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All Journal JPSE (Journal of Physical Science and Engineering) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Al-Khidmah Share : Journal of Service Learning Community Development Journal: Jurnal Pengabdian Masyarakat PLAKAT : Jurnal Pelayanan Kepada Masyarakat Journal of Community Service and Empowerment Nusantara Science and Technology Proceedings KARYA: Jurnal Pengabdian Kepada Masyarakat CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Dedikasi Hukum Literasi: Jurnal Pengabdian Masyarakat dan Inovasi International Journal of Economics and Management Research AMMA : Jurnal Pengabdian Masyarakat
Kusuma Wardhani Mas’udah
Chemical Engineering, Faculty Of Engineering, Universitas Pembangunan Nasional Veteran Jawa Timur, Surabaya, East Java 60294, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Rebranding Produk Kopi Excelsa Oleh Kelompok Masyarakat KOPI GUNUNG Dengan Packaging Baru dan Digital Marketing Zainal Abidin Achmad; Yenny Wuryandari; Kusuma Wardhani Mas’udah; M. Husni Tamrin
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 4, No 2 (2022): Plakat: Jurnal Pelayanan Kepada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v4i2.8899

Abstract

Coffee is a leading commodity in Jombang Regency. One of these coffee varieties is Excelsa Coffee. The main obstacle for coffee farmers and traders in Sumberjo Village is the processing of excelsa coffee which is quite complicated. The Grant Program for Application of Research Results for the Community (PIHAT) aims to foster community groups KOPI GUNUNG in Sumberjo Village, Wonosalam District, Jombang Regency to have knowledge and skills in coffee plant care and digital marketing. The results of the identification of the problem of Pokmas KOPI GUNUNG as a partner, the PIHAT team provides solutions in the form of a) Increasing knowledge and skills in caring for coffee plants, b) Improving the quality of new labels and packaging, c) Creating Instagram accounts and making marketing support profile videos, and d) Digital marketing training. After partners gain knowledge and skills in caring for coffee plants, knowledge of digital marketing skills, and producing coffee product packaging, the goal of implementing this PIHAT program is to increase sales of coffee products from the KOPI GUNUNG community group with the brand and packaging "Cakra Dewa." In addition to articles in community service journals, PIHAT's outputs are the Profile Video, news, and Instagram accounts. Kopi merupakan komoditas unggulan Kabupaten Jombang. Salah satu varietas kopi tersebut adalah Kopi Excelsa. Kendala utama bagi petani dan pedagang kopi di Desa Sumberjo adalah perawatan kopi excelsa yang cukup rumit. Program Hibah Penerapan Hasil Penelitian Bagi Masyarakat (PIHAT) bertujuan untuk membina kelompok masyarakat KOPI GUNUNG di Desa Sumberjo, Kecamatan Wonosalam, Kabupaten Jombang agar memiliki pengetahuan dan keterampilan dalam perawatan tanaman kopi dan pemasaran digital. Hasil identifikasi masalah Pokmas KOPI GUNUNG sebagai mitra, maka tim PIHAT memberikan solusi berupa: a) Meningkatkan pengetahuan dan keterampilan dalam merawat tanaman kopi, b) Meningkatkan kualitas label dan kemasan baru, c) Membuat akun Instagram dan membuat video profil penunjang pemasaran, dan d) Pelatihan pemasaran digital. Setelah mitra mendapatkan pengetahuan dan keterampilan dalam merawat tanaman kopi, pengetahuan keterampilan digital marketing, dan memproduksi kemasan produk kopi, maka sasaran akhir dari pelaksanaan program PIHAT ini adalah meningkatkan penjualan produk kopi dari kelompok masyarakat KOPI GUNUNG dengan brand dan kemasan “Cakra Dewa.” Selain artikel pada jurnal pengabdian kepada masyarakat, luaran PIHAT ini adalah Video Profil, Berita, dan akun Instagram.
Upaya Pengembangan Potensi Wisata Alam di Desa Wonomerto Sebagai Daya Tarik Wisata Desa Adhelia Salwa; Kusuma Wardhani Mas'udah; Hasri Maghfirotin Nisa; Anggi Dian Lestari; Sindi Astutik; Imron; Raden Mas Anugrah Eko Rahmanto
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 06 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Wonomerto Village, Wonosalam District, Jombang Regency has very interesting natural tourism potential. Various natural attractions such as mountains, rivers, plantations, forests, and cultural heritage sites that are no less charming. However, this tourist attraction is still not optimal in terms of several aspects. This study aims to determine the efforts to develop natural tourism potential in Wonomerto Village and what factors influence the efforts to develop tourism objects. The theory used is Kuswan's theory regarding the strategic aspects of developing natural tourism objects which include Development Planning Aspects, Institutional Aspects, Facilities and Infrastructure Aspects, Management Aspects, and Marketing Aspects. The author uses a qualitative descriptive research method with the informants are tourism managers in Wonomerto Village, data collection techniques are carried out by interviews, observation, and documentation. The results of research efforts to develop Wonomerto Village into one of the natural tourist attractions in Jombang Regency can be concluded that it is not optimal because the development planning targets are not yet optimal, many institutional structures have not been formed, facilities and infrastructure that need maintenance and repair, management is not optimal, lack of digital branding or promotion and lack of collaboration with external parties.
Co-Authors Adhelia Salwa Adhelia Salwa Sokhil Ababilluna Adinda Solinaputri Nurfadhila Agung Budi Wicaksono Alief Faza Anugerah Alifta Putri Alvina Aryanti Andarini, Sonja Andre Zakariya Putra Andri Setiawan Anggi Dian Lestari Anugrah Akbar Fitra Putra Adianti AR Yelvia Sunarti Ardyan Anjar Wahyudi Arlin Khozinatud Durriyah Claressia Sirikiet Wibisono Darminto Darminto Denny Firmansyah Detta Anugrah Heni Devita Andriani Didiek Tranggono Diella Arinta Dona Avrilia Kristanti Dwi Wahyuningtyas Dwi Zuhrotun Nisa' Dyah Suci Perwitasari Dynda Tri Widyastuti Edo Pandu Pratama Eka Restu Justitian Eka Restu Justitian Euis Nurul Hidayah Fadia Nur Rahma Budiarto Fuad Zakiya Ifa Gita Laksmi Zalsabilla Hasri Magfirotun Nisa Hasri Maghfirotin Nisa Hasri Maghfirotin Nisa Hasri Maghfirotin Nisa Hasri Maghfirotin Nisa, S.Sos Hera Amalia Putri Belangi Imron Intan Novitasari Intan Sari Ira Kaestiningtyas Ita Sabilah Putri Chayani Jariyah Juwito Juwito Kiki Sandra Amelia Kindriari Nurma Wahyusi M. Husni Tamrin Masteryna Maghfirahdina Mayang Dwi Sayekti Mei Syella Kurnia Putri Cahyo Moch. Rizky Ramadhan Mochammad Mirza Saputra Mochammad Mirza Saputra Mohammad Afthon Naharuzzen Mohammad Iqbal Muhammad Abdussalam Nabila Alysia Multazam Nailul Hasan Nauval Zakqy Ni Ketut Sari Nova Andriani Nur Aini Fauziyah Nur Lathifa Meida Pande Yogam Sunaryang Putu Pardi Sampe Tola Prahasti Ken Dewani Primasari Cahya Wardhani Putu Nandhika Pratama Artana R. Vanji Abdillah Ubayyi Raden Mas Anugrah Eko Rahmanto Raden Shalehuddin Albawani RAMADHANI MAHENDRA KUSUMA Rani Melati Oktadifa Rani Melati Oktadifa Ratih Mustika Dewi Ratna Fransiska Anggraeni Ratna Yulistiani Ratu Yusnita Zhalsabilla Resa Nabila Zartaleily Anugrah Reva Edra Nugraha Ricky Fajar Adi Putra Rizqi Silviana Dewi Roziana Febrianita Salmadina Putri Purnama Sari salmadina Salsabyla Kirana Gani Famulya Savira Apriliana Shafira Suci Utami Shafira Zalfa Adiningrum Shelomitha Kumala Mawardhany Sherly Arindawati Shofwan Mohammad Firmansyah Sindi Astutik Sindi Astutik Sri Tjondro Winarno, Sri Tjondro Syahrul Munir Tria Puspa Sari Vigati Wandan Lestari Villa Della Rose Widiana Khurnia Permatasari Windi Putri Lestari Yenny WURYANDARI Yovita Nathania Yuli Setyaningsih Yuyun Septiani Zainal Abidin Achmad