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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Jurnal Administrasi dan Manajemen eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen EKONOMIKA45 Jurnal Bisnis Kompetitif Journal of Management Accounting Business and International Research Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business
Lie Othman
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Mechanical Engineering Social Sciences Transportation Other

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Pengaruh Store Image Dan Kualitas Pelayanan Terhadap Minat Beli Konsumen 212 Mart Cabang Panam Pekanbaru Leni Silvia; Lie Othman; Syofiatul Safitri
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.965

Abstract

The purpose of this study was to determine the effect of Store Image and Service Quality on Consumer Purchase Interest at 212 Mart Panam Pekanbaru Branch. This study uses a quantitative analysis method. The sample in this study were consumers who shopped at 212 Mart Panam Pekanbaru Branch as many as 100 respondents. This study uses primary data and secondary data. Methods of data analysis using SPSS version 22. The results of the study show that store image has a positive and significant effect on consumer buying interest at 212 Mart Panam Pekanbaru Branch, service quality has a positive and significant effect on consumer buying interest at 212 Mart Panam Pekanbaru Branch and store image and service quality has a positive and significant effect on consumer buying interest at 212 Mart Panam Pekanbaru Branch.
PENGARUH PERSEPSI HARGA DAN E-SERVICE QUALITY TERHADAP SUBSCRIPTION DECISION LAYANAN NETFLIX DI KALANGAN MAHASISWA FISIP UNIVERSITAS RIAU Rahmadani, Alfhiyah; Othman, Lie
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2109

Abstract

The development of new internet-based media has also changed people's lifestyle in fulfilling their needs and desires in finding information and even entertainment. Watching movies on subscription video on demand services has become one of the most popular forms of entertainment today, making conventional entertainment media begin to be abandoned. Netflix is one of the largest subscription-based streaming platforms in the world. The purpose of this study was to analyze the effect of perceived price and e-service quality on Netflix service subscription decisions among FISIP Riau University students. This research uses a quantitative approach by distributing questionnaires to FISIP Riau University students. The sample in this study consisted of 100 students of FISIP Riau University who subscribed to Netflix, which was determined using the Slovin formula. Sampling using non-probability techniques with purposive sampling method. The data obtained were analyzed using multiple linear regression. The final results of the study prove that perceived price and e-service quality affect the decision to subscribe to Netflix services among FISIP Riau University students. Keywords: Price Perception, E-service Quality, Subscription Decision
Pengaruh Foreign Branding dan Perceived Quality Terhadap Purchase Decision pada Produk Make Over Cabang Mall Ciputra Seraya Pekanbaru Asyura, Bella; Othman, Lie
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 1 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i1.4181

Abstract

Purchase decisions are an important part of the marketing concept. This is the background to this research. Implementation of the brand strategy, namely good foreign branding and perceived quality provided by consumers because the quality provided by the company is good is part of the supporting factors for purchase decisions. This strategy is applied by PT Paragon Technology and Innovation to the Make Over brand. This research aims to determine the influence of Foreign Branding and Perceived Quality on Purchase Decisions on Make Over Products at the Ciputra Seraya Pekanbaru Mall Branch. The method used in this research is descriptive and quantitative, with research data sources coming from prime and secondary data. The number of samples in this research was 97 people with the sampling technique using purposive sampling technique. The analytical method for this research is multiple linear regression analysis and uses validity and reliability tests. In this research, the results obtained are that Foreign Branding (X1) has a positive and significant effect on Purchase Decision (Y), Perceived Quality (X2) has a positive and significant effect on Purchase Decision (Y), and Foreign Branding (X1) and Perceived Quality (X2 ) simultaneously influences the Purchase Decision (Y) on Make Over Products at the Ciputra Seraya Pekanbaru Mall.
THE INFLUENCE OF PRODUCT DIVERSITY AND STORE LOCATION ON PURCHASE DECISIONS OF CONSUMERS AT VIERA OLEH-OLEH PEKANBARU Rahmadani, Cindy Dwi; Othman, Lie
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.16822

Abstract

Purchasing decisions play a crucial role in the marketing concept. This is the background to this research. Product diversity and good store locations are some of the incentives for someone to make a purchase. This is what the Viera Pekanbaru Souvenir Shop implements. This research aims to determine the influence of product diversity and shop location on purchasing decisions at the Viera Pekanbaru Souvenir Shop. The research method employed in this study is a descriptive approach with quantitative methods. Research data sources come from primary data. The number of samples in this research was 100 people, with the sampling technique using purposive sampling. The analytical method for this research is multiple linear regression analysis and uses validity and reliability tests. The results obtained are that product diversity has a positive and significant effect on purchasing decisions, store location has a positive and significant effect on purchasing decisions, and product diversity and store location simultaneously influence purchasing decisions at the Viera Pekanbaru Souvenir Shop. Keywords: Product Diversity; Store Location; Purchase Decision
Entrepreneurial And Market Orientation As A Strategy To Build Competitive Advantage And Marketing Performance Of Smes In Indonesia Kasmirudin, Kasmiruddin; Heriyanto, Meyzi; Othman, Lie; Ruzikna, Ruzikna; Suryalena, Suryalena
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1345

Abstract

The aim of the research is to analyze whether entrepreneurial orientation and market orientation as strategies for building competitive advantage have a positive effect on the marketing performance of Bukit Batu-Bengkalis Small and Medium Enterprises (SMEs). The research method used is the explanatory type, intended to test the research hypothesis. All Bukit Batu Small and Medium Enterprise entrepreneurs were used as the research population, and 36 SMEs were selected as research samples using purposive sampling techniques. The data analysis technique uses Partial Least Squares (PLS). The results of the study indicate that entrepreneurial orientation does not have a direct effect on marketing performance. In contrast, market orientation has a direct positive effect on marketing performance. In addition, competitive advantage also has a direct positive effect on marketing performance. Furthermore, entrepreneurial orientation has a positive effect on marketing performance through the mediation role of competitive advantage, while market orientation also has a positive effect on marketing performance through competitive advantage. The research results prove that entrepreneurial orientation and market orientation as strategies for building competitive advantage have a positive effect on the marketing performance of Bukit Batu-Bengkalis SMEs. It is recommended for Small and Medium Enterprise entrepreneurs to implement entrepreneurial and market-oriented behavior as a company strategy to build competitive advantage, in order to improve the marketing performance of SMEs.
Pengaruh Promosi Media Sosial Instagaram dan Brand Awareness Terhadap Keputusan Pembelian Pada Toko Oleh-Oleh Nadhira Napoleon di Kota Pekanbaru Putri, Shafiya Hanisra; Othman, Lie
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.1475

Abstract

enelitian ini dilaksanakan untuk mengkaji pengaruh dari promosi media sosial instagram serta brand awareness terhadap keputusan pembelian pada toko oleh-oleh Nadhira Napoleon Pekanbaru. Metode yang dipakai pada penelitian ialah kuantitatif. Penelitian ini memanfaatkan  jenis data kuantitatif  dikarenakan data yang ada berkaitan dengan angka. Penelitian kuantitatif ialah penelitian yang  memfokuskan pada pengkajian sejumlah teori dengan penilaian beberapa variabel dalam penelitian dengan angka hingga melaksanakan analisis data dengan statistik. Pada penelitian ini, populasi yang ditetapkan peneliti yakni 25.000 pembeli atau pengunjung pusat oleh-oleh Nadhira Napoleon dari jumlah pengunjung di tahun 2022. Pengumpulan data dilaksanakan memakai kuesioner dan sampel yang terbentuk atas 100 responden. Teknik penghimpunan data pada penelitian ini dilaksanakan dengan cara memberikan kuesioner yang dilaksanakan guna memperoleh data terkait dengan Promosi Media Sosial Instagram, Brand Awareness, serta Keputusan Pembelian yang diukur dalam bentuk skala likert yang diisi oleh responden penelitian yaitu konsumen pembelian makanan atau minuman pada Toko Oleh-Oleh Nadhira Napoleon Pekanbaru. Adapun teknik penghimpunan sampel memanfaatkan metode non-probability sampling yang memanfaatkan metode purposive sampling yakni dengan memilih sejumlah sampel berdasarkan kriteria yang selaras dengan yang dibutuhkan oleh peneliti. Hasil penelitian menunjukan bahwasanya secara parsial variabel promosi media sosial instagram menghadirkan pengaruh terhadap keputusan pembelian. Secara Parsial variabel brand awareness menghadirkan pengaruh terhadap keputusan pembelian. Secara simultan variabel promosi media sosial instagram serta variabel brand awareness menghadirkan pengaruh terhadap keputusan pembelian.
PENGARUH RELATIONSHIP MARKETING DAN PERCEIVED VALUE TERHADAP LOYALITAS PELANGGAN MOBIL PT. AGUNG AUTOMALL SUTOMO PEKANBARU Salsabila, Nada; Othman, Lie
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Jurnal Bisnis Kompetif (JBK)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2406

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Relationship Marketing dan Perceived Value terhadap Loyalitas Pelanggan pada PT. Agung Automall Cabang Sutomo Pekanbaru. Dalam menghadapi persaingan bisnis industri otomotif yang semakin ketat, perusahaan perlu membangun hubungan jangka panjang dengan pelanggan serta memberikan nilai yang dirasakan tinggi oleh konsumen. Penelitian ini menggunakan metode kuantitatif dengan penyebaran kuesioner kepada 310 responden yang merupakan pelanggan PT. Agung Automall Cabang Sutomo. Variabel independen dalam penelitian ini adalah Relationship Marketing (dengan indikator trust, commitment, communication, dan conflict handling) dan Perceived Value (emotional value, social value, economic value, dan functional value). Sedangkan variabel dependen adalah Loyalitas Pelanggan (behavioral loyalty, attitudinal loyalty, dan cognitive loyalty). Data dianalisis menggunakan analisis regresi linier berganda dan diuji dengan uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa baik Relationship Marketing maupun Perceived Value berpengaruh secara positif dan signifikan terhadap Loyalitas Pelanggan, baik secara parsial maupun simultan. Temuan ini mengindikasikan pentingnya menjaga hubungan dan menciptakan nilai pelanggan yang tinggi guna meningkatkan loyalitas di tengah persaingan pasar otomotif yang kompetitif.
Implementasi Strategi Bauran Pemasaran dalam Rangka Meningkatkan Volume Penjualan Produk Es Kopilu Pada Chinoss Secondhome Pekanbaru Kasuma, Auren Kezia Tiffani; Othman, Lie
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2378

Abstract

Penelitian ini dilandasi dengan beberapa asumsi sementara diantaranya yaitu tingginya persaingan antar Coffeeshop yang ada disekitar Chinoss secondhome, dimana Coffeeshop lainnya memiliki keunggulan tempat yang lebih besar, dengan menu yang lebih beragam. Tujuan penelitian adalah untuk mengetahui strategi implementasi bauran pemasaran 4P (product, price, place, promotion) pada Chinoss secondhome. Penelitian ini menggunakan tipe penelitian deskriptif eksploratif. Hasil dari penelitian ini adalah Dalam indikator product, Chinoss secondhome mengeluarkan banyak kategori produk es kopilu, menjaga kualitas, dan konsistensi rasa produk, dalam indikator price, chinoss sceondhome menetapkan harga sesuai dengan kualitas rasa yang diberikan, harga tersebut juga dipengaruhi dengan produksi beans kopi, kualitas beans kopi, dan segmentasi pasar. Dalam indikator place terlihat Chinoss secondhome telah berhasil membangun konsep―rumahan dengan apik terlihat dari dokumentasi yang penulis lakukan bahwa Chinoss memiliki tempat yang nyaman dan sesuai dengan konsep yang diberikan. Dalam indikator promotion chinoss secondhome menggunakan Instagram sebagai media promosinya. Di media sosial tersebut tercantum berbagai informasi seperti jam operasional, promo menarik serta informasi mengenai event yang dilakukan. Dalam pemasaran offlinenya Chinoss sangat mengandalkan pemasaran mulut ke mulut atau mouth of mouth terhadap pelanggan barunya.
Co-Authors Aditia, Aditia Aminuyati An Nawawi, Hafiz Kemurata Ashaluddin Jalil Asyura, Bella Atika Safitri Claudia Andhini Sofyan Dewi Wiswanti Purba Diati, Lisna Dwina Andita Khairunnisa Eko Bastian Endang Sutrisna Fadli, Mashur Fitrianti Devi Rida FRINI KARINA ANDINI Hussein Al Muhtadeebillah Hutagalung, Jordan Roman Riquelme Ike Sapitri Imam Agung Maulana Jaya, Ridho Pratama Juang Novrianto Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin, Kasmiruddin Kasuma, Auren Kezia Tiffani Khusaini Syarifah Lena Farida Leni Silvia Lisna Diati M. Azwar Mandataris Marcelino, Dafa Mariaty Ibrahim Meyzi Heriyanto Miazara, Tengku Nala Cintia Monicha Putri Aditia Nadita Yulia Putri Okta Karneli, Okta Perangin-Angin, Mori Salsalina Br Prastika Wulandari Putri, Shafiya Hanisra Qadri, Sufilla Lailatul Rahmadani, Alfhiyah Rahmadani, Cindy Dwi Ramdhany, Muhammad Rendi Prayoga Reza Junaidi Ririn Aisyah Putri Riyanda " Riza Bella Winanda Ronaldo Sinaga Ruzikna Ruzikna Ruzikna, Ruzikna Salsabila, Nada Sari Rezky Sinambela Sari, Renna Selviana Simanjuntak, Harapan Tua Ricky Fredy Sinaga, Ronaldo Sisi Yuliani SRI BULAN Sri Suryani Sri Suryani Suryalena, Suryalena Syofiatul Safitri Tsaadah, Asnurhaya Yudinda Salza Aprilia ZK Abdurahman Baizal