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Sujoko, Anang
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Brawijaya
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Journal : Journal of Community Service and Empowerment

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Go digital of PAMMA Herba through rebranding and digital marketing Sujoko, Anang; Widodo, Eko; Firdaus, Muhammad; Ardiarini, Noer Rahmi; Gama, Zulfaidah Penata; Wahyudi, Dicky
Journal of Community Service and Empowerment Vol. 5 No. 2 (2024): August
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v5i2.31349

Abstract

PAMMA (Panti Asuhan Muhammadiyah Malang) has a home industry product in the form of rhizome beverages. The beverage products from PAMMA were developed by the Doktor Mengabdi program for Brawijaya University and has survived until now. The problem is, the previous Doktor Mengabdi program still focused on the beverage production process, and PAMMA still markets its products conventionally, even though the industrial era has penetrated the digital market (e-commerce). This community service program aims to maintain of the rhizome beverage industry from PAMMA by conducting packaging rebranding and digital marketing, so that PAMMA products can go to the digital market (Go Digital). Implementation methods include: First, assistance with the legalization and re-branding of 5 rhizome beverage products. Second, a digital marketing workshop for rhizome beverage products for PAMMA residents. The results of this community program are measured by the legalization of NIB PAMMA Herba, and changes to the packaging design of 5 PAMMA rhizome beverage products. Digital marketing training provides results in the form of a shop on an e-commerce platform for PAMMA which can be used to sell its rhizome products, optimize advertising in new media by adjusting its target market, and expand marketing by utilizing digital media. The target is that with a schematic and sustainable program, it can increase economic income and maintain the sustainability of the home industry of rhizome beverage products from PAMMA.
Co-Authors A.A. Ketut Agung Cahyawan W Adi, Kun Muhammad Agus Wahyudi Agus Wahyudi Akhmad Muwafik Saleh Amalia Dewi Masyitah Andhyka Muttaqin Antoni Antoni Antoni Antoni Antoni Antoni Antoni arianto, oni dwi Candra Apriliani Desi Dwi Prianti Desi Prianti Dewi Liesnoor Setyowati Dicky Wahyudi Dicky Wahyudi Dicky Wahyudi Dicky Wahyudi Domini, Fransiscus Xaverius Dwi Anisa Febrianti Eko Widodo Fariza Yuniar Rakhmawati Fatanti, Megasari N. Fathur Rahman Febrianti, Dwi Anisa Feiza Salsabila Deka Fidelis Aggiornamento Saintio Fidelis Anggiornamento Saintio Fikri A.R Firmantoro, Verdy Fitri Hariana Oktaviani halim, sahril Huda, Mega Annisa Nuril Hurriyah, Nur Khulailatul Indo, Benni Intan Septiana Tanjung Irwan Irwan Khadijah, Nur Sitti Khusnul Khatimah Kun Muhammad Adi Larasati, Galuh Pandu Maharina Novia Zahro Mashita Putri Hatama Maulina Pia Wulandari Meryana Deasy Karina Sudarsono Misbahuddin Azzuhri Mr. Nana Abdul Aziz Muhamad Firdaus Muhammad Firdaus Muhammad Syukri Mutiara Rahmadini Satya Lestari Muzakky Abdillah Nabila Aulia Fahira Nadia Yuliana Neysa Feralda Hattu Nikmatus Sholikah Noer Rahmi Ardiarini, Noer Rahmi Oktaviani, Fitri Hariana oni dwi arianto Pinaraswati, Sandra Oktaviana Rachmat Kriyantono Rachmat Kriyantono Rachmat Kriyantono Rania Pramesthi Putri Reza Safitri Ridy Sulhana Sahawi Rilo Pambudi Rosalina Bilqisth Rosalina Bilqisth Rosydah, Ainun Qisthi Sahawi, Ridy Sulhana sahril halim Stefanny Lasmanogi Simanjuntak Tanjung, Intan Septiana Tri Astoto Kurniawan, Tri Astoto Wawan Sobari Winartono Winartono Winartono, Winartono Yudha Prakasa Zahro, Maharina Novia Zainal Amin Ayub Zidna Al Izzah Zulfaidah Penata Gama