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All Journal Ihsan: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Agribios Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Agrimansion: Agribusiness Management & Extension Jurnal Agribis Agribusiness Journal Jurnal Riset Rumpun Ilmu Tanaman Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Agrifoodtech West Science Interdisciplinary Studies West Science Interdisciplinary Studies BERBAKTI: Jurnal Pengabdian Kepada Masyarakat Jingler: Jurnal Teknik Pengolahan Pertanian Ase Journal Jurnal Pengabdian Multidisiplin Indonesia Kreativasi: Journal of Community Empowerment Journal of Digital Community Services Botani: Publikasi Ilmu Tanaman dan Agribisnis Journal of Economics, Management, Accounting and Computer Applications Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan English and Tourism Studies Jurnal Riset dan Pengabdian Interdisipliner Tintamas: Jurnal Pengabdian Indonesia Emas Scripta Economica: Journal of Economics, Management, and Accounting
Yanuarti, Mira
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Analisis Dampak Kebijakan Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) Bagi Pelaku Usaha Bisnis Coffee Shop di Kabupaten Rejang Lebong Cindy Claudia Utami; Dodi Aprianto; Mira Yanuarti
Jurnal Riset Rumpun Ilmu Tanaman Vol. 3 No. 1 (2024): April : Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (837.647 KB) | DOI: 10.55606/jurrit.v3i1.212

Abstract

Based on the output of "Test Statistics", it is known that Asymp. Sig (2-tailed) feasible 0.012 is smaller than <0.05, it can be said that there is an average difference between before and before the PPKM Impact, then the key H0 is rejected and H1 is accepted. In the statistical table, the calculated Z value is -2.527, while the Z table value with an alpha of 5% or 0.05 is 1.96. While the Asymp value. Sig (2 tailed) was obtained 0.012 because Z count < Z table, namely -2.527 < 1.96 or a significance value of 0.012 <0.05 according to the statistical test used, then H0 was rejected and H1 was accepted. Based on the output of "Test Statistics", it is known that Asymp. Sig (2-tailed) is feasible 0.011, smaller than <0.05, it can be said that there is an average difference that occurs at the Business Coffee Shop between before and before, it can be said that H0 is rejected and H1 is accepted. In the statistical table, the calculated Z value is -2.539, while the Z table value with an alpha of 5% or 0.05 is 1.96. While the Asymp value. Sig (2 tailed) is obtained 0.01 because Z count < Z table is -2.539 < 1.96 or
Analisis Efisiensi Pemasaran Jamur Tiram Putih (Pleurotus Ostreatus) di Kelurahan Air Rambai Kecamatan Curup Kabupaten Rejang Fahrozi Fahrozi; Febri Nur Pramudya; Mira Yanuarti
Jurnal Riset Rumpun Ilmu Tanaman Vol. 3 No. 1 (2024): April : Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (839.093 KB) | DOI: 10.55606/jurrit.v3i1.215

Abstract

Research on marketing efficiency analysis of white oyster mushrooms (Pleurotus Ostreatus) in Air Rambai Village, Curup District, Rejang Lebong Regency aims to determine marketing channels, and analysis of marketing margins, as well as to determine whether the marketing efficiency of white oyster mushrooms in Air Rambai Village, Curup District.This research was conducted in March 2022 in Air Rambai Village, Curup District, Rejang Lebong Regency with farmers in Air Rambai Village. Data analysis used in this research is marketing channel analysis, marketing margin analysis, and marketing efficiency analysis. This data analysis was used for farmers and the 12 retailer respondents in Air Rambai Village, Curup District, Rejang Lebong Regency.Based on the results of data analysis, it can be seen that the marketing channel of white oyster mushrooms in Air Rambai Village, Curup District, Rejang Lebong Regency has two marketing channel patterns where the first marketing channel pattern sells white oyster mushrooms directly to end consumers, and the second marketing channel pattern is farmers sell to traders. retailers and then traders resell to final consumers. The marketing margin in the first marketing channel is Rp. 0, while in the second marketing channel it is Rp. 11,583. and the marketing efficiency of white oyster mushrooms in Air Rambai Village, Curup District, Rejang Lebong Regency is said to be efficient.
ANALISIS PEMASARAN BUAH STRAWBERRY DI KECAMATAN DANAU MAS HARUN BASTARI KECAMATAN SELUPU REJANG KABUPATEN REJANG LEBONG Riski Ageng Cahyomi; Dwita Prisdinawati; Mira Yanuarti
Jurnal Riset Rumpun Ilmu Tanaman Vol. 1 No. 2 (2022): Oktober : Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (103.289 KB) | DOI: 10.55606/jurrit.v1i2.259

Abstract

The research analysis of Strawberry Fruit Marketing in the Lake Mas Harun Bastari area, Selupu Rejang District, Rejang Lebong Regency aims to find out marketing channels, marketing margins, and to find out how efficient the Strawberry marketing is in the Danau Mas Harun Bastari tourism area. This research was conducted in June 2022 in the area of ​​Danau Mas Harun Bastari, Selupu Rejang District, Rejang Lebong Regency with farmers and traders in the Mas Harun Bastari Lake area. The data analysis used in this research is Marketing Channel Analysis, Marketing Margin Analysis, and Marketing Efficiency Analysis. This data analysis was used for Farmers and the 11 Retailers Respondents in the Danau Mas Harun Bastari District, Selupu Rejang District, Rejang Lebong Regency. Based on this research, it is known that the Strawberry Marketing Channel in Selupu Rejang District, Rejang Lebong Regency has one Marketing Channel. Where farmers (producers) sell directly to retailers, then retailers sell to consumers at a price of Rp. 60,000 with a 0.5 kg mica box at a price of Rp. 35,000 and 0.25 kg at a price of Rp. 25,000 where the cost of Rp. 60,000/Kg will get profit of IDR 30,000/kg. This value explains that the retailer receives a higher price than the price received by the consumer, which means that the retailer is not disadvantaged in the marketing channel because the profits obtained by the retailer are greater than the marketing institutions in the marketing channel. The costs incurred by Retailers are in the form of transportation costs, packaging costs, equipment depreciation costs. because the strawberries are well sorted to suit the wishes of consumers. The advantage of marketing institutions is in the form of remuneration received by each marketing agency that participates in marketing strawberries starting from the Farmer level to the Consumer level.
Sosialisasi Pengelolaan Sampah Rumah Tangga Pada Ibu Rumah Tangga Di Kelurahan Sukarja Kecamatan Curup Timur Yanuarti, Mira; Milanda B, Putri; Prisdinawati, Dwita
BERBAKTI : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1 (2023): BERBAKTI: Jurnal Pengabdian Kepada Masyarakat | May 2023
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/berbakti.v1i1.2226

Abstract

Ecological supportability can be accomplished assuming the local area is answerable for the neatness and magnificence of the general climate. The household should be the first place in society to handle waste management. Waste management is a very important job for housewives. The interview and outreach method was used to carry out community service activities with 21 PKH beneficiary housewives, 11 of whom were unaware of the significance of waste management. so that housewives benefit greatly from this activity in terms of their knowledge of waste management, waste sorting, waste processing for fertilizer use, and plastic waste submission to the Garbage Bank
Analisis Strategi Bauran Pemasaran (Marketing Mix) UMKM Gula Semut Sari Aren Desa Air Meles Ataskecamatan Selupu Rejang Kabupaten Rejang Lebong Armiya Yuniarti; Gracia Gabrienda; Mira Yanuarti
JINGLER : Jurnal Teknik Pengolahan Pertanian Vol. 3 No. 1 (2025): Juni : JINGLER : Jurnal Teknik Pengolahan Pertanian
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/jingler.v3i1.421

Abstract

Marketing Mix is ??a combination of marketing activities carried out by companies to market certain goods and services during a certain period of time and a certain market. The purpose of this study was to determine the internal factors and external factors encountered in the application of the marketing mix (Marketing Mix) at Semut Sari Aren Sugar UMKM AND To find out and identify the application of the marketing mix (Marketing Mix) at Semut Sari Aren Sugar UMKM. This research was carried out in June - July 2023 on Jl Pramuka No. 5 Hamlet I Air Meles Atas, Selupu Rejang District, Rejang Lebong Regency. This research method uses the IFE, EFE, SWOT analysis and 7p marketing mix methods. The results of this study are the internal factors that are the main strength in the UKM Sari Aren Sugar Ants in Air Meles Atas Village, Selupu Rejang District, Rejang Lebong Regency, namely a competent workforce, the availability of a lot of raw materials for palm sugar and palm sugar products which have different characteristics from other products. other sugar. Weakness factors consisting of the lack of interest in buying by the local community, and limited market information and limited capital. External factors that become opportunities for the Semut Sari Aren Sugar MSMEs in Air Meles Atas Village, Selupu Rejang District, Rejang Lebong Regency are the support from the government, the development of science and technology in supporting the formation of the sugar palm agroindustry, and exhibitions held by the government to market palm sugar products. Factors that pose a threat are consumer demands for quality, demands for high export quality standards and changing seasons.
Sosialisasi Peluang Usaha dengan Pemanfaatan Sumberdaya Lokal  Di Desa Cawang Lama Kabupaten Rejang Lebong Gabrienda, Gracia; Pingki, Anadya; Pramudya, Febri Nur; Yanuarti, Mira
Journal of Digital Community Services Vol. 1 No. 2 (2024): July
Publisher : Institute Of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/dcs.v1i2.18

Abstract

Wisata Ulu Musi Trokon merupakan lokasi wisata yang dikelola oleh BUMDES yang terletak di Desa Cawang Lama. Potensi sektor pertanian di Desa Cawang Lama cukup menjanjikan selain padi dan kopi juga terdapat tanaman aren. Tanaman aren merupakan tanaman serba guna yang keseluruhan pohonnya dapat dimanfaatkan. Olahan produk yang dihasilkan dari tanaman aren yaitu gula aren dan kolang kaling.  Kegiatan pengabdian dilakukan dalam beberapa tahapan yaitu : observasi awal untuk mengetahui potensi sumberdaya local yang ada di Desa Cawang Lama, koordinasi dengan pemerintah Desa setempat terkait jadwal pelaksanaan kegiatan, kegiatan sosialisasi dengan melibatkan pelaku usaha yang ada di Desa Cawang Lama dan memaparkan potensi yang ada dan memaparkan ide yang akan dikembangkan di Desa Cawang Lama. Hasil Kegiatan pengabdian kepada Masyarakat ini memberikan pengetahuan baru pada pelaku usaha, dengan pemanfaatan sumber daya local yang ada di Desa Cawang Lama. Berdasarkan hasil identifikasi di lapangan diketahui bahwa masih terdapat beberapa potensi local yang dapat dikembangkan untuk meningkatkan pendapatan dan oleh-oleh khas yang berasal dari Wisata Ulu Musi Trokon yaitu produk olahan tanaman aren. hasil olahan arenyang dapat diolah menjadi produk oleh-oleh khas WIsata Ulu Musi Trokon yaitu kolang kaling. Hasil olahan produk dapat dijadikan sebagai oleh-oleh khas Wisata Ulu Musi Trokon
Persepsi Gen-Z terhadap Ketahanan Pangan di Kabupaten Rejang Lebong Anadiya Pingki; Dodi Aprianto; Mira Yanuarti
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 3 (2024): September: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i3.247

Abstract

The younger generation plays an important role in agricultural development. Based on the Central Statistics Agency (2020), the most popular jobs for young people aged 16–30 years in the last 5 years are the Services sector, followed by Manufacturing and Agriculture. Food security in Rejang Lebong Regency is a multifaceted issue influenced by various factors including agricultural practices, economic conditions, and government policies. The purpose of this study was to determine Gen-Z's perception of Food Security in Rejang Lebong Regency. The respondents of this study were Gen-Z who were in the birth range of 1997-2012. Likert Scale Analysis was used in this study. Gen-Z's level of understanding of food security is quite good, this is known by the average value of this indicator, which is 4.11. Access and availability of food are important things that can guarantee food security with an average indicator value of 3.95. For food consumer behavior, it is an indicator related to Gen-Z consumption so that it can support food security with an average indicator value of 4.01. So it can be concluded that Gen-Z's perception of food security is in the average range of 3.90 with the conclusion that Gen-Z agrees and understands about food security in Rejang Lebong Regency.
The Impact of Policy Changes in the Distribution of Subsidized Fertilizers and the Use of Biopesticides on Chili Crop Productivity in Rejang Lebong Regency, Bengkulu Province Gracia Gabrienda; Mira Yanuarti; Dwita Prisdinawati; David Arianto; Jepri Saputra
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1701

Abstract

This study examines the impact of changes in subsidized fertilizer distribution policies and the use of biopesticides on the productivity of chili plants in Rejang Lebong Regency, Bengkulu Province. A quantitative approach was employed, utilizing a sample of 85 chili farmers. Data were collected through a Likert-scale questionnaire (1-5) and analyzed using SPSS version 25. The results revealed that both subsidized fertilizer policies and biopesticide usage significantly and positively influenced chili productivity, explaining 53% of the productivity variance. Descriptive statistics indicated moderate to high levels of satisfaction with fertilizer policies and biopesticide effectiveness. These findings emphasize the importance of integrated policy measures to enhance agricultural productivity and sustainability. Recommendations include improving fertilizer distribution systems and promoting biopesticide awareness among farmers.
Pengaruh Elemen Ekuitas Merek Terhadap Keputusan Pembelian Di Kedai Kopi “Gula Pahit” Kabupaten Rejang Lebong Efrita Fitriyanti; Dwita Prisdinawati; Mira Yanuarti
Jurnal Agrifoodtech Vol. 1 No. 1 (2022): Juni: Jurnal Agrifoodtech
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/agrifoodtech.v1i1.93

Abstract

Analisis Elemen Ekuitas Merek Terhadap Keputusan Pembelian di Kedai Kopi “Gula Pahit” Kabupaten Rejang Lebong (Oleh : Efrita Fitriyanti, NPM. 201802031, Dibawah Bimbingan Dwita Prisdinawati, S.P.,M.Si dan Mira Yanuarti, S.P.,M.P). Penelitian Analisis Elemen Ekuitas Merek Terhadap Keputusan Pembelian di Kedai Kopi “Gula Pahit” Kabupaten Rejang Lebong, bertujuan untuk menganalisis pengaruh Elemen Ekuitas Merek yang terdiri dari kesadaran merek, asosiasi merek, persepsi kualitas dan loyalitas merek terhadap keputusan pembelian di kedai kopi “Gula Pahit” Kabupaten Rejang Lebong. Penelitian ini dilaksanakan pada Februari 2022 sampai dengan Maret 2022 di Kedai Kopi “Gula Pahit” di Kabupaten Rejang Lebong dengan pertimbangan bahwa Kedai Kopi “Gula Pahit” menggunakan mesin terbaik kedua di dunia yang berasal dari Taiwan. Analisis data yang digunakan pada penelitian ini adalah uji Regresi Linear Berganda uji T dan uji F terhadap 30 konsumen Kedai Kopi “Gula Pahit” di Kabupaten Rejang Lebong. Berdasarkan output “Test Statistic”, diketahui Asymp. Sig (2-tailed) X1 bernilai 0,014,X2 bernilai 0,034,X3 bernilai 0,025 dan X4 bernilai 0,000 lebih kecil dari < 0,05, maka dapat disimpulkan bahwa Kesadaran Merek,Asosiasi Merek,Persepsi Kualitas dan Loyalitas Merek mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian pada Kedai Kopi “Gula Pahit”, maka dapat disimpulkan H0 ditolak dan H1,H2,H3 dan H4 diterima. Pada tabel statistic didapat nilai F hitung adalah 1115,656 sedangkan nilai F tabel dengan alpha 5% atau 0,05 nilainya 2,76. Sedangkan pada nilai Asymp. Sig (2 tailed) diperoleh 0,000 dikarenakan F hitung > F tabel yaitu 1115,656 > 2,76 atau nilai signifikasi 0,000 < 0,05 sesuai dengan pengujian statistik yang digunakan maka H0 ditolak dan H5 diterima.
The Impact of Policy Changes in the Distribution of Subsidized Fertilizers and the Use of Biopesticides on Chili Crop Productivity in Rejang Lebong Regency, Bengkulu Province Gabrienda, Gracia; Yanuarti, Mira; Prisdinawati, Dwita; Arianto, David; Saputra, Jepri
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1701

Abstract

This study examines the impact of changes in subsidized fertilizer distribution policies and the use of biopesticides on the productivity of chili plants in Rejang Lebong Regency, Bengkulu Province. A quantitative approach was employed, utilizing a sample of 85 chili farmers. Data were collected through a Likert-scale questionnaire (1-5) and analyzed using SPSS version 25. The results revealed that both subsidized fertilizer policies and biopesticide usage significantly and positively influenced chili productivity, explaining 53% of the productivity variance. Descriptive statistics indicated moderate to high levels of satisfaction with fertilizer policies and biopesticide effectiveness. These findings emphasize the importance of integrated policy measures to enhance agricultural productivity and sustainability. Recommendations include improving fertilizer distribution systems and promoting biopesticide awareness among farmers.
Co-Authors Abdul Rizal, Abdul afriansyah, Cecep dimas Alam, Rizki Rio Jaya Apriyanti, Cikit Arianto, David Armiya Yuniarti Astin Utari Cikit Cindy Claudia Utami Darwan Effendi David Arianto Della Sapira Dina, Dwita Prisdinawati Dodi Aprianto Dodi Aprianto Dwan Pramadani Hidayat Dwita Frisdinawati Dwita Prisdinawati Dwita Prisdinawati Dwita Prisdinawati Dwita Prisdinawati Eddy Silamat, Eddy Effendi, Darwan Efrita Fitriyanti Efrita Fitriyanti Fahrozi Fahrozi Febri Nur Pramudya Febri Nur Pramudya Febri Nur Pramudya, Febri Nur Febriani, Zahara Fery Murtiningrum Fery Murtiningrum, Fery Fitri Lestari, Fitri Ginting, Nina Maksimiliana Gracia Gabrienda Gracia Gabrienda Gracia Gabrienda Gracia Gabrienda, Gracia Jepri Saputra Lestari, Ella Sandi Marwanti, Rahayu Melsa Agustin Meza Yolanda Milanda B, Putri Nabila Dhia Rahmah Sultanah NOVIANTI, MAYA Nurhasanah Nurhasanah Pingki, Anadiya Pingki, Anadya Prisdinawati, Dwita Putri Milanda B Putri Milanda Bainamus Resy Mulyani Rike Purnama Sari Ririn Nurhalizah Riski Ageng Cahyomi Rizky Septika Utami Saputra, Jepri Sarimawati Sarimawati Sherlya Maydasari Silvia alvionita, Vika Ardita Sundari Aditiya Wanda Rahmadani Zahara Zahara