Article Per Year (5 Year)
p-Index From 2021 - 2026
6.395
P-Index
This Author published in this journals
All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Syarikat : Jurnal Rumpun Ekonomi Syariah Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Equity: Jurnal Ekonomi Ilomata International Journal of Management Jurnal Media Ekonomi Jurnal Investasi Islam Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) juremi: jurnal riset ekonomi Al-Muamalat : Jurnal Ekonomi Syariah JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) EKSYA: Jurnal Ekonomi Syariah Journal of Innovation Research and Knowledge Journal Research of Economics and Bussiness Outline Journal of Management and Accounting JURNAL EKONOMI BISNIS DAN MANAJEMEN JURNAL ILMIAH SAINS TEKNOLOGI DAN INFORMASI JAKBS JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Ekonomi Bisnis dan Manajemen Jurnal Ilmiah Ekonomi dan Manajemen JEBD Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Journal Economic Excellence Ibnu Sina Journal of Golden Generation Economic International Journal of Islamic Business Management Academia Open Algebra : Jurnal Pendidikan Sosial dan Sains Media Ekonomi dan Manajemen
Nurbaiti
Universitas Islam Negeri Sumatera Utara
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 44 Documents
Search

 1   2   3   4   5 
Peran Brand Attachment dalam Memediasi Hubungan antara Authentic Influencer, Instagram Engagement, dan Purchase Intention pada Konsumen Millennial Wearing Klamby Medan Tengku Aiena Zhafira; Siti Aisyah; Nurbaiti
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 2 (2026): Article Research Juli 2026
Publisher : Yayasan Cita Cendikiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i2.8576

Abstract

Perkembangan media sosial telah mengubah strategi pemasaran digital, khususnya pada industri fashion lokal yang semakin memanfaatkan influencer dan interaksi konsumen melalui Instagram. Dalam konteks ini, keterikatan emosional konsumen terhadap merek menjadi aspek penting yang dapat memperkuat niat pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh autentisitas influencer dan keterlibatan Instagram terhadap niat beli melalui keterikatan merek pada konsumen milenial Wearing Klamby. Penelitian ini menggunakan pendekatan kuantitatif dengan desain survei. Data dikumpulkan melalui kuesioner online terhadap 153 responden yang merupakan konsumen milenial, mengikuti akun Instagram Wearing Klamby, dan pernah melakukan pembelian produk. Sampel ditentukan menggunakan teknik purposive sampling, sedangkan data dianalisis menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4 untuk menguji validitas, reliabilitas, pengaruh langsung, dan pengaruh mediasi. Hasil penelitian menunjukkan bahwa autentisitas influencer dan keterlibatan Instagram berpengaruh positif dan signifikan terhadap keterikatan merek dan niat beli. Keterikatan merek juga berpengaruh positif dan signifikan terhadap niat beli serta terbukti memediasi secara parsial hubungan antara autentisitas influencer dan keterlibatan Instagram terhadap niat beli. Penelitian ini menegaskan bahwa strategi pemasaran digital pada fashion lokal perlu diarahkan pada pembentukan hubungan emosional melalui influencer yang autentik dan interaksi Instagram yang aktif untuk meningkatkan niat beli konsumen milenial.
Peran Jaringan Telekomunikasi Dalam Mendukung Layanan Digitalisasi Bank Syariah Indonesia (BSI) Ahmad Ramdhani Mungkur; Cindy Anita; Feby Salsabila; Nurbaiti
Journal of Golden Generation Economic Vol. 1 No. 2 (2025): Desember : Journal of Golden Generation Economic
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jggeconomic.v1i2.173

Abstract

Transformasi digital menjadi kebutuhan utama perbankan syariah di Indonesia, dengan jaringan telekomunikasi sebagai infrastruktur penting bagi layanan digital Bank Syariah Indonesia (BSI). Penelitian ini menggunakan metode kualitatif deskriptif melalui kajian literatur dan observasi terhadap implementasi digitalisasi BSI. Hasil menunjukkan bahwa jaringan telekomunikasi berpengaruh signifikan terhadap efektivitas layanan digital, efisiensi operasional, dan perluasan inklusi keuangan syariah. Layanan seperti BSI Mobile dan pembayaran QRIS dapat berjalan optimal berkat jaringan yang stabil dan aman. Namun, penelitian juga mencatat tantangan berupa keterbatasan jaringan di wilayah tertentu serta risiko keamanan siber yang menuntut peningkatan perlindungan data.
Analisis Kemudahan dan Keamanan Data dalam Meningkatkan Kepercayaan pada Transaksi Pembayaran Qris Aylsa Kamila; Nazwa Habina Alwi; Syaputri Anugerah; Tithazzahra Autinsa; Nurbaiti
Journal of Golden Generation Economic Vol. 1 No. 2 (2025): Desember : Journal of Golden Generation Economic
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jggeconomic.v1i2.235

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kemudahan penggunaan dan keamanan data terhadap peningkatan kepercayaan pengguna dalam melakukan transaksi pembayaran menggunakan Quick Response Code Indonesian Standard (QRIS). Metode penelitian yang digunakan adalah pendekatan kualitatif dengan analisis deskriptif berdasarkan kajian literatur dan hasil penelitian terdahulu, serta pengamatan umum terhadap fenomena penggunaan QRIS di Indonesia. Hasil penelitian menunjukkan bahwa kemudahan penggunaan menjadi faktor utama yang mendorong adopsi QRIS karena memberikan efisiensi, kecepatan, dan kenyamanan dalam bertransaksi. Sementara itu, keamanan data berperan penting dalam membentuk dan mempertahankan kepercayaan pengguna, terutama terkait perlindungan informasi pribadi dan keamanan transaksi. Kedua faktor tersebut saling berkaitan dalam menciptakan kepercayaan masyarakat terhadap sistem pembayaran digital. Dengan meningkatnya kepercayaan, penggunaan QRIS di Indonesia terus berkembang pesat, mendukung percepatan transformasi menuju ekosistem ekonomi digital yang inklusif, aman, dan terpercaya.
Impact of Infrastructure and Entrepreneurial Ecosystems on MSME Growth in Medan: An Islamic Economics Perspective Muhammad Ridho; Isnaini Harahap; Nurbaiti
Al-Muamalat Vol. 12 No. 2 (2025): July
Publisher : Department of Sharia Economic Law, Faculty Sharia and Law, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/am.v12i2.49667

Abstract

This study investigates the impact of infrastructure development and the entrepreneurial environment on the growth of Micro, Small, and Medium Enterprises (MSMEs) in Medan City, with a focus on integrating Islamic economic principles. Using a quantitative correlational design, the research examines the causal relationships between infrastructure (X1), the entrepreneurial environment (X2), and MSME growth (Y). Data were collected through a structured questionnaire from 100 MSME owners, and analyzed using multiple linear regression. Findings indicate that both infrastructure and the entrepreneurial environment significantly influence MSME growth; however, the entrepreneurial environment emerged as a more dominant factor, with a significant positive effect. Infrastructure development showed a positive but statistically insignificant impact on MSME growth. The study suggests that while physical infrastructure plays a role, a supportive and ethical entrepreneurial environment, grounded in Islamic principles such as justice, fairness, and sustainability, is crucial for fostering sustainable MSME growth. This study also emphasizes the importance of integrating Islamic economic values to create a competitive and equitable business ecosystem in Medan, aligning with the objectives of maqāṣid al-sharīʿah.
The Influence of Life Skills Education, Islamic Work Ethic and Creative Economy on the Welfare of Muslim Home Industry Business Actors in Medan City Maulana Muhammad Hamzah; Nurbaiti; Rahmi Syahriza
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9577

Abstract

This study aims to analyze the influence of life skills education, Islamic work ethic, and the creative economy on the welfare of Muslim home industry entrepreneurs in Medan City. The problem raised is how these three factors affect the welfare of entrepreneurs in facing business challenges. The method used is a quantitative method with data collection through questionnaires distributed to 100 respondents. Data were analyzed using multiple linear regression to test the influence of each variable. The results show that life skills education, Islamic work ethic, and the creative economy have a significant positive effect on the welfare of entrepreneurs. Life skills education helps entrepreneurs in managing their businesses better, Islamic work ethic builds the values ​​of honesty and responsibility in business, while the creative economy increases competitiveness through innovation. The combination of life skills education, Islamic work ethic, and the creative economy is very important to improve the welfare of Muslim home industry entrepreneurs. These three factors, when implemented in an integrated manner, can create a stronger and more sustainable business ecosystem.
DIGITAL BRANDING STRATEGY MSMES FOR SNACKS IN TANJUNG MULIA VILLAGE Nurbaiti; Jeane Agretta Mandalika; Dian Novita Dinata; Ikhwan Rinaldi Lubis; Fitra Ardiansyah
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol. 5 No. 4 (2025): Algebra : Jurnal Pendidikan Sosial dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/bnnvgz58

Abstract

Digital transformation provides significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to strengthen their brand identity and expand market reach. This study analyzes the impact of digital transformation on brand identity development of unbranded MSMEs in Tanjung Mulia Village, Langkat Regency. Using a qualitative case study method through interviews, observations, documentation, and focus group discussions, the research focused on Handayani Crispy, a traditional snack business without an official brand. The findings show that digital interventions—such as creating a website, providing digital literacy training, and introducing a consistent brand identity—significantly enhanced product visibility, consumer trust, and the owner’s self-confidence. Consumers responded positively to the branded products, viewing them as more professional and suitable as gifts. However, challenges remain, including limited digital literacy, unstable internet infrastructure, and the owner’s time constraints. This study highlights the importance of integrating digital technology with branding strategies to empower MSMEs in rural areas. Recommendations include continuous digital literacy training, packaging innovation, product diversification, social media utilization, and collaboration with local stakeholders to ensure sustainable digital transformation.
Analisis Perbandingan Sebelum Dan Sedudah Menggunakan Teknologi Informasi Dalam Bidang E- Commerce Sagdiyah Fitri Andani Tambunan; Wanda Aprlly Charos; Nurbaiti
Jurnal Akuntansi Keuangan dan Bisnis Vol. 1 No. 3 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jakbs.v1i3.460

Abstract

Dalam era digital yang terus berkembang, e-commerce telah menjadi salah satu industri terbesar di dunia berkat penggunaan teknologi informasi (TI). E-commerce memungkinkan bisnis beroperasi daring, memberikan kemudahan akses, dan meningkatkan efisiensi distribusi produk. Namun, tantangan kompleks juga muncul seiring dengan kebutuhan akan integrasi TI yang efektif. Penelitian ini menyelidiki perubahan drastis dalam e-commerce sebelum dan sesudah penggunaan TI. Penggunaan TI memungkinkan jangkauan global, penghematan biaya operasional, peningkatan kepadatan informasi, dan pengiriman produk yang lebih cepat. Penggunaan TI juga meningkatkan kepuasan pelanggan melalui informasi yang lebih akurat, keputusan pembelian yang lebih informasional, dan penyesuaian produk yang lebih baik. Penelitian ini memberikan wawasan mendalam tentang dampak positif TI pada e-commerce, mencerminkan transformasi signifikan dalam proses bisnis, pengalaman pelanggan, dan keberhasilan e-commerce secara keseluruhan. Dalam menghadapi tantangan dan memanfaatkan peluang di era digital, penelitian ini menggarisbawahi peran krusial TI sebagai fondasi kesuksesan masa depan dalam perdagangan online.
Strategi Penerapan Sistem Informasi Digital untuk Meningkatkan Daya Saing Bank Syariah di Sumatera Utara Ananda Fitriani Oktavia; Syarifah Hanum Tumangger; Wa Ode Jeslin; Nurbaiti
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 3 No. 4 (2025): December : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v3i4.870

Abstract

Penelitian ini bertujuan untuk merumuskan strategi penerapan Sistem Informasi Digital (SID) guna meningkatkan daya saing Bank Syariah Indonesia (BSI) di Sumatera Utara. Implementasi digital melalui BYOND oleh BSI telah memberikan kemudahan akses dan efisiensi transaksi kepada nasabah, namun masih terdapat tantangan, seperti ketidakstabilan sistem, rendahnya literasi digital, serta kekhawatiran terhadap keamanan dan perlindungan data. Penelitian sebelumnya umumnya berfokus pada dampak layanan digital terhadap kepuasan atau minat nasabah, sehingga belum menghasilkan strategi implementasi SID yang komprehensif dan disesuaikan dengan karakteristik wilayah Sumatera Utara. Studi ini menjawab kesenjangan tersebut dengan mewawancarai dua nasabah aktif BSI di Medan untuk memperoleh gambaran pengalaman langsung terkait kemudahan penggunaan aplikasi digital, persepsi risiko, serta peningkatan kebutuhan layanan. Temuan penelitian menunjukkan bahwa peningkatan daya saing digital tidak semata-mata ditentukan oleh aspek teknis, seperti kecepatan, akurasi, dan keamanan sistem, tetapi juga memerlukan penguatan kepercayaan nasabah, edukasi digital, serta kompetensi sumber daya manusia dalam menjelaskan layanan teknologi berbasis syariah. Studi ini menghasilkan strategi implementasi SID yang menekankan optimalisasi arsitektur BYOND, peningkatan literasi dan kepercayaan nasabah, inovasi produk digital syariah secara menyeluruh, serta pengembangan sumber daya manusia digital sebagai fondasi penguatan daya saing BSI yang berkelanjutan.
The Influence of Financial Technology, Financial Self-Efficacy, and Hedonistic Lifestyle on Personal Financial Management of Generation Z in Medan City Veri Ferdiansyah; Nurbaiti; Imsar
Equity: Jurnal Ekonomi Vol 13 No 2 (2025): Equity : Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v13i2.564

Abstract

This study aims to examine the influence of financial technology, financial self-efficacy, and a hedonistic lifestyle on personal financial management among Generation Z in Medan City. Generation Z, as digital natives, are highly exposed to technological conveniences that often encourage impulsive consumption and hedonistic tendencies. The rapid growth of financial technology (fintech) has transformed the way individuals manage their finances, creating both opportunities for efficiency and risks of excessive spending. Using a quantitative approach, data were collected from 100 respondents representing Generation Z through questionnaires distributed online. The collected data were analyzed using multiple linear regression techniques with SPSS. The results show that financial technology, financial self-efficacy, and a hedonistic lifestyle each have a positive and significant effect on personal financial management, both partially and simultaneously. Among these, financial technology has the strongest influence, followed by financial self-efficacy and hedonistic lifestyle. The coefficient of determination (R²) value of 0.761 indicates that 76.1% of the variation in personal financial management can be explained by the three independent variables. These findings highlight that while technological advances enhance financial accessibility, strong self-efficacy and awareness are essential to maintain responsible financial behavior amid hedonistic lifestyle pressures.
Exploring Generation Z's Opinions on Internet Network Quality Fakhrunnisa Humairo Nst; Yulianti Siregar; Rizky Avrilia Setyanti; Nurbaiti
Outline Journal of Management and Accounting Vol. 5 No. 1 (2026): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/gp9ajd98

Abstract

This study aims to explore Generation Z's perceptions of internet network quality on campus. The research background is based on this generation's high dependence on digital technology for academic, social, and entertainment activities. The method used was descriptive qualitative research with purposive sampling, involving students from the Faculty of Islamic Economics and Business (FEBI) at UIN North Sumatra as respondents. Data were collected through interviews using Google Forms and analyzed using a thematic analysis approach. The results showed that most students use the internet for more than seven hours per day and assess the network quality on campus as still suboptimal, particularly in terms of signal stability and coverage. Most respondents also stated that network quality directly impacts productivity and learning motivation. This study concludes that improving internet network infrastructure on campus is a strategic necessity to support the effectiveness of digital learning and the academic activities of Generation Z in the modern era.
Co-Authors Adinda Puan Ahmad Ramdhani Mungkur Ahmad Riadi Rangkuti Alfa Nurhasanah Alfatul Hisabi Amelia Azura Amelia Putri Ananda Dzikri Pratama Hasibuan Ananda Fitriani Oktavia Anastasya Br Ginting Anisyah Risky Nasution Annisa Afwani Annisa Rahmah Herlin Anza Zatira Pane Aylsa Kamila Ayu Ismah Azizah Kurinci Chairane Cindy Anita Cindy Claudia Hutabarat Deri Kurniawan Dewi Tamora Siregar Dharma, Budi Dhita Lutfiah Diah Ananda Kharisma Dian Faturrahman Siregar Dian Novita Dinata Dinda Syafira Dwi Adinda Putri Erika Setia Cahyani Evi Ayu Putri Putri Fadya Hanin Fakhrunnisa Humairo Nst Farah Aqilah Farah Indah Azhari Feby Salsabila Fitra Ardiansyah Harahap, Muhammad Ikhsan Haritz Harahap Ifti Ayuni Ikhwan Rinaldi Lubis Imsar Ira Yanti Irham Lutfiansyah Isnaini Harahap Jeane Agretta Mandalika Khaila Calsa Fhadillah Khairunnisa Khalida M. Riswan Azifi Maulana Muhammad Hamzah Maulida Jam'ah Mawaddah Irham Mella Afrina Miranti Agustina Muhammad Agung Muhammad Habib Rifky Muhammad Ikhsan Muhammad Ridho Muliana Muliani Syapitri Mutiah Salsabila Nabiil Salasa Ramadan Nadia Amalia Nadila Jelita Nasution, Annio Indah Lestari Nayla Novita Syahfitri Nazwa Habina Alwi Niki Ayu Purwanti Nilam Utami Aqillah Nur Ahmadi Bi Rahmani Nur Aisyah Nurfadillah Najwa Faraiddin Nurhapirah Tasnim Nurhikmah Berasa Nurita Maha Nurul Jannah Nurwani Ongku Munthe Putri Agustina Rahmat Syahputra Rahmi Syahriza Rayhan Aulia Pratama Riky Dermawan Sipahutar Riska Febrianti Aulia Rita dwi lestari hulu Rizky Avrilia Setyanti Sabhi Febrian Sagdiyah Fitri Andani tambunan Simanjuntak Riski Hidayat Siti Aisyah Siti Aisyah Siti Maysaroh Syaputri Anugerah Syarifah Hanum Tumangger Taufik Rahman Nasution Tengku Aiena Zhafira Thia Thania Aldine Tithazzahra Autinsa Tri Inda Fadhila Rahma Veri Ferdiansyah Wa Ode Jeslin Wanda Aprlly Charos Yulianti Siregar Zerimah Afgani Hasibuan