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THE EFFECT OF ORGANIZATIONAL CULTURE AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE LOYALTY AT PT TASPEN (PERSERO) KCU MEDAN Muliani Syapitri; Annio Indah Lestari Nasution; Nurbaiti
Jurnal Media Ekonomi (JURMEK) Vol 31 No 2 (2026): Jurnal Media Ekonomi
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurnalmediaekonomi.v31i2.3361

Abstract

Purpose: This study aims to examine the effect of organizational culture and organizational commitment on employee loyalty at PT TASPEN (Persero) KCU Medan. Research Methodology: This research employed a quantitative approach using an explanatory associative research design. The study population consisted of 27 employees, and the entire population was selected as respondents through a saturated sampling technique. Data were collected using questionnaires and analyzed through multiple linear regression analysis with the assistance of IBM SPSS Statistics version 29. Results: The findings indicate that organizational culture and organizational commitment partially have a positive and significant effect on employee loyalty. Furthermore, the simultaneous test results show an F-value of 36.990 with a significance level of 0.001, demonstrating that both independent variables collectively contribute a positive and significant effect on employee loyalty. Conclusions: These findings suggest that stronger implementation of organizational culture and higher levels of organizational commitment among employees are associated with increased employee loyalty toward the company. Limitations: This study is limited by the relatively small number of respondents, as the research was conducted only at one branch office of PT TASPEN (Persero). Therefore, the findings may not fully represent the overall conditions of all employees within PT TASPEN (Persero). Contributions: This study contributes to the field of human resource management by providing empirical evidence regarding the influence of organizational culture and organizational commitment on employee loyalty. Additionally, the findings may serve as a reference for organizations in developing more effective human resource management strategies.
The Influence of Digital Convenience, Online Promotions, and Instant Gratification on Repurchase Intention among FEBI UINSU Students using Tiktok Shop Annisa Rahmah Herlin; Nurbaiti; Muhammad Ikhsan Harahap
Media Ekonomi dan Manajemen Vol 41 No 2 (2026): July 2026
Publisher : Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i2.35

Abstract

This study aims to reveal how digital convenience, online promotions, and instant gratification tendency influence repurchase intention among students of the Faculty of Islamic Economics and Business at State Islamic University of North Sumatra who actively use TikTok Shop. Alongside the rapid growth of social commerce, consumer behavior patterns have undergone significant transformation, consequently making repurchase intention a critical indicator of platform sustainability in the digital marketplace. To address this objective, the study employed a quantitative approach based on explanatory research. Data were collected through questionnaires distributed to 108 respondents selected purposively according to predetermined criteria. The analytical technique applied was Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that digital convenience and instant gratification tendency exerted a positive and significant influence on repurchase intention, while online promotions did not confirm a statistically meaningful effect. In conclusion, digital convenience and instant gratification proved to be dominant, while online promotions were not significant. These findings suggest that strengthening the quick-shopping experience is more crucial than promotional gimmicks in maintaining consumer loyalty on social commerce platforms. Theoretically, this study extends the application of the Theory of Planned Behavior to the social commerce context by demonstrating how digital convenience corresponds to perceived behavioral control and how instant gratification tendency reflects attitude toward behavior, offering novel insights into consumer behavior on short-form video-based platforms.
Analisis Sistem Informasi Akuntansi dalam Penerimaan dan Pengeluaran Kas Pada Dana Bantuan Operasional Sekolah (BOS) Simanjuntak Riski Hidayat; Nurbaiti; Nurwani
Journal Research of Economic and Bussiness Vol. 3 No. 01 (2024): Januari 2024
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jreb.v3i01.784

Abstract

This research aims to determine the accounting information system for cash receipts and disbursements in operational assistance funds (BOS). To find out about the management and implementation at SDN 019 Bonan Dolok. It is in accordance with the regulations implemented. This research uses a qualitative descriptive approach with data collection techniques in the form of observation, interviews and documentation directly with related parties. The subject of this research was the 019 Bonan Dolok State Elementary School, and those interviewed were the school principal, treasurer and secretary. The object of this research was the BOS fund report at 019 Bonan Dolok Elementary School. The data analysis technique used in this research uses three methods, namely data collection, data reduction and data presentation. The results of the research show that the accounting information system for cash receipts and disbursements of BOS funds is quite good, and the management of BOS funds is also quite good, starting from planning, use, implementation and accountability. Then the implementation of the accounting information system in cash receipts and disbursements of BOS funds has also been implemented well by the school.
Analysis of Surety Bond Insurance Products at PT Bumiputeramuda General Insurance 1967 Medan Branch Fadya Hanin; Nurbaiti; Nur Ahmadi Bi Rahmani
Ilomata International Journal of Management Vol. 5 No. 3 (2024): July 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i3.1240

Abstract

Surety Bond is an agreement between two parties, namely surety and principal. In this agreement, the surety submits a guarantee to the principal for the benefit of the obligee. If the principal fails or neglects to fulfil its obligations in accordance with the agreement with the obligee, the surety is responsible to the obligee to fulfil the principal's obligations. The purpose of this research is about the mechanism and application of surety bond principles in minimising the problems that will occur. The approach used in this research is qualitative analysis with descriptive method, which is intended to understand how the phenomenon experienced by the object of research. The results of this study explain that PT Bumiputeramuda General Insurance 1967 is one of the companies that has a surety bond product with a good implementation mechanism and applies several principles, namely the principle of togetherness, the principle of a three-party agreement, the principle of attachment, the principle of limitation of liability, the principle of legal defence, the principle of indemnity, the principle of additional / complementary contracts. This research also has implications for researchers and academics in the field of insurance. The findings of this research can be a reference material for further research on surety bond insurance products. In addition, this research can also be an input for academics to develop an educational curriculum on surety bond insurance products.
Co-Authors Adinda Puan Ahmad Ramdhani Mungkur Ahmad Riadi Rangkuti Alfa Nurhasanah Alfatul Hisabi Amelia Azura Amelia Putri Ananda Dzikri Pratama Hasibuan Ananda Fitriani Oktavia Anastasya Br Ginting Anisyah Risky Nasution Annisa Afwani Annisa Rahmah Herlin Anza Zatira Pane Aylsa Kamila Ayu Ismah Azizah Kurinci Chairane Cindy Anita Cindy Claudia Hutabarat Deri Kurniawan Dewi Tamora Siregar Dharma, Budi Dhita Lutfiah Diah Ananda Kharisma Dian Faturrahman Siregar Dian Novita Dinata Dinda Syafira Dwi Adinda Putri Erika Setia Cahyani Evi Ayu Putri Putri Fadya Hanin Fakhrunnisa Humairo Nst Farah Aqilah Farah Indah Azhari Feby Salsabila Fitra Ardiansyah Harahap, Muhammad Ikhsan Haritz Harahap Ifti Ayuni Ikhwan Rinaldi Lubis Imsar Ira Yanti Irham Lutfiansyah Isnaini Harahap Jeane Agretta Mandalika Khaila Calsa Fhadillah Khairunnisa Khalida M. Riswan Azifi Maulana Muhammad Hamzah Maulida Jam'ah Mawaddah Irham Mella Afrina Miranti Agustina Muhammad Agung Muhammad Habib Rifky Muhammad Ikhsan Muhammad Ridho Muliana Muliani Syapitri Mutiah Salsabila Nabiil Salasa Ramadan Nadia Amalia Nadila Jelita Nasution, Annio Indah Lestari Nayla Novita Syahfitri Nazwa Habina Alwi Niki Ayu Purwanti Nilam Utami Aqillah Nur Ahmadi Bi Rahmani Nur Aisyah Nurfadillah Najwa Faraiddin Nurhapirah Tasnim Nurhikmah Berasa Nurita Maha Nurul Jannah Nurwani Ongku Munthe Putri Agustina Rahmat Syahputra Rahmi Syahriza Rayhan Aulia Pratama Riky Dermawan Sipahutar Riska Febrianti Aulia Rita dwi lestari hulu Rizky Avrilia Setyanti Sabhi Febrian Sagdiyah Fitri Andani tambunan Simanjuntak Riski Hidayat Siti Aisyah Siti Aisyah Siti Maysaroh Syaputri Anugerah Syarifah Hanum Tumangger Taufik Rahman Nasution Tengku Aiena Zhafira Thia Thania Aldine Tithazzahra Autinsa Tri Inda Fadhila Rahma Veri Ferdiansyah Wa Ode Jeslin Wanda Aprlly Charos Yulianti Siregar Zerimah Afgani Hasibuan