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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science MIX : Jurnal Ilmiah Manajemen Journal of Consumer Sciences JMM (Jurnal Masyarakat Mandiri) Sosio e-kons Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JABE (Journal of Applied Business and Economic) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Jurnal Pengabdian Masyarakat Teknik BASKARA: Journal of Business and Entrepreneurship Business Review and Case Studies Jurnal Muhammadiyah Manajemen Bisnis (JMMB) International Journal of Economics, Business, and Entrepreneurship (IJEBE) Transekonomika : Akuntansi, Bisnis dan Keuangan eCo-Fin AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Procedia of Social Sciences and Humanities Amkop Management Accounting Review (AMAR) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Social Science and Education Research FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Algebra : Jurnal Pendidikan Sosial dan Sains
Nora, Liza
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Physics Public Health Social Sciences Other

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Pengaruh Pelatihan Kerja dan Kerjasama Tim terhadap Kinerja Karyawan pada PT. Astra Internasional Tbk Radio Dalam Iman Satria Utama; Liza Nora
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.4995

Abstract

This study aims to determine the effect of job training and teamwork on employee performance at PT Astra International Tbk, Radio Dalam Branch, South Jakarta. In today's increasingly competitive business environment, employee performance plays a crucial role in determining the success of a company. High employee performance reflects not only individual productivity but also the overall effectiveness of an organization in achieving both short-term and long-term goals. Job training serves as an essential factor in improving employee competencies, including technical skills, knowledge, and interpersonal abilities. Through well-designed and continuous training programs, employees are expected to perform their tasks more efficiently and professionally. On the other hand, effective teamwork fosters a collaborative and supportive work environment, which can enhance employee motivation and overall performance. This research uses a quantitative approach by distributing questionnaires to 60 permanent employees of the company. The data collected were analyzed using statistical techniques to examine the relationships and effects between the studied variables. The results indicate that job training has a positive and significant influence on employee performance. This means that the better the training provided, the higher the level of employee performance achieved. Additionally, teamwork was also found to have a positive and significant impact on performance. Employees who work in cohesive and well-coordinated teams tend to show higher work enthusiasm and are more capable of completing tasks effectively. Based on these findings, it can be concluded that job training and teamwork are two essential factors that management should pay close attention to. Therefore, it is recommended that the company continue to develop relevant training programs and promote a strong culture of teamwork. By doing so, the company can enhance employee performance, which in turn will help the organization achieve its objectives more efficiently and sustainably.
The Role of Halal Labels in Influencing Brand Image, Product Quality, and Purchase Decisions of Scarlett Whitening Skincare Products Irtikha , Fianti; Nora , Liza
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2705

Abstract

The rapid development of the beauty industry in Indonesia encourages companies to increase competitiveness through effective marketing strategies. This study aims to analyze the effect of brand image and product quality on purchasing decisions for scarlett whitening in the jabodetabek area, as well as the role of the halal label as a moderating variable. The method used is quantitative research with the structural equation modeling partial least square (SEM-PLS) approach using SmartPLS software. Data were obtained through distributing questionnaires to scarlett whitening consumers in Jabodetabek using a Likert scale as a measuring tool. The results showed that brand image and product quality have a positive and significant effect on purchasing decisions. In addition, the halal label is proven to significantly moderate the effect of brand image on purchasing decisions, and the halal label does not significantly affect product quality on purchasing decisions. These findings emphasize the importance of building a strong brand image, maintaining product quality, and paying attention to halal aspects of products to increase consumer loyalty and purchasing decisions, especially among Muslim consumers.
The Determinants of Purchase Intention Halal Products: The Moderating Role of Religiosity Nora, Liza; Sriminarti, Nurul
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.220-233

Abstract

Halal marketing is an important concept for marketers doing business in Muslim-majority countries. To predict consumer behavior toward halal products, the Theory of Reasoned Action (TRA) explains the two components of the formation of purchase intentions, namely attitude and subjective norms. Consumer concern for the lawfulness of a product is also influenced by a person's level of religiosity. This study aims to empirically test the ability of religiosity as a moderator that affects attitudes, and subjective norms on purchase intentions. This study applied a quantitative design. One hundred and ninety respondents in Indonesia were collected through random sampling. Data were collected through an online questionnaire using Google Forms and analyzed by Structural Equation Modelling (SEM). This study explains that subjective attitudes and norms have a positive and significant effect on purchase intentions. Religiosity as a moderator is able to influence subjective attitudes and norms on purchase intentions. The results of this study provide information that halal products are unique because they have spiritual elements. In this regard, marketers must remember that Muslim consumers exercise additional vigilance to ensure that the product fulfills not only functional needs but also spiritual needs.
READINESS OF SMALL AND MEDIUM ENTERPRISES (SMES) TOWARDS A COMPETITIVE HALAL INDUSTRY THROUGH THE IMPLEMENTATION OF HALAL CERTIFICATION Herianti, Eva; Arifin, Ichwan; Nora, Liza; Marundha, Amor; Rudiatin, Endang; Wahyudi, Slamet; Tanjung, Juita; Muluk, Adrian; Anggraini, Dahlia Tri
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 8 No. 4 (2024): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v8i4.2507

Abstract

The main objective of this community service is to provide some support and guidance to the Small and Medium Enterprises (SMEs) within the Women Farmers Group (KWT) Barokah in Pagedangan Village. Specifically, the assistance aims to facilitate the acquisition of halal certification, which is crucial for enhancing their competitiveness in the global market, given the increasing demand for such certification in the halal industry. It is imperative that forward-thinking SMEs understand the possible commercial advantages linked to halal certification. This program gives SME owners in Pagedangan Village informational materials and advice on the halal certification procedure. The project focuses on the business owners of KWT Barokah, which comprises 22 SMEs a relatively small number in comparison to the overall population of Pagedangan Village. These businesses include sectors such as frozen food, meatball products, catering, flavored milk beverages, herbal drinks, pecel peanut sauce, sukun chips, and Gabin cake filled with tape, among others. The assistance addresses specific issues identified by the community service team and offers tailored solutions to assist these entrepreneurs in obtaining halal certification. The anticipated outcome is that SME owners will enhance the quality of their products through halal certification and improve their readiness to compete in the halal market.
Pengaruh Imbalan Instrinsik dan Ekstrinsik, Sikap Karyawan terhadap Persepsi Dukungan Organisasi pada Karyawan Rumah Sakit Aqidah Farchani, Akhmad Yusli; Nora, Liza; Suleman, Dede
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 27 No. 4 (2025): Oktober
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v27i1/3820

Abstract

Tujuan dari penelitian ini adalah untuk menghetahui pengaruh imbalan instrinsik dan ekstrinsik, sikap karyawan terhadap persepsi dukungan organisasi pada karyawan Rumah Sakit Aqidah. Penelitian ini adalah penelitian kuantitatif. Sample dalam penelitian ini sejumlah 72 karyawan di Rumah Sakit Aqidah. Teknik pengemabilan sample yang digunakan adalah Teknik simple random sampling. Pengumpulan data primer diperoleh dari penyebaran kuisioner dan data sekunder diperoleh dari perusahaan. Teknik analisis yang digunakan adalah analisis regresi linier berganda dengan menggunakan software SPSS versi 23. Hasil penelitian menunjukan bahwa secara parsial variabel Imbalan Instrinsik dan Ekstrinsik (X1) berpengaruh secara positif terhadap Persepsi Dukungan Organisasi (Y). Hal ini ditunjukan dengan thitung > ttabel yakni 3,132 > 1,600, Sikap Karyawan (X2) berpengaruh secara positif terhadap Persepsi Dukungan Organisasi (Y). Hal ini ditunjukan dengan dengan nilai thitung > ttabel yakni 4,292 > 1,600. Dan nilai signifikasi regresi sebesar 0,000 lebih kecil dari 0,050. Dan secara simultan variabel Imbalan Instrinsik dan Ekstrinsik (X1) dan Sikap Karyawan (X2) berpengaruh posisitif terhadap Persepsi Dukungan Organisasi (Y) yakni Fhitung > Ftabel sebesar 10,705 > 3,13. Dengan nilai persamaan regresi berganda Y = 10,279 + 0,249X1 + 0,481 X2. Dengan koefisien determinasi sebesar 24,2% yang sisanya dipengaruhi oleh faktor yang tidak diteliti
PENDAMPINGAN NIB DAN SERTIFIKAT HALAL UNTUK MEMBANGUN USAHA MIKRO KECIL DI KELURAHAN PAGEDANGAN Nora, Liza; Sriminarti, Nurul; Arifin, Ichwan; Reza, Muhammad Abiy; Wiguna, Muhammad Sadam
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i2.21277

Abstract

Abstrak: Nomor induk berusaha (NIB) dan Sertifikat halal merupakan komponen penting yang perlu dimiliki bagi para pelaku usaha mikro kecil (UMK). Pengabdian kepada masyarakat ini bertujuan memberikan pemahaman mengenai pentingnya NIB dan sertifikat halal bagi 22 pelaku UMK di kelurahan Pagedangan, dan memberikan pendampingan proses pembuatan NIB dan pengajuan sertifikat halal. Metode pelaksanaan pengabdian mencakup sosialisasi mengenai NIB dan sertifikat halal skema self declare, pemberian pendampingan dengan metode penyuluhan kelapangan di kelurahan Pagedangan melalui tahapan persiapan, pelaksanaan, sosialisasi, Asistensi pendaftaran, kunjungan ke lokasi. Mitra dalam kegiatan pengabdian ini adalah pelaku UMK yang menjadi binaan kelurahan Pagedangan. Evaluasi capaian dilihat dari peningkatan pemahaman pelaku UMK tentang NIB dan sertifikat haHasil dari 30% menjadi 75%. Sedangkan capaian pendampingan pembuatan NIB melalui laman website https://oss.go.id/ adalah 41% dan pengajuan sertifikat halal melalui laman website SIHALAL http://ptsp.halal.go.id adalah 28%tersebut.Rendahnya capaian pembuatan NIB dan sertifikat halal, karena sebagai dari pelaku UMK belum melengkapi syarat yang diperlukan untuk mendapat NIB dan sertifikat halal.Abstract: Business identification number (NIB) and halal certificate are important components that micro and small enterprises (UMK) need to have. This community service aims to provide an understanding of the importance of NIB and halal certificates for 22 MSEs in the Pagedangan sub-district and provide assistance in the process of making NIB and applying for halal certificates. The method of implementing the service includes socialization regarding the NIB and halal certificate self-declare scheme, assisting using field counseling methods in the Pagedangan sub-district through the stages of preparation, implementation, socialization, registration assistance, and site visits. Partners in this service activity are MSEs who are supported by the Pagedangan sub-district. Evaluation of achievements can be seen from an increasing understanding of MSEs regarding NIB and yield certificates from 30% to 75%. Meanwhile, the achievement of assistance in making NIB through the website https://oss.go.id/ is 41% and the application for halal certificates through the SIHALAL website http://ptsp.halal.go.id is 28%. The achievement of making NIB and halal certificate, because as an MSE actor, he has not completed the requirements needed to obtain an NIB and halal certificate.
Halal Food Purchasing Behavior of The Millennial Generation in Indonesia Liza Nora; Nurul Sriminarti
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.509-534

Abstract

Background: The Muslim millennial population plays an increasingly important role in the future development of the halal market. Therefore, understanding the consumer behavior of Indonesian Muslim millennials and the factors that influence their decisions when choosing halal products and services is essential. Purpose: This study aims to explore Indonesian millennial consumers' behavior toward halal food products by integrating the Theory of Planned Behavior (TPB) with additional variables of halal awareness and religious belief. Method: This study employs quantitative methods. Data were collected through purposive sampling using online questionnaires distributed via Google Forms to 267 millennial respondents born between 1981 and 1996 in Indonesia. Data were analyzed using descriptive methods and Structural Equation Modeling (SEM). Findings: Halal awareness does not affect purchase intention. In contrast, attitudes, subjective norms, perceived behavioral control, and religious beliefs significantly influence purchase intention. Additionally, purchase intention significantly influences purchase behavior, acting as a mediator between perceived behavioral control and religious beliefs. Conclusions: These findings provide new insights into the factors influencing consumer purchasing behavior, particularly among millennials, and highlight the importance of psychological and social factors in halal product choice. The study is expected to contribute significantly to the development of marketing strategies in markets sensitive to religious issues. Research implication: To increase millennials' purchase intention toward halal food, managerial strategies should focus on quality, safety, product conformity with health and sustainability values, and the use of social influence through social media, influencers, and community campaigns. Additionally, strategies should facilitate access and purchasing, offer competitive prices, and ensure convenience in the purchasing process so that millennials feel in control of their decisions.
Digital Mindfulness, Algorithms, and Sustainability in Shopee Loyalty: Moderated by Consumer Spirituality and Digital Intelligence Abdul Rauf; Ismayudin Yuliyzar; Eka Hendra Priyatna; Ahmad Shabudin Ariffin; Liza Nora
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 21 No 1 (2026): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v21i1.2026.pp219-249

Abstract

The rapid growth of e-commerce platforms has intensified competition, making customer loyalty a strategic imperative. However, existing loyalty models often overlook the interplay between digital awareness, algorithmic personalization, and value-based consumption. This study aims to examine the direct and moderating effects of digital mindfulness, recommendation algorithms, and product sustainability on customer loyalty, with consumer spirituality and digital intelligence as moderators. Using a quantitative approach, data were collected from 250 Shopee users in Tangerang Raya and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results reveal that all three main variables significantly influence customer loyalty, with recommendation algorithms showing the strongest effect. Furthermore, consumer spirituality and digital intelligence positively moderate most relationships, although two interaction paths were statistically insignificant. The study contributes to the literature by integrating cognitive, technological, and ethical dimensions into loyalty formation. Its novelty lies in the dual moderation framework and the inclusion of spiritual and digital competencies as behavioral amplifiers. These findings offer theoretical enrichment and practical guidance for e-commerce platforms seeking to foster long-term loyalty through personalized, mindful, and value-driven strategies.
INTEGRATED MARKETING COMMUNICATION STRATEGY OF MUHAMMADIYAH UNIVERSITY JAKARTA IN REPUTATION BUILDING MODERN ISLAMIC HIGHER EDUCATION Budiman; Hadi Hidayat; Adhitya Perdana; Tria Patrianti; Liza Nora
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol. 6 No. 1 (2026): Algebra : Jurnal Pendidikan Sosial dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/b1hmx278

Abstract

This study explores the strategic application of Integrated Marketing Communication (IMC) in Islamic higher education by observing Muhammadiyah University Jakarta (UMJ), the first Muhammadiyah university that has been established for 70 years in maintaining its reputation as a modern Islamic campus. Using a qualitative approach through an integrative literature review and observations at Muhammadiyah University of Jakarta regarding IMC, university branding, and digital communication, the analysis shows that UMJ has implemented some IMC principles through coordinated activities from the Public Relations, Multimedia, and Protocol units under the University Secretariat Office. Although these practices demonstrate message synergy, their implementation is not yet structured within the IMC framework because they are still separate from the PMB promotion section. This article proposes the Value Digital Coordination (VDC) Model as a strategic guideline for Islamic universities to integrate value-based persuasion, digital synergy, and institutional coordination in building a modern Islamic campus image. The results of the study confirm that IMC is not merely a promotional tool, but rather a communication ideology that integrates Islamic values of trustworthiness, professionalism, and social responsibility into institutional communication.
The Role of Promotion in Determining the Effect of Price and Location on the Decision to Purchase Subsidized Housing Supriadi, Yusup; Nora, Liza
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 6 No. 1 (2026): January 2026
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v6i1.1158

Abstract

Backgrounds: The increasing competition in the housing property sector requires developers to understand key factors influencing consumers’ purchasing decisions. Price and location are commonly considered primary determinants, while promotional strategies may strengthen consumers’ decision-making processes in selecting residential properties. Objectives: The study aims to investigate the effects of Price and Location on Purchase Decisions by embedding Promotion as a moderating construct among consumers of Buana Residence Housing. Methodology: This research adopted a quantitative associative approach. Data collection involved distributing questionnaires to 110 consumers and prospective consumers of Buana Residence Housing, which were analysed using the PLS-SEM method through SmartPLS software. Findings: The structural assessment confirms that Price constitutes a dominant predictor of Purchase Decision (β = 0.446), whereas Location provides an additional contributory influence (β = 0.217). Promotion demonstrates independent explanatory capacity (β = 0.292) and functions as an effect-strengthening mechanism, augmenting the Price-Purchase Decision and Location-Purchase Decision relationships with interaction coefficients of 0.496 and 0.471. Conclusions: The findings suggest that promotion operates as an amplifying contingency through which the explanatory power of price and location becomes more pronounced in shaping consumer purchasing decisions, indicating that integrated pricing, strategic location advantages, and promotional efforts are essential in improving housing purchase decisions. Developers should strengthen their marketing strategies to maximize the influence of price and location on purchasing decisions.
Co-Authors Abdul Gofur ABDUL RAUF Adhitya Perdana Agus Suradika Ahmad Shabudin Ariffin Al Bakri, Salim Alivia Rajab Ananda, Nadya Asri Anggraini, Dahlia Tri Annisa Muthiah Alizzah Annisa Tusholihah Ardian Hariyono Arifin, Ichwan Atikasari, Putri Azimah Hanifah Bambang Sutrisno Budiman Chairani, Syaila Ayu Dahlia Ayu Sulistiani Dede Suleman Dinda, Ranisyia E, Elfarisna Eka Hendra Priyatna Eva Herianti Farchani, Akhmad Yusli Fauzania, Bella Grahito, Damar Hadi Hidayat Hapsari, Nia Puspita Harun, Siti Hafnidar Huda, Muhamad Khozinul Iman Satria Utama Irtikha , Fianti Ismayudin Yuliyzar Kaamilah, Nur Afiifah Lola Rahmadona, Lola Lukman Hadi, Lukman Marundha, Amor Muluk, Adrian Mutmainah Mutmainah Nasiron Nasiron Nasiron Nasiron Nia Puspita Hapsari Nurkhafiza, Adiba Nurul Sriminarti Pratiwi, Helga Irena Reza, Muhammad Abiy Rohman, Topik Rudiatin, Endang Saiful Bahri Sayogo, Muhammad Miftachul Huda Alvin Slamet Wahyudi Sriminarti, Nurul Suhendar Sulaeman Suhendar Sulaeman Suhendar Sulaeman Suhendar Sulaiman Supriadi, Yusup Syah Rahman, Alif Syifa Azqia, Syifa Tanjung, Juita Tria Astika Endah Permatasari Tria Patrianti Tria Patrianti Vanisyati, Zefitiazhar Ken Rifda Wahyudi Wahyudi Wiguna, Muhammad Sadam Yonavi, Ana Yulianti