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All Journal International Journal of Artificial Intelligence Research Majalah Ilmiah Bijak JURNAL LENTERA BISNIS Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Jurnal Ekonomi Journal of Public Power Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis IDEAS: Journal of Management & Technology Neo Journal of economy and social humanities Journal of Public Power Journal of Innovative and Creativity E-Amal: Jurnal Pengabdian Kepada Masyarakat Atestasi : Jurnal Ilmiah Akuntansi
Siti Mariam
Universitas Esa Unggul
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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The Influence of Market Orientation and Digital Marketing on the Performance of Micro, Small, and Medium Enterprises through Competitive Advantage U.K. Purbasari; Abdul Haeba Ramli; Siti Mariam; Anak Agung Ketut Diatmika
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.353

Abstract

This research analyzes the influence of market orientation and digital marketing on the performance of small and medium enterprises (SMEs), considering the role of competitive advantage as a factor that strengthens that relationship. The study was conducted on SMEs located in Tangerang Regency, involving 140 business actors as main respondents. The results indicate that market orientation has a positive impact on competitive advantage, and digital marketing also positively affects competitive advantage. Furthermore, market orientation positively influences the performance of SMEs, while digital marketing has a positive effect on the performance of SMEs. Competitive advantage can mediate the influence of market orientation on the performance of SMEs. Additionally, competitive advantage can mediate the influence of digital marketing on the performance of SMEs. Thus, all relationships studied in this research show results that are consistent with initial assumptions and provide a positive impact.
Analisis Pengaruh Peran Work-Life Balance dan Organizational Commitment terhadap Job Satisfaction dan Employee Retention Rafah Raihanah; Siti Mariam; Ahmad Hidayat Sutawijaya; Rojuaniah Rojuaniah
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 3 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i3.2389

Abstract

Human resources play an important role in helping organizations achieve their objectives, while employee retention remains a challenge as work demands continue to increase. Work-Life Balance and Organizational Commitment are considered important factors in shaping employees’ Job Satisfaction and their intention to remain in an organization. This study aims to examine the effects of Work-Life Balance and Organizational Commitment on Job Satisfaction and Employee Retention, as well as the mediating role of Job Satisfaction. A quantitative causal approach was applied to employees of the Cengkareng Regional Tax Service Unit (UPPD). Data were collected through a questionnaire from 100 respondents selected using purposive sampling and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings show that Work-Life Balance and Organizational Commitment have positive and significant effects on Job Satisfaction. Organizational Commitment and Job Satisfaction also have positive and significant effects on Employee Retention, whereas Work-Life Balance does not have a significant direct effect on Employee Retention. However, Work-Life Balance has a significant indirect effect on Employee Retention through Job Satisfaction. Organizational Commitment also has a significant indirect effect on Employee Retention through Job Satisfaction. These findings indicate that Job Satisfaction plays an important role in strengthening employee retention, particularly in relation to Work-Life Balance and Organizational Commitment.
The Effect of Tourism Event Management on Tourist Loyalty with Visitor Satisfaction as Mediating Variable Sukardi Silalahi; Siti Mariam
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5169

Abstract

Increasing tourism competition requires effective event management strategies. This study aims to analyze the influence of tourism event management on tourist loyalty through the mediation of visitor satisfaction. A quantitative approach was employed, surveying 200 tourists who visited Lake Toba between November and December 2025. Data were collected using a structured five-point Likert scale questionnaire and analyzed through SEM-PLS. The results of the study indicate that tourism event management has a positive and significant effect on visitor satisfaction. Furthermore, visitor satisfaction is proven to have a positive and significant effect on tourist loyalty. In addition, visitor satisfaction acts as a significant mediating variable in the relationship between tourism event management and tourist loyalty. These findings indicate that the quality of professional event planning, organization, implementation, promotion, and evaluation can create memorable tourism experiences, increase satisfaction, and build sustainable tourist loyalty. In addition to practical implications for local governments, destination managers, and event organizers in creating integrated, creative, and experience-oriented tourism event management strategies to boost Lake Toba’s competitiveness as a top national and international tourism destination, this study makes theoretical contributions to the development of event management studies and tourist behavior.
The Effect of Remote Working on Jobs Satisfaction and Job Performance Through  Work-Life Balance in IT Companies Puad Jailani; Siti Mariam
Majalah Ilmiah Bijak Vol. 23 No. 1: March 2026
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/wwyne613

Abstract

This study aims to examine the effect of remote working on job satisfaction and job performance with the mediating role of work-life balance in IT company employees. Quantitative methods were used with a descriptive approach, through distributing online questionnaires using Google Form to respondents selected by purposive sampling. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results showed that remote working has a significant effect on work-life balance. Work-life balance has a significant effect on job satisfaction and job performance, while job satisfaction also has a significant effect on job performance. The mediation test proves that work-life balance mediates the effect of remote working on job satisfaction and job performance. This study has several limitations, such as the scope that only includes IT companies in the JABODETABEK area, online data collection methods, and quantitative approaches. In addition, the variables used are still limited. Future research is recommended to expand the scope of industries and regions, add relevant variables in the context of remote working, and consider a mixed methods approach to obtain a more comprehensive understanding. Managerial implications show the importance of designing a remote working system that supports flexibility, effective communication, and balanced workload management to maintain employee satisfaction and performance in the IT industry. 
Co-Authors Abdul Haeba Ramli Aditya Halim Perdana Kusuma Putra Putra Ahmad Hidayat Sutawijaya Ahmad Rifa'i Alfiana Citra Maharani Almaitsya Gianis Anak Agung Ketut Diatmika Anang Sujatmiko Arfian Oktaviandi Rizky Arif Murti Rozamuri Astrid Rahayu Dennish H. Tablante Dennish Tablante Deny Rumaidlany Dohan Faqih Ibrahim Elistia, Elistia Evi Mafriningsianti Fachmi Tamzil Fatari Fika Aryani Fika Aryani Findy Yuliani Fransiska Deodora Hauzan Afif Prakoso Irwan Sugiarto Irwan Sukmawan Kartika Sari Kurunul Fatiani Kusnadi Kusnadi Marisa Zahra Marwah Yusuf Mayndarto, Eko Cahyo Noryani Noryani Nurmiati Nurmiati Pramudi Harsono Puad Jailani Rafah Raihanah Retno Wulansari Rizka Diah Agustia Rojuaniah Rojuaniah Rosa Ekawati Rostini Rudi Ginting Salsa Meisita Fahrosa Seto, Samudro Siti Fatimah Sukardi Silalahi Suseno Hadi Purnomo Sutawidjaya, Ahmad Hidayat Syech Idrus Tabroni Tamara Syahla U.K. Purbasari Yana Ameliana Yuliana Yuliana