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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Jurnal Administrasi dan Manajemen eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen EKONOMIKA45 Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Bisnis Kompetitif Journal of Accounting Management Business and International Research Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Jurnal Publikasi Ekonomi dan Akuntansi
Lie Othman
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Social Sciences Transportation Other

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Consumer Behavior Online Shopping in Market Place (Study of Willingness to Buy UR, UIR, UIN and UMRI Riau Student Consumers) Othman, Lie; Fadli, Mashur; Heriyanto, Meyzi; Jalil, Ashaluddin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2707

Abstract

The purpose of this study was to investigate the factors that influence consumers' willingness to buy on an online platform with research locations on students from the University of Riau, UIR, UIN and UMRI Pekanbaru City and using an explanatory research methodology. This study uses PLS-SEM with Smart-PLS software in analyzing and processing data. Collecting data using a questionnaire using google form with a research sample of 100 consumer students. The results of the study explain that the relationship between perceived reputations (PREP) has no positive and significant effect on the WTB variable with a p-value of 0.093. The t-statistic value is 1.681, the perception of risk (PR) has no positive and significant effect on the WTB variable with a p-value of 0.143. The t-statistic value is 1.469, ease of use (EOU) has no positive and significant effect on the WTB variable with a p-value of 0.198. The t-statistic value is 1.289, the perceived size (PS) has no positive and significant effect on the WTB variable with a p-value of 0.430. The t statistic value is 0.789, the perception of the guarantee system (PSA) has a positive and significant effect on the WTB variable with a p-value of 0.000. The t-statistic value is 7.154, and the Perception of Privacy Information Protection (PPIP) has no positive and significant effect on the WTB variable with a p-value of 0.105. The value of t statistic is 1.623 the perception of the guarantee system (PSA) has a positive and significant effect on the WTB variable with a p-value of 0.000.
Aksesibilitas Bagi Penyandang Disabilitas Tunanetra Dan Tunadaksa Di Kota Pekanbaru An Nawawi, Hafiz Kemurata; Heriyanto, Meyzi; Othman, Lie
Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Vol 5, No 4 (2023): Birokrasi dan Pemerintahah di Daerah 13
Publisher : Jurusan Administrasi Publik FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jbpd.v5i4.28977

Abstract

This research was conducted because of the urgency of accessibility for persons with disabilities in buildings used for public services. Accessibility is a right that must be fulfilled by the government for people with disabilities. By providing adequate accessibility, people with disabilities will feel help, convenience and comfort in accessing public services. The purpose of this study was to investigate accessibility for blind and physically disabled persons in Pekanbaru City and identify existing barriers. The research method used is qualitative with an explanatory approach, and data is collected through observation, interviews, and document collection. This research was conducted in Pekanbaru City. The results of the study show that accessibility for blind and physically disabled persons has not yet reached an optimal level. The obstacle lies in the limitations in the development of accessibility which has not covered everything. These factors are caused by an inadequate budget, socialization that is not yet optimal, and the need for improvement in the guidance provided.
Analisis Pengaruh Kinerja Keuangan Pemerintah Daerah Terhadap Belanja Modal Untuk Pelayanan Publik: Studi Pada Pemerintah Provinsi, Kabupaten Dan Kota Di Provinsi Riau Ramdhany, Muhammad; Karneli, Okta; Othman, Lie
Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Vol 5, No 4 (2023): Birokrasi dan Pemerintahah di Daerah 13
Publisher : Jurusan Administrasi Publik FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jbpd.v5i4.26562

Abstract

This research is motivated by the phenomenon of regional government in Indonesia that has not fully optimized the regional financial performance. The good financial performance of a government in the region can be seen through how the government in the region regulates and manages its Regional Budget and Expenditures (APBD) which are used to provide financing for development needs and activities in the region. Performance from a financial perspective that is going well and is progressing will be directly proportional to the increase in regional income. This means that there is efficiency and effectiveness of the working power of finance in local governments. There is an increase in the working power of the finances will bring the existing government in the region to be able to optimize the allocation of capital expenditure in order to fulfill regional development and have an impact on improving the quality of public services. The purpose of this study is to analyze the working power of Regional Government finances, both Provinces, Regencies and Cities in the region of Riau Province by measuring the level of Efficiency Effectiveness of Regional Original Revenue, Regional Finance, Degree of Fiscal Decentralization, independence from Finance in the Region , as well as the SiLPA Financing Rate. The results of the study show that the working power of Regional Finance in the form of Regional Financial Efficiency, Effectiveness of Local Own Revenue, Degree of Fiscal Decentralization, independence from Regional Finance, and Level of SiLPA Financing jointly influence and have significance for spending from capital for Public Services. Partial Financial Independence in the Regions does not have significance nor influence in the context of Capital Expenditures for Public Services. The effectiveness of Regional Own Revenue partially has no significance and also influences Capital Expenditures for Public Services. The efficiency of Regional Finance partially has significance and also influences on Capital expenditures for Public Services. And the level of SiLPA financing partially has no significance and also no influence on capital spending for public services.
Pengaruh E-Govqual Terhadap Kepuasan Peserta Pada Layanan Klaim Jaminan Hari Tua (JHT) di BPJS Ketenagakerjaan Rokan Hulu Riau Aditia, Aditia; Simanjuntak, Harapan Tua Ricky Fredy; Othman, Lie
Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Vol 5, No 4 (2023): Birokrasi dan Pemerintahah di Daerah 13
Publisher : Jurusan Administrasi Publik FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jbpd.v5i4.26516

Abstract

This research is motivated by the existence of the concept of Electronic -Government Quality (E-Govqual) which is urgently needed to be implemented in public organizations to improve the quality of public services through the use of information technology. The purpose of this study was to find out and analyze how E-Govqual influences participant satisfaction in the Old Age Guarantee Claim (JHT) service at BPJS Ketenagakerjaan Rokan Hulu Riau. This study uses a quantitative method, using smart PLS. The population of this study were all participants who submitted JHT claims at the Rokan Hulu Riau Employment BPJS, the total sample being 189 respondents. Data collection techniques using questionnaires. there are 24 attributes in this study which are grouped into 4 Variables (X) Efficiency, Trust, Reliability and Employee Support and 1 Variable (Y) Participant Satisfaction. The results of the study show that there is a positive effect of E-Govqual on participant satisfaction in the JHT claim service at the Rokan Hulu Employment BPJS.
Pengaruh Social Media Marketing Dan Electronic Word Of Mouth (E-WoM) Terhadap Keputusan Pembelian Pada E- Commerce Shopee (Studi Pada Mahasiswa Universitas Riau Pengguna E-Commerce Shopee) Perangin-Angin, Mori Salsalina Br; Othman, Lie
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5055

Abstract

Penelitian ini bertujuan untuk mengetahui apakah social media marketing berpengaruh terhadap keputusan pembelian,  untuk mengetahui apakah electronic word of mouth (E-WOM) berpengaruh terhadap keputusan pembelian serta untuk mengetahui apakah social media marketing dan electronic word of mouth (E-WOM) berpengaruh terhadap keputusan pembelian. Metode penelitian yang digunakan adalah metode penelitian kuantitatif yang menggunakan data sekunder dan data primer. Data primer didapat dari responden yang dikumpulkan melalui kuesioner dengan 20 pernyataan. Untuk sampel pada penelitian ini terdapat 100 responden mahasiswa Universitas Riau dari populasi sebanyak  29.993 mahasiswa Universitas Riau. Skala pengukuran menggunakan  skala likert. Analisis data yang digunakan meliputi, uji validitas, uji reliabilitas, uji mulltikolinearitas, uji heterokedasnitas, uji normalitas, uji regresi linier sederhana, uji regresi linier berganda, uji t, uji f, dan uji koefisien determinasi. Teknik analisis data pada penelitian ini menggunakan SPSS. Hasil penelitian ini menunjukkan (1) terdapat pengaruh yang signifikan social media marketing berpengaruh terhadap keputusan pembelian di e-commerce Shopee pada mahasiswa Universitas Riau, (2) terdapat pengaruh yang signifikan electronic word of mouth (E-WOM) terhadap keputusan pembelian di e-commerce Shopee pada mahasiswa Universitas Riau, (3) terdapat pengaruh yang signifikan social media marketing dan electronic word of mouth (E-WOM) terhadap keputusan pembelian di e-commerce Shopee pada mahasiswa Universitas Riau.
PENGARUH PROMOSI PENJUALAN DAN KUALITAS PELAYANAN TERHADAP MINAT BELI KONSUMEN TOYOTA VIOS PADA UNIT USAHA PT. AGUNG TOYOTA AUTOMALL CABANG DURI Hutagalung, Jordan Roman Riquelme; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The level of competition in the automotive industry in Indonesia is currently very tight, so every automotive company is always trying to innovate in creating a product that is popular with the public. Sales promotion is a marketing activity which is communication carried out by a company to buyers or consumers which includes news, persuasion and influences everything regarding the goods or services produced for consumers. This research aims to explain the relationship and influence of the Sales Promotion and Service Quality variables on Consumer Purchase Interest. This type of research is quantitative research. The population used in this research is Toyota Vios car consumers at PT. Toyota Agung Automall Duri, totaling 129 people with a sample of 97.55 people. The results of this research are that there is a significant influence of sales promotion on consumer buying interest in Toyota Vios at PT. Agung Toyota Automall Duri Branch. There is a significant influence of service quality on consumer buying interest in Toyota Vios at PT. Agung Toyota Automall Duri Branch. There is a significant influence of sales promotion and service quality on consumer buying interest in Toyota Vios at PT units. Agung Toyota Automall Duri Branch. Keywords: Automotive Industry, Quality, Purchase Interest, Promotion.
Strategy to Improve Business Performance of Palm Oil Sector in Merangkai Village, Dayun District, Siak Regency: Impact of Digital Marketing and Marketing Strategy Lie Othman; Meyzi Heriyanto; Kasmirudin Kasmirudin; Mashur Fadli; Hussein Al Muhtadeebillah; Mandataris Mandataris
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.2091

Abstract

This study aims to measure the influence of digital marketing and marketing strategies in improving the business performance strategy of the palm oil sector in Merangkai Village, Dayun District, Siak Regency. The study used a quantitative approach where primary data was collected through a survey of 35 respondents, and the Partial Least Square (PLS) statistical technique was used to process the data. The study's results confirmed that digital marketing had no significant influence on the business performance of the palm oil sector. The marketing strategy variable impacts the business performance of the palm oil sector. Still, some other factors or variables influence the business performance variable of the palm oil sector in Merangkai Village, Dayun District, Siak Regency.
Strategi Alternatif Penetapan Harga Bisnis Geprek Bang Kumis Balam Sakti Pekanbaru (Studi Kasus Menu Baru Steak Geprek Bang Kumis) Miazara, Tengku Nala Cintia; Othman, Lie
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 4 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i4.4185

Abstract

Penelitian ini bertujuan untuk mengeksplor strategi alternatif penetapan harga bisnis Geprek Bang Kumis Balam Sakti Pekanbaru dengan mengaitkan pada menu baru steak. Adapun dalam penelitian ini mencakup eksplorasi pada faktor internal maupun eksternal yang mempengaruhi penetapan harga pada menu baru dan eksplorasi strategi alternatif yang digunakan Geprek Bang Kumis dalam menetapkan harga pada menu baru. Metode yang digunakan dalam penelitian ini adalah kualitatif pendekatan studi kasus dengan pengumpulan data melalui observasi, wawancara, dokumentasi dan audio-visual. Dalam temuan didapatkan bahwa faktor internal dan eksternal yang mempengaruhi penetapan harga adalah tujuan pemasaran bisnis hingga pesaing. Strategi alternatif yang digunakan Geprek Bang Kumis adalah penetapan harga berdasarkan biaya dan pesaing, lokasi, perilaku konsumen dan harga kompetitor. Sebagai saran, pihak Geprek Bang Kumis Balam Sakti Pekanbaru bisa menggunakan beberapa strategi promosi untuk lebih memperkenalkan menu baru kepada calon pelanggan.
PENGARUH BAURAN PROMOSI DAN POTONGAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR VARIO PADA PT. INDAKO TRADING COY HONDA LABUHANBATU UTARA Jaya, Ridho Pratama; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi I Januari - Juni 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the relationship and influence of promotional mix variables and discounts on purchasing decisions for Vario motorcycles at PT. Indako Trading Coy Honda Labuhanbatu Utara. The research method used in this study is quantitative. The data source in the study uses primary data and secondary data. The method of collecting sample data for this study was by distributing questionnaires and interviews by interviewing 99 respondents from 131 populations who purchased Vario motorcycles at PT. Indako Trading Coy Honda Labuhanbatu Utara. Based on the results of partial testing, it shows the influence of promotional mix variables on purchasing decisions. In the F test, it shows a simultaneous relationship between variables X and Y because Fcount> Ftable. The R Square result is 0.753. At this value, it can be seen that 75.3% of promotional mix variables and discounts have a positive influence on purchasing decision variables, 24.7% are influenced by other variables. Promotional mix helps consumers in searching for information and fulfilling product expectations. Discounts can provide benefits and relief for consumers who want to buy motorbikes to increase purchasing decisions at PT. Indako Trading Coy Honda North Labuhanbatu. Keywords: Promotion Mix, Discount, Purchase Decision.
Pengaruh Etnosentrisme Konsumen dan Persepsi Kualitas Terhadap Keputusan Pembelian Produk Kosmetik Wardah di Guardian MTC Pekanbaru Qadri, Sufilla Lailatul; Othman, Lie
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.1449

Abstract

          Industri kecantikan khususnya kosmetik mengalami pertumbuhan yang sangat cepat dengan produk yang terus mengalami perubahan mengikuti trend dan standar kecantikan yang berkembang saat ini. Melihat perkembangan tersebut membuat perusahaan dalam negeri turut berlomba-lomba mengeluarkan produk kosmetik. Wardah merupakan satu diantara merek kosmetik lokal dan pelopor produk kosmetik halal yang masih berkembang hingga saat ini. Mengetahui pengaruh etnosentrisme konsumen serta persepsi kualitas pada keputusan pembelian produk kosmetik Wardah di Guardian MTC Pekanbaru menjadi tujuan pada studi ini. Teknik studi yang dipakai pada studi ini ialah penelitian deskriptif dengan teknik kuantitatif. Seluruh konsumen kosmetik Wardah yang telah membeli di Guardian MTC Pekanbaru merupakan populasi pada studi ini. Terdapat 100 informan pada studi ini yang di dapat melalui perhitungan menggunakan rumus slovin. Proses penetapan sampel dengan memakai teknik non-probability sampling melalui metode accidental sampling. Skala Likert dipakai sebagai alat pengukuran data yang dihimpun dengan kuisioner yang disebarkan melalui g-form. Teknik analisis data menggunakan analisis regresi dengan sudah melewati pengujian validitas serta reliabilitas dan asumsi klasik. Perolehan studi menampilkan bahwasanya etnosentrisme konsumen serta persepsi kualitas berpengaruh pada keputusan pembelian produk kosmetik Wardah di Guardian MTC Pekanbaru. Etnosentrisme konsumen dan persepsi kualitas berpengaruh signifikansi dengan individual ataupun bersamaan pada keputusan pembelian produk kosmetik Wardah di Guardian MTC Pekanbaru
Co-Authors Aditia, Aditia Agnesia Gian Marcheren Aminuyati An Nawawi, Hafiz Kemurata Anggi Wiyani Putri Ashaluddin Jalil Asyuni, Chairani Asyura, Bella Atika Safitri Bintal Amin Clara Yolandika Claudia Andhini Sofyan Dewi Wiswanti Purba Diati, Lisna Dwina Andita Khairunnisa Efriyeldi, Efriyeldi Eko Bastian Endang Sutrisna Erniati Nduru Fadli, Mashur Fahrul, Ahmad Fitrianti Devi Rida FRINI KARINA ANDINI Hussein Al Muhtadeebillah Hutagalung, Jordan Roman Riquelme Ike Sapitri Imam Agung Maulana Irvina Nurachmi Jaya, Ridho Pratama Juang Novrianto Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin, Kasmiruddin Kasmirudin, Kasmirudin Kasuma, Auren Kezia Tiffani Khusaini Syarifah Lena Farida Leni Silvia Lisna Diati M. Azwar Mandataris Mandataris Marcelino, Dafa Mardalia Mariaty Ibrahim Meyzi Heriyanto Miazara, Tengku Nala Cintia Monicha Putri Aditia Munawaroh, Putri Nadita Yulia Putri Okta Karneli, Okta Panca Setyo Prihatin Perangin-Angin, Mori Salsalina Br Pradini, Ulfa Rizki Prastika Wulandari Putri, Shafiya Hanisra Qadri, Sufilla Lailatul Rahayunigtyas, Putri Rahmadani, Alfhiyah Rahmadani, Cindy Dwi Ramdhany, Muhammad Rendi Prayoga Reza Junaidi Ririn Aisyah Putri Riyanda " Riza Bella Winanda Ronaldo Sinaga Ruzikna Ruzikna Ruzikna, Ruzikna Salsabila, Nada Sari Rezky Sinambela Sari, Renna Selviana Simanjuntak, Harapan Tua Ricky Fredy Sinaga, Ronaldo Sisi Yuliani SRI BULAN Sri Suryani Sri Suryani Suryalena, Suryalena Susanti, Selfi Ami Syofiatul Safitri Teguh, Prio Tsaadah, Asnurhaya Wijayanti, Maya Risma Yudinda Salza Aprilia Zainur , Nabila Syamara ZK Abdurahman Baizal Zulkifli Zulkifli