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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Jurnal Administrasi dan Manajemen eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen EKONOMIKA45 Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Bisnis Kompetitif Journal of Accounting Management Business and International Research Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Jurnal Publikasi Ekonomi dan Akuntansi
Lie Othman
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PENGARUH EXPERIENTIAL MARKETING DAN EMOTIONAL MARKETING TERHADAP LOYALITAS PELANGGAN (Studi pada Klinik Kecantikan Zidya Klinik Pratama) Wijayanti, Maya Risma; Othman, Lie
Jurnal Daya Saing Vol. 11 No. 2 (2025): Dinamika Manajemen, Ekonomi, dan Kebijakan Publik di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2175

Abstract

The increasingly tight competition in the beauty industry encourages clinics to focus on marketing strategies that can build customer loyalty. This study aims to determine the effect of experiential marketing and emotional marketing on customer loyalty at Zidya Klinik Pratama in Pekanbaru City. This study uses a quantitative approach with a survey method by distributing questionnaires to 95 respondents who are active customers. The data analysis technique uses multiple linear regression to test the relationship between variables. The results of the study indicate that experiential marketing has a positive and significant effect on customer loyalty, as does emotional marketing. Simultaneously, both variables also have a significant effect on customer loyalty. This shows that memorable experiences and emotional attachments play an important role in shaping customer loyalty to beauty clinic services. These findings recommend that Zidya Klinik Pratama continue to develop marketing strategies that focus on customer experience and emotional approaches consistently to maintain and increase customer loyalty.
Government Efforts In Public Policy: Infographic And Distribution Of Covid 19 Susanti, Selfi Ami; Othman, Lie; Prihatin, Panca Setyo; Teguh, Prio
Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Vol. 18 No. 2 (2020): Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Ilmiah (LP3M) Institut Agama Islam (IAI) Al-Qodiri Jember, Jawa Timur Indonesia bekerjasama dengan Kopertais Wilayah 4 Surabaya

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Abstract

Abstract coronavirus 19 (Covid-19) is a global threat to millions of people. Major efforts in knowledge production have been made in recent months, requiring comprehensive analysis to examine research gaps and to help guide the agenda for further study. The method used is quantitative analysis. This study aims to determine the comparison of Covid 19 data in the West Nusa Tenggara region. The results showed that the publication of data by the Task Force and the Government of West Nusa Tenggara was different. The impact of this finding is that data availability has an effect on public opinion about data evaluation. Keywords : Covid 19, Government, and Policy.
PENGARUH ONLINE CUSTOMER REVIEW DAN PRICE DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE PADA MAHASISWA UNIVERSITAS RIAU Fahrul, Ahmad; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi I Januari - Juni 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Shopee as the e-commerce with the highest number of visits in Indonesia certainly has advantages that become an attraction. Online customer reviews and price discounts have a role in the process of making product purchase decisions by consumers, especially among University of Riau students. Online customer reviews help students to find out more information about the products they will buy, while price discounts encourage students to make purchases after seeing reviews which are the initial stage before making a purchase decision. Based on this, the purpose of this study is to determine and analyze the influence of online customer reviews and price discounts on Shopee e-commerce purchase decisions in the University of Riau students both partially and simultaneously. The research method used is descriptive research with quantitative methods. The population in this study is students of Riau University. The sampling technique used is probability sampling and the sample is taken by purposive sampling. The measurement scale used is the Likert Scale and data collection using questionnaires. Meanwhile, the analysis technique used is the descriptive statistical method. The results showed that online customer reviews and price discounts influence the purchasing decisions of University of Riau students in shopping at Shopee e-commerce. Simultaneously, online customer reviews and price discounts have an influence and are significant on the purchasing decisions of Universitas Riau students in shopping at Shopee e-commerce. Keyword : online customer review, price discount, purchase decisions
Pengaruh Messenger, Message, dan Environtment Dalam Affiliate Marketing Terhadap Impulse Buying Pada Produk Fashion And Beauty di Platform Tiktok Agnesia Gian Marcheren; Lie Othman
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.3009

Abstract

The purpose of this study is to determine the influence of dimensions affiliate marketing (messenger, message, And environment) to behaviorimpulse buyingstudents on the productfashion and beauty Of platformTikTok. The research method used was a quantitative explanatory method, with data collection techniques in the form of a questionnaire answered by 96 respondents. Respondents were determined using the techniquepurposive samplingThis study uses analysis such as validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t test, F test and coefficient of determination test (R2).2). Based on the analysis that has been carried out, the results obtained are thatmessenger, message, And environmenthas a positive and significant effect on impulse buying students on the productfashion and beauty Of platformTikTok partially and simultaneously
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pada Coffee Shop Pekanbaru Anggi Wiyani Putri; Lie Othman
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.3017

Abstract

This study obtained with the goal to determine the impact of service quality and also price on customer satisfaction at Recaffee Platinum. The method used in this study is quantitative analysis. The size of the sample for this study was 99 respondents, selected using accidental sampling and a questionnaire as the data collection instrument, which was statistically tested with the support by SPSS 30. The data analysis revealed that service quality (X1) significantly influences customer satisfaction (Y), price (X2) significantly influences customer satisfaction (Y), and service quality (X1) and price (X2) simultaneously significantly influence customer satisfaction (Y) at Recaffee Platinum.
Product Innovation As A Mediation Variable Influences Market Orientation And Entrepreneurial Orientation In Increasing The Competitive Advantage Of The Msme Sector Processed By Patin Fish In Patin Village, Koto Mesjid Village, District Xiii Koto Kampa Fadli, Mashur; Heriyanto, Meyzi; Kasmirudin, Kasmirudin; Othman, Lie
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.668

Abstract

This study aims to measure the effect of market orientation, entrepreneurial orientation, and product innovation as mediating variables on strategies to increase competitive advantage in the Catfish Processed MSME Sector in Patin Village, Koto Mesjid Village, District XIII Koto Kampar. The study used a quantitative approach where primary data was collected through a survey of 70 respondents, and the statistical technique Partial Least Square (PLS) was used to process the data. The study's results confirm that market orientation significantly affects product innovation and competitive advantage, both direct and indirect effects, through the mediation of product innovation variables. Furthermore, the entrepreneurial orientation variable influences the product innovation variable and competitive advantage, either directly or indirectly, through the product innovation variable. Still, some other factors or variables affect the competitive advantage variable.
ANALISIS BAURAN PEMASARAN (MARKETING MIX) DALAM MENINGKATKAN VOLUME PENJUALAN (STUDI KASUS PADA KEDAI PIS BURGER PEKANBARU) Munawaroh, Putri; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to analyze the application of the marketing mix to increase sales volume at PIS Burger, a culinary MSME in Pekanbaru City. The research method used was descriptive qualitative. Data collection was conducted through observation, in-depth interviews with the owner, employees, and customers, and documentation. The results show that PIS Burger is able to maintain its existence through consistent product quality and distinctive flavors, affordable pricing, a strategic location, friendly and efficient service, and a simple shop atmosphere that holds historical and emotional value for customers. The promotional strategy implemented is still dominated by word of mouth, which has proven effective in retaining existing customers but has not been optimal in reaching new markets. This study concludes that the marketing mix implemented by PIS Burger has supported increased sales and customer loyalty. However, strengthening digital promotions, menu innovation, and improving physical facilities are needed to sustainably increase business competitiveness. Keywords: Marketing Mix, Sales Volume, PIS Burger
Analisis Perceived Ease of Use dan Perceived Usefulness Pada Aplikasi PLN Mobile: Studi Kasus Pada PT PLN (Persero) UP3 Nias Erniati Nduru; Lie Othman
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.5555

Abstract

Electricity is a fundamental need in modern society and plays a crucial role in supporting national development. As part of its digital transformation, PT PLN (Persero) launched the PLN Mobile application to facilitate customers in accessing electricity services independently. However, the utilization rate of this application within the UP3 Nias area remains low, despite a relatively high number of registered users. This condition indicates a gap between technological availability and user adoption. This study aims to analyze users’ perceptions of the perceived ease of use and perceived usefulness of the PLN Mobile application at PT PLN (Persero) UP3 Nias. The research employed a descriptive qualitative approach through in-depth interviews with key informants and active users. The findings reveal that PLN Mobile is generally perceived as easy to learn and operate, particularly among users familiar with digital technology, while users with lower digital literacy still encounter difficulties. In terms of usefulness, the application is considered beneficial as it improves time efficiency, transaction convenience, and service transparency. Nevertheless, limited internet infrastructure and low digital literacy remain significant barriers. This study emphasizes the importance of ease of use and perceived usefulness in shaping technology acceptance for public services and suggests enhancing digital infrastructure and continuous education to optimize PLN Mobile utilization in UP3 Nias
Pemberdayaan Ekonomi Masyarakat Melalui Penerapan Teknologi Bioflok pada Budidaya Lele di Desa Tasik Seminai, Kabupaten Siak Amin, Bintal; Efriyeldi, Efriyeldi; Othman, Lie; Zulkifli, Zulkifli; Yolandika, Clara; Rahayunigtyas, Putri; Nurachmi, Irvina; Arief, Hazmi; Pradini, Ulfa Rizki
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.39-46

Abstract

The community empowerment program utilizing biofloc technology in catfish farming was implemented in Tasik Seminai Village, Siak Regency, with the Pokdakan Tasik Makmur group as the primary partner. The program aimed to enhance the capacity of fish farmers, improve aquaculture techniques, strengthen business management, and generate social and economic benefits at the community level. A participatory approach was implemented through socialization, training, the establishment of a biofloc demonstration pond, and business mentoring over a three month period. Evaluation was conducted using pre- and post-tests, as well as field observations. The results demonstrate significant improvements in farmers’ capacities: knowledge increased from 62% to 85%, positive attitudes toward adopting biofloc rose from 65% to 88%, and technical skills improved from 60% to 82%. Technically, the Feed Conversion Ratio (FCR) decreased from 1.8 to 1.4, while the Survival Rate (SR) increased from 70% to 90%. From an economic perspective, production costs decreased from IDR 23,000,000 to IDR 20,000,000, while net profit increased fivefold, rising from IDR 2,000,000 to IDR 10,000,000. Additionally, the R/C ratio improved from 1.09 to 1.50, indicating enhanced economic feasibility. Socially, the program strengthened group solidarity through collective action and intensive communication. Overall, biofloc technology has proven to be an effective strategic tool for empowering fishing communities by improving technical efficiency, economic viability, and social cohesion in catfish farming.
THE INFLUENCE OF CUSTOMER EXPERIENCE AND PERCEIVED PRICE ON CUSTOMER SATISFACTION OF RIAU UNIVERSITY STUDENTS GoRide’s USER IN PEKANBARU Asyuni, Chairani; Othman, Lie
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22295

Abstract

Investigating how perceived price and customer experience affect customer satisfaction among Riau University students using GoRide in Pekanbaru is the aim of this study. This study employs a quantitative methodology, collecting data through surveys and doing multiple linear regression analysis using IBM SPSS 25 software. Purposive sampling was used for the sampling procedure, and 384 respondents in all participated. The results of the study show that perceived price and customer experience have a big impact on customer satisfaction, at least in part. Additionally, customer satisfaction is impacted by both perceived price and customer experience at the same time. The results suggest that GoRide should maintain and improve services, especially in aspects such as sensory and physical experiences, while ensuring competitive prices to increase overall customer satisfaction. Keywords: Customer Experience; Perceived Price; Customer Satisfaction
Co-Authors Aditia, Aditia Agnesia Gian Marcheren Aminuyati An Nawawi, Hafiz Kemurata Anggi Wiyani Putri Ashaluddin Jalil Asyuni, Chairani Asyura, Bella Atika Safitri Bintal Amin Clara Yolandika Claudia Andhini Sofyan Dewi Wiswanti Purba Diati, Lisna Dwina Andita Khairunnisa Efriyeldi, Efriyeldi Eko Bastian Endang Sutrisna Erniati Nduru Fadli, Mashur Fahrul, Ahmad Fitrianti Devi Rida FRINI KARINA ANDINI Hussein Al Muhtadeebillah Hutagalung, Jordan Roman Riquelme Ike Sapitri Imam Agung Maulana Irvina Nurachmi Jaya, Ridho Pratama Juang Novrianto Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin, Kasmiruddin Kasmirudin, Kasmirudin Kasuma, Auren Kezia Tiffani Khusaini Syarifah Lena Farida Leni Silvia Lisna Diati M. Azwar Mandataris Mandataris Marcelino, Dafa Mardalia Mariaty Ibrahim Meyzi Heriyanto Miazara, Tengku Nala Cintia Monicha Putri Aditia Munawaroh, Putri Nadita Yulia Putri Okta Karneli, Okta Panca Setyo Prihatin Perangin-Angin, Mori Salsalina Br Pradini, Ulfa Rizki Prastika Wulandari Putri, Shafiya Hanisra Qadri, Sufilla Lailatul Rahayunigtyas, Putri Rahmadani, Alfhiyah Rahmadani, Cindy Dwi Ramdhany, Muhammad Rendi Prayoga Reza Junaidi Ririn Aisyah Putri Riyanda " Riza Bella Winanda Ronaldo Sinaga Ruzikna Ruzikna Ruzikna, Ruzikna Salsabila, Nada Sari Rezky Sinambela Sari, Renna Selviana Simanjuntak, Harapan Tua Ricky Fredy Sinaga, Ronaldo Sisi Yuliani SRI BULAN Sri Suryani Sri Suryani Suryalena, Suryalena Susanti, Selfi Ami Syofiatul Safitri Teguh, Prio Tsaadah, Asnurhaya Wijayanti, Maya Risma Yudinda Salza Aprilia Zainur , Nabila Syamara ZK Abdurahman Baizal Zulkifli Zulkifli