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Sujoko, Anang
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Brawijaya
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Journal : INJECT Interdisciplinary Journal of Communication

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Seeing Culture Through Space: How Visual and Spatial Arrangements Communicate Sasak Cultural Identity in Dusun Sade's Tourism Setting Wahyudi, Furqonita Pramadanti; Sujoko, Anang; Prianti, Desi Dwi
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6693

Abstract

This study examines how cultural identity is communicated without words through the visual and spatial arrangements of Dusun Sade, a living Sasak heritage village in Lombok, Indonesia. Drawing on Foucault's conceptualization of spatial power and Rose's framework of the visual apparatus, the study argues that cultural identity communication in tourism operates through the systematic organization of space, movement, and visibility rather than through explicit narration or display. Systematic photo-documentation yielded a corpus of 127 images collected during fieldwork in December 2025, analyzed for recurring spatial and visual patterns at both empirical and discursive levels. Three patterns were identified: concentrated visitor movement along a primary corridor, consistent architectural emphasis on natural materials within that corridor, and the exclusive positioning of cultural and commercial activities along the established visitor route. Together, these arrangements produce a selective but coherent visual representation of the Sasak tradition that visitors encounter as natural and authentic. This study extends existing applications of Foucauldian and Rose's frameworks to the context of inhabited traditional villages, demonstrating that spatial governance operates as a mechanism of cultural identity production in living heritage tourism settings.
Co-Authors A.A. Ketut Agung Cahyawan W Adi, Kun Muhammad Agus Wahyudi Agus Wahyudi Ainun Qisthi Rosydah Ainun Qisthi Rosyidah Akhmad Muwafik Saleh Amalia Dewi Masyitah Andhyka Muttaqin Anida Kusuma Ning Ariati Antoni Antoni Antoni Antoni Antoni Antoni Antoni arianto, oni dwi Ayub, Zainal Amin Aziz, Nana Abdul Bambang Dwi Prasetyo Benni Indo Candra Apriliani Deka, Feiza Salsabila Desi Dwi Prianti Desi Prianti Dewi Liesnoor Setyowati Dicky Wahyudi Dicky Wahyudi Dicky Wahyudi Dicky Wahyudi Domini, Fransiscus Xaverius Dwi Anisa Febrianti Fahira, Nabila Aulia Fariza Yuniar Rakhmawati Fatanti, Megasari N. Fathur Rahman Febrianti, Dwi Anisa Fidelis Aggiornamento Saintio Fidelis Anggiornamento Saintio Fikri A.R Firmantoro, Verdy Ginting, Carmenita Alexandra Gracianti halim, sahril Hattu, Neysa Feralda Huda, Mega Annisa Nuril Hurriyah, Nur Khulailatul Intan Septiana Tanjung Irwan Irwan Juliantari, Serly Novita Khadijah, Nur Sitti Khusnul Khatimah Kun Muhammad Adi Larasati, Galuh Pandu Maharina Novia Zahro Mashita Putri Hatama Maulina Pia Wulandari Mega Annisa Insidenta Nuril Huda Misbahuddin Azzuhri Muhamad Firdaus Muhammad Syukri Mutiara Rahmadini Satya Lestari Muzakky Abdillah Nabila Aulia Fahira Nikmatus Sholikah Noer Rahmi Ardiarini, Noer Rahmi Oktaviana, Sandra Tri Oktaviani, Fitri Hariana oni dwi arianto Pinaraswati, Sandra Oktaviana Putri, Nakeisha Joenanda Rachmat Kriyantono Rachmat Kriyantono Rania Pramesthi Putri Reza Safitri Ridy Sulhana Sahawi Rilo Pambudi Rosalina Bilqisth Rosalina Bilqisth Rosyidah, Ainun Sahawi, Ridy Sulhana sahril halim Sari, Fadila Rahma Stefanny Lasmanogi Simanjuntak Suatan, Joycelyn Abigail Sudarsono, Meryana Deasy Karina Tanjung, Intan Septiana Tri Astoto Kurniawan, Tri Astoto Wahyudi, Furqonita Pramadanti Wawan Sobari Winartono Winartono Winartono, Winartono Yudha Prakasa Zahro, Maharina Novia Zidna Al Izzah Zulfaidah Penata Gama