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Pendampingan E-Marketing Melalui Media Sosial Instagram Pada Usaha Mikro Dusun Banjaragung, Desa Banjaragung, Jombang Windi Putri Lestari; Kusuma Wardhani Mas’udah; Eka Restu Justitian; Intan Novitasari; Shafira Zalfa Adiningrum
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.167 KB) | DOI: 10.58466/literasi.v2i2.512

Abstract

In the globalization era, the fast-paced marketing competition is a challenge for micro businessmen to compete and survive. The rapid flow of technology and information development give an impact and also opens up the potential that can be utilized in developing micro-enterprises to expand marketing. E-marketing takes the role to make convenience both for sellers to offer their products, as well as for consumers to buy the desired product. E-marketing assistance for product marketing through Instagram social media is carried out to help micro-enterprises in Banjaragung Hamlet, Banjaragung Village, Jombang Regency. This study uses a qualitative descriptive method. Qualitative descriptive is a type of research approach in which the results are described and explained in sentences. This product marketing assistance through Instagram social media was carried out to help micro-enterprises in Banjaragung Hamlet, Banjaragung Village, Jombang Regency. The result of this assistance is that micro businessmen have the skills to innovate in marketing products through Instagram social media, which is a trending platform and is widely used in Indonesia. Apart from being a promotional medium, the micro businessmen can also identify the consumer needs and see trends that can be used as the references for product variations.
MICRO BUSINESS’ FINANCIAL RECORDING ASSISTANCE AT BANJARAGUNG VILLAGE THROUGH SIMPLE CASH BOOKKEEPING Kusuma Wardhani Mas’udah; Eka Restu Justitian; Salsabyla Kirana Gani Famulya; Ratna Fransiska Anggraeni; Ratih Mustika Dewi; Andre Zakariya Putra
International Journal of Economics and Management Research Vol. 1 No. 2 (2022): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (788.82 KB) | DOI: 10.55606/ijemr.v1i2.22

Abstract

Micro Business has an important role for the nation's economy, especially to reduce the unemployment rate in Indonesia. The existence of Micro Business in Indonesia is proven to be able to create jobs and absorb labors. Therefore, Micro Business' players must understand good and systematic financial management so that the business can run smoothly and sustainably. For example: to have correct financial records in recording every financial transaction and be able to make financial reports needed to make decisions for the continuity of their business. This research uses descriptive qualitative research methods, which the subjects are five Micro Businesses in Banjaragung Village, Bareng District, Jombang Regency. The object of this research is a financial bookkeeping system that focuses on micro-enterprise cash bookkeeping. The result of the training and mentoring activities in making simple financial bookkeeping is that Micro Businessmen in Banjaragung Village can understand their income and expenses of respective businesses. The personal property must be distinguished from business assets. And at the end, Micro Businessmen can continuously apply simple financial bookkeeping for business activities on a daily basis. This activity can encourage businesses to grow and well developed.
Pendampingan Usaha Mikro Kecil Menengah (UMKM) Untuk Mendapatkan Izin Usaha Mikro dan Kecil (IUMK) Nomor Induk Berusaha (NIB) di Desa Bareng Kecamatan Bareng Kabupaten Jombang Mochammad Mirza Saputra; Yuyun Septiani; Vigati Wandan Lestari; Rani Melati Oktadifa; Kusuma Wardhani Mas'udah
Al-Khidmah Vol 5, No 2 (2022): AL-KHIDMAH (Desember)
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/al-khidmah.v5i2.4285

Abstract

Kegiatan pengabdian kepada usaha mikro kecil menengah (UMKM) ini bertujuan mendampingi UMKM untuk menerbitkan Nomor Induk Berusaha (NIB) melalui Onnline Single Submission (OSS). Metode kegiatan yang dilakukan adalah 2 tahap yaitu tahap pertama dengan melakukan survei dan pendataan UMKM seluruh Desa Bareng, dan tahap kedua dengan melakukan pendampingan (penyuluhan serta praktik) secara langsung dengan door to door pada setiap lokasi usaha pelaku UMKM. Kegiatan ini melibatkan 39 UMKM yang berhasil disurvei yang kemudian disaring berdasarkan kesedian untuk melakuan pendaftaran NIB dan didapatkan 10 UMKM secara aktif mulai dari tahap pertama yaitu survei dan pendataan hingga tahap kedua pendampingan NIB. Melalui kegiatan tersebut UMKM berhasil menerbitkan sertifikat NIB untuk usaha yang mereka jalankan.
Analysis of Phase and Energy Band Gap Width of Corncob Carbon-PEG 4000 Kusuma Wardhani Mas'udah; Darminto Darminto
JPSE (Journal of Physical Science and Engineering) Vol 7, No 2 (2022): JPSE (Journal of Physical Science and Engineering)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify and analyze the band gap width of the carbon phase produced from corncobs mixed with PEG-4000 to see the surface area of the corncob carbon phase. First, the characterization test was carried out using Scanning Electron Microscope Energy-Dispersive X-ray (SEM-EDX) spectroscopy to determine the morphology and Ultraviolet–Visible (UV-Vis) spectroscopy to determine the band gap width of corncob carbon. Then, adding Polyethylene Glycol (PEG) 4000 at a specific concentration to develop the potential of corncob carbon. Finally, the corncob-PEG 4000 carbon reduction process was sifted through and tested by UV-Vis spectroscopy, and the energy gap value was 0.954 eV.DOI: 10.17977/um024v7i22022p142
Public speaking and personal branding skills for student organization managers at Dharma Wanita High School Surabaya J. Juwito; Zainal Abidin Achmad; Ira Kaestiningtyas; Prahasti Ken Dewani; Dwi Wahyuningtyas; Ramadhani Mahendra Kusuma; Kusuma Wardhani Mas’udah; Tria Puspa Sari; Roziana Febrianita
Journal of Community Service and Empowerment Vol. 3 No. 1 (2022): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v3i1.18596

Abstract

Self-confidence  Not everyone has good self-confidence. Therefore, it needs to be encouraged in several ways: through public speaking combined with personal branding. The purpose of this service was to develop public speaking and personal branding skills for student organization managers at SMA Dharma Wanita Surabaya through the PIKAT scheme. The training is divided into two; offline and online. The training program is carried out by carrying out counseling on public speaking and personal branding based on theories in communication. The second activity is to train public speaking and personal branding where the participants can practice their public speaking skills. Monitoring after mentoring and training activities is still carried out. At the end of the program, there are four outputs/recommendations, training modules, activity news, and community service journals. It can be concluded that this activity encourages the development of public speaking and personal branding skills for student organization managers at SMA Dharma Wanita Surabaya.
Peran Kelompok Sadar Wisata (Pokdarwis) dalam Optimalisasi Wisata Edukasi Di Desa Galengdowo Kabupaten Jombang Salmadina Putri Purnama Sari salmadina; Adinda Solinaputri Nurfadhila; Alief Faza Anugerah; Agung Budi Wicaksono; Putu Nandhika Pratama Artana; Kusuma Wardhani Mas’udah; Hasri Magfirotun Nisa
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 4 (2022): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v2i4.273

Abstract

The rapid development of the tourism sector has encouraged all regions to highlight the tourism potential in their respective regions. Likewise with Galengdowo Village which has tourism potential, as well as its existence in the world and the natural beauty and activities of its own citizens, gardening in salak gardens, and doing activities on earth which are used as educational tours. Tourism in Galengdowo Village has succeeded in inserting the concept of learning into its tour. Tourists who come not only take pictures and enjoy the natural beauty in the earth's area but can also learn how to milk cows and know the science and benefits of salak fruit. All educational tourism activities in Galengdowo Village cannot be separated from the role of the Tourism Awareness Group (POKDARWIS) which is the main driver of educational tourism managed by the local community itself.
Rebranding Produk Kopi Excelsa Oleh Kelompok Masyarakat KOPI GUNUNG Dengan Packaging Baru dan Digital Marketing Zainal Abidin Achmad; Yenny Wuryandari; Kusuma Wardhani Mas’udah; M. Husni Tamrin
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 4, No 2 (2022): Plakat: Jurnal Pelayanan Kepada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v4i2.8899

Abstract

Coffee is a leading commodity in Jombang Regency. One of these coffee varieties is Excelsa Coffee. The main obstacle for coffee farmers and traders in Sumberjo Village is the processing of excelsa coffee which is quite complicated. The Grant Program for Application of Research Results for the Community (PIHAT) aims to foster community groups KOPI GUNUNG in Sumberjo Village, Wonosalam District, Jombang Regency to have knowledge and skills in coffee plant care and digital marketing. The results of the identification of the problem of Pokmas KOPI GUNUNG as a partner, the PIHAT team provides solutions in the form of a) Increasing knowledge and skills in caring for coffee plants, b) Improving the quality of new labels and packaging, c) Creating Instagram accounts and making marketing support profile videos, and d) Digital marketing training. After partners gain knowledge and skills in caring for coffee plants, knowledge of digital marketing skills, and producing coffee product packaging, the goal of implementing this PIHAT program is to increase sales of coffee products from the KOPI GUNUNG community group with the brand and packaging "Cakra Dewa." In addition to articles in community service journals, PIHAT's outputs are the Profile Video, news, and Instagram accounts. Kopi merupakan komoditas unggulan Kabupaten Jombang. Salah satu varietas kopi tersebut adalah Kopi Excelsa. Kendala utama bagi petani dan pedagang kopi di Desa Sumberjo adalah perawatan kopi excelsa yang cukup rumit. Program Hibah Penerapan Hasil Penelitian Bagi Masyarakat (PIHAT) bertujuan untuk membina kelompok masyarakat KOPI GUNUNG di Desa Sumberjo, Kecamatan Wonosalam, Kabupaten Jombang agar memiliki pengetahuan dan keterampilan dalam perawatan tanaman kopi dan pemasaran digital. Hasil identifikasi masalah Pokmas KOPI GUNUNG sebagai mitra, maka tim PIHAT memberikan solusi berupa: a) Meningkatkan pengetahuan dan keterampilan dalam merawat tanaman kopi, b) Meningkatkan kualitas label dan kemasan baru, c) Membuat akun Instagram dan membuat video profil penunjang pemasaran, dan d) Pelatihan pemasaran digital. Setelah mitra mendapatkan pengetahuan dan keterampilan dalam merawat tanaman kopi, pengetahuan keterampilan digital marketing, dan memproduksi kemasan produk kopi, maka sasaran akhir dari pelaksanaan program PIHAT ini adalah meningkatkan penjualan produk kopi dari kelompok masyarakat KOPI GUNUNG dengan brand dan kemasan “Cakra Dewa.” Selain artikel pada jurnal pengabdian kepada masyarakat, luaran PIHAT ini adalah Video Profil, Berita, dan akun Instagram.
Co-Authors Adhelia Salwa Sokhil Ababilluna Adinda Solinaputri Nurfadhila Agung Budi Wicaksono Alief Faza Anugerah Alifta Putri Alvina Aryanti Andarini, Sonja Andre Zakariya Putra Andri Setiawan Anugrah Akbar Fitra Putra Adianti AR Yelvia Sunarti Ardyan Anjar Wahyudi Arlin Khozinatud Durriyah Claressia Sirikiet Wibisono Darminto Darminto Denny Firmansyah Detta Anugrah Heni Devita Andriani Didiek Tranggono Diella Arinta Dona Avrilia Kristanti Dwi Wahyuningtyas Dwi Zuhrotun Nisa' Dyah Suci Perwitasari Dynda Tri Widyastuti Edo Pandu Pratama Eka Restu Justitian Eka Restu Justitian Euis Nurul Hidayah Fadia Nur Rahma Budiarto Fuad Zakiya Ifa Gita Laksmi Zalsabilla Hasri Magfirotun Nisa Hasri Maghfirotin Nisa Hasri Maghfirotin Nisa Hasri Maghfirotin Nisa, S.Sos Hera Amalia Putri Belangi Intan Novitasari Intan Sari Ira Kaestiningtyas Ita Sabilah Putri Chayani Jariyah Juwito Juwito Kiki Sandra Amelia Kindriari Nurma Wahyusi M. Husni Tamrin Masteryna Maghfirahdina Mayang Dwi Sayekti Mei Syella Kurnia Putri Cahyo Moch. Rizky Ramadhan Mochammad Mirza Saputra Mochammad Mirza Saputra Mohammad Afthon Naharuzzen Mohammad Iqbal Muhammad Abdussalam Nabila Alysia Multazam Nailul Hasan Nauval Zakqy Ni Ketut Sari Nova Andriani Nur Aini Fauziyah Nur Lathifa Meida Pande Yogam Sunaryang Putu Pardi Sampe Tola Prahasti Ken Dewani Putu Nandhika Pratama Artana R. Vanji Abdillah Ubayyi Raden Shalehuddin Albawani Ramadhani Mahendra Kusuma Rani Melati Oktadifa Rani Melati Oktadifa Ratih Mustika Dewi Ratna Fransiska Anggraeni Ratna Yulistiani Ratu Yusnita Zhalsabilla Resa Nabila Zartaleily Anugrah Reva Edra Nugraha Ricky Fajar Adi Putra Rizqi Silviana Dewi Roziana Febrianita Salmadina Putri Purnama Sari salmadina Salsabyla Kirana Gani Famulya Savira Apriliana Shafira Suci Utami Shafira Zalfa Adiningrum Shelomitha Kumala Mawardhany Sherly Arindawati Shofwan Mohammad Firmansyah Sindi Astutik Sri Tjondro Winarno, Sri Tjondro Syahrul Munir Tria Puspa Sari Vigati Wandan Lestari Villa Della Rose Widiana Khurnia Permatasari Windi Putri Lestari Yenny WURYANDARI Yovita Nathania Yuli Setyaningsih Yuyun Septiani Zainal Abidin Achmad