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Strategi dan teknik persuasi perekrutan calon anggota baru (Studi kasus kebahasaan pada bisnis multi level marketing bodong) Sukarno Sukarno; Agung Nurdianto; Agustina Dewi Setiari
KEMBARA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya Vol. 7 No. 2 (2021): Oktober
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kembara.v7i2.17202

Abstract

Para pelaku bisnis Multi Lavel Marketing (MLM) seringkali memanfaatkan retorika persuasi untuk untuk merekrut nasabah sebagai anggota baru dalam bisnis MLM yang mereka geluti. Penelitian ini bertujuan untuk menyingkap jenis-jenis strategi dan teknik persuasi yang digunakan oleh para pembicara untuk memengaruhi dan merekrut calon anggota baru pada bisinis MLM Bodong. Jenis penelitian ini adalah deskriptif kualitatif, pendekatan yang digunakan adalah kualitatif kritis dengan model analisis ujaran yang mengandung unsur persuasi.  Data penelitian berupa frasa dan atau penggalan-penggalan kalimat yang mengandung unsur persuasif dikumpulkan dari empat video seminar dan testimoni oleh pembicara PT.QNET International.  Keempat video seminar dan testimoni tersebut diunduh dari empat kanal YouTube pada tanggal 13, 15, dan 18 Maret 2020. Data yang talah terkumpul diseleksi dan diberi kode menurut strategi yang digunakan dan teknik penerapan masing-masing persuasi. Selanjutnya, data dianalisis berdasarkan teori persuasi Aristoteles (1984) untuk mengungkap jenis strategi dan teknik persuasi yang digunakan guna merekrut anggota baru. Hasil penelitian ini menunjukkan bahwa terdapat tiga jenis strategi persuasi, yaitu: Logos, Etos, dan Patos. (1) Strategi logos diterapkan dengan teknik pembuktian keberhasilan, sebab akibat, slogan, penggunaan gaya bahasa, (2) strategi etos diterapkan dengan teknik penggunaan nilai keagamaan/sosial, citra positif, rendah diri, dan ungkapan, dan (3) stretegi etos diterapkan dengan teknik cerita anekdot, penciptaan emosional, dan penggunaan kalimat imperatif. Hasil penelitian ini diharapkan dapat menjadi pembelajaran dan masukan kepada masyarakat agar tidak mudah terpengaruh oleh bujuk rayuan pihak-pihak yang kurang bertanggung jawab terkait dengan penanaman modal (investasi) pada kegiatan bisnis yang menjanjikan keuntungan yang tidak wajar.
ISTILAH-ISTILAH KOMPONEN PERAHU DAN STRUKTUR PENGURUS NELAYAN DI DESA KILENSARI KECAMATAN PANARUKAN KABUPATEN SITUBONDO (KAJIAN ETIMOLOGI DAN SEMANTIK) Moh Fajrik; Akhmad Sofyan; Agustina Dewi Setyari
Publika Budaya Vol 6 No 2 (2018): Publika Budaya
Publisher : Fakultas Ilmu Budaya Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/pb.v6i2.8715

Abstract

ABSTRAK Masyarakat nelayan di Desa Kilensari, Kecamatan Panarukan, Kabupaten Situbondo memiliki ciri khas tersendiri dalam hal istilah-istilah kebahasaan yang unik dan menarik untuk diteliti. Salah satu istilah kebahasaan yang ditemukan oleh peneliti adalah penggunaan istilah komponen perahu dan struktur pengurus nelayan. Fokus penelitian istilah-istilah komponen perahu dan struktur pengurus nelayan terletak pada bentuk dan makna dengan perspektif kajian etimologi dan semantik. Metode analisis data yang digunakan adalah metode padan referensial yaitu metode yang digunakan untuk pemahaman makna istilah-istilah dan verifikasi referensi yang dirujuk. Berdasarkan analisis yang dilakukan istilah-istilah yang berupa bentuk dasar banyak ditemukan di bagian komponen perahu sedangkan bentuk turunan lebih banyak ditemukan di bagian struktur pengurus nelayan. Selain itu, istilah-istilah komponen perahu dan struktur pengurus nelayan yang ada di Desa Kilensari secara umum berasal dari bahasa Madura, bahasa Inggris, bahasa Indonesia, dan bahasa Melayu. Dari hasil analisis dapat disimpulkan bahwa kehidupan masyarakat nelayan setempat masih dipengaruhi oleh bahasa asing dan bahasa serumpun meskipun latar belakang masyarakat nelayan tersebut adalah etnik Madura. Kata kunci: nelayan, istilah, semantik, dan etimologi.
PEMBANGUNAN DESA WISATA BUDAYA BERBASIS TRADISI MAMACA DI KEBUNDADAP BARAT, KECAMATAN SARONGGI, KABUPATEN SUMENEP Agustina Dewi S.; Akhmad Sofyan; Dewi Angelina; Panakajaya Hidayatullah
UNEJ e-Proceeding 2020: E-PROSIDING SEMINAR NASIONAL PEKAN CHAIRIL ANWAR
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mamaca merupakan tradisi masyarakat Madura yang berupa kegiatan membaca teks berupa puisi dengan cara dinyanyikan yang bersumber dari cerita babad, kisah para nabi, kisah para tokoh sejarah, maupun cerita yang diambil dari kisah atau tokoh fiktif yang bermuatan petotor atau nasihat. Hal ini membuat mamaca sangat berpengaruh bagi pembentukan eksistensi masyarakat Madura. Melihat pentingnya tradisi ini bagi masyarakat Madura, tentu menjadi penting untuk melestarikan tradisi yang mulai punah ini. Pelestarian tradisi mamaca ini salah satunya bisa dilakukan melalui desa wisata budaya di Madura, khususnya di Sumenep. Penelitian ini mencoba menganalisis peluang munculnya desa wisata di Sumenep dengan berbasis tradisi mamaca. Penelitian ini menggunakan metode kualitatif untuk memahami suatu gejala sosial secara holistik (utuh). Metode kualitatif ini memungkinkan peneliti untuk memahami masyarakat dan memandang mereka sebagaimana mereka mengungkapkan pandangan terhadap dirinya. Dengan adanya tradisi mamaca di Desa Kebundadap Barat, Kecamatan Saronggi, Kabupaten Sumenep, harusnya dapat dirintis destinasi desa wisata budaya melalui peraturan desa (Perdes). Dengan adanya destinasi desa wisata budaya diharapkan tradisi mamaca akan dapat dilestarikan sebagai aset budaya desa. Selain itu, dengan adanya destinasi desa wisata budaya diharapkan perekonomian masyarakat Desa Kedungdadap Barat dapat meningkat. Kata kunci: desa wisata budaya, kearifan lokal, dan tradisi mamaca
PEMILIHAN BAHASA PADA MASYARAKAT ETNIK MADURA DI DESA PATEMON, KECAMATAN PAKUSARI, KABUPATEN JEMBER Nur Afifah Risqiana Agustin; Agus Sariono; Agustina Dewi Setyari
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 19 No 2 (2018): Semiotika: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.405 KB) | DOI: 10.19184/semiotika.v19i2.8251

Abstract

This research is motivated by the pluralism of Madurese ethnic society in Patemon village, subdistric of Pakusari, Jember. This social condition makes a multilingual society. In a certain situation, the society have to choose the language that will be used. This research has some purposes to know the form of language choice and the underly in factors. This research uses qualitative method. The resercher collected the data through observation, questionnaire, and interview. This tecnique of analilysis is done through tree stages: data reduction process, data display, and conclusion. The results of this research include the language choice in the family, neighboardhood, religion, govermental, and transaction domain. The language choice result in the family domain most of the informants use Madurese language in enjâ’-iya level. In household domain the languge choice of the informants are mostly use enjâ’-iya and engghi-enten level of speech. The religious domain most of the informants use engghi-enten level of speech. In the govermental domain the language choice are mostly Indonesian language. In the transacsion domain, the language choice are mostly use enjâ’-iya level of speech. Factors that determine language choice are psychological factors, habits, social status, education, kind of social relations, age, ethnic similarities or differences, and politeness in language.
PEMILIHAN BAHASA: INTERAKSI JUAL BELI DI PASAR TRADISIONAL KABUPATEN LUMAJANG Ana Askia Putri; A. Erna Rochiyati S.; Agustina Dewi Setyari
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 21 No 1 (2020): Semiotika: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/semiotika.v21i1.13187

Abstract

The sociolinguistic study is one of the interdisciplinary branches of sociology and linguistics with the object of language study as a means to communicate in the community. One of which is language selection. This study discusses the choice of language used by sellers and buyers and the factors behind the choice of language used by sellers and buyers in Randuagung District Market, Lumajang Regency. In general, this research is descriptive qualitative research. The data collection stage in this study used the listening method and proficient method. The data analysis stage used intralingual and extra lingual equivalents, presenting the results of data analysis using informal methods. The results showed that the interaction between the seller and the buyer was very communicative. The language selection in Randuagung District's market, Lumajang Regency occurred in three forms: code-switching, code-mixing, and a single language. The factors behind the choice of language are 1) participant, 2) conversation topic, and 3) function (purpose and objective) of speech. There are four types of the participant a) familiarity, b) age differences, c) ethnic background and language of speakers, and d) the presence of third parties.
KEMAMPUAN PRODUKSI FONOLOGIS BAHASA INDONESIA ANAK PENYANDANG DOWN SYNDROME DI SDLB BANYUWANGI Herlina Oktaviani; Asrumi Asrumi; Agustina Dewi Setyari
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 20 No 1 (2019): Semiotika: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/semiotika.v20i1.9589

Abstract

This study examines the ability of phonological production or the ability to produce language sounds, namely vowels and consonants in Indonesian with Down syndrome, a student of the Banyuwangi An-Moerty Extraordinary Primary School. Phonological sensitivity has an important role in communicating creativity, including for persons with disabilities. The purpose of this study is to describe phonological production capabilities, and to find out the causes of the inability to pronounce language sounds of persons with Down syndrome, Bagus Chandra. This research is a qualitative research. This research data in the form of words spoken by Bagus Candra collected by the method of observation or observation with note-taking techniques and data in the form of information from the people closest to home and school were collected by interview method with note-taking techniques. Language data that have been classified are analyzed by distributional methods or agih methods with basic BUL techniques and advanced techniques: skipping, replacing, inserting, and changing the meanings, while data in the form of information are analyzed by descriptive analytical methods. The results of this study indicate that Bagus Chandra's phonological production ability in producing vowel sounds and consonant sounds is mostly perfect, because all vowel sounds [a], [i], [u], [e], and [o], and consonant sounds which includes sounds [b], [c], [d], [g], [h], [j], [k], [l], [m], [n], [p], [q] , [s], [t], and [y] can be pronounced correctly without obstacles. In this case, only a small part of the consonant sound, namely: sounds [r], [f], [v], [w], [x], and, [z] cannot be pronounced perfectly. Physically, the inability is caused by abnormal growth of the tongue, which is the size of the tongue that is longer and wider, and often extended.
PEMAKAIAN BAHASA JAWA SEBAGAI LINGUA FRANCA DI DESA PUGER WETAN, KECAMATAN PUGER, KABUPATEN JEMBER Agustina Dewi Setyari
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 19 No 1 (2018): Semiotika: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (115.812 KB) | DOI: 10.19184/semiotika.v19i1.8061

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Puger Wetan Village is a coastal area consisting of ethnic Javanese, Madurese, Mandar, Using, Chinese, and Arabic. The existence of multiethnic makes the connecting language becomes indispensable as a communication medium. Using the ethnographic analysis of communication, this study looked at how people in Puger Wetan Village chose the language of communication or lingua franca. Coastal communities in Puger Wetan Village use Javanese as the liaison language or lingua franca. This is due to the adaptation done by other ethnic groups in ethnic Javanese as the largest ethnic in Puger Wetan Village.
Literacy Strengthening as Character Education through Mamaca Tradition of Madurese Community in Sumenep Agustina Dewi; Akhmad Sofyan; Panakajaya Panakajaya; Dewi Angelina
Pancaran Pendidikan Vol 8, No 3 (2019)
Publisher : The Faculty of Teacher Training and Education The University of Jember Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.532 KB) | DOI: 10.25037/pancaran.v8i3.240

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Mamaca belongs to the tradition of Madurese community in which it is conducted by singing the poetry text. This explanation ensures that mamaca uses a beautiful language. The stories contained in mamaca text are very diverse, some are taken from babad story, the stories of the prophets, the stories of historical figures, and fictional stories or figures containing petotor or advices. Based on the diverse contents written on the texts, it makes mamaca plays an important role in the existence and influence on oral mamaca tradition in Madurese community. Its existence in the community is done by strengthening the literacy through mamaca. Literacy strengthening through mamaca was expected to become a medium in strengthening the character of Madurese community, especially by delivering the religious values. Qualitative method was applied in this reserach to understand a social phenomenon holistically (as a whole). This qualitative method allowed us to understand and view people as they expressed their views of themselves.
The Agents Of Environmental Education Through Women's School In Karanganyar, Tempurejo Village, Tempurejo Sub-District, Jember Regency Agustina Dewi Setyari
Pancaran Pendidikan Vol 7, No 4 (2018)
Publisher : The Faculty of Teacher Training and Education The University of Jember Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (533.38 KB) | DOI: 10.25037/pancaran.v7i4.206

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Environmental education is badly needed today because a lot of developments often ignore the environment care. Understanding of caring for the environment cannot be built instantly but it must begin early. The role of women in conducting environmental education is very important. In reviewing eco-feminism, this role is certainly inseparable from gender role attached to women as guards of life and the environment. It can be seen from the term of mother and the name of the goddess of fertility which is always symbolized by woman. This situation has made many women learn about the environment. Consequently, this makes women have education and knowledge that are quite related to the environment. Through women's school, the role of women as guards of environment is expected to be more optimal. Through this women's school, women are expected to be able to form environmental literacy groups which can later become the agents of environmental education for the community.
Character Education for the Young Generation Through the Mamaca Madura School In Situbondo Regency Agustina Dewi Setyari; Akhmad Sofyan; Panakajaya Hidayatullah; Dewi Angelina
Jurma : Jurnal Program Mahasiswa Kreatif Vol 6 No 2 (2022): Desember 2022
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jurma.v6i2.1605

Abstract

Mamaca is a tradition of the Madurese community in the form of reading texts in the form of poetry by singing them so that mamaca must use beautiful or archaic language. The stories in the Mamaca text come from babad stories, stories of prophets, stories of historical figures, as well as stories taken from fictional stories or figures that are filled with petotor or advice. Based on the various contents of the text, making mamaca is very important for strengthening the character of young people, one of them in Situbondo. Mamaca is one of the intangible inheritances (WTB) in Situbondo. The problem that then arises is the difficulty of regenerating the mamaca tradition. Through the piloting of the Mamaca School in the Arjasa Situbondo District, it is hoped that the Mamaca tradition will continue to grow rapidly among the younger generation. With the acceptance of the mamaca tradition in the younger generation, it is hoped that character education can be carried out through this tradition.