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Journal : JECOM

Kualitas Pelayanan Terhadap Minat Beli Ulang Pada Event Univlox Lite Night Sanjaya, Gusti Made Ferry; Paramita, Ratri; Arjaya, Ketut
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

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Abstract

The research aimed to determine the service quality to repurchase intention on Univlox Lite Night event. The number of the sample of this research was 100 respondents by using non probability sampling technique with purposive sampling. The data was collected throught questionnaires were distributed to visitors who have visited the Univlox Lite Night event. The analysis technique in this research using analysis descriptive by using IBM SPSS program. The result of this research showed service quality “very good” category with an average value of 4,25 and repurchase intention visitor at Univlox Lite Night event was “very good” category with an average value of 4,23. Based on the result of this study, organizer Univlox Lite Night need more explain in detail the information asked by visitor or customers in the social media comment column, and organizer can further convince visitors and build credibility at the event by providing product quality and service quality that matches reality in order to increase repurchase intention and visitors will recommend the product if they feel satisfactions.
Strategi Meningkatkan Motivasi Kerja Dalam Mendorong Kinerja Karyawan di The Organizer Jimbaran, Bali Pratiwi, Intan Pradnya; Paramita, Ratri; Arjaya, Ketut
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

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Abstract

This study aims to analyze the strategies to increase work motivation and improve employee performance at The Organizer, a company engaged in the event industry located in Jimbaran, Bali. Motivation is an important psychological factor that drives individuals to work optimally. By employing a qualitative descriptive approach, data were collected through participatory observation, in-depth interviews, and documentation study. The informants in this study include the owner, inhouse employees, and semi- inhouse employees selected through purposive sampling. The research findings reveal gaps in motivation management, such as inconsistent incentive systems, ineffective internal communication, and lack of recognition and appreciation. Based on ISO 9001:2015 standards, several strategies are proposed, including strengthening leadership, developing competencies, improving communication, and enhancing work environments. These strategies are expected to increase employee motivation and performance sustainably. The findings of this study are expected to contribute to the development of human resource management practices, especially in the event industry, where employee motivation plays a critical role in delivering excellent service to clients and ensuring event success. Future research can explore the quantitative impact of these strategies on organizational performance.