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All Journal INFORMASI Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal KOMUNIKA JAM : Jurnal Aplikasi Manajemen Jurnal Ilmu Komunikasi Journal of Innovation and Applied Technology Interaktif: Jurnal Ilmu-Ilmu Sosial KOMUNIKE: Jurnal Komunikasi Penyiaran Islam KEMBARA Komunikator Jurnal Kajian Komunikasi Nomosleca Cosmogov: Jurnal Ilmu Pemerintahan ProTVF ETTISAL Journal of Communication LENTERA: Jurnal Ilmu Dakwah dan Komunikasi JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) ARISTO Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASPIKOM Sahafa Journal of Islamic Communication Politik Indonesia: Indonesian Political Science Review SANGKEP: Jurnal Kajian Sosial Keagamaan Waskita: Jurnal Pendidikan Nilai dan Pembangunan Karakter PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat MEDIAKOM: Jurnal Ilmu Komunikasi Journal of Local Government Issues Jurnal Riset Komunikasi Kajian Jurnalisme The Journal of Society and Media Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Journal of Social Science International Journal of Science and Society (IJSOC) Jurnal Komunikasi Islam Komunika: Jurnal Dakwah dan Komunikasi JOEL: Journal of Educational and Language Research Journal of Social Science Warta LPM Mediator: Jurnal Komunikasi JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Lentera: Jurnal Ilmu Dakwah dan Komunikasi Jurnal Penelitian Pendidikan Indonesia al-Balagh : Jurnal Dakwah dan Komunikasi ENDLESS : International Journal of Future Studies INJECT Interdisciplinary Journal of Communication
Sujoko, Anang
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Brawijaya
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Journal : KEMBARA

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Political Image Strategy on TikTok: A Case Study of 'Gemoy' Juliantari, Serly Novita; Sujoko, Anang; Wulandari, Maulina Pia
KEMBARA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya Vol. 11 No. 2 (2025): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kembara.v11i2.41270

Abstract

This research examines the visual image-based political communication strategy on the TikTok platform by highlighting the “gemoy” symbol as part of a political campaign aimed at the younger generation. This phenomenon shows a shift in the way political messages are delivered from a rational-informative approach to an affective-visual approach that utilizes popular culture. The main problem in this research lies in how political meaning is formed through the symbolization of the “gemoy” image and to what extent it affects young people's political involvement. The purpose of this research is to identify the various meanings of young audiences towards image-based political communication and explain the dynamics of symbol meaning in the context of digital culture. The method used is a qualitative approach with a case study, relying on data collection techniques in the form of in-depth interviews, observation of TikTok content, and visual documentation. Data were obtained from interactions with TikTok users aged 17-25 as well as analysis of political content using the “gemoy" representation. The results show that political images are not only passively consumed but also actively interpreted and reproduced by young audiences based on their affections, identities, and digital lifestyles. In conclusion, political communication in the era of social media is heavily influenced by the power of visual symbols and emotional interactivity, not just by substantial arguments. This research contributes theoretically to the expansion of the concept of digital political communication and practically encourages the strengthening of political literacy based on popular culture and algorithmic media.
Co-Authors A.A. Ketut Agung Cahyawan W Adi, Kun Muhammad Agus Wahyudi Agus Wahyudi Ainun Qisthi Rosydah Ainun Qisthi Rosyidah Akhmad Muwafik Saleh Amalia Dewi Masyitah Andhyka Muttaqin Anida Kusuma Ning Ariati Antoni Antoni Antoni Antoni Antoni Antoni Antoni arianto, oni dwi Ayub, Zainal Amin Aziz, Nana Abdul Bambang Dwi Prasetyo Benni Indo Candra Apriliani Deka, Feiza Salsabila Desi Dwi Prianti Desi Prianti Dewi Liesnoor Setyowati Dicky Wahyudi Dicky Wahyudi Dicky Wahyudi Dicky Wahyudi Domini, Fransiscus Xaverius Dwi Anisa Febrianti Fahira, Nabila Aulia Fariza Yuniar Rakhmawati Fatanti, Megasari N. Fathur Rahman Febrianti, Dwi Anisa Fidelis Aggiornamento Saintio Fidelis Anggiornamento Saintio Fikri A.R Firmantoro, Verdy Ginting, Carmenita Alexandra Gracianti halim, sahril Hattu, Neysa Feralda Huda, Mega Annisa Nuril Hurriyah, Nur Khulailatul Intan Septiana Tanjung Irwan Irwan Juliantari, Serly Novita Khadijah, Nur Sitti Khusnul Khatimah Kun Muhammad Adi Larasati, Galuh Pandu Maharina Novia Zahro Mashita Putri Hatama Maulina Pia Wulandari Mega Annisa Insidenta Nuril Huda Misbahuddin Azzuhri Muhamad Firdaus Muhammad Syukri Mutiara Rahmadini Satya Lestari Muzakky Abdillah Nabila Aulia Fahira Nikmatus Sholikah Noer Rahmi Ardiarini, Noer Rahmi Oktaviana, Sandra Tri Oktaviani, Fitri Hariana oni dwi arianto Pinaraswati, Sandra Oktaviana Putri, Nakeisha Joenanda Rachmat Kriyantono Rachmat Kriyantono Rania Pramesthi Putri Reza Safitri Ridy Sulhana Sahawi Rilo Pambudi Rosalina Bilqisth Rosalina Bilqisth Rosyidah, Ainun Sahawi, Ridy Sulhana sahril halim Sari, Fadila Rahma Stefanny Lasmanogi Simanjuntak Suatan, Joycelyn Abigail Sudarsono, Meryana Deasy Karina Tanjung, Intan Septiana Tri Astoto Kurniawan, Tri Astoto Wahyudi, Furqonita Pramadanti Wawan Sobari Winartono Winartono Winartono, Winartono Yudha Prakasa Zahro, Maharina Novia Zidna Al Izzah Zulfaidah Penata Gama