher education by observing Muhammadiyah University Jakarta (UMJ), the first Muhammadiyah university that has been established for 70 years in maintaining its reputation as a modern Islamic campus. Using a qualitative approach through an integrative literature review and observations at Muhammadiyah University of Jakarta regarding IMC, university branding, and digital communication, the analysis shows that UMJ has implemented some IMC principles through coordinated activities from the Public Relations, Multimedia, and Protocol units under the University Secretariat Office. Although these practices demonstrate message synergy, their implementation is not yet structured within the IMC framework because they are still separate from the PMB promotion section. This article proposes the Value Digital Coordination (VDC) Model as a strategic guideline for Islamic universities to integrate value-based persuasion, digital synergy, and institutional coordination in building a modern Islamic campus image. The results of the study confirm that IMC is not merely a promotional tool, but rather a communication ideology that integrates Islamic values of trustworthiness, professionalism, and social responsibility into institutional communication.
Strategi Pemasaran Bank Syariah Indonesia Terhadap Generasi Millenial dan Gen Z: Pendekatan Marketing Mix Persfektif Lovelock dalam Meningkatkan Loyalitas Nasabah Persfektif UU Perbankan Syari’ah Nia Puspita Hapsari; Liza Nora
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 11 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i11.9603

Abstract

The research aims to analyze the marketing strategy of Islamic banking services implemented by (BSI) to attract, and retain millennial and Gen Z customers a midst increasingly tight competition in the Islamic banking industry. Applying the services marketing mix approach according to Love lock (7P: Product, Price, Place, Promotion, People, Process, Physical Evidence), the study examines the effectiveness of BSI’s marketing strategy based on the perceptions, and satisfaction of Millennial, and Gen Z customers. The approach used is qualitative, with literature studies, digital media observation, and thematic analysis of BSI’s marketing campaign. The results show that BSI implements a digitization approach, modernly packaged Sharia values, and storytelling based on social benefits to attract the younger generation. The study is reviewed from the perspective of Law/No.21/2008” Sharia Banks emphasize the principles of fairness, transparency, and Sharia values in banking services. The findings provide strategic implications for BSI in formulating more segmented marketing policies based on the needs of the younger generation in line with the also provide strategic insights for Sharia banks in managing the market segmentation of Millenials and Gen Z sustainably.
Diversifikasi Produk Terhadap Nilai yang Dirasakan dan Loyalitas Konsumen pada Brand Fashion Merek Nada Puspita: Persfektif Hukum Ekonomi Syari’ah Nia Puspita Hapsari; Suhendar Sulaiman; Liza Nora
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11067

Abstract

The qualitative research explores how product diversification in local Muslim fashion brands in Indonesia shapes customer perceived value from the perspective of Islamic economic law. Using a library study approach, relevant journals, and in-depth interviews with industry players and consumers, the findings indicate that product diversification, while meeting market share needs, is interppreted as a manifestation of product compliance with Islamic principles. The method used was to collect reference sources in the form of journal literature, reference books, and online media. The results of this study provide insight into the relationship between marketing management strategies in product diversification, and perceived value from consumers and customers, as well as compliance with Sharia Law. The local brand Nada Puspita reflects not only an elegant Muslim fashion style but also brings a strong religious nuance, and cultural aesthetic value into its product dsign. This study aims to fill this gap by analyzing in depth how product diversification, and perceived value affect the sustainability of a local premium Muslim fashion brand according to Sharia economic law. The strategy is not only oriented towards market differentiation but also on the integration of religious values, modesty, and Islamic cultural identity represented through the design, and narrative of a product. This diversification strengthens brand equity, increases perceived value, and constructs loyalty among Muslim consumers. This research can contribute to the development of Islamic marketing management studies, particularly on the practice of modest fashion branding in Indonesia.
Consumer’s Purchase Intention Towards Sustainable Fashion Products: Effect of Perceived Consumer Effectiveness and Attitude Annisa Tusholihah; Liza Nora
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2025): JABM, Vol. 11 No. 1, January 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.56

Abstract

Background: The existence of fast fashion as an environmentally unethical business model has an impact on increasing excessive consumption of fashion products. Sustainable fashion was created as a response to preventing and reducing negative impacts on this phenomenon. The idea of sustainable fashion is a love for the environment that shows up in our clothing choices and sustainable living habits.Purpose: This research aims to determine the influence of perceived consumer effectiveness on consumer intentions to buy sustainable fashion products with attitude as a mediating variable.Design/methodology/approach: conducted using a quantitative design. The total sample was 196 respondents using the purposive sampling technique. Quantitative data was collected through an online questionnaire via Google Form and distributed to people who met the sample size requirements: consumers over 17 years old who live in Jabodetabek and have minimal awareness of sustainable fashion products. The collected data were analyzed using WarpPLS 7.0 software, and a variance-based partial least squares-structural equation model (PLS-SEM) was applied to evaluate the hypothesized model.Findings/result: The findings show that consumers' perceived effectiveness has a positive significant influence on purchase intentions. Furthermore, consumers' perceived effectiveness positively influenced purchase intentions through attitudes.Conclusion: These findings show that this research model is partial mediation, where consumers' perceived effectiveness still has a positive significant effect on purchase intentions, with or without attitude as a mediating role.Originality/value (State of the art): Identifying attitudes in mediating the influence of Perceived consumer effectiveness on purchase intention. Keywords: sustainable fashion, perceived consumer effectiveness, purchase intention, attitude, fast fashion
Pengaruh Social Media Marketing dan Brand Awareness terhadap Keputusan Pembelian Skintific pada Gen Z di Jabodetabek Dahlia Ayu Sulistiani; Liza Nora
eCo-Fin Vol. 8 No. 2 (2026): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v8i2.3919

Abstract

Perkembangan industri skincare yang semakin pesat, disertai tingginya intensitas penggunaan media sosial pada Generasi Z, mendorong perusahaan memanfaatkan berbagai aktivitas pemasaran digital untuk membangun kesadaran merek dan mendorong keputusan konsumen. Kajian ini berfokus pada evaluasi hubungan antara Social Media Marketing, Brand Awareness, dan Keputusan Pembelian produk skincare Skintific pada Generasi Z di wilayah Jabodetabek. Pendekatan kuantitatif dengan desain asosiatif diterapkan dalam kajian ini. Sampel ditentukan melalui purposive sampling dan melibatkan 196 responden. Data dikumpulkan melalui kuesioner daring yang disebarkan melalui Google Form, kemudian dianalisis dengan regresi linear berganda menggunakan IBM SPSS Statistics 25. Social Media Marketing memiliki hubungan positif dan signifikan dengan Keputusan Pembelian skincare Skintific. Di sisi lain, Brand Awareness tidak memperlihatkan signifikansi secara parsial. Meskipun demikian, kedua variabel secara bersama-sama memiliki hubungan yang signifikan dengan Keputusan Pembelian. Temuan ini mengindikasikan bahwa optimalisasi aktivitas pemasaran melalui media sosial berperan penting dalam meningkatkan kecenderungan konsumen untuk memilih produk skincare Skintific
Enhancing MSME Competitiveness in Brunei through Halal Certification: Challenges and Training Opportunities Eva Herianti; Ahmad Yani; Ichwan Arifin; Liza Nora; Amor Marundha; Arna Suryani; Juita Tanjung; Adrian Muluk; Endang Rudiatin; Salahuddin Al Ayubi; Ranisyia dinda alfirani
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i2.26455

Abstract

The International Community Service held in Brunei Darussalam occurred at the Embassy of the Republic of Indonesia in Bandar Seri Begawan, targeting Indonesian micro, small, and medium enterprise (MSME) entrepreneurs residing there. This event was organized in collaboration with the Association of Indonesian Accounting Lecturers (ADAI), the Indonesian Community Association, and the Indonesian Muslim Entrepreneurs Association. The main objective was to unify perspectives on addressing pressing halal issues and enhancing MSME competitiveness through halal certification. Featuring knowledge-sharing sessions themed "Strategies for Enhancing MSME Competitiveness through Halal Certification: Challenges and Opportunities," the event occurred on September 18, 2024, and attracted 150 participants from 40 universities across Indonesia, both online and in person. The implementation method employed a Focus Group Discussion (FGD) approach and in-depth interviews, including training on strategies to improve MSME competitiveness through halal certification, obtaining halal certification, and identifying challenges and opportunities. Activities included preparing the team, introducing topics, summarizing discussions, analyzing data, and assessing the feasibility of qualifying MSMEs. The FGD and training materials cover the halal certification process, benefits, compliance with Islamic law, and strategies to improve MSME competitiveness at the international level and understand the differences in halal certification and product labelling between Indonesia and Brunei.
Product Quality, Price, Promotion, and Loyalty: The Mediating Role of Satisfaction at RSU Adhyaksa Sehat Sejahtera Berdikari Cooperative Muhammad Miftachul Huda Alvin Sayogo; Liza Nora; Lukman Hadi
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 6 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8711

Abstract

The purpose of this study is to examine how customer satisfaction at the RSU Adhyaksa Sehat Sejahtera Berdikari Cooperative influences the loyalty of Samsung entry-level series smartphones consumers in relation to product quality, price, and promotion. The methodology is quantitative and of the associative research type, and the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) is utilized to analyze the data.The study's findings show that customer satisfication is significantly impacted by pricing, marketing, and product quality. Additionally, customer loyalty is significantly impacted by these three factors. Customer loyalty has been shown to be significantly impacted by customer satisfaction. Additionally, the link between pricing, promotion, and product quality and customer loyalty is strongly mediated by consumer satisfaction.Thus, it can be concluded that customer satisfaction plays an important role in strengthening the relationship between product quality, price, and promotion on the loyalty of Samsung entry-level series smartphones users. This study provides practical implications for companies in improving marketing strategies through quality improvement, price adjustments, and effective promotions to increase customer loyalty.
Multisegment Targeting Analysis of Gojek and Its Positioning as a Daily-Life Super: Penelitian Adiba Nurkhafiza; Helga Irena Pratiwi; Yulianti; Liza Nora; Tria Patrianti
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5581

Abstract

The growth of Indonesia’s digital economy has driven the emergence of integrated application-based ecosystems operating within a multi-sided platform (MSP) structure. Gojek has become one of the leading actors that successfully transformed from a ride-hailing service into a super app encompassing various daily needs. This study aims to analyze Gojek’s multisegment targeting strategies toward four key groups users, driver-partners, micro small and medium enterprises (MSME) merchants, and business partners and to explain how these strategies contribute to Gojek’s positioning as an “everyday life super app.” The research employs a descriptive explanatory qualitative approach through documentation study, application observation, and literature analysis. The findings show that Gojek applies differentiated targeting strategies for each segment, yet all segments operate within interdependent relationships that generate cross-side network effects. These targeting strategies strengthen ecosystem stability and support the organic expansion of services. Moreover, consistent user experience, seamless feature integration, and adaptation to local contexts reinforce Gojek’s positioning against competitors. The research enriches digital marketing literature related to the application of segmentation, targeting, and positioning (STP) in multisided platforms and provides practical implications for technology companies aiming to develop integrated service ecosystems. This study emphasizes that the success of a super app is not merely determined by service diversification but by the ability to holistically and sustainably manage a multisegment ecosystem.
Co-Authors Abdul Gofur Adhitya Perdana Adiba Nurkhafiza Adrian Muluk Agus Suradika Ahmad Yani Al Bakri, Salim Alisa Sandrina Ramadhani Alivia Rajab Ananda, Nadya Asri Andry Priharta Anggraini, Dahlia Tri Annisa Muthiah Alizzah Annisa Tusholihah Ardian Hariyono Arifin, Ichwan Arna Suryani Audrey Zaskia Azzahra Azimah Hanifah Azulmy Rizky Achmad Shodiq Azwa Yolani Bambang Sutrisno Budiman Budiman Dahlia Ayu Sulistiani Daman Sudarman Dinda, Ranisyia E, Elfarisna Edi Junaedi Endang Rudiatin Eva Herianti Fauzania, Bella Grahito, Damar Hadi Hidayat Hapsari, Nia Puspita Harun, Siti Hafnidar Helga Irena Pratiwi Huda, Muhamad Khozinul Ichwan Arifin Iman Satria Utama Irtikha , Fianti Kaamilah, Nur Afiifah Lola Rahmadona Lukman Hadi Lukman Hadi, Lukman Marundha, Amor Muhammad Miftachul Huda Alvin Sayogo Muluk, Adrian Mutmainah Mutmainah Nasiron Nasiron Nasiron Nasiron Nia Puspita Hapsari Nia Puspita Hapsari Nurul Sriminarti Nurul Sriminarti Putri Atikasari Ranisyia dinda alfirani Reza, Muhammad Abiy Rohman, Topik Rudiatin, Endang Saiful Bahri Salahuddin Al Ayubi Sayogo, Muhammad Miftachul Huda Alvin Slamet Wahyudi Sriminarti, Nurul Suhendar Sulaeman Suhendar Sulaeman Suhendar Sulaeman Suhendar Sulaeman Suhendar Sulaiman Syah Rahman, Alif Syaila Ayu Chairani Syifa Azqia, Syifa Tanjung, Juita Tria Astika Endah Permatasari Tria Patrianti Tria Patrianti Vanisyati, Zefitiazhar Ken Rifda Wahyudi Wahyudi Wiguna, Muhammad Sadam Yonavi, Ana Yulianti Yusup Supriadi