Article Per Year (5 Year)
p-Index From 2021 - 2026
4.739
P-Index
This Author published in this journals
All Journal International Journal of Artificial Intelligence Research Majalah Ilmiah Bijak JURNAL LENTERA BISNIS Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Engagement and Empowerment (IJE2) Jurnal Ekonomi Journal of Public Power Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) IDEAS: Journal of Management & Technology Neo Journal of economy and social humanities Journal of Public Power Journal of Innovative and Creativity E-Amal: Jurnal Pengabdian Kepada Masyarakat Atestasi : Jurnal Ilmiah Akuntansi
Siti Mariam
Universitas Esa Unggul
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
The Influence of Market Orientation and Digital Marketing on the Performance of Micro, Small, and Medium Enterprises through Competitive Advantage U.K. Purbasari; Abdul Haeba Ramli; Siti Mariam; Anak Agung Ketut Diatmika
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.353

Abstract

This research analyzes the influence of market orientation and digital marketing on the performance of small and medium enterprises (SMEs), considering the role of competitive advantage as a factor that strengthens that relationship. The study was conducted on SMEs located in Tangerang Regency, involving 140 business actors as main respondents. The results indicate that market orientation has a positive impact on competitive advantage, and digital marketing also positively affects competitive advantage. Furthermore, market orientation positively influences the performance of SMEs, while digital marketing has a positive effect on the performance of SMEs. Competitive advantage can mediate the influence of market orientation on the performance of SMEs. Additionally, competitive advantage can mediate the influence of digital marketing on the performance of SMEs. Thus, all relationships studied in this research show results that are consistent with initial assumptions and provide a positive impact.
Co-Authors Abdul Haeba Ramli Aditya Halim Perdana Kusuma Putra Putra Ahmad Hidayat Sutawijaya Ahmad Rifa'i Alfiana Citra Maharani Almaitsya Gianis Anak Agung Ketut Diatmika Anang Sujatmiko Arfian Oktaviandi Rizky Arif Murti Rozamuri Astrid Rahayu Dennish H. Tablante Dennish Tablante Deny Rumaidlany Dohan Faqih Ibrahim Elistia, Elistia Evi Mafriningsianti Fachmi Tamzil Fatari Fika Aryani Fika Aryani Findy Yuliani Fransiska Deodora Hauzan Afif Prakoso Irwan Sugiarto Irwan Sukmawan Kartika Sari Kurunul Fatiani Kusnadi Kusnadi Marisa Zahra Marwah Yusuf Mayndarto, Eko Cahyo Noryani Noryani Nurmiati Nurmiati Pramudi Harsono Retno Wulansari Rizka Diah Agustia Rojuaniah Rojuaniah Rosa Ekawati Rostini Rudi Ginting Salsa Meisita Fahrosa Seto, Samudro Siti Fatimah Suseno Hadi Purnomo Sutawidjaya, Ahmad Hidayat Syech Idrus Tabroni Tamara Syahla U.K. Purbasari Yana Ameliana Yuliana Yuliana