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Journal : International Journal of Community Service (IJCS)

Innovation in Bali Tourism Destination Marketing: Utilization of Digital Technology and Social Media in Bali, Focusing on Badung Regency Susanti, Putu Herny; Rahmawati, Rahmawati; Amir, Firlie Lanovia; Febianti, Febianti
IJCS: International Journal of Community Service Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v3i1.819

Abstract

Tourism in Indonesia, especially in Bali, has become a major economic pillar for the government and local communities. However, the rapid growth of the tourism industry also brings challenges, especially in facing increasingly fierce competition in the digital era. Innovation in tourism destination marketing is very important to attract tourist interest and maintain Bali's position as a leading destination. This article highlights the rapid changes in the tourism industry due to advances in digital technology and social media, with a focus on Badung Regency as the main tourism location in Bali. The use of social media as a promotional and marketing tool for tourist destinations, especially in Indonesia, is also an important highlight. The research results note significant growth in the use of social media in Indonesia, which can be used to boost the tourism sector. The digital tourism strategy was also highlighted as an effective effort to promote Indonesia's tourism potential through various platforms. Innovative breakthroughs in the tourism business in Bali, such as online booking, transportation applications, and experience-based tours, are also in the spotlight in the face of technological advances. This article aims to provide information and analyze how innovation in tourism destination marketing can be carried out in Badung Regency, Bali, through the use of digital technology and social media. Education and training of local stakeholders is considered important to increase their effectiveness in marketing and take advantage of existing opportunities. Through community service methods, this article emphasizes the importance of an integrated approach in the use of digital technology and social media. The research results show that marketing strategies via social media can increase the attractiveness of destinations, increase tourist engagement, and have a positive impact on the local economy.
Co-Authors Agus Sunatha Putra Aling, Florenza Angeli Nazaretha Anarini , Dilla Taxsia Pratitah Andhika, I Made Wisnu Astina, Made Arya Devi, Ni Kadek Sintya Loka Dewa Putu Kiskenda Erwanda Putra Febianti Febianti Febianti Febrianti Firman Sinaga Fortuna, Dewa Ayu Putu Mayuni Gede Eka Wahyu Gredinov Sumanta Malsad Gusneli GUSTI AYU PRAMINATIH Gusti Made Riko Hendrajana Hendrajana , I Gusti Made Riko Hendrajana, I Gusti Made Riko Hugo Prasetyo Winotoatmojo I Gede Putu Widarmana I Gusti Ayu Eka Suwintari I Gusti Made Riko Hendrajana I Gusti Made Riko Hendrajana I Made Darsana I Made Gede Brihanala Putra I Nyoman Sudiarta I Putu Ryan Dharma Putra Indrawan, I Putu Agus Hary Judijanto, Loso Juniarta, Pande Putu Koerniawaty, Francisca Titing Komang Shanty Muni Komang Trigita Juliastari Loso Judijanto Made Gede Brihanala Putra Made Widya Paramitha Muhammad Aga Sekamdo Muni, Komang Shanty Ni Komang Bintang Dewi Pratiwi Ni Komang Nariani Ni Made Rinayanthi Ni Wayan Rena Mariani Paramita , Putu Dian Yuliani Parwati , Komang Shanty Muni Parwati, Komang Shanty Muni Patrisia, Ni Komang Putri Pramiswari , Ida Ayu Made Dwi Dyah Putra, A.A. Gede Bagus Sedana Putra, Dewa Putu Kiskenda Erwanda Putra, I Made Gede Brihanala Putra, Made Heryk Kartika Putu Eka Wirawan Putu Mega Putra Putu Sabda Jayendra Rahmawati, Rahmawati Sanjaya, I Wayan Kiki Saputra, I Gusti Ngurah Agung Oka Sari, Retno Juwita Semadi, Gusti Ngurah Yoga Semara, I Made Trisna Suadnyana, I Wayan Sudarmawan, I Wayan Eka Sugiharni, Gusti Ayu Dessy Susanti, Putu Herny Suwintari, I Gusti Ayu Eka Trimandala, Nyoman Agus Tumundo, Maria Angelita Utik Kuntariati Wahyudi, I Made Indra Wibawa, Made Bagus Aditya Widhyadanta, I Gede Dirga Surya Arya Widiantari, Ni Kadek Yani, Ni Wayan Mega Sari Apri