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Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas Konsumen Produk Wardah Lie Othman; Syofiatul Safitri; Khusaini Syarifah; Monicha Putri Aditia; Ririn Aisyah Putri; Sari Rezky Sinambela; Yudinda Salza Aprilia
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

Penelitian ini bertujuan untuk menjelaskan sejauh mana pengaruh brand image, kualitas produk terhadap loyalitas konsumen pada brand wardah di Guardian Giant MCT Jl.Hr. Soebrantas, Pekanbaru, Panam. Adapun penelitian ini menggunakan metode penelitian kuantitatif, dengan analisis data menggunakan SPSS. Adapun analisis data yang digunakan adalah analisis regresi linier berganda, adapun uji hipotesis dilakukan melalui uji validitas dan uji realibilitas. Dimana hasil penelitian ini menunjukkan bahwa brand image dan kualitas produk memberikan pengaruh sebesar 36,5% bagi loyalitas konsumen pada produk wardah di Guardian Giant MCT Panam dan selebihnya dipengaruhi oleh variabel lain yang tidak diuji oleh peneliti.
PENGARUH KUALITAS PRODUK DAN PENETAPAN HARGA TERHADAP MINAT BELI PADA ANEKA KUE ANANDA SIAK Prastika Wulandari; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Buying interest is one of the most important factors in the marketing concept, this is what lies behind this research. Good product quality, setting the right price is the most important part of the factors supporting buying interest. This study aims to determinane the effect of product quality, pricing on buying interest in Aneka Kue Ananda Siak, to determine and the effect of product quality on buying interest in Aneka Kue Ananda Siak, to determine the effect of pricing on buying interest in Aneka Kue Ananda Siak and to determine the effect of product quality and pricing on buying interest in Aneka Kue Ananda Siak. The research location is in Aneka Kue Ananda Siak on jalan Dr. Soetomo, Kampung Dalam Village, Siak District, Siak Regency. The reaserch sample was 100 respondents with accidental sampling technique. The reaserch method used in this study is descriptive and quantitative, with data sources from primary dan secondary data. The analytical method used in this study in simple linear regression analysis and multiple linear regression, and through validity and reliability tests. In this study the results obtained are the Product Quality (X1) has an effect on Buying Interest (Y), Pricing (X2) has an effect on Buying Interest (Y), and Product Quality (X1) and Pricing (X2) has an effect on Buying Interest (Y) on Aneka Kue Ananda Siak Keyword : Product Quality, Pricing, Buying Interet
PENGARUH BAURAN PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE PADA RETY PONSEL TALUK KUANTAN Ike Sapitri; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the effect of product mix and promotion on smartphone purchasing decisions at Rety Ponsel Taluk Kuantan partially and simultaneously. This research method is quantitative research. The sampling method in this study used accidental sampling technique using a total sample of 100 respondents. The analysis method of this research uses simple and multiple linear regression analysis by going through the validity and reliability tests. The results showed that partially the product mix variable had a significant effect on purchasing decisions of 70.6%. And the promotion is stated to have a significant effect on purchasing decisions by 71.3%. Then from the results of simultaneous testing, it is known that the two independent variables, namely the product mix (X1) and promotion (X2) have a significant effect on the dependent variable purchasing decisions (Y) of 75.3%. Keywords: Product Mix; Promotion and Purchase Decision
ANALISIS PENERAPAN STORE ATMOSPHERE DAN KUALITAS PRODUK DALAM MENINGKATKAN MINAT BELI KONSUMEN PADA CAFE MARBLE COFFEE TEMBILAHAN Rendi Prayoga; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Consumer buying interest is one of the factors in increasing sales turnover in the field of marketing. Store atmosphere and product quality are one of the factors or elements in increasing consumer buying interest. This study aims to determine the application of the influence of store atmosphere and product quality in increasing consumer buying interest in cafe marble coffee tembilahan. This study uses descriptive and quantitative statistics. The population of this research is all customers of the Tembilahan marble coffee cafe. Using accidental sampling technique with a sample of 99 respondents. The data source is taken from primary data which is processed through the SPSS program. And the secondary data used are sales data and target data for the realization of the marble coffe tembilahan café. This study uses simple and multiple linear regression analysis methods, through validity tests and reliability tests. In this study the results obtained were that store atmosphere (X1) had a significant effect on consumer buying interest (Y), product quality (X2) had a significant effect on consumer buying interest (Y) and store atmosphere (X1) and product quality (X2) had a significant effect on consumer buying interest (Y) at the Tembilahan Marble Coffe Café Keywords: Store Atmosphere, Product Quality And Consumer Buying Interest.
KOORDINASI ANTAR UNIT DALAM PENGELOLAAN IJAZAH DI LINGKUNGAN UNIVERSITAS RIAU Nursirwan Nursirwan; Harapan Tua R.F.S; Lie Othman
Moderat : Jurnal Ilmiah Ilmu Pemerintahan Vol 9 No 1 (2023): February 2023
Publisher : Program Studi Ilmu Pemerintahan FISIP Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/moderat.v9i1.2889

Abstract

A diploma is a document acknowledging academic achievement and/or completion of a higher education level after passing an exam held by a university. In practice, there are still many obstacles encountered in managing diplomas at the University of Riau. Starting from the slow fulfillment of requirements and documents for issuing certificates by students who are complacent in the program/faculty after the final exam, this will impact the slow preparation of files and documents carried out by the program/faculty to be sent to the rectorate. This study aims to find out the coordination of the Academic Bureau with related units in managing the issuance of diplomas and the obstacles faced by the Academic Bureau in managing the issuance of diplomas using a descriptive qualitative research method with observational data collection techniques, interviews with informants who are the Heads of the Academic and Student Affairs Bureau. Academic and Cooperation Coordinator. Rector's Academic Evaluation Sub Coordinator. PDDikti management and documentation. The results of this study indicate that with mutually agreed policies and plans as well as Standard Operating Procedures (SOP) and regulations that bind all stakeholders involved in the management of diplomas from faculties to universities, the diploma management process will run well and smoothly.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR BEAT PADA DEALER CV.ZAM-ZAM HONDA MOTOR LUBUK JAMBI Atika Safitri; Lie Othman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

ABSTRAK The purpose of this study was to determine the effect of product quality and service quality on purchasing decisions of Beat motorbikes at CV.Zam-Zam Honda Motor Lubuk Jambi Dealers. This research uses quantitative analysis method. The sample in this study were consumers who bought Beat motorbikes at CV.Zam-Zam Honda Motor Lubuk Jambi dealers as many as 99 respondents. With data sources from primary data and secondary data. The analysis tool used in this research is SPSS version 23. The results of the research that has been done show that product quality has a significant effect on purchasing decisions for Beat motorbikes at CV. Zam-Zam Honda Motor Lubuk Jambi Dealers, service quality has a significant effect on the decision to purchase Beat motorbikes at CV. Zam-Zam Honda Motor Lubuk Jambi Dealers, and product quality and service quality have a significant effect on the decision to purchase Beat motorbikes at CV. Zam-Zam Honda Motor Lubuk Jambi Dealers. Keywords: Product Quality, Service Quality, and Purchase Decision
Pengaruh Kualitas Pelayanan Dan Store Atmosphere Terhadap Loyalitas Konsumen Pada Kafe Lantai Dua Coffee dan Resto Siak Sri Indrapura Nidya Astantika; Lie Othman; Syofiatul Safitri
eCo-Buss Vol. 5 No. 3 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i3.716

Abstract

This study aims to determine the effect of service quality and store atmosphere on customer loyalty partially and simultaneously. This study used a quantitative descriptive analysis method, with the data source of this research coming from primary data obtained through the process of distributing questionnaires which were then tested using the SPSS application. The population in this study were all consumers who had visited at least twice at the Kafe Lantai Dua Coffee and Resto in Siak Sri Indrapura Resto and the sample taken was 100 respondents using the slovin formula. Determination of the sample in this study using the slovin formula, namely the Purposive Sampling technique with the type of Non Probabality technique. Data analysis used validity test, reliability test, classical assumption test, simple and multiple linear regression analysis test. In this study the results obtained were that Service Quality (X1) had a positive and significant effect on Consumer Loyalty (Y), and Store Atmosphere (X2) had a positive and significant effect on Consumer Loyalty (Y) and Service Quality (X1) and Store Atmosphere (X2). ) has a positive and significant effect on Consumer Loyalty (Y) at the Second Floor Coffee Cafe and Siak Sri Indrapura Resto.
Inovasi Produk sebagai Variabel Mediasi Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan dalam Meningkatkan Keunggulan Bersaing Sektor UMKM Olahan Ikan Patin di Kampung Patin, Desa Koto Mesjid, Kecamatan XIII Koto Kampar Mashur Fadli; Meyzi Heriyanto; Kasmirudin Kasmirudin; Lie Othman
Unri Conference Series: Community Engagement Vol 4 (2022): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.4.378-386

Abstract

variables on strategies to increase competitive advantage in the Catfish Processed MSME Sector in Patin Village, Koto Mesjid Village, District XIII Koto Kampar. The study used a quantitative approach where primary data was collected through a survey of 70 respondents and the statistical technique Partial Least Square (PLS) was used to process the data. The results of the study confirm that there is a significant effect of market orientation on product innovation and competitive advantage, both direct and indirect effects through the mediation of product innovation variables. The entrepreneurial orientation variable influences the product innovation variable and competitive advantage, either directly or indirectly through the product innovation variable, but some other factors or variables affect the competitive advantage variable.
Kinerja Pengelola Dana Bos Di Sekolah Menengah Pertama (SMP) Kecamatan Rambah Kabupaten Rokan Hulu Netalia Marliza; Zaili Rusli; Lie Othman
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.2056

Abstract

Bantuan Operasional Sekolah (BOS) pada dasarnya merupakan kebijakan yang berkaitan dengan anggaran yang telah ditetapkan oleh pemerintah yang dimaksudkan untuk membantu biaya pendidikan dalam upaya meningkatkan aksesibilitas pendidikan serta peningkatan mutu. Adanya kebijakan pemerintah melalui penyaluran dana BOS bukan berarti berhentinya permasalahan pada pendidikan, namun memunculkan masalah baru terkait dengan penyelewengan, dan ketidakefektifan pengelolan dana BOS. Fenomena permasalah yang ditemukan dilapangan seperti Pencairan dana BOS tidak sesuai dengan harapan/terlambat, Tingkat pemahaman pengelola dana BOS masih kurang dan Adanya System yang menghambat. Tujuan penelitian ini Untuk mengeksplasasi dan menganalisis kinerja pegawai dalam pengelola dana BOS di Kecamatan Rambah kabupaten Rokan Hulu serta Untuk mengidentifikasi dan menganalisis faktor-faktor faktor-faktor pendukung dan penghambat pengelola dana BOS di Kecamatan Rambah Kabupaten Rokan Hulu. Pelaksanaan penelitian ini akan menggunakan metode atau pendekatan deskriptif kualitatif. Teknik pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi. Penelitian ini menetapkan informan penelitian sebagai sumber informasi untuk memperoleh data yang dibutuhkan. Informan dalam penelitian ini adalah orang yang mengetahui permasalahan penelitian secara mendalam. Adapun jumlah informan dalam penelitian ini adalah 10 orang. Hasil penelitian menemukan bahwa Hasil penelitian ini menjelaskan bahwa Pengelola Dana BOS Sekolah Mengengah Pertama di Kecamatan Rambah Kabupaten Rokan Hulu dalam melaksanakan kinerjanya sudah terlaksana dengan baik. Kuantitas kerja yang didapatkan sudah bagus walaupun ada beberapa kendala yang dijumpai dilapangan. selain keberhasilan pencapaian dari pelaporan, partisipasi komite dan pemberitahuan pertanggungjawaban kepada masyarakat masih kurang. Ketepatan waktu dalam menyelesaikan pekerjaan pengelola dan BOS sudah tepat waktu.
Limbah Plastik Menjadi Industri Kreatif Bernilai Ekonomi Sebagai Kreativitas dan Inovasi Mahasiswa Prodi Administrasi Bisnis Mandataris Mandataris; Okta Karneli; Saiman Pakpahan; Syofiatul Safitri; Ruzikna Ruzikna; Lie Othman; Mariaty Ibrahim
Madaniya Vol. 4 No. 3 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.551

Abstract

Salah satu menjadi perhatian pemerintah Kota Pekanbaru adalah mengenai pengelolaan sampah. Saat ini sampah hasil dari limbah rumah tangga dan non rumah tangga menimbulkan sekitar 400,462 ton per tahun. Sedangkan sampah yang tidak terkelola berjumlah 5,32 persen. Artinya timbulan sampah di Kota Pekanbaru cukup tinggi sehingga menimbulkan masalah pada persoalan pada kebersihan lingkungan, keindahan lingkungan serta menggganggu penciuman. Tujuan dari kegiatan ini adalah selain mempraktekkan mata kuliah kretivitas dan inovasi dalam bentuk projek, juga memiliki misi untuk mencegah semakin banyak sampah yang mencemari lingkungan. Sehingga dengan adanya pemanfaatn limbah sampah plastik dan kertas menjadi industri kreatif menjadi motivasi bagi lainnya untuk tidak membuang botol plastik dan kertas begitu saja melainkan ada pertimbangan mau mengolah limbah sampah ini untuk hal hal yang bisa dimanfaatkan. Kemudian mengubah limbah plastik menjadi peluang ekonomi melalui industri kreatif adalah langkah yang positif dan inovatif. Dengan melakukan ini, mahasiswa dapat menciptakan nilai tambah ekonomi sambil juga berkontribusi pada penanganan masalah lingkungan. Adapun di dalam pelaksanaan kegiatan ini mahasiswa yang terlibat berjumlah 45 orang dan masing masing harus mampu menghasilkan produk minimal satu dan digabungkan dalam kelompok yang berjumlah 9 kelompok. Pada tahap pelaksanaan setiap pertemuan dalam kelas kelompok mempresentasikan progres kegiatannya. Hasil yang dicapai pada saat di akhir semester semua produk sudah selesai dan di pajang didalam kelas untuk di promosikan kepada sesama rekan sekelas bahkan kepada pegawai yang ada di sekitar kampus. Di sini dapat disimpulkan bahwa mahasiswa Prodi Administrasi Bisnis dapat berperan dalam mengidentifikasi peluang bisnis yang berhubungan dengan limbah plastik, seperti daur ulang, produksi barang-barang kreatif dari limbah plastik, atau pengembangan teknologi pengolahan limbah plastik yang lebih efisien dan ramah lingkungan.
Co-Authors Aditia, Aditia Agnesia Gian Marcheren Aminuyati An Nawawi, Hafiz Kemurata Anak Agung Gede Sugianthara Anggi Wiyani Putri Annurul Fadilla Arie Gunawan Ashaluddin Jalil Asyura, Bella Atika Safitri Bintal Amin Chairani Asyuni Clara Yolandika Claudia Andhini Sofyan Desi Saputri Dewi Wiswanti Purba Diati, Lisna Dwina Andita Khairunnisa Efriyeldi, Efriyeldi Eko Bastian Endang Sutrisna Erniati Nduru Evi betharia Fahrul, Ahmad Fitrianti Devi Rida FRINI KARINA ANDINI Harapan Tua R.F.S Hussein Al Muhtadeebillah Hutagalung, Jordan Roman Riquelme Ike Sapitri Ikhsan, Masrul Imam Agung Maulana irvina Nurachmi Jaya, Ridho Pratama Juang Novrianto Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmiruddin Kasmirudin, Kasmirudin Kasuma, Auren Kezia Tiffani Khusaini Syarifah Lena Farida Leni Silvia Lisna Diati Lubis, Paija M. Azwar Mandataris Mandataris Marcelino, Dafa Mardalia Mariaty Ibrahim Mashur Fadli Meyzi Heriyanto Miazara, Tengku Nala Cintia Monicha Putri Aditia Muhammad Luthfi Munawaroh, Putri Nadita Yulia Putri Netalia Marliza Nidya Astantika Nurjanah Nurjanah Nursirwan Nursirwan Okta Karneli, Okta Panca Setyo Prihatin Perangin-Angin, Mori Salsalina Br Prastika Wulandari Putri Amanda Azalia Putri Rahayunigtyas Rahmadani, Alfhiyah Rahmadani, Cindy Dwi Ramdhany, Muhammad Rendi Prayoga Reza Auwalul Rizki Reza Junaidi Ringgo Eldapi Yozani Ringgo Eldapi Yozani Ririn Aisyah Putri Riyanda " Riyanda Elsera Yozani Riza Bella Winanda Ronaldo Sinaga Rudi Wahyudi Ruzikna Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Saiman Pakpahan Salsabila, Nada Sari Rezky Sinambela Sari, Renna Selviana Shafiya Hanisra Putri Simanjuntak, Harapan Tua Ricky Fredy Sinaga, Ronaldo Sisi Yuliani SRI BULAN Sri Suryani Prasetyowati Sri Widiyanti Sufilla Lailatul Qadri Suryalena Suryalena Suryalena, Suryalena Susanti, Selfi Ami Syofiatul Safitri Teguh, Prio Tsaadah, Asnurhaya Ulfa Rizki Pradini Vioni Amisha Wijayanti, Maya Risma Yudinda Salza Aprilia Zaili Rusli Zainur , Nabila Syamara ZK Abdurahman Baizal ZULKIFLI ZULKIFLI