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All Journal Jurnal Administrasi Bisnis Sosiohumaniora JIP (Jurnal Industri dan Perkotaan) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Journal of Economic, Bussines and Accounting (COSTING) Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Administrasi dan Manajemen Jurnal Mantik eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement Jurnal Ilmiah Wahana Pendidikan JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen EKONOMIKA45 eCo-Fin Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Bisnis Kompetitif Journal of Accounting Management Business and International Research Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Innovative: Journal Of Social Science Research Taawun: Jurnal Pengabdian kepada Masyarakat Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Ilmu Komunikasi dan Bisnis
Lie Othman
Business Administration, FISIP, Riau University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Other

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PENGARUH SHOPEE PAYLATER (SPAYLATER) DAN PROGRAM FLASH SALE TERHADAP PERILAKU KONSUMTIF MAHASISWA BERBELANJA DI APLIKASI SHOPEE (STUDI PADA MAHASISWA UNRI) Ronaldo Sinaga; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of this research is to determine and analyze the effect of SPaylater and the Flash Sale program on the consumptive behavior of UNRI students shopping on the Shopee application, either partially or simultaneously. The research method used is descriptive research with quantitative methods. The population in this study were UNRI students who were on the Bina Widya Campus. The sampling technique used is Non Probability Sampling. Samples are taken by means of purposive sampling and a sample of 104 students was obtained. The measurement scale used is the Likert Scale and data collection uses a questionnaire. Meanwhile, the analytical technique used is descriptive statistical method. The results of the study show that SPaylater has an influence on the consumptive behavior of UNRI students in shopping on the Shopee application. While the Flash Sale Program has no effect on the consumptive behavior of UNRI students in shopping on the Shopee application. Simultaneously SPaylater and the Flash Sale program have an effect on the consumptive behavior of UNRI students shopping on the Shopee application, so that the higher or lower the SPaylater and Flash Sale program provided by Shopee will still have an influence on the consumptive behavior of UNRI students. Keyword : spaylater, flash sale program, consumptive behavior, Shopee
THE EFFECT OF ATMOSPHERE PRODUCT MIX AND STORE ON REPURCHASING INTEREST AT PRILLY CLOTHING STORE KOTA PEKANBARU Lisna Diati; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the effect of product mix and store atmosphere on repurchase interest at Prilly Clothing Pekanbaru partially and simultaneously. In this study, the method used is a quantitative approach and uses analytical tools, namely SPSS version 23. The respondents in this study are consumers who make purchases at the Prilly Clothing Store as many as 99 respondents. Furthermore, the research results obtained are that there is a positive and significant effect between Product Mix (X1) and Repurchase Interest (Y), Store Atmosphire (X2) has a positive and significant effect on Repurchase Interest (Y), and Product Mix (X1) and Store Atmosphire (X2) has a positive and significant effect on Repurchase Interest (Y) at Prilly Clothing Stores in Pekanbaru City. Keywords: Product Mix, Store Atmosphire, and Repurchase Interest
Promotion of the MyBluebird application and price will interest consumers in using mybluebird transportation facilities Rudi Wahyudi; Mandataris; Lie Othman
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to determine the effect of Mybluebird application promotion and price on consumer interest in PT Bluebird Group Pekanbaru. The methods used in this research are descriptive and quantitative statistics with explanatory research models. The sample in this study amounted to 100 respondents who were determined using Accidental Sampling and a questionnaire as a data collection instrument. From the data analysis which includes validity test, reliability test, linear regression analysis, hypothesis testing, and determinastion coefficient test, the results show that promotion has a significant effect on consumer interest at t count (8.917) > t table (1.661), the price has a significant effect on consumer interest at t count (7.948) > t table (1.661) and the results of the F test promotion and price on consumer interest show a value of 50.5%, meaning that promotion and price simultaneously have a significant effect on consumer interest in Mybluebird application services at PT Blue Bird Group Pekanbaru.
Membangun Keunggulan Produk untuk Meningkatkan Kinerja Pemasaran Produk UMKM di Kecamatan Bukit Batu Bengkalis Lie Othman; Kasmiruddin Kasmiruddin; Meyzi Heriyanto; Mandataris Mandataris
Madaniya Vol. 4 No. 4 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.580

Abstract

Dalam menghadapi pasar yang kompetitif, pelaku UMKM membutuhkan kemampuan untuk membangun keunggulan produk agar produk yang ditawarkan ke pada konsumen memiliki nilai yang sesuai dengan harapan dan keinginan konsumen, dan dapat memenangkan persaigan dengan produk lain yang sejenis. Pelaku UMKM yang memiliki keunggulan bersaing membawa dampak positif terhadap peningkatan kinerja pemasaran. Tujuan dari pengabdian ini adalah untuk memberikan pengetahuan tentang penerapan konsep strategi bisnis dan pemasaran pada usaha bisnis sehingga para pelaku UMKM mampu memahami dan menganalisis perubahan yang terjadi pada lingkungan bisnis, khususnya konsumen dan pesaing. Sehingga memiliki pengetahuan tentang langkah-langkah dalam menyelenggarakan bisnis yang dapat membangun keunggulan bersaing produk UMKM di Kecamatan Bukit Batu Kabupaten Bengkalis. Metode penerapan yang digunakan dalam pengabdian ini adalah melalui metode ceramah dan diskusi. Pada sesi pertama disampaikan beberapa materi yang dikaitkan dengan arti pentingnya pemahaman terhadap lingkungan usaha kecil/keluarga sebagai faktor yang mempengaruhi produktivitas usaha kecil/kerajinan. Selanjutnya disampaikan peran strategi bersaing, pemasaran dan pengelolaan keuangan dalam usaha kecil dan keluarga.
Pengaruh Electronic Word Of Mouth dan Brand Awareness Terhadap Minat Beli Pada Toko Oleh – Oleh Nadhira Napoleon di Kota Pekanbaru Suci Putri Ramadhani; Lie Othman
eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i3.1266

Abstract

Penelitian ini bertujuan guna mengetahui pengaruh dari electronic word of mouth dan brand awareness terhadap minat beli di toko oleh-oleh Nadhira Napoleon pekanbaru. Zaman sekarang ini, adanya teknologi menjadi suatu hal penting dan bermanfaat bagi manusia. Dilain sisi, gaya hidup yang berbeda mendorong manusia mempunyai banyak pilihan dalam memenuhi kebutuhannya. Semakin tingginya kehidupan masyarakat, maka kebutuhan akan produk/barang juga akan tinggi. Kondisi tersebut memberi pengaruh terhadap sikap masyarakat saat mencari produk yang hendak dibeli sesuai yang diharapkan. Sebab itu, pelaku bisnis harus mengetahui serta memahami kebutuhan manusia sehingga bisa terlaksana keinginan yang diharapkan seseorang. Pelaku bisnis harus mampu menarik calon konsumen agar mereka mau membeli produk yang ditawarkan. Data penelitian dikumpulkan melalui sebaran kuesioner yang dibagikan kepada konsumen toko oleh-oleh Nadhira Napoleon, sehingga data penelitian ini yakni memakai data primer. Metode yang dipakai pada penelitian ialah metode kuantitatif. Sampel yang didapat sebagai objek penelitian yakni sejumlah 100 responden dari konsumen toko oleh-oleh Nadhira Napoleon, dimana memakai teknik purposive sampling. yakni objek diperkirakan menurut ketentuan yang sudah dibuat peneliti. Hasil penelitian memperlihatkan secara parsial variabel electronic word of mouth berpengaruh terhadap minat beli. Secara Parsial variabel brand awareness berpengaruh terhadap minat beli. Secara simultan variable electronic word of mouth dan variabel brand awareness berpengaruh terhadap minat beli.
Pengaruh Atribut Iklan (Tagline, Jingle dan Colour) di Televisi Terhadap Brand Awareness Marketplace Blibli (Survei Pada Mahasiswa Universitas Riau) Sri Widiyanti; Lie Othman
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1304

Abstract

Persaingan dalam bisnis saat ini tidak hanya sebatas persaingan produk dan harga melainkan persaingan persepsi dan ingatan. Kesadaran merek atau brand awareness merupakan kecakapan dari calon konsumen untuk mengidentifikasi atau menyadari sebuah merek dalam kategori produk tertentu. Penelitian ini memiliki maksud untuk mengetahui apakah terdapat pengaruh antara atribut ikan yang mencakup tagline, jingle dan colour terhadap kesadaran merek marketplace Blibli. Tagline, jingle dan colour menjadi variabel independent sedangkan brand awareness menjadi variabel dependent. Survei dalam penelitian ini dilakukan pada 400 mahasiswa Universitas Riau sebagai responden. Penelitian ini masuk dalam jenis penelitian kuantitatif yang menggunakan prosedur pengumpulan data berupa kuesioner atau angket dan disebarkan dengan memanfaatkan teknik purposive sampling. Data yang didapatkan dari hasil penyebaran kuesioner diolah dengan program analisis SPSS 24. Hasil pengujian menunjukkan bahwa variabel tagline memiliki dampak terhadap kesadaran merek, dengan thitung sebesar 6,161, melebihi ttabel 1,966, dan signifikansi 0,000 yang lebih rendah dari 0,05. Variabel jingle juga terbukti berpengaruh terhadap kesadaran merek, dengan nilai thitung sebesar 5,869, melebihi ttabel 1,966, dan nilai signifikansi 0,000 yang lebih rendah dari 0,05. Variabel warna juga memiliki dampak terhadap kesadaran merek, dengan nilai thitung sebesar 8,611, yang melebihi ttabel yang 1,966, dan signifikansi 0,000 yang lebih kecil dari 0,05. Atribut iklan seperti tagline, jingle, dan warna secara bersama sama juga berdampak pada kesadaran merek, dengan Fhitung 96,914, yang melebihi Ftabel 2,63, dan signifikansi 0,000 yang lebih rendah dari 0,05. Oleh karena itu, dapat disimpulkan bahwa tagline, jingle dan colour memiliki dampak yang bernilai positif dan signifikan terhadap kesadaran merek baik secara pasial (individu) maupun simultan (bersama-sama).
The Influence of Online Customer Reviews and Online Customer Ratings on Purchasing Decisions on the Lazada Marketplace (Study of FISIP Students, University of Riau Using the Lazada Application) Sari, Renna Selviana; Othman, Lie
Journal Of Accounting Management Business And International Research Vol 3, No 2 (2024): October 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v3i2.2284

Abstract

The development of technology and the internet has changed the consumer paradigm in making purchases, especially through online platforms such as Lazada. This research aims to examine the influence of online customer reviews and ratings on purchasing decisions on the Lazada marketplace, with a focus on students at the Faculty of Social and Political Sciences, University of Riau who use the Lazada application. The research method used was a survey via questionnaire distributed to 300 student respondents. Data analysis was carried out using multiple linear regression techniques to test the research hypothesis. The research results show that online customer reviews and online customer ratings have a significant influence on purchasing decisions at Lazada. This shows that online customer reviews and ratings play an important role in shaping buyers' perceptions of the products offered on the platform.
The Effect Of Placement, Material Incentives And Non Material Incentives On Employee Job Satisfaction (Study Of Non-Medical Employees Of RSJT Pekanbaru In Indonesia) Kasmiruddin, Kasmiruddin; Ruzikna, Ruzikna; Othman, Lie; Mandataris, Mandataris; Nurfitri, Nurfitri
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1059

Abstract

This study aims to analyze whether there is a simultaneous and partial influence of employee reward variables, material incentives and non-material incentives on job satisfaction at RSJT Pekanbaru Hospital. The research method used is quantitative, namely research that aims to explain the relationship between employee placement variables, material incentives and non-material incentives and job satisfaction variables. All research variables are reduced to several research indicators and indicators are reduced to research instruments. The research population was all staff of the General Administration and Finance Section of RSJT, totaling 72 people. Considering the population was less than 100, the entire population was used as respondents. To collect data using a questionnaire distribution technique, with the consideration that respondents did not have time to be interviewed and were able to understand the substance of the questionnaire. The analytical technique used to analyze research data is the Multiple Liner Regression statistical technique and uses SPSS version 22. From the research results it was found that employee placement has a significant effect on job satisfaction of RSJT non-medical employees; providing material incentives has a significant effect on job satisfaction of RSJT non-medical employees; providing non-material incentives has a significant effect on job satisfaction of RSJT non-medical employees; and employee placement, material incentives and non-material incentives have a significant effect on job satisfaction of nonmedical employees together. It is recommended that the leadership of RSJT Pekanbaru, 1) consider the suitability of employee placement with the education, skills and work experience of non-medical employees; 2) Adjusting the provision of material incentives to employee expectations and needs and related to employee morale; 3) Provision of non-material incentives must be in accordance with work performance and employee needs.
PENGARUH SHOPEE PAYLATER (SPAYLATER) DAN PROGRAM FLASH SALE TERHADAP PERILAKU KONSUMTIF MAHASISWA BERBELANJA DI APLIKASI SHOPEE (STUDI PADA MAHASISWA UNRI) Sinaga, Ronaldo; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to determine and analyze the effect of SPaylater and the Flash Sale program on the consumptive behavior of UNRI students shopping on the Shopee application, either partially or simultaneously. The research method used is descriptive research with quantitative methods. The population in this study were UNRI students who were on the Bina Widya Campus. The sampling technique used is Non Probability Sampling. Samples are taken by means of purposive sampling and a sample of 104 students was obtained. The measurement scale used is the Likert Scale and data collection uses a questionnaire. Meanwhile, the analytical technique used is descriptive statistical method. The results of the study show that SPaylater has an influence on the consumptive behavior of UNRI students in shopping on the Shopee application. While the Flash Sale Program has no effect on the consumptive behavior of UNRI students in shopping on the Shopee application. Simultaneously SPaylater and the Flash Sale program have an effect on the consumptive behavior of UNRI students shopping on the Shopee application, so that the higher or lower the SPaylater and Flash Sale program provided by Shopee will still have an influence on the consumptive behavior of UNRI students. Keyword : spaylater, flash sale program, consumptive behavior, Shopee
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN PENETAPAN HARGA TERHADAP KEPUASAN KONSUMEN ROTTE BAKERY BUKIT BARISAN PEKANBARU Marcelino, Dafa; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of this study was to determine the effect of service quality, product quality and pricing on customer satisfaction at Rotte Bakery Bukit Barisan Pekanbaru. This research is a quantitative study with a sample of 160 respondents. This data source is obtained from secondary data and primary data. The study used a questionnaire as a data collection technique using the accidental sampling method, which is a sampling technique based on chance. The analysis methods used in this study are validity test, reliability test, heteroscedasticity classical assumption test, multiple linear analysis, t test, F test and coefficient of determination (R2) analysis. The results of this study are Service Quality (X1) has a significant effect on Customer Satisfaction (Y), Product Quality (X2) has a significant effect on Customer Satisfaction (Y), Pricing (X3) has a significant effect on Customer Satisfaction (Y), and Service Quality, Product Quality and Pricing have a significant effect on Customer Satisfaction. Keywords: Service Quality, Product Quality, Pricing, Consumer Satisfaction
Co-Authors Aditia, Aditia Agnesia Gian Marcheren Aminuyati An Nawawi, Hafiz Kemurata Anak Agung Gede Sugianthara Anggi Wiyani Putri Annurul Fadilla Arie Gunawan Ashaluddin Jalil Asyura, Bella Atika Safitri Bintal Amin Chairani Asyuni Clara Yolandika Claudia Andhini Sofyan Desi Saputri Dewi Wiswanti Purba Diati, Lisna Dwina Andita Khairunnisa Efriyeldi, Efriyeldi Eko Bastian Endang Sutrisna Erniati Nduru Evi betharia Fahrul, Ahmad Fitrianti Devi Rida FRINI KARINA ANDINI Harapan Tua R.F.S Hussein Al Muhtadeebillah Hutagalung, Jordan Roman Riquelme Ike Sapitri Ikhsan, Masrul Imam Agung Maulana irvina Nurachmi Jaya, Ridho Pratama Juang Novrianto Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmiruddin Kasmirudin, Kasmirudin Kasuma, Auren Kezia Tiffani Khusaini Syarifah Lena Farida Leni Silvia Lisna Diati Lubis, Paija M. Azwar Mandataris Mandataris Marcelino, Dafa Mardalia Mariaty Ibrahim Mashur Fadli Meyzi Heriyanto Miazara, Tengku Nala Cintia Monicha Putri Aditia Muhammad Luthfi Munawaroh, Putri Nadita Yulia Putri Netalia Marliza Nidya Astantika Nurjanah Nurjanah Nursirwan Nursirwan Okta Karneli, Okta Panca Setyo Prihatin Perangin-Angin, Mori Salsalina Br Prastika Wulandari Putri Amanda Azalia Putri Rahayunigtyas Rahmadani, Alfhiyah Rahmadani, Cindy Dwi Ramdhany, Muhammad Rendi Prayoga Reza Auwalul Rizki Reza Junaidi Ringgo Eldapi Yozani Ringgo Eldapi Yozani Ririn Aisyah Putri Riyanda " Riyanda Elsera Yozani Riza Bella Winanda Ronaldo Sinaga Rudi Wahyudi Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Saiman Pakpahan Salsabila, Nada Sari Rezky Sinambela Sari, Renna Selviana Shafiya Hanisra Putri Simanjuntak, Harapan Tua Ricky Fredy Sinaga, Ronaldo Sisi Yuliani SRI BULAN Sri Suryani Prasetyowati Sri Widiyanti Sufilla Lailatul Qadri Suryalena Suryalena Suryalena, Suryalena Susanti, Selfi Ami Syofiatul Safitri Teguh, Prio Tsaadah, Asnurhaya Ulfa Rizki Pradini Vioni Amisha Wijayanti, Maya Risma Yudinda Salza Aprilia Zaili Rusli Zainur , Nabila Syamara ZK Abdurahman Baizal ZULKIFLI ZULKIFLI