Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

2.552

P-Index

This Author published in this journals

All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Seminar Nasional Teknologi Informasi Komunikasi dan Industri JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Bisnis Mahasiswa International Journal of Cyber and IT Service Management (IJCITSM) Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Journal of Indonesian Economy and Business Proceeding Applied Business and Engineering Conference West Science Business and Management CARE: Jurnal Pengabdian Multi Disiplin Social Sciences Insights Journal

Sri Zuliarni

Politeknik Negeri Batam

Author-ID : 3412978

Religion Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

Published : 36 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4

ANALISIS FAKTOR PERTIMBANGAN PEMILIHAN LOKASI USAHA (Kasus Pada Usaha Jasa Fotocopy, Penyiapan Dokumen dan Jasa Khusus Penunjang Kantor Lainnya Di Lingkungan Kampus Universitas Riau Pekanbaru) Firman Mulyadi; Sri Zuliarni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to analyze the factors considered in the selection of sites within the campus of the University of Riau Pekanbaru. The research concludes that the result of research conducted to entrepreneurs photocopy services, document preparation and specialized services supporting other offices on campus at the University of Riau Pekanbaru access factors, visibility, traffic (traffic), parking lot, and competitive environment of significant value.Keywords: business location, business copy services, campus environment.

PENGARUH KREATIVITAS TERHADAP PERKEMBANGAN USAHA (KASUS SENTRA KERAJINAN ROTAN RUMBAI DI PEKANBARU) Rani Nadia; Sri Zuliarni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of research was to determine the effect creativity on business development Rotan handicraft center in Rumbai region. The research concludes that the soul of creativity within Rotan entrepreneurs who are in the center area Rotan Tassel is considered to be good. While business development Rotan tassel in Pekanbaru assessed sufficiently developed. The results of the data analyst by SPSS, creativity has a very strong, connection to the development of the business, with a correlation value of 0,831. It means that creativity variables provide a positive and significant effect on the variables of business development at Tassel Rotan craft, creativity is enhanced when variables that will lead to an increase in the variable business development.Keyword: creativity, business development, Tassel Rotan Rumbai

ANALISIS RESPON KONSUMEN PADA KUALITAS PRODUK KULINER (Kasus Restoran Ayam Penyet Pak Ulis Cabang Pekanbaru) Rahman Dani; Sri Zuliarni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Consumer response is a state that is easily swayed to give a response to stimuli from theenvironment that can guide a person's behavior to take a decision. Response usually plays amajor role in shaping behavior. In many ways a response to a particular brand often influencethe consumer to make a purchase or not. Home or a restaurant meal is a type of food servicebusiness which is housed in a permanent building some or all of which sell and serve food andbeverages to the public. In general, foods consumed with the aim to meet the most basicrequirements, namely the primary human needs. Along with the times and the level of thedeveloping economy of the community have an impact on the tendency of individuals or group ofpeople to eat outside the home has increased the practical and economic reasons. In thesecircumstances the consumer in a position of strength, a lot of options for a requirement thatconsumers are confused to choose a product. In the face of stiff competition and established apowerful brand can give credibility to a new product that is also a clear differentiator, valuedand continuous. The quality of the product is believed to have a tremendous power to captivatepeople to buy a product or service that is representative, the purchase decision is more oftenbased on a consideration of the quality of the product.In meeting the needs of the consumer pack chicken restaurant penyet ulis Pekanbarubranch already doing things right and necessary in its execution, yet the problem still can not beavoided. Responding to the chicken restaurant penyet pack ulis Pekanbaru branch as theprovider of culinary products using appropriate policies in resolving the problem by taking intoaccount the performance, features, service ability, aesthetics, and perceived quality dimensionsare included in the product.Keywords: consumer response, quality, culinary product.

PERSEPSI KONSUMEN PEREMPUAN PADA RISIKO PEMBELIAN (IMPLIKASI PENERAPAN STRATEGI BERSAING PRIVATE LABEL PADA GIANT HYPERMARKET PEKANBARU) Antonius Manalu; Sri Zuliarni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of research is how to women’s consumer perception at risk of purchasing in private label product Giant Hypermarket Pekanbaru. Private label is a brand created by companies in the retail and only get on the retail to low price. The perception of risk purchase is perceived as consumer on their results of decisions. The perception of risk purchase consists of six dimensions is functional risk, physical risk, financial risk, social risk, psychological risk and time risk. In the research of population is women’s consumer at Giant Hypermarket Pekanbaru. The technique of sampling is purposive sampling using Cochran’s formula, so that it can be 96 respondents. The research concludes that the perceptions of women’s consumer at risk of purchasing private label product of low category at Giant Hypermarket Pekanbaru.Keyword: women’s consumer, competitive strategy private label, risk of purchasing

ANALISIS STRATEGI PENGEMBANGAN USAHA PENGOLAHAN IKAN PADA KAMPUNG PATIN, KAMPAR, RIAU Sri Zuliarni
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 1 No 1 (2017): Journal of Applied Business Administration - Maret 2017
Publisher : Politeknik Negeri Batam

Penelitian ini bertujuan untuk menganalisis strategi pengembangan usaha pengolahan ikan Kampung Patin., Kabupaten Kampar, Riau. Analisis data menggunakan metode deskriptif dan kualitatif dengan pendekatan SWOT. Berdasarkan sejumlah faktor lingkungan internal dan eksternal, maka terdapat delapan strategi pengembangan usaha pengolahan ikan Kampung Patin yang penting untuk diimplementasikan, diantaranya pemberdayaan sumber daya manusia, semakin meningkatkan kualitas produk olahan ikan, perluasan jangkauan pemasaran, peningkatan keterkaitan produksi antara Usaha Mikro Kecil dan Menengah (UMKM) dan Usaha Besar (UB), meningkatkan kompetensi sumber daya manusia, semakin meningkatkan kreatifitas dan keinovatifan pengusaha, mengupayakan pengemasan yang baik, menarik dan inovatif serta meningkatkan jalinan kerjasama antara Kampung Patin dengan Triple Helix sehingga terjadi modernisasi sarana dan teknologi pendukung untuk meningkatkan efisiensi dan daya saing usaha

ANALISIS KEPUASAN KONSUMEN DALAM MENGGUNAKAN SEPEDA MOTOR YAMAHA VIXION DI KECAMATAN BANGKINANG KOTA, KABUPATEN KAMPAR, RIAU Suryalena Suryalena; Sri Zuliarni
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 1 No 1 (2017): Journal of Applied Business Administration - Maret 2017
Publisher : Politeknik Negeri Batam

Penelitian ini bertujuan untuk menganalisis kepuasan konsumen dalam menggunakan sepeda motor Yamaha Vixion di Kecamatan Bangkinang Kota., Kabupaten Kampar, Riau. Metode pengumpulan data yang digunakan adalah melalaui questionnaire dan sebagai responden adalah seluruh konsumen yang aktif pada Yamaha Vixion Club (YVC) Chapter Bangkinang sebanyak 30 orang. Analisis data menggunakan metode deskriptif dan kuantitatif dengan pendekatan Kano. Penelitian ini menggunakan variabel kepuasan konsumen dengan 5 dimensi yaitu, kualitas produk, harga, kualitas jasa, emosional serta biaya atau kemudahan. Berdasarkan tanggapan responden bahwa kualitas produk memiliki fungsi linear dengan tingkat kepuasan konsumen. Berbeda dengan harga, bahwa konsumen menjadi tidak puas dengan penetapan harga yang rendah, namun apabila penetapan harga ditingkatkan tidak pula dapat menyebabkan kepuasan konsumen meningkat. Sementara kualitas jasa dan emosional adalah dimensi kepuasan konsumen kejutan (attracive). Artinya, kualitas jasa dan emosional sangat menyenangkan hati konsumen. Karena dianggap sebagai value added atau bonus, sehingga rendahnya pelaksanaan kualitas jasa dan emosional tidak menyebabkan konsumen tidak puas. Sedangkan, biaya atau kemudahan merupakan dimensi yang tidak menghasilkan kepuasan maupun ketidakpuasan konsumen.

PENGARUH PRICE DISCOUNT FRAMING TERHADAP PURCHASE INTENTION PADA RAMAYANA DEPARTMENT STORE, JODOH, BATAM Diska Nabella Shakti; Sri Zuliarni
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 3 No 1 (2019): Journal of Applied Business Administration - Maret 2019
Publisher : Politeknik Negeri Batam

Penelitian ini menguji tentang pengaruh price discount framing terhadap purchase intention di Ramayana Department Store, Jodoh, Batam. Responden penelitian ini adalah pengunjung Ramayana Department Store dengan kiteria pernah melakukan kunjungan minimal 2 kali, yaitu sebanyak 107 orang. Metode analisis data yang digunakan adalah analisis deskriptif dengan menggunakan regresi linear berganda, uji asumsi klasik, uji t dan uji F dengan taraf signifikansi sebesar 0,05 dan koefisien determinasi. Hasil dari penelitian ini adalah keempat variabel independen yaitu percentage discount, absolute saving, bonus pack dan special price secara parsial dan simultan berpengaruh positif signifikan terhadap purchase intention.

THE EFFECT OF CELEBRITY ENDORSER TOWARDS PURCHASE DECISION ON BATAM OLEHLO Sri Zuliarni; Prima Sue Nurlia; Ayu Puspitasari
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 4 No 1 (2020): Journal of Applied Business Administration - Maret 2020
Publisher : Politeknik Negeri Batam

This study examines the effect of Celebrity Endorser on the purchase decision of Batam Olehlo. Respondents from this study were consumers who have purchased the product of Batam Olehlo. The population in this study is Batam community with a sample of 100 respondents. The sampling technique uses purposive sampling method with the Slovin formula. The data is collected through a questionnaire which is given directly to the respondent. The data analysis method used is descriptive analysis using multiple linear regressions, classical assumption test, t test with a significance level of 0.1, and the coefficient of determination. The results of this study are the three variables of celebrity endorser namely attractiveness, trustworthiness, and expertise partially and simultantly positive and significant effect on the purchase decision.

EFEKTIVITAS PENEMPATAN TENAGA KERJA FREELANCE PADA UMKM DI PEKANBARU (KASUS PADA USAHA CATERING) Suryalena Suryalena; Sri Zuliarni
Seminar Nasional Teknologi Informasi Komunikasi dan Industri 2017: SNTIKI 9
Publisher : UIN Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.786 KB)

Penelitian ini bertujuan untuk menganalisis sejauh mana efektivitas penempatan pekerja lepas di usaha mikro, kecil dan menengah di Pekanbaru (kasus pada usaha katering). Teknik pengumpulan data adalah dengan instrument kuesioner. Analisis data menggunakan metode deskriptif dan kuantitatif. Berdasarkan hasil penelitian membuktikan bahwa penempatan tenaga kerja freelance pada usaha katering di Pekanbaru sangat efektif diuji melalui tiga variabel, yaitu produktivitas tenaga kerja, kualitas kerja dan kriteria biaya.

Pengembangan UMKM Melalui Sosialisasi dan Penyuluhan Secara Digital untuk Menunjang Keberlangsungan Usaha di Masa Pandemi Covid-19 Andi Erna Mulyana; Rahmat Hidayat; Nur Rahmah Andayani; Sri Zuliarni; Aditya Wirangga Pratama; Maryani Septiana; Hajan Hidayat; Yulinda Yulinda; Diah Amaliah; Muhammad Ikhlash; Sugeng Riadi; Desi Ratna Sari; Slamet Soebagiyo
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 3 No 1 (2021): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas polibatam.v3i1.2685

Micro, Small, and Medium Enterprises (MSMEs) have an important role in the economy of Indonesian society. The existence of MSMEs is very useful in terms of distributing people's income. From this point, it is necessary to carry out training to support the sustainability of MSMEs and help them overcome various problems, from the management aspect to the capital aspect. Especially during the pandemic Covid-19, where many MSMEs are threatened with their survival. For this reason, the purpose of the community service activities that will be carried out with the method of socialization and counseling through the digital system is to provide information and additional knowledge needed by MSMEs. The information and knowledge provided will be packaged in the form of socialization and counseling videos. The results of the activities were the socialization and counseling materials in digital form that could be accessed by MSMEs by utilizing the current information technology.

Co-Authors Aditya Wirangga Pratama Al Amany, Sarah Ulfah Alfiusta Sembiring, Alfiusta Almany, Sarah Ulfa Alrido Martha Devano Ancala Laras Putri Andayani, Nur Rahmah Andi Erna Mulyana Antonius Manalu Aprizal Putra Aprizal Putra, Aprizal Arfina, Gita Rizkia Ayu Puspitasari Ayu Puspitasari, Ayu Desi Ratna Sari Desi Ratna Sari, Desi Ratna Diah Amaliah Diska Nabella Shakti Dosma Erlina Dwi Kartikasari Dwi Kartikasari Dwiviolita, Selsy Eddo Nanda Oktarici Ersya, Ozy Diva Fandy Bestario Harlan Firman Mulyadi Fuad Arif Rahman Hajan Hidayat Hari Fahmy Hutasuhut Hasanah, Raja Fillandini Nurul Hendian, Suci Hermawanti " Hidayat, Hajan Himawan Mochtoha Kastella, Cantika Yosdianti Khusniah, Riza Maharani Maharani, Maharani Maryani Septiana Muhammad Ikhlash Muhammad Rijal Multhahada Ramadhani Siregar Mulyaningtyas, Dian Muslimawati " Mustika, Bunga Amelia Mutia Ulfah Naldi, Syafri Naysila, Assyfa Nazara, Mestika Juniwan Niesa Septri Handayani Nur Annisa Nur Rahmah Andayani Prima Sue Nurlia Putri, Ancala Laras Putri, Aprilia Prastiana Rahman Dani Rahman, Fuad Arif Rahmat Hidayat Rani Nadia Relon Taufik Hidayat RIA ANGGRAINI Riri Zelmiyanti, Riri Riza Khusniah Rizka Alpita, Rizka Rizky Farhan S, Lidya Elizabeth S.M., Ilham Sahendra, Rezihardi Septiana, Maryani Seto Sulaksono Adi Wibowo, Seto Sulaksono Adi Shinta Wahyu Hati Siregar, Multhahada Ramadhani Slamet Soebagiyo Sugeng Riadi Suryalena Suryalena Syafri Naldi Wahyu Satria Arjuna Wais Alkurni Yuli Astuti Yulinda Yulinda

Title

Found 36 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 36 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 36 Documents
Search