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Sujoko, Anang
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Brawijaya
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Journal : Journal of Social Science

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Halo Effect as Bobby Nasution and Aulia Rachman's Political Communication Strategy in the 2020 Medan City Local Leader Election Rania Pramesthi Putri; Anang Sujoko; Desi Prianti
Journal of Social Science Vol. 4 No. 2 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v4i2.479

Abstract

Bobby Nasution, who is the son-in-law of President Joko Widodo, running for mayor of Medan, North Sumatra, is an interesting topic to discuss. Bobby Nasution was accompanied by Aulia Rachman as Deputy Mayor of Medan, North Sumatra. With the pairing of Bobby Nasution and Aulia Rachman running to become the Mayor and Deputy Mayor of Medan, it attracts public attention, because people often look at the background of a candidate to determine whether the candidate is good or bad. This is known as the halo effect strategy. This study aims to explain the halo effect as a political communication strategy for the pair Bobby Nasution and Aulia Rachman in the 2020 Medan City Election. This study uses a qualitative method with a constructivism paradigm and utilizes data collection techniques in the form of in-depth interviews. The results of this study indicate that the use of the halo effect as a political communication strategy forms a positive political image, this is also in line with the vision and mission of Bobby Nasution and Aulia Rachman, namely the Medan Berkah Collaboration, to form a positive image by bringing what is needed by the people of Medan City.
Co-Authors A.A. Ketut Agung Cahyawan W Adi, Kun Muhammad Agus Wahyudi Agus Wahyudi Ainun Qisthi Rosydah Ainun Qisthi Rosyidah Akhmad Muwafik Saleh Amalia Dewi Masyitah Andhyka Muttaqin Anida Kusuma Ning Ariati Antoni Antoni Antoni Antoni Antoni Antoni Antoni arianto, oni dwi Ayub, Zainal Amin Aziz, Nana Abdul Bambang Dwi Prasetyo Benni Indo Candra Apriliani Deka, Feiza Salsabila Desi Dwi Prianti Desi Prianti Dewi Liesnoor Setyowati Dicky Wahyudi Dicky Wahyudi Dicky Wahyudi Dicky Wahyudi Domini, Fransiscus Xaverius Dwi Anisa Febrianti Fahira, Nabila Aulia Fariza Yuniar Rakhmawati Fatanti, Megasari N. Fathur Rahman Febrianti, Dwi Anisa Fidelis Aggiornamento Saintio Fidelis Anggiornamento Saintio Fikri A.R Firmantoro, Verdy Ginting, Carmenita Alexandra Gracianti halim, sahril Hattu, Neysa Feralda Huda, Mega Annisa Nuril Hurriyah, Nur Khulailatul Intan Septiana Tanjung Irwan Irwan Juliantari, Serly Novita Khadijah, Nur Sitti Khusnul Khatimah Kun Muhammad Adi Larasati, Galuh Pandu Maharina Novia Zahro Mashita Putri Hatama Maulina Pia Wulandari Mega Annisa Insidenta Nuril Huda Misbahuddin Azzuhri Muhamad Firdaus Muhammad Syukri Mutiara Rahmadini Satya Lestari Muzakky Abdillah Nabila Aulia Fahira Nikmatus Sholikah Noer Rahmi Ardiarini, Noer Rahmi Oktaviana, Sandra Tri Oktaviani, Fitri Hariana oni dwi arianto Pinaraswati, Sandra Oktaviana Putri, Nakeisha Joenanda Rachmat Kriyantono Rachmat Kriyantono Rania Pramesthi Putri Reza Safitri Ridy Sulhana Sahawi Rilo Pambudi Rosalina Bilqisth Rosalina Bilqisth Rosyidah, Ainun Sahawi, Ridy Sulhana sahril halim Sari, Fadila Rahma Stefanny Lasmanogi Simanjuntak Suatan, Joycelyn Abigail Sudarsono, Meryana Deasy Karina Tanjung, Intan Septiana Tri Astoto Kurniawan, Tri Astoto Wahyudi, Furqonita Pramadanti Wawan Sobari Winartono Winartono Winartono, Winartono Yudha Prakasa Zahro, Maharina Novia Zidna Al Izzah Zulfaidah Penata Gama