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All Journal Jurnal Teknoin Ekonomi Bisnis Jurnal Psikologi Journal of Language and Literature UG Journal Prosiding KOMMIT Prosiding PESAT Equator Journal of Management and Entrepreneurship Majalah Ilmiah Ekonomi Komputer TELKOMNIKA (Telecommunication Computing Electronics and Control) Falah : Jurnal Ekonomi Syariah International Research Journal of Business Studies (E-Journal) BASIS (BAHASA DAN SASTRA INGGRIS) Majalah Ilmiah Bijak Jurnal Review Pendidikan dan Pengajaran (JRPP) Creative Research Management Journal Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Bisnis Net : Jurnal Ekonomi dan Bisnis ProBisnis : Jurnal Manajemen International Journal of Economics, Social Science, Entrepreneurship and Technology (IJESET) ASEAN Marketing Journal Jurnal Sistim Informasi dan Teknologi Cerdika: Jurnal Ilmiah Indonesia Jurnal Penelitian Ekonomi Manajemen dan Bisnis Journal of English Language Teaching and English Linguistics West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal Innovations Computer Science International Research Journal of Business Studies Journal on Economics, Management and Business Technology Journal of Loomingulisus ja Innovatsioon Journal of Humanities Research Sustainability Lontar Komputer: Jurnal Ilmiah Teknologi Informasi Journal Markcount Finance
Teddy Oswari
Universitas Gunadarma
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Neuroscience Public Health Social Sciences Other

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Market Segmentation for Local Product Marketing Strategy Using K-Means and Dempster-Shafer Algorithm Implementation Hendrawan, Satya Arisena; Yusnitasari, Tristyanti; Oswari, Teddy
Journal Innovations Computer Science Vol. 4 No. 1 (2025): May
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/jics.v4i1.244

Abstract

Market segmentation represents a critical challenge in local product marketing, particularly when addressing complex consumer behavior patterns and uncertain classification environments in today's digital economy. This research develops and validates a hybrid model integrating K-Means Clustering with Dempster-Shafer theory to enhance segmentation accuracy and reliability for local product markets. The K-Means algorithm groups consumers based on demographic, psychographic, and behavioral characteristics, while Dempster-Shafer theory quantifies uncertainty and provides confidence measures for segment assignments. Data collection involved comprehensive consumer surveys and transaction records from 2,847 participants across multiple local product categories over a 12-month period. The hybrid model achieved superior performance with 87.5% accuracy, 85.3% precision, 86.1% recall, and 85.7% F1-score, representing improvements of 5.4% over standard K-Means and 8.2% over hierarchical clustering methods. Four distinct market segments were identified: Young Urban Professionals (28%), Value-Conscious Families (35%), Traditional Loyalists (22%), and Digital Natives (15%), each exhibiting unique purchasing patterns, digital engagement levels, and price sensitivity characteristics. Cross-validation yielded a consistency score of 0.91 with segment stability demonstrated through 8.3% churn rate and conflict measure K = 0.12, indicating substantial agreement among evidence sources. The methodology successfully addresses uncertainty in consumer classification while providing actionable insights for targeted marketing strategies, pricing optimization, and customer retention programs. Local product marketers can implement this framework to develop evidence-based marketing approaches that accommodate both traditional and digital consumer preferences, enabling competitive positioning in increasingly complex market environments. The research establishes a scalable and practical solution for small to medium enterprises seeking sophisticated market analysis capabilities without requiring extensive computational infrastructure or technical expertise.
Predicting Credit Risks: Using Sustainability Criteria into Credit Risk Management Oswari, Teddy
International Research Journal of Business Studies Vol. 1 No. 2 (2008): August-November 2008
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/

Abstract

Many researchers have reported that there is a correlation between a company’s environmental performances with its financial performance. The role of criteria pertaining to sustainability and environmental orientation could play important roles in credit risk management process. The sustainability criteria can be used to predict financial performance of a debtor and, thus, improve predictive ability of a credit rating process. This article tests the relationship by using three sustainability measures as independent variables and traditional rating as dependent variable in a stepwise regression model. The result shows improvement in prediction. However, the use of additional criteria will increase cost in the prediction process. Further cost-benefit analysis related to the addition of those criteria would be valuable for credit risk management practices.  
Sentiment Analysis of Indonesian YouTube Reviews About Lesbian, Gay, Bisexual, and Transgender (LGBT) using IndoBERT Fine Tuning Teddy Oswari; Murniyati; Trityanti Yusnitasari; Nurasiah; Seviyanti Wijay
Lontar Komputer : Jurnal Ilmiah Teknologi Informasi Vol. 15 No. 01 (2024): Vol. 15, No. 01 April 2024
Publisher : Institute for Research and Community Services, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/LKJITI.2024.v15.i01.p03

Abstract

Lesbian, gay, Bisexual, and Transgender (LGBT) is an individual who has a sexual orientation or gender identity that is different from the heterosexual majority. The LGBT community now dares to appear openly on social media; nowadays, social media is used as a source of information and a place to provide comments. The Indonesian state generally still views the LGBT community as deviant behavior. This research was conducted to understand Indonesian society's views on LGBT through YouTube and social media. The text mining method analyzes and classifies the counter or pro sentences expressed in the comments. The model used in this research is IndoBERT because the research object studied is Indonesian. IndoBERT is part of the Bidirectional Encoder Representation From Transformers (BERT) model. The data sources used were 1,493 data. The stages carried out in this research included the preprocessing stage, which included case folding, data cleaning, tokenization, stopword removal, stemming, and normalization, then the data labeling stage, and finally, the model building stage with IndoBERT Fine Tuning. The level of accuracy achieved using IndoBERT is 74%.
Pengaruh Manajemen Sumber Daya Manusia dan Budaya Organisasi terhadap Kualitas Pelayanan Guru Bimbingan Konseling Arie Bagus Rianto; Teddy Oswari
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 1 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i1.5890

Abstract

This study aims to determine and analyze the influence of human resource management and organizational culture on the quality of guidance counseling services at public high schools in Bogor City. A quantitative approach was used in this study, with a population of 10 public high schools in Bogor City. It consists of subject teachers at public high schools in Bogor City, with 140 respondents and sampling using the Slovin formula with a standard error of 5%, resulting in a sample size of 104 respondents using proportional random sampling. Data collection was conducted using a survey method and questionnaire distribution. The analysis used multiple regression testing. The results of the study showed that there was a significant positive effect of human resource management on the quality of guidance counseling services at public high schools in Bogor City. There was a significant positive effect of organizational culture on the quality of guidance counseling services at public high schools in Bogor City. There was a significant positive effect of human resource management and organizational culture on the quality of guidance counseling services at public high schools in Bogor City.
Implementation of Information Technology in Increasing the Efficiency and Effectiveness of MSME Business Processes Ming Pong; Teddy Oswari; Fatimah Fahurian; Triyugo Winarko
Journal of Loomingulisus ja Innovatsioon Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/innovatsioon.v2i1.1978

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in driving economic growth, particularly in emerging economies. However, MSMEs often face challenges related to limited resources, outdated business processes, and inefficient operational practices. The implementation of information technology (IT) has emerged as a potential solution to improve business processes, streamline operations, and enhance competitiveness. This study aims to examine the impact of information technology implementation on the efficiency and effectiveness of business processes in MSMEs. The research seeks to identify key factors that influence the adoption of IT, as well as assess how it contributes to improving operational efficiency, decision-making, and overall business performance in MSMEs. The findings revealed that MSMEs that integrated IT solutions experienced notable improvements in process efficiency, reduced operational costs, and enhanced decision-making. Over 70% of surveyed businesses reported better inventory management and faster response times to customer needs. Moreover, businesses leveraging IT tools showed a significant increase in productivity and profitability. The implementation of information technology significantly enhances the efficiency and effectiveness of MSME business processes.
The Influence of Digital Marketing, Destination Image, and Tourist Attraction on Revisit Intention through Tourist Satisfaction at Bogor Botanical Gardens Reliantama Tanamas, Randy; Oswari, Teddy
Equator Journal of Management and Entrepreneurship (EJME) Vol. 14 No. 3 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i3.110971

Abstract

This study aims to examine the influence of digital marketing, destination image, and tourist attraction on revisit intention through tourist satisfaction at the Bogor Botanical Gardens. This study uses a quantitative method by collecting data through an online questionnaire distributed to 150 tourists who have visited the Bogor Botanical Gardens. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results of the study indicate that digital marketing does not have a significant effect on revisit intention, while destination image and tourist attraction have a significant effect on revisit intention. Digital marketing, destination image, and tourist attraction have a significant effect on tourist satisfaction. Tourist satisfaction also has a significant effect on revisit intention. Furthermore, digital marketing, destination image, and tourist attraction influence revisit intention indirectly through tourist satisfaction. This research contributes to the development of literature on digital marketing, destination image and tourist attractions, as well as practical contributions for Bogor Botanical Gardens managers in increasing return visit interest through tourist satisfaction.
Rewriting Identity: Gender, Memory, and Cultural Politics in Modern World Literature Umi Salamah; Teddy Oswari; Erni Hastuti; Nurwakhid Muliyono
Journal of Humanities Research Sustainability Vol. 3 No. 2 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jhrs.v3i2.3533

Abstract

Background. Modern world literature has increasingly become a critical site for negotiating identity in the context of shifting gender relations, contested memories, and evolving cultural politics. Literary texts produced in diverse sociopolitical contexts reflect ongoing struggles over representation, power, and belonging, particularly as global and local forces intersect to reshape individual and collective identities. Purpose. This study aims to examine how modern world literature rewrites identity through the interconnected lenses of gender, memory, and cultural politics, highlighting literature’s role in challenging dominant narratives and rearticulating marginalized voices. Method. The study employs a qualitative interpretative approach using comparative literary analysis informed by feminist theory, memory studies, and cultural criticism. Selected literary works from different cultural and geopolitical contexts are analyzed through close reading to identify recurring themes, narrative strategies, and ideological positions. Results. The findings reveal that literary narratives reconstruct identity by destabilizing fixed gender norms, reworking personal and collective memory, and contesting hegemonic cultural discourses. Memory functions as a narrative tool for resistance, while gendered experiences shape alternative representations of history and power. Literature emerges as a space where cultural politics are negotiated through storytelling and narrative form. Conclusion. This study concludes that modern world literature plays a transformative role in rewriting identity by integrating gender, memory, and cultural politics, thereby contributing to more inclusive and pluralistic understandings of contemporary social realities.
The Effect of Service Quality, Price Perception, And Brand Image on Customer Loyalty Through Customer Satisfaction of Grab Transportation in Bekasi City Agus Harry Sujarwan; Teddy Oswari
Journal on Economics, Management and Business Technology Vol. 3 No. 1 (2024): September: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jembut.v3i1.232

Abstract

PT Grab Teknologi Indonesia operates in the transport service sector as an intermediary between motorbike taxi drivers and customers. In addition, various additional features such as purchasing, payment, and delivery of goods also help in the shopping process with flexibility from various locations. The purpose of this study is to determine the effect of service quality, price perception, and brand image on customer loyalty through Grab customer satisfaction in Bekasi city. This study uses a population of Grab service users in Bekasi City, primary data, namely data conducted by distributing questionnaires to 120 respondents who use Grab services in Bekasi City. With the tests carried out are: validity test, reliability test, outer model measurement model (convergent validity, discriminant validity, composite reliability test), then there is a structural model or inner model (coefficient of determination R square, model fit evaluation), and finally there is hypothesis testing (path coefficient and specific indirect effect). The results of path analysis show that 1) Service quality and price perceptions directly have an insignificant effect on customer loyalty. 2) Brand image and customer satisfaction directly have a significant effect on customer loyalty. 3) Customer satisfaction directly has a significant effect on customer loyalty. 4) Service quality, perceived price, and brand image directly have a significant effect on customer satisfaction. 5) Service quality, price perception, and brand image have a significant effect on customer loyalty through customer satisfaction with a smaller / greater influence value than the direct effect (without going through intervening variables).
ESG Integration in Investment Portfolios: A Comparative Study Between Developed and Emerging Markets Dessy Evianti; Muhammad Yusuf; Lisdawati Lisdawati; Teddy Oswari; Ahmed Al-Fahad
Journal Markcount Finance Vol. 3 No. 2 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v3i2.2575

Abstract

The growing prominence of Environmental, Social, and Governance (ESG) principles has reshaped investment decision-making across global financial markets. While ESG integration is well established in developed economies, its adoption in emerging markets remains uneven due to institutional, regulatory, and data transparency disparities. This study aims to compare the performance, risk characteristics, and strategic integration of ESG factors within investment portfolios across developed and emerging markets. A mixed-method approach was applied, combining quantitative analysis of ESG-indexed equity portfolios from 2015 to 2023 with qualitative evaluation of policy frameworks and investor behavior. The findings reveal that portfolios in developed markets consistently demonstrate superior risk-adjusted returns, attributed to stronger ESG disclosure standards and regulatory enforcement. Conversely, emerging markets exhibit higher return volatility and weaker ESG score correlations with financial performance, primarily due to inconsistent reporting and limited corporate accountability. The study concludes that while ESG integration enhances portfolio resilience and long-term sustainability, its impact is significantly conditioned by market maturity, governance quality, and institutional capacity. These results highlight the necessity for harmonized ESG frameworks and capacity-building initiatives to bridge the performance gap between developed and emerging economies.
PENGUATAN KAPASITAS DOSEN DALAM IMPLEMENTASI BLENDED LEARNING DI LINGKUNGAN PERGURUAN TINGGI Fatmawati Sabur; Nurul Hikmah; Erna Yantiningsi; Muhammad Lukman Hakim; Jeffrey Payung Langi; Teddy Oswari
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 5 (2026): Vol. 7 No. 5 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i5.64197

Abstract

Perkembangan teknologi digital mendorong perguruan tinggi untuk mengembangkan pendekatan pembelajaran yang fleksibel, interaktif, dan berorientasi pada mahasiswa. Salah satu pendekatan yang relevan adalah blended learning, yaitu integrasi pembelajaran tatap muka dan pembelajaran daring yang memerlukan kompetensi pedagogis serta keterampilan teknologi dari dosen. Namun, implementasinya menghadapi berbagai tantangan, terutama dalam perancangan pembelajaran terpadu, pemanfaatan media digital, pengelolaan interaksi, dan peningkatan keterlibatan mahasiswa. Oleh karena itu, kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat pemahaman dan kapasitas peserta dalam mengimplementasikan blended learning di lingkungan perguruan tinggi. Kegiatan dilaksanakan pada 26 Mei 2026 secara daring melalui aplikasi Zoom dengan melibatkan 21 peserta dari berbagai kalangan. Metode pelaksanaan meliputi tahap persiapan, penyusunan materi, penyampaian materi, diskusi dan tanya jawab, serta evaluasi dan pelaporan. Materi kegiatan mencakup konsep dasar blended learning, prinsip desain pembelajaran terpadu, pemanfaatan teknologi digital, strategi meningkatkan keterlibatan mahasiswa, dan evaluasi pembelajaran. Hasil kegiatan menunjukkan bahwa pelaksanaan pengabdian telah menyediakan ruang penguatan pengetahuan dan pertukaran informasi mengenai strategi penerapan blended learning secara efektif. Pembahasan menegaskan bahwa keberhasilan pembelajaran campuran memerlukan perencanaan sistematis, pemilihan teknologi yang tepat, dan pengembangan kompetensi dosen secara berkelanjutan. Evaluasi terukur masih diperlukan untuk memastikan peningkatan kompetensi peserta. Kegiatan ini diharapkan menjadi langkah awal dalam mendukung inovasi pembelajaran dan peningkatan kualitas pendidikan tinggi di era digital.
Co-Authors Achmad Benny Mutiara Ade Dewi Kemala Adi Kuswanto Agung Widarman Agung, Prasodjo Agus Harry Sujarwan ahmed Al-Fahad Akhriza Halim Apriliasih Setiawati Arie Bagus Rianto ARIEF BUDI PRATOMO Aries Muslim Bambang Purwoko Budi Setiawan Defi Julianti Dessy Evianti Dionysia Kowanda Donny Erlangga E. Susy Suhendra Eka Miratul Khasanah Emy Haryatmi Erna Yantiningsi Erni Hastuti Erni Hastuti Erni Hastuti Erni Hastuti Eva Yuniarti Utami Fatimah Fahurian Fatmawati Sabur Fatmawati Sabur Felicita Sonya, Anna Maria Freely, Janice Debora Halim, Akhriza Hani Amalia Utami Himanshu Dutt Ibrahim, Nur Wahyuningsih Imam Tazali Jeffrey Payung Langi Judijanto, Loso Kirk S. Chang Kirk S. Chang Lisdawati Lisdawati Loso Judijanto Ming Pong Muhammad Ade Kurnia Harahap Muhammad Aria Wahyudi Muhammad Lukman Hakim Muhammad Yusuf Muhammad Yusuf Muharam, Indra Fahreza MURNIYATI murniyati murniyati Nandya Eka Sari Nurasiah Nurasiah Nurasiah Nurul Hikmah Nurwakhid Muliyono Nurwijayanti Pas Mahyu Akhirianto Reliantama Tanamas, Randy Reni Diah Kusumawati Rianti Setyawasih Rifky Awaludin Rina Destiana Rowi, Armein Sjuhary Satya Arisena Hendrawan Setiawati, Apriliasih Seviyanti Wijay Seviyanti Wijay Shukla, Vijay Kumar Siti Juariah Toto Sugiharto TR, A. Taufik Hidayah Tri Okta Priasni Tristyanti Yusnitasari Trityanti Yusnitasari Triyugo Winarko Umi Salamah Utami, Eva Yuniarti Vijay Kumar Shukla