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ANALISIS PENERAPAN STORE ATMOSPHERE DAN KUALITAS PRODUK DALAM MENINGKATKAN MINAT BELI KONSUMEN PADA CAFE MARBLE COFFEE TEMBILAHAN Rendi Prayoga; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Consumer buying interest is one of the factors in increasing sales turnover in the field of marketing. Store atmosphere and product quality are one of the factors or elements in increasing consumer buying interest. This study aims to determine the application of the influence of store atmosphere and product quality in increasing consumer buying interest in cafe marble coffee tembilahan. This study uses descriptive and quantitative statistics. The population of this research is all customers of the Tembilahan marble coffee cafe. Using accidental sampling technique with a sample of 99 respondents. The data source is taken from primary data which is processed through the SPSS program. And the secondary data used are sales data and target data for the realization of the marble coffe tembilahan café. This study uses simple and multiple linear regression analysis methods, through validity tests and reliability tests. In this study the results obtained were that store atmosphere (X1) had a significant effect on consumer buying interest (Y), product quality (X2) had a significant effect on consumer buying interest (Y) and store atmosphere (X1) and product quality (X2) had a significant effect on consumer buying interest (Y) at the Tembilahan Marble Coffe Café Keywords: Store Atmosphere, Product Quality And Consumer Buying Interest.

PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR BEAT PADA DEALER CV.ZAM-ZAM HONDA MOTOR LUBUK JAMBI Atika Safitri; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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ABSTRAK The purpose of this study was to determine the effect of product quality and service quality on purchasing decisions of Beat motorbikes at CV.Zam-Zam Honda Motor Lubuk Jambi Dealers. This research uses quantitative analysis method. The sample in this study were consumers who bought Beat motorbikes at CV.Zam-Zam Honda Motor Lubuk Jambi dealers as many as 99 respondents. With data sources from primary data and secondary data. The analysis tool used in this research is SPSS version 23. The results of the research that has been done show that product quality has a significant effect on purchasing decisions for Beat motorbikes at CV. Zam-Zam Honda Motor Lubuk Jambi Dealers, service quality has a significant effect on the decision to purchase Beat motorbikes at CV. Zam-Zam Honda Motor Lubuk Jambi Dealers, and product quality and service quality have a significant effect on the decision to purchase Beat motorbikes at CV. Zam-Zam Honda Motor Lubuk Jambi Dealers. Keywords: Product Quality, Service Quality, and Purchase Decision

PENGARUH SHOPEE PAYLATER (SPAYLATER) DAN PROGRAM FLASH SALE TERHADAP PERILAKU KONSUMTIF MAHASISWA BERBELANJA DI APLIKASI SHOPEE (STUDI PADA MAHASISWA UNRI) Ronaldo Sinaga; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The purpose of this research is to determine and analyze the effect of SPaylater and the Flash Sale program on the consumptive behavior of UNRI students shopping on the Shopee application, either partially or simultaneously. The research method used is descriptive research with quantitative methods. The population in this study were UNRI students who were on the Bina Widya Campus. The sampling technique used is Non Probability Sampling. Samples are taken by means of purposive sampling and a sample of 104 students was obtained. The measurement scale used is the Likert Scale and data collection uses a questionnaire. Meanwhile, the analytical technique used is descriptive statistical method. The results of the study show that SPaylater has an influence on the consumptive behavior of UNRI students in shopping on the Shopee application. While the Flash Sale Program has no effect on the consumptive behavior of UNRI students in shopping on the Shopee application. Simultaneously SPaylater and the Flash Sale program have an effect on the consumptive behavior of UNRI students shopping on the Shopee application, so that the higher or lower the SPaylater and Flash Sale program provided by Shopee will still have an influence on the consumptive behavior of UNRI students. Keyword : spaylater, flash sale program, consumptive behavior, Shopee

THE EFFECT OF ATMOSPHERE PRODUCT MIX AND STORE ON REPURCHASING INTEREST AT PRILLY CLOTHING STORE KOTA PEKANBARU Lisna Diati; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study aims to determine the effect of product mix and store atmosphere on repurchase interest at Prilly Clothing Pekanbaru partially and simultaneously. In this study, the method used is a quantitative approach and uses analytical tools, namely SPSS version 23. The respondents in this study are consumers who make purchases at the Prilly Clothing Store as many as 99 respondents. Furthermore, the research results obtained are that there is a positive and significant effect between Product Mix (X1) and Repurchase Interest (Y), Store Atmosphire (X2) has a positive and significant effect on Repurchase Interest (Y), and Product Mix (X1) and Store Atmosphire (X2) has a positive and significant effect on Repurchase Interest (Y) at Prilly Clothing Stores in Pekanbaru City. Keywords: Product Mix, Store Atmosphire, and Repurchase Interest

The Influence of Online Customer Reviews and Online Customer Ratings on Purchasing Decisions on the Lazada Marketplace (Study of FISIP Students, University of Riau Using the Lazada Application) Sari, Renna Selviana; Othman, Lie
Journal Of Accounting Management Business And International Research Vol 3, No 2 (2024): October 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v3i2.2284

The development of technology and the internet has changed the consumer paradigm in making purchases, especially through online platforms such as Lazada. This research aims to examine the influence of online customer reviews and ratings on purchasing decisions on the Lazada marketplace, with a focus on students at the Faculty of Social and Political Sciences, University of Riau who use the Lazada application. The research method used was a survey via questionnaire distributed to 300 student respondents. Data analysis was carried out using multiple linear regression techniques to test the research hypothesis. The research results show that online customer reviews and online customer ratings have a significant influence on purchasing decisions at Lazada. This shows that online customer reviews and ratings play an important role in shaping buyers' perceptions of the products offered on the platform.

The Effect Of Placement, Material Incentives And Non Material Incentives On Employee Job Satisfaction (Study Of Non-Medical Employees Of RSJT Pekanbaru In Indonesia) Kasmiruddin, Kasmiruddin; Ruzikna, Ruzikna; Othman, Lie; Mandataris, Mandataris; Nurfitri, Nurfitri
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1059

This study aims to analyze whether there is a simultaneous and partial influence of employee reward variables, material incentives and non-material incentives on job satisfaction at RSJT Pekanbaru Hospital. The research method used is quantitative, namely research that aims to explain the relationship between employee placement variables, material incentives and non-material incentives and job satisfaction variables. All research variables are reduced to several research indicators and indicators are reduced to research instruments. The research population was all staff of the General Administration and Finance Section of RSJT, totaling 72 people. Considering the population was less than 100, the entire population was used as respondents. To collect data using a questionnaire distribution technique, with the consideration that respondents did not have time to be interviewed and were able to understand the substance of the questionnaire. The analytical technique used to analyze research data is the Multiple Liner Regression statistical technique and uses SPSS version 22. From the research results it was found that employee placement has a significant effect on job satisfaction of RSJT non-medical employees; providing material incentives has a significant effect on job satisfaction of RSJT non-medical employees; providing non-material incentives has a significant effect on job satisfaction of RSJT non-medical employees; and employee placement, material incentives and non-material incentives have a significant effect on job satisfaction of nonmedical employees together. It is recommended that the leadership of RSJT Pekanbaru, 1) consider the suitability of employee placement with the education, skills and work experience of non-medical employees; 2) Adjusting the provision of material incentives to employee expectations and needs and related to employee morale; 3) Provision of non-material incentives must be in accordance with work performance and employee needs.

PENGARUH SHOPEE PAYLATER (SPAYLATER) DAN PROGRAM FLASH SALE TERHADAP PERILAKU KONSUMTIF MAHASISWA BERBELANJA DI APLIKASI SHOPEE (STUDI PADA MAHASISWA UNRI) Sinaga, Ronaldo; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this research is to determine and analyze the effect of SPaylater and the Flash Sale program on the consumptive behavior of UNRI students shopping on the Shopee application, either partially or simultaneously. The research method used is descriptive research with quantitative methods. The population in this study were UNRI students who were on the Bina Widya Campus. The sampling technique used is Non Probability Sampling. Samples are taken by means of purposive sampling and a sample of 104 students was obtained. The measurement scale used is the Likert Scale and data collection uses a questionnaire. Meanwhile, the analytical technique used is descriptive statistical method. The results of the study show that SPaylater has an influence on the consumptive behavior of UNRI students in shopping on the Shopee application. While the Flash Sale Program has no effect on the consumptive behavior of UNRI students in shopping on the Shopee application. Simultaneously SPaylater and the Flash Sale program have an effect on the consumptive behavior of UNRI students shopping on the Shopee application, so that the higher or lower the SPaylater and Flash Sale program provided by Shopee will still have an influence on the consumptive behavior of UNRI students. Keyword : spaylater, flash sale program, consumptive behavior, Shopee

PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN PENETAPAN HARGA TERHADAP KEPUASAN KONSUMEN ROTTE BAKERY BUKIT BARISAN PEKANBARU Marcelino, Dafa; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The purpose of this study was to determine the effect of service quality, product quality and pricing on customer satisfaction at Rotte Bakery Bukit Barisan Pekanbaru. This research is a quantitative study with a sample of 160 respondents. This data source is obtained from secondary data and primary data. The study used a questionnaire as a data collection technique using the accidental sampling method, which is a sampling technique based on chance. The analysis methods used in this study are validity test, reliability test, heteroscedasticity classical assumption test, multiple linear analysis, t test, F test and coefficient of determination (R2) analysis. The results of this study are Service Quality (X1) has a significant effect on Customer Satisfaction (Y), Product Quality (X2) has a significant effect on Customer Satisfaction (Y), Pricing (X3) has a significant effect on Customer Satisfaction (Y), and Service Quality, Product Quality and Pricing have a significant effect on Customer Satisfaction. Keywords: Service Quality, Product Quality, Pricing, Consumer Satisfaction

PENGARUH CITRA MEREK DAN DAYA TARIK PROMOSI TERHADAP MINAT BELI KONSUMEN PADA ORIFLAME MALL SKA PEKANBARU Tsaadah, Asnurhaya; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi I Januari - Juni 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Currently, many beauty products in Pekanbaru are experiencing quite significant development in Pekanbaru, one of which is Oriflame. This research aims to determine how much influence brand image and promotional attractiveness have on consumer buying interest at Oriflame mall SKA Pekanbaru, both partially and simultaneously. This type of research is quantitative research. The population in this study were visitors to the SKA Pekanbaru Mall, totaling 3,912 people. By using the Solvin formula and getting 97 samples. To prove the proposed hypothesis, the analytical techniques of Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis and F Test, t Test are used. The results of this research show that based on data obtained by 97 respondents and processed by researchers, that there is an influence of brand image and promotional attractiveness on consumer buying interest at Oriflame Mall SKA Pekanbaru. This can be seen from the large R² of this research which is 77.4%. This shows that the percentage of influence of brand image and promotional attractiveness on consumer buying interest at Oriflame Mall SKA Pekanbaru is 77.4%. which is included in the High category level. If the coefficient interval is 80% - 100%, it is considered a very influential level, while the remaining 22.6% is influenced by other variables not included in this study. Keywords: Brand Image, Promotional Attraction, Purchase Interest, Oriflame Pekanbaru

THE EFFECT OF ATMOSPHERE PRODUCT MIX AND STORE ON REPURCHASING INTEREST AT PRILLY CLOTHING STORE KOTA PEKANBARU Diati, Lisna; Othman, Lie
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the effect of product mix and store atmosphere on repurchase interest at Prilly Clothing Pekanbaru partially and simultaneously. In this study, the method used is a quantitative approach and uses analytical tools, namely SPSS version 23. The respondents in this study are consumers who make purchases at the Prilly Clothing Store as many as 99 respondents. Furthermore, the research results obtained are that there is a positive and significant effect between Product Mix (X1) and Repurchase Interest (Y), Store Atmosphire (X2) has a positive and significant effect on Repurchase Interest (Y), and Product Mix (X1) and Store Atmosphire (X2) has a positive and significant effect on Repurchase Interest (Y) at Prilly Clothing Stores in Pekanbaru City. Keywords: Product Mix, Store Atmosphire, and Repurchase Interest

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