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All Journal Jurnal Administrasi Bisnis Sosiohumaniora JIP (Jurnal Industri dan Perkotaan) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Journal of Economic, Bussines and Accounting (COSTING) Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Administrasi dan Manajemen Jurnal Mantik eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement Jurnal Ilmiah Wahana Pendidikan JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen EKONOMIKA45 eCo-Fin Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Bisnis Kompetitif Journal of Accounting Management Business and International Research Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Innovative: Journal Of Social Science Research Taawun: Jurnal Pengabdian kepada Masyarakat Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Ilmu Komunikasi dan Bisnis
Lie Othman
Business Administration, FISIP, Riau University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Other

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PENGARUH CITRA MEREK DAN DAYA TARIK PROMOSI TERHADAP MINAT BELI KONSUMEN PADA ORIFLAME MALL SKA PEKANBARU Tsaadah, Asnurhaya; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi I Januari - Juni 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Currently, many beauty products in Pekanbaru are experiencing quite significant development in Pekanbaru, one of which is Oriflame. This research aims to determine how much influence brand image and promotional attractiveness have on consumer buying interest at Oriflame mall SKA Pekanbaru, both partially and simultaneously. This type of research is quantitative research. The population in this study were visitors to the SKA Pekanbaru Mall, totaling 3,912 people. By using the Solvin formula and getting 97 samples. To prove the proposed hypothesis, the analytical techniques of Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis and F Test, t Test are used. The results of this research show that based on data obtained by 97 respondents and processed by researchers, that there is an influence of brand image and promotional attractiveness on consumer buying interest at Oriflame Mall SKA Pekanbaru. This can be seen from the large R² of this research which is 77.4%. This shows that the percentage of influence of brand image and promotional attractiveness on consumer buying interest at Oriflame Mall SKA Pekanbaru is 77.4%. which is included in the High category level. If the coefficient interval is 80% - 100%, it is considered a very influential level, while the remaining 22.6% is influenced by other variables not included in this study. Keywords: Brand Image, Promotional Attraction, Purchase Interest, Oriflame Pekanbaru
THE EFFECT OF ATMOSPHERE PRODUCT MIX AND STORE ON REPURCHASING INTEREST AT PRILLY CLOTHING STORE KOTA PEKANBARU Diati, Lisna; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the effect of product mix and store atmosphere on repurchase interest at Prilly Clothing Pekanbaru partially and simultaneously. In this study, the method used is a quantitative approach and uses analytical tools, namely SPSS version 23. The respondents in this study are consumers who make purchases at the Prilly Clothing Store as many as 99 respondents. Furthermore, the research results obtained are that there is a positive and significant effect between Product Mix (X1) and Repurchase Interest (Y), Store Atmosphire (X2) has a positive and significant effect on Repurchase Interest (Y), and Product Mix (X1) and Store Atmosphire (X2) has a positive and significant effect on Repurchase Interest (Y) at Prilly Clothing Stores in Pekanbaru City. Keywords: Product Mix, Store Atmosphire, and Repurchase Interest
Consumer Behavior Online Shopping in Market Place (Study of Willingness to Buy UR, UIR, UIN and UMRI Riau Student Consumers) Othman, Lie; Fadli, Mashur; Heriyanto, Meyzi; Jalil, Ashaluddin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2707

Abstract

The purpose of this study was to investigate the factors that influence consumers' willingness to buy on an online platform with research locations on students from the University of Riau, UIR, UIN and UMRI Pekanbaru City and using an explanatory research methodology. This study uses PLS-SEM with Smart-PLS software in analyzing and processing data. Collecting data using a questionnaire using google form with a research sample of 100 consumer students. The results of the study explain that the relationship between perceived reputations (PREP) has no positive and significant effect on the WTB variable with a p-value of 0.093. The t-statistic value is 1.681, the perception of risk (PR) has no positive and significant effect on the WTB variable with a p-value of 0.143. The t-statistic value is 1.469, ease of use (EOU) has no positive and significant effect on the WTB variable with a p-value of 0.198. The t-statistic value is 1.289, the perceived size (PS) has no positive and significant effect on the WTB variable with a p-value of 0.430. The t statistic value is 0.789, the perception of the guarantee system (PSA) has a positive and significant effect on the WTB variable with a p-value of 0.000. The t-statistic value is 7.154, and the Perception of Privacy Information Protection (PPIP) has no positive and significant effect on the WTB variable with a p-value of 0.105. The value of t statistic is 1.623 the perception of the guarantee system (PSA) has a positive and significant effect on the WTB variable with a p-value of 0.000.
Aksesibilitas Bagi Penyandang Disabilitas Tunanetra Dan Tunadaksa Di Kota Pekanbaru An Nawawi, Hafiz Kemurata; Heriyanto, Meyzi; Othman, Lie
Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Vol 5, No 4 (2023): Birokrasi dan Pemerintahah di Daerah 13
Publisher : Jurusan Administrasi Publik FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jbpd.v5i4.28977

Abstract

This research was conducted because of the urgency of accessibility for persons with disabilities in buildings used for public services. Accessibility is a right that must be fulfilled by the government for people with disabilities. By providing adequate accessibility, people with disabilities will feel help, convenience and comfort in accessing public services. The purpose of this study was to investigate accessibility for blind and physically disabled persons in Pekanbaru City and identify existing barriers. The research method used is qualitative with an explanatory approach, and data is collected through observation, interviews, and document collection. This research was conducted in Pekanbaru City. The results of the study show that accessibility for blind and physically disabled persons has not yet reached an optimal level. The obstacle lies in the limitations in the development of accessibility which has not covered everything. These factors are caused by an inadequate budget, socialization that is not yet optimal, and the need for improvement in the guidance provided.
Analisis Pengaruh Kinerja Keuangan Pemerintah Daerah Terhadap Belanja Modal Untuk Pelayanan Publik: Studi Pada Pemerintah Provinsi, Kabupaten Dan Kota Di Provinsi Riau Ramdhany, Muhammad; Karneli, Okta; Othman, Lie
Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Vol 5, No 4 (2023): Birokrasi dan Pemerintahah di Daerah 13
Publisher : Jurusan Administrasi Publik FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jbpd.v5i4.26562

Abstract

This research is motivated by the phenomenon of regional government in Indonesia that has not fully optimized the regional financial performance. The good financial performance of a government in the region can be seen through how the government in the region regulates and manages its Regional Budget and Expenditures (APBD) which are used to provide financing for development needs and activities in the region. Performance from a financial perspective that is going well and is progressing will be directly proportional to the increase in regional income. This means that there is efficiency and effectiveness of the working power of finance in local governments. There is an increase in the working power of the finances will bring the existing government in the region to be able to optimize the allocation of capital expenditure in order to fulfill regional development and have an impact on improving the quality of public services. The purpose of this study is to analyze the working power of Regional Government finances, both Provinces, Regencies and Cities in the region of Riau Province by measuring the level of Efficiency Effectiveness of Regional Original Revenue, Regional Finance, Degree of Fiscal Decentralization, independence from Finance in the Region , as well as the SiLPA Financing Rate. The results of the study show that the working power of Regional Finance in the form of Regional Financial Efficiency, Effectiveness of Local Own Revenue, Degree of Fiscal Decentralization, independence from Regional Finance, and Level of SiLPA Financing jointly influence and have significance for spending from capital for Public Services. Partial Financial Independence in the Regions does not have significance nor influence in the context of Capital Expenditures for Public Services. The effectiveness of Regional Own Revenue partially has no significance and also influences Capital Expenditures for Public Services. The efficiency of Regional Finance partially has significance and also influences on Capital expenditures for Public Services. And the level of SiLPA financing partially has no significance and also no influence on capital spending for public services.
Pengaruh E-Govqual Terhadap Kepuasan Peserta Pada Layanan Klaim Jaminan Hari Tua (JHT) di BPJS Ketenagakerjaan Rokan Hulu Riau Aditia, Aditia; Simanjuntak, Harapan Tua Ricky Fredy; Othman, Lie
Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Vol 5, No 4 (2023): Birokrasi dan Pemerintahah di Daerah 13
Publisher : Jurusan Administrasi Publik FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jbpd.v5i4.26516

Abstract

This research is motivated by the existence of the concept of Electronic -Government Quality (E-Govqual) which is urgently needed to be implemented in public organizations to improve the quality of public services through the use of information technology. The purpose of this study was to find out and analyze how E-Govqual influences participant satisfaction in the Old Age Guarantee Claim (JHT) service at BPJS Ketenagakerjaan Rokan Hulu Riau. This study uses a quantitative method, using smart PLS. The population of this study were all participants who submitted JHT claims at the Rokan Hulu Riau Employment BPJS, the total sample being 189 respondents. Data collection techniques using questionnaires. there are 24 attributes in this study which are grouped into 4 Variables (X) Efficiency, Trust, Reliability and Employee Support and 1 Variable (Y) Participant Satisfaction. The results of the study show that there is a positive effect of E-Govqual on participant satisfaction in the JHT claim service at the Rokan Hulu Employment BPJS.
Pengaruh Social Media Marketing Dan Electronic Word Of Mouth (E-WoM) Terhadap Keputusan Pembelian Pada E- Commerce Shopee (Studi Pada Mahasiswa Universitas Riau Pengguna E-Commerce Shopee) Perangin-Angin, Mori Salsalina Br; Othman, Lie
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5055

Abstract

Penelitian ini bertujuan untuk mengetahui apakah social media marketing berpengaruh terhadap keputusan pembelian,  untuk mengetahui apakah electronic word of mouth (E-WOM) berpengaruh terhadap keputusan pembelian serta untuk mengetahui apakah social media marketing dan electronic word of mouth (E-WOM) berpengaruh terhadap keputusan pembelian. Metode penelitian yang digunakan adalah metode penelitian kuantitatif yang menggunakan data sekunder dan data primer. Data primer didapat dari responden yang dikumpulkan melalui kuesioner dengan 20 pernyataan. Untuk sampel pada penelitian ini terdapat 100 responden mahasiswa Universitas Riau dari populasi sebanyak  29.993 mahasiswa Universitas Riau. Skala pengukuran menggunakan  skala likert. Analisis data yang digunakan meliputi, uji validitas, uji reliabilitas, uji mulltikolinearitas, uji heterokedasnitas, uji normalitas, uji regresi linier sederhana, uji regresi linier berganda, uji t, uji f, dan uji koefisien determinasi. Teknik analisis data pada penelitian ini menggunakan SPSS. Hasil penelitian ini menunjukkan (1) terdapat pengaruh yang signifikan social media marketing berpengaruh terhadap keputusan pembelian di e-commerce Shopee pada mahasiswa Universitas Riau, (2) terdapat pengaruh yang signifikan electronic word of mouth (E-WOM) terhadap keputusan pembelian di e-commerce Shopee pada mahasiswa Universitas Riau, (3) terdapat pengaruh yang signifikan social media marketing dan electronic word of mouth (E-WOM) terhadap keputusan pembelian di e-commerce Shopee pada mahasiswa Universitas Riau.
Pengaruh Word of Mouth dan Digital Marketing (Media Sosial Instagram) Terhadap Minat Beli Ulang di RE Caffe Platinum Pekanbaru Evi betharia; Lie Othman
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10529

Abstract

This research aims to determine the influence of Word of Mouth and Digital Marketing (Social Media Instagram) on Repurchase Intention at Re Caffe Platinum Pekanbaru. In this research, the method used is quantitative descriptive using the SPSS version 25 program. The population in this research is visitors to Re Caffe Platinum Pekanbaru in 2021. The sampling technique used was non-probability with a purposive sampling technique totaling 100 people. The research results show that Word of Mouth has a positive and significant effect on Repurchase Intention, Digital Marketing (Instagram Social Media) has not have a significant effect on Repurchase Intention. The results of research on the influence of Word of Mouth and Digital Marketing (Social Media Instagram) at Re Caffe Platinum Pekanbaru have a significant effect on Repurchase Intention.
Dampak Social Media Marketing Terhadap Brand Awareness dan Willingness to Buy Pada E-Commerce Tokopedia di Kalangan Mahasiswa Universitas Riau Annurul Fadilla; Lie Othman
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1441

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran media sosial terhadap kesadaran merek (brand awareness) dan keinginan untuk membeli (willingness to buy) pada e-commerce Tokopedia di kalangan mahasiswa Universitas Riau. Variabel yang diteliti mencakup kesadaran merek dan keinginan untuk membeli sebagai variabel dependen, serta pemasaran media sosial sebagai variabel independen. Metode penelitian yang digunakan adalah deskriptif kuantitatif. Populasi adalah pengguna aktif Tokopedia dan media sosial di Universitas Riau. Sampel sebanyak 100 responden dipilih menggunakan metode non-probability sampling dengan teknik purposive sampling. Analisis data menggunakan Reflective Multidimensional Construct (Second Order Construct) dengan aplikasi SmartPLS 4.1.0.2. Hasil penelitian menunjukkan bahwa pemasaran media sosial berpengaruh signifikan terhadap kesadaran merek dan keinginan untuk membeli, dengan nilai t-statistics sebesar 15.435 dan 2.942. Kesadaran merek juga berdampak pengaruh signifikan terhadap keinginan untuk membeli dengan nilai t-statistics sebesar 10.497. Selain itu, pemasaran media sosial secara tidak langsung berpengaruh signifikan terhadap keinginan untuk membeli melalui kesadaran merek dengan nilai t-statistics 8.901. Penelitian ini menyoroti pentingnya strategi pemasaran media sosial dalam membangun kesadaran merek dan meningkatkan keinginan untuk membeli di kalangan mahasiswa. Implementasi yang efektif dari pemasaran media sosial dapat memperkuat posisi Tokopedia di pasar e-commerce dan menarik lebih banyak konsumen. Kesimpulan ini memberikan wawasan bagi para pelaku bisnis dan praktisi pemasaran tentang pentingnya memanfaatkan media sosial sebagai alat untuk meningkatkan kesadaran merek dan mempengaruhi perilaku pembelian konsumen.
PENGARUH PROMOSI PENJUALAN DAN KUALITAS PELAYANAN TERHADAP MINAT BELI KONSUMEN TOYOTA VIOS PADA UNIT USAHA PT. AGUNG TOYOTA AUTOMALL CABANG DURI Hutagalung, Jordan Roman Riquelme; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The level of competition in the automotive industry in Indonesia is currently very tight, so every automotive company is always trying to innovate in creating a product that is popular with the public. Sales promotion is a marketing activity which is communication carried out by a company to buyers or consumers which includes news, persuasion and influences everything regarding the goods or services produced for consumers. This research aims to explain the relationship and influence of the Sales Promotion and Service Quality variables on Consumer Purchase Interest. This type of research is quantitative research. The population used in this research is Toyota Vios car consumers at PT. Toyota Agung Automall Duri, totaling 129 people with a sample of 97.55 people. The results of this research are that there is a significant influence of sales promotion on consumer buying interest in Toyota Vios at PT. Agung Toyota Automall Duri Branch. There is a significant influence of service quality on consumer buying interest in Toyota Vios at PT. Agung Toyota Automall Duri Branch. There is a significant influence of sales promotion and service quality on consumer buying interest in Toyota Vios at PT units. Agung Toyota Automall Duri Branch. Keywords: Automotive Industry, Quality, Purchase Interest, Promotion.
Co-Authors Aditia, Aditia Agnesia Gian Marcheren Aminuyati An Nawawi, Hafiz Kemurata Anak Agung Gede Sugianthara Anggi Wiyani Putri Annurul Fadilla Arie Gunawan Ashaluddin Jalil Asyura, Bella Atika Safitri Bintal Amin Chairani Asyuni Clara Yolandika Claudia Andhini Sofyan Desi Saputri Dewi Wiswanti Purba Diati, Lisna Dwina Andita Khairunnisa Efriyeldi, Efriyeldi Eko Bastian Endang Sutrisna Erniati Nduru Evi betharia Fahrul, Ahmad Fitrianti Devi Rida FRINI KARINA ANDINI Harapan Tua R.F.S Hussein Al Muhtadeebillah Hutagalung, Jordan Roman Riquelme Ike Sapitri Ikhsan, Masrul Imam Agung Maulana irvina Nurachmi Jaya, Ridho Pratama Juang Novrianto Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmiruddin Kasmirudin, Kasmirudin Kasuma, Auren Kezia Tiffani Khusaini Syarifah Lena Farida Leni Silvia Lisna Diati Lubis, Paija M. Azwar Mandataris Mandataris Marcelino, Dafa Mardalia Mariaty Ibrahim Mashur Fadli Meyzi Heriyanto Miazara, Tengku Nala Cintia Monicha Putri Aditia Muhammad Luthfi Munawaroh, Putri Nadita Yulia Putri Netalia Marliza Nidya Astantika Nurjanah Nurjanah Nursirwan Nursirwan Okta Karneli, Okta Panca Setyo Prihatin Perangin-Angin, Mori Salsalina Br Prastika Wulandari Putri Amanda Azalia Putri Rahayunigtyas Rahmadani, Alfhiyah Rahmadani, Cindy Dwi Ramdhany, Muhammad Rendi Prayoga Reza Auwalul Rizki Reza Junaidi Ringgo Eldapi Yozani Ringgo Eldapi Yozani Ririn Aisyah Putri Riyanda " Riyanda Elsera Yozani Riza Bella Winanda Ronaldo Sinaga Rudi Wahyudi Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Saiman Pakpahan Salsabila, Nada Sari Rezky Sinambela Sari, Renna Selviana Shafiya Hanisra Putri Simanjuntak, Harapan Tua Ricky Fredy Sinaga, Ronaldo Sisi Yuliani SRI BULAN Sri Suryani Prasetyowati Sri Widiyanti Sufilla Lailatul Qadri Suryalena Suryalena Suryalena, Suryalena Susanti, Selfi Ami Syofiatul Safitri Teguh, Prio Tsaadah, Asnurhaya Ulfa Rizki Pradini Vioni Amisha Wijayanti, Maya Risma Yudinda Salza Aprilia Zaili Rusli Zainur , Nabila Syamara ZK Abdurahman Baizal ZULKIFLI ZULKIFLI