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All Journal Jurnal Administrasi Bisnis Sosiohumaniora JIP (Jurnal Industri dan Perkotaan) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Journal of Economic, Bussines and Accounting (COSTING) Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Administrasi dan Manajemen Jurnal Mantik eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement Jurnal Ilmiah Wahana Pendidikan JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen EKONOMIKA45 eCo-Fin Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Bisnis Kompetitif Journal of Accounting Management Business and International Research Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Innovative: Journal Of Social Science Research Taawun: Jurnal Pengabdian kepada Masyarakat Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Ilmu Komunikasi dan Bisnis
Lie Othman
Business Administration, FISIP, Riau University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Other

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Strategy to Improve Business Performance of Palm Oil Sector in Merangkai Village, Dayun District, Siak Regency: Impact of Digital Marketing and Marketing Strategy Lie Othman; Meyzi Heriyanto; Kasmirudin Kasmirudin; Mashur Fadli; Hussein Al Muhtadeebillah; Mandataris Mandataris
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.2091

Abstract

This study aims to measure the influence of digital marketing and marketing strategies in improving the business performance strategy of the palm oil sector in Merangkai Village, Dayun District, Siak Regency. The study used a quantitative approach where primary data was collected through a survey of 35 respondents, and the Partial Least Square (PLS) statistical technique was used to process the data. The study's results confirmed that digital marketing had no significant influence on the business performance of the palm oil sector. The marketing strategy variable impacts the business performance of the palm oil sector. Still, some other factors or variables influence the business performance variable of the palm oil sector in Merangkai Village, Dayun District, Siak Regency.
Strategi Alternatif Penetapan Harga Bisnis Geprek Bang Kumis Balam Sakti Pekanbaru (Studi Kasus Menu Baru Steak Geprek Bang Kumis) Miazara, Tengku Nala Cintia; Othman, Lie
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 4 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i4.4185

Abstract

Penelitian ini bertujuan untuk mengeksplor strategi alternatif penetapan harga bisnis Geprek Bang Kumis Balam Sakti Pekanbaru dengan mengaitkan pada menu baru steak. Adapun dalam penelitian ini mencakup eksplorasi pada faktor internal maupun eksternal yang mempengaruhi penetapan harga pada menu baru dan eksplorasi strategi alternatif yang digunakan Geprek Bang Kumis dalam menetapkan harga pada menu baru. Metode yang digunakan dalam penelitian ini adalah kualitatif pendekatan studi kasus dengan pengumpulan data melalui observasi, wawancara, dokumentasi dan audio-visual. Dalam temuan didapatkan bahwa faktor internal dan eksternal yang mempengaruhi penetapan harga adalah tujuan pemasaran bisnis hingga pesaing. Strategi alternatif yang digunakan Geprek Bang Kumis adalah penetapan harga berdasarkan biaya dan pesaing, lokasi, perilaku konsumen dan harga kompetitor. Sebagai saran, pihak Geprek Bang Kumis Balam Sakti Pekanbaru bisa menggunakan beberapa strategi promosi untuk lebih memperkenalkan menu baru kepada calon pelanggan.
PENGARUH BAURAN PROMOSI DAN POTONGAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR VARIO PADA PT. INDAKO TRADING COY HONDA LABUHANBATU UTARA Jaya, Ridho Pratama; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi I Januari - Juni 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the relationship and influence of promotional mix variables and discounts on purchasing decisions for Vario motorcycles at PT. Indako Trading Coy Honda Labuhanbatu Utara. The research method used in this study is quantitative. The data source in the study uses primary data and secondary data. The method of collecting sample data for this study was by distributing questionnaires and interviews by interviewing 99 respondents from 131 populations who purchased Vario motorcycles at PT. Indako Trading Coy Honda Labuhanbatu Utara. Based on the results of partial testing, it shows the influence of promotional mix variables on purchasing decisions. In the F test, it shows a simultaneous relationship between variables X and Y because Fcount> Ftable. The R Square result is 0.753. At this value, it can be seen that 75.3% of promotional mix variables and discounts have a positive influence on purchasing decision variables, 24.7% are influenced by other variables. Promotional mix helps consumers in searching for information and fulfilling product expectations. Discounts can provide benefits and relief for consumers who want to buy motorbikes to increase purchasing decisions at PT. Indako Trading Coy Honda North Labuhanbatu. Keywords: Promotion Mix, Discount, Purchase Decision.
Pengaruh Store Image Dan Kualitas Pelayanan Terhadap Minat Beli Konsumen 212 Mart Cabang Panam Pekanbaru Leni Silvia; Lie Othman; Syofiatul Safitri
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.965

Abstract

The purpose of this study was to determine the effect of Store Image and Service Quality on Consumer Purchase Interest at 212 Mart Panam Pekanbaru Branch. This study uses a quantitative analysis method. The sample in this study were consumers who shopped at 212 Mart Panam Pekanbaru Branch as many as 100 respondents. This study uses primary data and secondary data. Methods of data analysis using SPSS version 22. The results of the study show that store image has a positive and significant effect on consumer buying interest at 212 Mart Panam Pekanbaru Branch, service quality has a positive and significant effect on consumer buying interest at 212 Mart Panam Pekanbaru Branch and store image and service quality has a positive and significant effect on consumer buying interest at 212 Mart Panam Pekanbaru Branch.
Peningkatan Kemampuan Manajemen Usaha Mikro Kecil dan Menengah Desa Merangkai dalam Pengelolaan Usaha Ekonomi Berbasis Potensi Lokal Lie Othman; Kasmiruddin Kasmiruddin; Meyzi Heriyanto; Mandataris Mandataris; Ruzikna Ruzikna; Mariaty Ibrahim; Endang Sutrisna; Suryalena Suryalena; Syofiatul Safitri
TAAWUN Vol. 4 No. 01 (2024): TA'AWUN FEBRUARY 2024
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v4i01.602

Abstract

This community service program aims to provide knowledge to the people of Merangkai Village which describes how to improve community business management capabilities in terms of managing, developing and improving economic businesses based on local potential. This information transfer was carried out in several stages, including socialization of the material to discussion sessions containing questions and answers and conveying the obstacles experienced. The application method used in this service is through lecture and discussion methods. In the first session, several materials in the fields of marketing, finance and human resources will be presented which are related to increasing the business management capabilities of village communities in managing, developing and improving economic businesses based on local potential. The next session will be opened with a discussion session in the form of questions and answers and also presenting obstacles so that solutions can be found. Apart from that, active community participation in all stages of activities is also the main focus in assessing the success of service. The results of the service showed a significant increase because the community service activities which were carried out face to face and in direct practice ran smoothly.
Pengaruh Store Atmosphere Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Edd’s Waffle Pekanbaru (Studi Pada Konsumen Edd’s Waffle Pekanbaru) Vioni Amisha; Lie Othman
eCo-Fin Vol. 6 No. 3 (2024): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v6i3.1601

Abstract

Penelitian dilaksanakan untuk mengkaji pengaruh dari store atmosphere serta kualitas produk terhadap keputusan pembelian pada Edd’s Waffle Pekanbaru. Metode yang dipakai dalam penelitian ialah kuantitatif. Penelitian ini memanfaatkan jenis data kuantitatif dikarenakan data yang ada berkaitan dengan angka. Penelitian kuantitatif ialah penelitian yang memfokuskan pada pengkajian sejumlah teori dengan penilaian beberapa variabel dalam penelitian yang memanfaatkan angka hingga melaksanakan analisis data statistik. Pada penelitian ini, populasi yang ditetapkan peneliti yakni 8.089 pengunjung Edd’s Waffle Pekanbaru dari jumlah pengunjung di tahun 2022. Pengumpulan data dilaksanakan memakai kuesioner dan sampel yang terbentuk atas 99 responden. Teknik penghimpunan data di penelitian dilaksanakan dengan memberikan kuesioner yang dilaksanakan guna memperoleh data terkait dengan Store Atmospehere, Kualitas Produk, serta Keputusan Pembelian yang diuji dalam bentuk skala likert yang diisi oleh responden penelitian yaitu konsumen yang melakukan transaksi pembelian makanan atau minuman pada Edd’s Waffle Pekanbaru. Adapun teknik pengumpulan sampel memanfaatkan metode non probability sampling yang memanfaatkan metode accidental sampling ialah penentuan sampel secara kebetulan, yakni siapa saja yang melakukan transaksi ataupun pembelian dan kebetulan ditemui oleh peneliti bisa dipakai sebagai sampel. Hasil penelitian menunjukan bahwasanya secara parsial variabel store atmosphere menghadirkan pengaruh terhadap keputusan pembelian. Secara Parsial variabel kualitas produk menghadirkan pengaruh terhadap keputusan pembelian. Secara serentak variabel store atmosphere serta kualitas produk menghadirkan pengaruh terhadap keputusan pembelian
PENGARUH PERSEPSI HARGA DAN E-SERVICE QUALITY TERHADAP SUBSCRIPTION DECISION LAYANAN NETFLIX DI KALANGAN MAHASISWA FISIP UNIVERSITAS RIAU Rahmadani, Alfhiyah; Othman, Lie
Jurnal Daya Saing Vol. 11 No. 2 (2025): Dinamika Manajemen, Ekonomi, dan Kebijakan Publik di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2109

Abstract

The development of new internet-based media has also changed people's lifestyle in fulfilling their needs and desires in finding information and even entertainment. Watching movies on subscription video on demand services has become one of the most popular forms of entertainment today, making conventional entertainment media begin to be abandoned. Netflix is one of the largest subscription-based streaming platforms in the world. The purpose of this study was to analyze the effect of perceived price and e-service quality on Netflix service subscription decisions among FISIP Riau University students. This research uses a quantitative approach by distributing questionnaires to FISIP Riau University students. The sample in this study consisted of 100 students of FISIP Riau University who subscribed to Netflix, which was determined using the Slovin formula. Sampling using non-probability techniques with purposive sampling method. The data obtained were analyzed using multiple linear regression. The final results of the study prove that perceived price and e-service quality affect the decision to subscribe to Netflix services among FISIP Riau University students. Keywords: Price Perception, E-service Quality, Subscription Decision
Pengaruh Foreign Branding dan Perceived Quality Terhadap Purchase Decision pada Produk Make Over Cabang Mall Ciputra Seraya Pekanbaru Asyura, Bella; Othman, Lie
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 1 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i1.4181

Abstract

Purchase decisions are an important part of the marketing concept. This is the background to this research. Implementation of the brand strategy, namely good foreign branding and perceived quality provided by consumers because the quality provided by the company is good is part of the supporting factors for purchase decisions. This strategy is applied by PT Paragon Technology and Innovation to the Make Over brand. This research aims to determine the influence of Foreign Branding and Perceived Quality on Purchase Decisions on Make Over Products at the Ciputra Seraya Pekanbaru Mall Branch. The method used in this research is descriptive and quantitative, with research data sources coming from prime and secondary data. The number of samples in this research was 97 people with the sampling technique using purposive sampling technique. The analytical method for this research is multiple linear regression analysis and uses validity and reliability tests. In this research, the results obtained are that Foreign Branding (X1) has a positive and significant effect on Purchase Decision (Y), Perceived Quality (X2) has a positive and significant effect on Purchase Decision (Y), and Foreign Branding (X1) and Perceived Quality (X2 ) simultaneously influences the Purchase Decision (Y) on Make Over Products at the Ciputra Seraya Pekanbaru Mall.
THE INFLUENCE OF PRODUCT DIVERSITY AND STORE LOCATION ON PURCHASE DECISIONS OF CONSUMERS AT VIERA OLEH-OLEH PEKANBARU Rahmadani, Cindy Dwi; Othman, Lie
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.16822

Abstract

Purchasing decisions play a crucial role in the marketing concept. This is the background to this research. Product diversity and good store locations are some of the incentives for someone to make a purchase. This is what the Viera Pekanbaru Souvenir Shop implements. This research aims to determine the influence of product diversity and shop location on purchasing decisions at the Viera Pekanbaru Souvenir Shop. The research method employed in this study is a descriptive approach with quantitative methods. Research data sources come from primary data. The number of samples in this research was 100 people, with the sampling technique using purposive sampling. The analytical method for this research is multiple linear regression analysis and uses validity and reliability tests. The results obtained are that product diversity has a positive and significant effect on purchasing decisions, store location has a positive and significant effect on purchasing decisions, and product diversity and store location simultaneously influence purchasing decisions at the Viera Pekanbaru Souvenir Shop. Keywords: Product Diversity; Store Location; Purchase Decision
Entrepreneurial And Market Orientation As A Strategy To Build Competitive Advantage And Marketing Performance Of Smes In Indonesia Kasmirudin, Kasmiruddin; Heriyanto, Meyzi; Othman, Lie; Ruzikna, Ruzikna; Suryalena, Suryalena
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1345

Abstract

The aim of the research is to analyze whether entrepreneurial orientation and market orientation as strategies for building competitive advantage have a positive effect on the marketing performance of Bukit Batu-Bengkalis Small and Medium Enterprises (SMEs). The research method used is the explanatory type, intended to test the research hypothesis. All Bukit Batu Small and Medium Enterprise entrepreneurs were used as the research population, and 36 SMEs were selected as research samples using purposive sampling techniques. The data analysis technique uses Partial Least Squares (PLS). The results of the study indicate that entrepreneurial orientation does not have a direct effect on marketing performance. In contrast, market orientation has a direct positive effect on marketing performance. In addition, competitive advantage also has a direct positive effect on marketing performance. Furthermore, entrepreneurial orientation has a positive effect on marketing performance through the mediation role of competitive advantage, while market orientation also has a positive effect on marketing performance through competitive advantage. The research results prove that entrepreneurial orientation and market orientation as strategies for building competitive advantage have a positive effect on the marketing performance of Bukit Batu-Bengkalis SMEs. It is recommended for Small and Medium Enterprise entrepreneurs to implement entrepreneurial and market-oriented behavior as a company strategy to build competitive advantage, in order to improve the marketing performance of SMEs.
Co-Authors Aditia, Aditia Agnesia Gian Marcheren Aminuyati An Nawawi, Hafiz Kemurata Anak Agung Gede Sugianthara Anggi Wiyani Putri Annurul Fadilla Arie Gunawan Ashaluddin Jalil Asyura, Bella Atika Safitri Bintal Amin Chairani Asyuni Clara Yolandika Claudia Andhini Sofyan Desi Saputri Dewi Wiswanti Purba Diati, Lisna Dwina Andita Khairunnisa Efriyeldi, Efriyeldi Eko Bastian Endang Sutrisna Erniati Nduru Evi betharia Fahrul, Ahmad Fitrianti Devi Rida FRINI KARINA ANDINI Harapan Tua R.F.S Hussein Al Muhtadeebillah Hutagalung, Jordan Roman Riquelme Ike Sapitri Ikhsan, Masrul Imam Agung Maulana irvina Nurachmi Jaya, Ridho Pratama Juang Novrianto Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmiruddin Kasmirudin, Kasmirudin Kasuma, Auren Kezia Tiffani Khusaini Syarifah Lena Farida Leni Silvia Lisna Diati Lubis, Paija M. Azwar Mandataris Mandataris Marcelino, Dafa Mardalia Mariaty Ibrahim Mashur Fadli Meyzi Heriyanto Miazara, Tengku Nala Cintia Monicha Putri Aditia Muhammad Luthfi Munawaroh, Putri Nadita Yulia Putri Netalia Marliza Nidya Astantika Nurjanah Nurjanah Nursirwan Nursirwan Okta Karneli, Okta Panca Setyo Prihatin Perangin-Angin, Mori Salsalina Br Prastika Wulandari Putri Amanda Azalia Putri Rahayunigtyas Rahmadani, Alfhiyah Rahmadani, Cindy Dwi Ramdhany, Muhammad Rendi Prayoga Reza Auwalul Rizki Reza Junaidi Ringgo Eldapi Yozani Ringgo Eldapi Yozani Ririn Aisyah Putri Riyanda " Riyanda Elsera Yozani Riza Bella Winanda Ronaldo Sinaga Rudi Wahyudi Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Saiman Pakpahan Salsabila, Nada Sari Rezky Sinambela Sari, Renna Selviana Shafiya Hanisra Putri Simanjuntak, Harapan Tua Ricky Fredy Sinaga, Ronaldo Sisi Yuliani SRI BULAN Sri Suryani Prasetyowati Sri Widiyanti Sufilla Lailatul Qadri Suryalena Suryalena Suryalena, Suryalena Susanti, Selfi Ami Syofiatul Safitri Teguh, Prio Tsaadah, Asnurhaya Ulfa Rizki Pradini Vioni Amisha Wijayanti, Maya Risma Yudinda Salza Aprilia Zaili Rusli Zainur , Nabila Syamara ZK Abdurahman Baizal ZULKIFLI ZULKIFLI