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THE ROLE OF THE PROMOTIONAL VIDEO "WONDERFUL INDONESIA: A VISUAL JOURNEY" ON BRAND IMAGE AND TOURIST VISITING INTEREST TO WAKATOBI Santoso, Herien Natasya; Widyawati, Christy; Adityaji, Rizki
Bahasa Indonesia Vol 1 No 1 (2021): APRIL 2021
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v1i1.1799

Abstract

Wakatobi is a tourist destination that has potentials for remarkable natural beauty. The Indonesian government is also aggressively promoting Wakatobi through the making of the video Wonderful Indonesia: A Visual Journey. However, the tourist visiting rate in Wakatobi is still not very high. Therefore, this study aims to determine the effect of the promotional video on brand image and interest in visiting Wakatobi. This study involved 151 people as samples and the results showed that promotional videos are able to have a positive and significant influence on brand image and tourist visiting interest. Likewise, the brand image is able to provide a positive and significant influence on tourist visiting interest
Sport Tourism As Tourism Development In The Lake Toba Area In The Aquabike Jetski World Championship 2023 Intiar, Septa; Sirait, Evi; Wijaya, Verina; Adityaji, Rizki; Oktavio, Adrie
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.7645

Abstract

Penelitian ini bertujuan untuk (1) mengetahui strategi sport tourism sebagai pengembangan pariwisata kawasan danau toba dalam event aquabike jetski world championship 2023; (2) mengetahui potensi wisata berkelanjutan di kawasan danau toba saat event aquabike jetski world championship 2023. Dalam penelitian ini, peneliti menggunakan jenis penelitian kualitatif deskriptif. Sumber data yang digunakan dalam penelitian ini diperloleh melalui buku, website dan kepustaakaan yang berhubungan dengan sport tourism sebagai pengembangan pariwisata kawasan danau toba dalam event aquabike jetski world championship 2023. Hasil penelitian ini menunjukkan bahwa (1) Dalam lingkup manajamen event olahraga, event ini dapat berjalan lancar karena kolaborasi pemerintah pusat dan daerah. Sementara manajemen event pariwisata memfokuskan target wisatawan dalam penyelenggaraan event, manajemen event pendukung focus pada antusias wisatawan yang memenuhi venue dan bangkitnya UMKM di Kawasan Danau Toba; (2) Event aquabike jetski yang bertaraf internasional ini potensial menjadi ajang untuk meningkatkan perekonomian. Selain balapan, ada pesta rakyat seperti Batak Art and Culture dan festival kuliner yang memainkan peran penting untuk mengenalkan budaya dan kuliner setempat agar semakin dikenal dunia.
Training to Improve The Skills and Professionalism of Museum Tour Guides in Mojokerto, East Java Rizki Adityaji; Agoes Tinus Lis Indrianto; Agustinus Nugroho; Adrie Oktavio; Hendra
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i1.4466

Abstract

Mojokerto, a city in East Java rich in history and culture, has a number of fascinating museums. These museums are silent witnesses to the glory of the past and a window for us to peek into the civilization that has developed in the land of Java. Mojokerto is known for its rich cultural heritage and history, but its potential as a tourist destination is still underutilized due to the lack of quantity and quality of skilled museum guides. With a better visiting experience, organized and informative narratives, it is hoped that more people will be interested in visiting museums in Mojokerto and participating in supporting the preservation of the history and culture of the Indonesian nation. This PKM uses in-depth interviews with 10 museum guides who have undergone training and informant observations of training activities and their implementation in the field. The findings in this PKM activity show a significant increase in guide skills, historical knowledge, and visitor guiding techniques, resulting in a better visitor experience in the museum. This PKM ends with recommendations to improve community service programs aimed at developing local human resources in sustainable heritage tourism. This PKM examines the impact of community service initiatives organized by lecturers at Ciputra University Surabaya, with a focus on museum guide training in Mojokerto, East Java.
SLUM TOURISM: INDONESIAN TOURISM PROMOTION AND DEVELOPMENT STRATEGY (PROBLEM OR SOLUTION) Wijaya, Verina; Mitasari, Rean; Kusumawijaya, Erris; Adityaji, Rizki; Widyawati, Christy
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11545

Abstract

Basically, the concept of tourism development and promotion using the Slum Tourism/Poverty Tourism concept is good for projection in tourism development and promotion because tourists directly interact with local communities, increase their sense of human dignity, and offer new ideas to create new ideas. However, this concept has clashes that are not in line with the concept of Indonesian tourism branding, namely "Pesona Indonesia" which shows the natural beauty and beauty of Indonesia. Therefore, this research aims to analyze the concept of Slum Tourism in developing and promoting Indonesian tourism as a solution or problem. The data used in this research is secondary data using library research data collection techniques. The data collected was analyzed using the smart PLS 3.0 method. Keywords: Slum Tourism, Promotion, Development, Problem, Solution