Claim Missing Document
Check
Articles

Found 36 Documents
Search

ANALISIS FAKTOR PERTIMBANGAN PEMILIHAN LOKASI USAHA (Kasus Pada Usaha Jasa Fotocopy, Penyiapan Dokumen dan Jasa Khusus Penunjang Kantor Lainnya Di Lingkungan Kampus Universitas Riau Pekanbaru) Firman Mulyadi; Sri Zuliarni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to analyze the factors considered in the selection of sites within the campus of the University of Riau Pekanbaru. The research concludes that the result of research conducted to entrepreneurs photocopy services, document preparation and specialized services supporting other offices on campus at the University of Riau Pekanbaru access factors, visibility, traffic (traffic), parking lot, and competitive environment of significant value.Keywords: business location, business copy services, campus environment.
PENGARUH KREATIVITAS TERHADAP PERKEMBANGAN USAHA (KASUS SENTRA KERAJINAN ROTAN RUMBAI DI PEKANBARU) Rani Nadia; Sri Zuliarni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of research was to determine the effect creativity on business development Rotan handicraft center in Rumbai region. The research concludes that the soul of creativity within Rotan entrepreneurs who are in the center area Rotan Tassel is considered to be good. While business development Rotan tassel in Pekanbaru assessed sufficiently developed. The results of the data analyst by SPSS, creativity has a very strong, connection to the development of the business, with a correlation value of 0,831. It means that creativity variables provide a positive and significant effect on the variables of business development at Tassel Rotan craft, creativity is enhanced when variables that will lead to an increase in the variable business development.Keyword: creativity, business development, Tassel Rotan Rumbai
ANALISIS RESPON KONSUMEN PADA KUALITAS PRODUK KULINER (Kasus Restoran Ayam Penyet Pak Ulis Cabang Pekanbaru) Rahman Dani; Sri Zuliarni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumer response is a state that is easily swayed to give a response to stimuli from theenvironment that can guide a person's behavior to take a decision. Response usually plays amajor role in shaping behavior. In many ways a response to a particular brand often influencethe consumer to make a purchase or not. Home or a restaurant meal is a type of food servicebusiness which is housed in a permanent building some or all of which sell and serve food andbeverages to the public. In general, foods consumed with the aim to meet the most basicrequirements, namely the primary human needs. Along with the times and the level of thedeveloping economy of the community have an impact on the tendency of individuals or group ofpeople to eat outside the home has increased the practical and economic reasons. In thesecircumstances the consumer in a position of strength, a lot of options for a requirement thatconsumers are confused to choose a product. In the face of stiff competition and established apowerful brand can give credibility to a new product that is also a clear differentiator, valuedand continuous. The quality of the product is believed to have a tremendous power to captivatepeople to buy a product or service that is representative, the purchase decision is more oftenbased on a consideration of the quality of the product.In meeting the needs of the consumer pack chicken restaurant penyet ulis Pekanbarubranch already doing things right and necessary in its execution, yet the problem still can not beavoided. Responding to the chicken restaurant penyet pack ulis Pekanbaru branch as theprovider of culinary products using appropriate policies in resolving the problem by taking intoaccount the performance, features, service ability, aesthetics, and perceived quality dimensionsare included in the product.Keywords: consumer response, quality, culinary product.
PERSEPSI KONSUMEN PEREMPUAN PADA RISIKO PEMBELIAN (IMPLIKASI PENERAPAN STRATEGI BERSAING PRIVATE LABEL PADA GIANT HYPERMARKET PEKANBARU) Antonius Manalu; Sri Zuliarni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of research is how to women’s consumer perception at risk of purchasing in private label product Giant Hypermarket Pekanbaru. Private label is a brand created by companies in the retail and only get on the retail to low price. The perception of risk purchase is perceived as consumer on their results of decisions. The perception of risk purchase consists of six dimensions is functional risk, physical risk, financial risk, social risk, psychological risk and time risk. In the research of population is women’s consumer at Giant Hypermarket Pekanbaru. The technique of sampling is purposive sampling using Cochran’s formula, so that it can be 96 respondents. The research concludes that the perceptions of women’s consumer at risk of purchasing private label product of low category at Giant Hypermarket Pekanbaru.Keyword: women’s consumer, competitive strategy private label, risk of purchasing
ANALISIS STRATEGI PENGEMBANGAN USAHA PENGOLAHAN IKAN PADA KAMPUNG PATIN, KAMPAR, RIAU Sri Zuliarni
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 1 No 1 (2017): Journal of Applied Business Administration - Maret 2017
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.138 KB) | DOI: 10.30871/jaba.v1i1.1258

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan usaha pengolahan ikan Kampung Patin., Kabupaten Kampar, Riau. Analisis data menggunakan metode deskriptif dan kualitatif dengan pendekatan SWOT. Berdasarkan sejumlah faktor lingkungan internal dan eksternal, maka terdapat delapan strategi pengembangan usaha pengolahan ikan Kampung Patin yang penting untuk diimplementasikan, diantaranya pemberdayaan sumber daya manusia, semakin meningkatkan kualitas produk olahan ikan, perluasan jangkauan pemasaran, peningkatan keterkaitan produksi antara Usaha Mikro Kecil dan Menengah (UMKM) dan Usaha Besar (UB), meningkatkan kompetensi sumber daya manusia, semakin meningkatkan kreatifitas dan keinovatifan pengusaha, mengupayakan pengemasan yang baik, menarik dan inovatif serta meningkatkan jalinan kerjasama antara Kampung Patin dengan Triple Helix sehingga terjadi modernisasi sarana dan teknologi pendukung untuk meningkatkan efisiensi dan daya saing usaha
ANALISIS KEPUASAN KONSUMEN DALAM MENGGUNAKAN SEPEDA MOTOR YAMAHA VIXION DI KECAMATAN BANGKINANG KOTA, KABUPATEN KAMPAR, RIAU Suryalena Suryalena; Sri Zuliarni
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 1 No 1 (2017): Journal of Applied Business Administration - Maret 2017
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.911 KB) | DOI: 10.30871/jaba.v1i1.1272

Abstract

Penelitian ini bertujuan untuk menganalisis kepuasan konsumen dalam menggunakan sepeda motor Yamaha Vixion di Kecamatan Bangkinang Kota., Kabupaten Kampar, Riau. Metode pengumpulan data yang digunakan adalah melalaui questionnaire dan sebagai responden adalah seluruh konsumen yang aktif pada Yamaha Vixion Club (YVC) Chapter Bangkinang sebanyak 30 orang. Analisis data menggunakan metode deskriptif dan kuantitatif dengan pendekatan Kano. Penelitian ini menggunakan variabel kepuasan konsumen dengan 5 dimensi yaitu, kualitas produk, harga, kualitas jasa, emosional serta biaya atau kemudahan. Berdasarkan tanggapan responden bahwa kualitas produk memiliki fungsi linear dengan tingkat kepuasan konsumen. Berbeda dengan harga, bahwa konsumen menjadi tidak puas dengan penetapan harga yang rendah, namun apabila penetapan harga ditingkatkan tidak pula dapat menyebabkan kepuasan konsumen meningkat. Sementara kualitas jasa dan emosional adalah dimensi kepuasan konsumen kejutan (attracive). Artinya, kualitas jasa dan emosional sangat menyenangkan hati konsumen. Karena dianggap sebagai value added atau bonus, sehingga rendahnya pelaksanaan kualitas jasa dan emosional tidak menyebabkan konsumen tidak puas. Sedangkan, biaya atau kemudahan merupakan dimensi yang tidak menghasilkan kepuasan maupun ketidakpuasan konsumen.
PENGARUH PRICE DISCOUNT FRAMING TERHADAP PURCHASE INTENTION PADA RAMAYANA DEPARTMENT STORE, JODOH, BATAM Diska Nabella Shakti; Sri Zuliarni
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 3 No 1 (2019): Journal of Applied Business Administration - Maret 2019
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (605.369 KB) | DOI: 10.30871/jaba.v3i1.1292

Abstract

Penelitian ini menguji tentang pengaruh price discount framing terhadap purchase intention di Ramayana Department Store, Jodoh, Batam. Responden penelitian ini adalah pengunjung Ramayana Department Store dengan kiteria pernah melakukan kunjungan minimal 2 kali, yaitu sebanyak 107 orang. Metode analisis data yang digunakan adalah analisis deskriptif dengan menggunakan regresi linear berganda, uji asumsi klasik, uji t dan uji F dengan taraf signifikansi sebesar 0,05 dan koefisien determinasi. Hasil dari penelitian ini adalah keempat variabel independen yaitu percentage discount, absolute saving, bonus pack dan special price secara parsial dan simultan berpengaruh positif signifikan terhadap purchase intention.
THE EFFECT OF CELEBRITY ENDORSER TOWARDS PURCHASE DECISION ON BATAM OLEHLO Sri Zuliarni; Prima Sue Nurlia; Ayu Puspitasari
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 4 No 1 (2020): Journal of Applied Business Administration - Maret 2020
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.589 KB) | DOI: 10.30871/jaba.v4i1.1941

Abstract

This study examines the effect of Celebrity Endorser on the purchase decision of Batam Olehlo. Respondents from this study were consumers who have purchased the product of Batam Olehlo. The population in this study is Batam community with a sample of 100 respondents. The sampling technique uses purposive sampling method with the Slovin formula. The data is collected through a questionnaire which is given directly to the respondent. The data analysis method used is descriptive analysis using multiple linear regressions, classical assumption test, t test with a significance level of 0.1, and the coefficient of determination. The results of this study are the three variables of celebrity endorser namely attractiveness, trustworthiness, and expertise partially and simultantly positive and significant effect on the purchase decision.
EFEKTIVITAS PENEMPATAN TENAGA KERJA FREELANCE PADA UMKM DI PEKANBARU (KASUS PADA USAHA CATERING) Suryalena Suryalena; Sri Zuliarni
Seminar Nasional Teknologi Informasi Komunikasi dan Industri 2017: SNTIKI 9
Publisher : UIN Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.786 KB)

Abstract

Penelitian ini bertujuan untuk menganalisis sejauh mana efektivitas penempatan pekerja lepas di usaha mikro, kecil dan menengah di Pekanbaru (kasus pada usaha katering). Teknik pengumpulan data adalah dengan instrument kuesioner. Analisis data menggunakan metode deskriptif dan kuantitatif. Berdasarkan hasil penelitian membuktikan bahwa penempatan tenaga kerja freelance pada usaha katering di Pekanbaru sangat efektif diuji melalui tiga variabel, yaitu produktivitas tenaga kerja, kualitas kerja dan kriteria biaya.
Pengembangan UMKM Melalui Sosialisasi dan Penyuluhan Secara Digital untuk Menunjang Keberlangsungan Usaha di Masa Pandemi Covid-19 Andi Erna Mulyana; Rahmat Hidayat; Nur Rahmah Andayani; Sri Zuliarni; Aditya Wirangga Pratama; Maryani Septiana; Hajan Hidayat; Yulinda Yulinda; Diah Amaliah; Muhammad Ikhlash; Sugeng Riadi; Desi Ratna Sari; Slamet Soebagiyo
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 3 No 1 (2021): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas polibatam.v3i1.2685

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in the economy of Indonesian society. The existence of MSMEs is very useful in terms of distributing people's income. From this point, it is necessary to carry out training to support the sustainability of MSMEs and help them overcome various problems, from the management aspect to the capital aspect. Especially during the pandemic Covid-19, where many MSMEs are threatened with their survival. For this reason, the purpose of the community service activities that will be carried out with the method of socialization and counseling through the digital system is to provide information and additional knowledge needed by MSMEs. The information and knowledge provided will be packaged in the form of socialization and counseling videos. The results of the activities were the socialization and counseling materials in digital form that could be accessed by MSMEs by utilizing the current information technology.