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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen Jurnal Administrasi dan Manajemen eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen EKONOMIKA45 Jurnal Bisnis Kompetitif Journal of Management Accounting Business and International Research Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business
Lie Othman
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Mechanical Engineering Social Sciences Transportation Other

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PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP TINGKAT KEPUASAN NASABAH PADA PT. BANK RIAU KEPRI CABANG UTAMA PEKANBARU Riza Bella Winanda; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The aim of this research is to analyze the implementation of Customer Relationship Management and customer satisfaction level of PT. Bank Riau Kepri Pekanbaru Main Branch and see its effects. Results of the study concluded that the implementation of CRM in PT. Bank Riau Kepri Pekanbaru Main Branch that includes indicators of people, processes and technology have been rated good overall. Customer satisfaction level of PT. Bank Riau Kepri Pekanbaru Main Branch that is seen from the indicator of product quality, service quality, price, and emotional costs are also rated it good. The results of data analysis through SPSS programs, CRM has a strong connection to the customer's satisfaction level. CRM provide variable positive and significant influence on the customer satisfaction rate on variable PT. Bank Riau Kepri Pekanbaru Main Branch, which means that if the variable is improved then the CRM will also cause an increase of the customer satisfaction level.Keyword: customer relationship management, customer satisfaction rate, Bank Riau Kepri
Pelatihan manajemen keuangan sederhana bagi UKM di Kecamatan Benai, Kabupaten Kuantan Singingi Ruzikna Ruzikna; Lie Othman; Lena Farida; Frini Karina Andini
Unri Conference Series: Community Engagement Vol 1 (2019): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.1.144-149

Abstract

SME (Small Medium Entreprise) potentials to this extent, not enough to be able to maximum, otherwise many businesses SMES (owners) often have internal problems so it is difficult to develop and compete both between SMES and with the big producers. This relates to the problem of financial management which is one of the problems often encountered in SMES. Generally, the perpetrators of this activity start their efforts by having a reckless capital without being equipped with long-term capitalization plans as well as managerial skills and knowledge needed in entrepreneurship. This training aims to make the community or people of SMES in Kuantan Singingi District can optimize its business and can develop its business to improve the community economy. With this training the community becomes able to finance its business, as well as able to compete with larger producers later. This activity is conducted with a lecture model, discussion, and practice directly to prepare financial statements. This activity is also open to share problems faced by SMES in Kuansing District, so it will get solutions to the problems that occur. The results gained from this training are the increase in knowledge and ability of business actors to develop financial statements so that they can improve community SMES and lead to the improvement of the development and welfare of society.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DIMASA PANDEMI COVID 19 PADA STEFANI CITY HOTEL PEKANBARU Sri Suryani; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi I Januari - Juni 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at Stefani City Hotel Pekanbaru located at Jalan Taskurun No. 100, Wonorejo, Kec. Marpoyan Damai, Pekanbaru City, Riau. The purpose of this study was to determine the effect of service quality on consumer satisfaction at Stefni City Hotel Pekanbaru. In this research, the method used is descriptive quantitative analysis with SPSS program. The population in this study were all visitors who were visiting at Stefani City Hotel Pekanbaru in 2021 as many as 7,542 people. Where the sample in this study were all visitors to Stefni City Hotel Pekanbaru as many as 99 respondents. Data collection techniques through questionnaires, types and sources of data using primary data and secondary data, measurement data collection techniques using a Likert scale.The problem in this study is the decline in visitors to Stefani City Hotel Pekanbaru in the last year. It can be seen from the visitor and sales data and the score table given by the consumers. From the results of the tests conducted, it shows that the effect of service quality has a positive and significant effect on customer satisfaction at Stefani City Hotel Pekanbaru.Keywords: Service Quality, Consumer Satisfaction 
ANALISIS BAURAN PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK TUPPERWARE (Studi Pada Unit Elit Direktur Rayyen Tupperware Ujungbatu) Nadita Yulia Putri; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

         This study aims to determine and analyze marketing  mix ( quality _ product , determination price , strategy promotion and location ) in increasing sales volume in Elite Units Director Rayyen Tupperware Ujungbatu . This study uses a quantitative descriptive analysis method with the SPSS program version 25 . The population in this study is all There are 300 members of the Rayyen Tupperware Ujungbatu ED Unit and the sample of this study was 169 respondents from members of the Ujungbatu Rayyen Tupperware ED Unit . Determination of the sample in this study using the Krijie formula and M organ , namely the purposive sampling technique . For technique data collection through questionnaire and studies library , type and data sources using primary data and secondary . Data collection techniques using Scale Likert . Results study confirm existence influence quality product , determination price , strategy promotion and location in increase sales volume .Keywords: Product Quality, Pricing, Strategy Promotion , Location , Sales Volume
PENGARUH KUALITAS PELAYANAN DAN PENETAPAN HARGATERHADAP KEPUASAN KONSUMEN (Studi pada Star Foto Photography Pekanbaru) Eko Bastian; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The research was conducted at Star Foto Photography Pekanbaru, which is located on Jl. Garuda Sakti Km. 1, Pekanbaru, Riau in accordance with (copy of deed number 02. To determine the effect of service quality and pricing on customer satisfaction partially and simultaneously. This study used a quantitative descriptive analysis method with the SPSS 26 program. The population in this study were all consumers Star Photo Photography Pekanbaru in 2020 as well as a sample of 100 respondents from this study who were determined using the nonprobability sampling technique with the accidental sampling technique which was then formulated using the slovin formula.Data analysis used validity tests, reliability tests, simple linear analysis, multiple linear analysis, determination analysis and hypothesis testing with the t test and F test. The results of this study show the results of service quality and price affect consumer satisfaction, namely service quality affects customer satisfaction Then based on the F test, service quality and etermination prices affect consumer satisfaction simultaneously. Keywords: Service Quality, Pricing, Consumer Satisfaction
PENGARUH KUALITAS PELAYANAN, HARGA DAN KETEPATAN WAKTU PENGIRIMAN TERHADAP KEPUASAN KONSUMENPADA PT JALUR NUGRAHA EKAKURIR (JNE) TALUK KUANTAN Sisi Yuliani; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at PT Nugraha Ekakurir (JNE) Taluk Kuantan on Jalan Imam Munandar, No. 25 Sungai Lintang, Beringin Taluk Village, Kuantan Singingi Regency, Kuantan Tengah District, Riau. partially and simultaneously on consumer satisfaction. The method used in this research is descriptive quantitative, with data sources from primary and secondary data. The analytical method used in this study is simple and multiple linear regression analysis, and with validation tests and reliability tests. In this study the results obtained are: service quality (X1) has a positive and significant effect on consumer satisfaction (Y), price (X2) has a positive and significant effect on customer satisfaction (Y), on time delivery (X3) has a positive and significant effect on customer satisfaction. consumer (Y) at PT Lintas Nugraha Ekakurir (JNE) Taluk Kuantan. Keywords: Service Quality, Price, Timely Delivery, Customer Satisfaction.
PENGARUH KUALITAS PELAYANAN DAN PELAKSANAAN PROMOSI TERHADAP MINAT BELI ULANG JASA KAMAR PADA AYOLA FIRST POINT HOTEL KOTA PEKANBARU Wida Wulandari; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the effect of service quality and promotion implementation on the interest in repurchasing room services at Ayola First Point Hotel Pekanbaru partially and simultaneously. In this study, the method used was a quantitative approach and used analytical tools, namely SPSS version 23. The respondents in this study were 100 people who used the Ayola First Point Hotel room service. Furthermore, the results obtained are that there is a positive and significant influence between Service Quality (X1) and Repurchase Interest (Y), Promotion Implementation (X2) has a positive and significant effect on Repurchase Interest (Y), and Service Quality (X1) and Implementation Promotion (X2) has a positive and significant effect on Repurchase Interest (Y) Room Service At Ayola First Point Hotel Pekanbaru City. Keywords: Service Quality, Promotion Implementation, and Repurchase Interest
Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas Konsumen Produk Wardah Lie Othman; Syofiatul Safitri; Khusaini Syarifah; Monicha Putri Aditia; Ririn Aisyah Putri; Sari Rezky Sinambela; Yudinda Salza Aprilia
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

Penelitian ini bertujuan untuk menjelaskan sejauh mana pengaruh brand image, kualitas produk terhadap loyalitas konsumen pada brand wardah di Guardian Giant MCT Jl.Hr. Soebrantas, Pekanbaru, Panam. Adapun penelitian ini menggunakan metode penelitian kuantitatif, dengan analisis data menggunakan SPSS. Adapun analisis data yang digunakan adalah analisis regresi linier berganda, adapun uji hipotesis dilakukan melalui uji validitas dan uji realibilitas. Dimana hasil penelitian ini menunjukkan bahwa brand image dan kualitas produk memberikan pengaruh sebesar 36,5% bagi loyalitas konsumen pada produk wardah di Guardian Giant MCT Panam dan selebihnya dipengaruhi oleh variabel lain yang tidak diuji oleh peneliti.
PENGARUH KUALITAS PRODUK DAN PENETAPAN HARGA TERHADAP MINAT BELI PADA ANEKA KUE ANANDA SIAK Prastika Wulandari; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Buying interest is one of the most important factors in the marketing concept, this is what lies behind this research. Good product quality, setting the right price is the most important part of the factors supporting buying interest. This study aims to determinane the effect of product quality, pricing on buying interest in Aneka Kue Ananda Siak, to determine and the effect of product quality on buying interest in Aneka Kue Ananda Siak, to determine the effect of pricing on buying interest in Aneka Kue Ananda Siak and to determine the effect of product quality and pricing on buying interest in Aneka Kue Ananda Siak. The research location is in Aneka Kue Ananda Siak on jalan Dr. Soetomo, Kampung Dalam Village, Siak District, Siak Regency. The reaserch sample was 100 respondents with accidental sampling technique. The reaserch method used in this study is descriptive and quantitative, with data sources from primary dan secondary data. The analytical method used in this study in simple linear regression analysis and multiple linear regression, and through validity and reliability tests. In this study the results obtained are the Product Quality (X1) has an effect on Buying Interest (Y), Pricing (X2) has an effect on Buying Interest (Y), and Product Quality (X1) and Pricing (X2) has an effect on Buying Interest (Y) on Aneka Kue Ananda Siak Keyword : Product Quality, Pricing, Buying Interet
PENGARUH BAURAN PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE PADA RETY PONSEL TALUK KUANTAN Ike Sapitri; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the effect of product mix and promotion on smartphone purchasing decisions at Rety Ponsel Taluk Kuantan partially and simultaneously. This research method is quantitative research. The sampling method in this study used accidental sampling technique using a total sample of 100 respondents. The analysis method of this research uses simple and multiple linear regression analysis by going through the validity and reliability tests. The results showed that partially the product mix variable had a significant effect on purchasing decisions of 70.6%. And the promotion is stated to have a significant effect on purchasing decisions by 71.3%. Then from the results of simultaneous testing, it is known that the two independent variables, namely the product mix (X1) and promotion (X2) have a significant effect on the dependent variable purchasing decisions (Y) of 75.3%. Keywords: Product Mix; Promotion and Purchase Decision
Co-Authors Aditia, Aditia Aminuyati An Nawawi, Hafiz Kemurata Ashaluddin Jalil Asyura, Bella Atika Safitri Claudia Andhini Sofyan Dewi Wiswanti Purba Diati, Lisna Dwina Andita Khairunnisa Eko Bastian Endang Sutrisna Fadli, Mashur Fitrianti Devi Rida FRINI KARINA ANDINI Hussein Al Muhtadeebillah Hutagalung, Jordan Roman Riquelme Ike Sapitri Imam Agung Maulana Jaya, Ridho Pratama Juang Novrianto Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin, Kasmiruddin Kasuma, Auren Kezia Tiffani Khusaini Syarifah Lena Farida Leni Silvia Lisna Diati M. Azwar Mandataris Marcelino, Dafa Mariaty Ibrahim Meyzi Heriyanto Miazara, Tengku Nala Cintia Monicha Putri Aditia Nadita Yulia Putri Okta Karneli, Okta Perangin-Angin, Mori Salsalina Br Prastika Wulandari Putri, Shafiya Hanisra Qadri, Sufilla Lailatul Rahmadani, Alfhiyah Rahmadani, Cindy Dwi Ramdhany, Muhammad Rendi Prayoga Reza Junaidi Ririn Aisyah Putri Riyanda " Riza Bella Winanda Ronaldo Sinaga Ruzikna Ruzikna Ruzikna, Ruzikna Salsabila, Nada Sari Rezky Sinambela Sari, Renna Selviana Simanjuntak, Harapan Tua Ricky Fredy Sinaga, Ronaldo Sisi Yuliani SRI BULAN Sri Suryani Sri Suryani Suryalena, Suryalena Syofiatul Safitri Tsaadah, Asnurhaya Yudinda Salza Aprilia ZK Abdurahman Baizal