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Women and homestay in Sayan village, Bali: Roles, challenges, and contributions toward sustainable development goals (SDGs) Pertiwi, Putu Ratih; Sulistyawati, Agung Sri; Sari, Ni Putu Ratna
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.414

Abstract

This study explores the gendered dynamics of community-based tourism through the participation of women in homestay management in Sayan Village, Ubud, Bali. Guided by an interpretive-constructivist paradigm, the research employed a qualitative approach using in-depth interviews, participatory observation, and document analysis to understand women’s roles, challenges, and empowerment processes in local tourism. The findings reveal that women play multifaceted roles as homemakers, cultural mediators, and informal managers who sustain both household economies and the social identity of the community. However, their participation remains limited by structural and cultural barriers such as unequal access to capital, domestic workloads, and underrepresentation in decision-making. Despite these constraints, women demonstrate agency through everyday negotiation, quiet leadership, and solidarity among fellow homestay owners. The study highlights that empowerment in tourism is not a linear progression but a negotiated process shaped by local values of ngayah (service) and Tri Hita Karana (harmony). Homestays in Sayan thus function as gendered spaces of negotiation where cultural obligations and economic aspirations intersect. These findings contribute to broader theoretical discussions on gendered sustainability and provide practical insights for gender-sensitive tourism policies. Ultimately, women’s participation in homestay tourism aligns with the goals of SDG 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), and SDG 11 (Sustainable Communities).
English: English Pertiwi, Putu Ratih; Sulistyawati, Agung Sri; Ratna Sari, Ni Putu
Jurnal Internasional Riset Bisnis Pariwisata Vol 4 No 2 (2025): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v4i2.2688

Abstract

This study explores the everyday work practices of women who own and manage family-based homestays in Sayan Village, Ubud, Bali. The research aims to describe the operational roles undertaken by female owner-managers and examine how these responsibilities intersect with their domestic routines. A qualitative descriptive design was employed, involving in-depth interviews and non-participant observations with eight women who have operated their homestays for five to fifteen years. The findings indicate that women carry out a wide range of tasks, including housekeeping, breakfast preparation, guest relations, booking communication, and basic financial documentation. These responsibilities are performed alongside ongoing domestic duties, creating a continuous rhythm of household and tourism work within the same spatial and temporal setting. The study shows that women’s hands-on involvement forms the core of homestay service delivery and underpins the personalized atmosphere characteristic of family-run accommodations. These findings contribute to a deeper understanding of micro-level tourism labor in rural Bali and highlight the essential role of women in sustaining homestay quality.
Tourist Attractions, Motivation, and Satisfaction as Determinants of Revisit Intention to Natural Destinations: A Case Study in Batur Geopark, Bali Sari, Ni Putu Ratna; Prabawa, I Wayan Sukma Winarya; Dalem, Anak Agung Gde Raka; Pertiwi, Putu Ratih; Pratama, I Putu Andre Adi Putra
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 8 No. 1 (2026): Vol. 8 No. 1 (2026): February-July
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.671

Abstract

Aims of this study was to examine the influence of tourist attractions, motivation, and satisfaction on revisit intention to Batur Geopark, Bali. This study also investigated the mediating role of motivation and satisfaction in the relationship between tourist attractions and revisit intention. The background of this research was based on the phenomenon that tourist visits were often driven by the desire to relax, escape daily routines, and enjoy nature-based experiences. When these desires were  fulfilled, satisfaction emerged and lead to memorable experiences. A quantitative method with Structural Equation Modeling–Partial Least Squares (SEM-PLS) was employed, using accidental sampling with 200 respondents. The findings indicated that the more diverse and appealing the available tourist attractions such as glamping, mountain trekking for sunrise views, jeep tours, ATV rides, and the Geopark Museum the higher the motivation and satisfaction levels of tourists. Furthermore, motivation and satisfaction partially mediated the effect of tourist attractions on revisit intention. This confirms that revisit intention to Batur Geopark was strongly influenced by both internal motivations and the satisfaction derived from the overall tourist experience. These findings highlighted the importance of continuously enhancing the quality and variety of attractions in alignment with tourists’ experiential needs.  
MEMAJUKAN SDGs MELALUI PEKERJAAN PERHOTELAN INKLUSIF: PERUSAHAAN BERBASIS KOMUNITAS DI BALI Pertiwi, Putu Ratih; Pratama, I Putu Andre Adi Putra; Indrawati, Yayu; Dewi, Luh Gede Leli Kusuma
JURNAL KEPARIWISATAAN Vol 25 No 1 (2026): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v25i1.2334

Abstract

This study examined how inclusive hospitality employment was enacted and experienced within a local community-based enterprise in Bali and how such practices contributed to advancing the Sustainable Development Goals, particularly SDG 8 on Decent Work and Economic Growth and SDG 10 on Reduced Inequalities. Grounded in an interpretivist qualitative approach, the research was conducted at Piduh Café, a locally embedded hospitality enterprise employing persons with disabilities. Data were generated through participatory observation, informal in-depth interviews with nine employees with disabilities and two organisational informants, and documentation review. The findings showed that inclusive employment extended beyond technical skill acquisition to encompass the development of work identity, self-confidence, social interaction, and economic participation. Meaningful job matching, experiential learning, adaptive supervision, and fair remuneration enabled employees to perceive themselves as capable workers and valued contributors. At the organisational and community levels, inclusive employment fostered workplace cohesion, household economic support, and gradual shifts in local attitudes toward disability. The study concluded that inclusive hospitality employment functioned as a relational and context-specific process through which global development agendas were locally interpreted and embedded in everyday practice. Rather than scale, the depth and consistency of inclusive practices emerged as the key contribution of community-based enterprises to sustainable and inclusive tourism development