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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Seminar Nasional Teknologi Informasi Komunikasi dan Industri JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Bisnis Mahasiswa International Journal of Cyber and IT Service Management (IJCITSM) Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Journal of Indonesian Economy and Business Proceeding Applied Business and Engineering Conference West Science Business and Management CARE: Jurnal Pengabdian Multi Disiplin Social Sciences Insights Journal
Sri Zuliarni
Politeknik Negeri Batam
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ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MAHASISWA MEMILIH JURUSAN MANAJEMEN BISNIS PADA POLITEKNIK NEGERI BATAM Sri Zuliarni; Yuli Astuti
Journal of Applied Business Administration Vol 6 No 2 (2022): Journal of Applied Business Administration - September 2022
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v6i2.3433

Abstract

Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh antara strategi bauran pemasaran (4P) yang terdiri dari produk & jasa, proses, bukti fisik, sumber daya manusia, baik secara parsial maupun secara simultan dengan keputusan mahasiswa memilih Jurusan Manajemen Bisnis Politeknik Negeri Batam. Teori yang digunakan dalam penelitian ini adalah teori tentang strategi bauran pemasaran dan keputusan pembelian konsumen. Teknik pengumpulan data dilakukan dengan menggunakan kuesioner. Jumlah sampel penelitian ini sebanyak 180 mahasiswa dan penarikan sampel menggunakan teknik nonprobability sampling dengan pendekatan purposive sampling.. Metode analisis data yang digunakan adalah regresi. Hasil penelitian menunjukkan bahwa adanya pengaruh yang signifikan strategi bauran pemasaran terhadap keputusan mahasiswa memilih jurusan Manajemen Bisnis pada Politeknik Negeri Batam
Perancangan Strategi Pemasaran Pada Kelompok Pengrajin Bengkel Tanjak Rumah Hitam Menggunakan Metode TOWS Sri Zuliarni; Niesa Septri Handayani
ABEC Indonesia Vol. 11 (2023): 11th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This study aims to determine the internal and external environmental factors that affect the marketing strategy of Bengkel Tanjak Rumah Hitam Community to find out the marketing alternatives that can be chosen by Bengkel Tanjak Rumah Hitam Community that are suitable for marketing their products. This research was conducted at the Bengkel Tanjak Rumah Hitam Community. The method used in this research is TOWS (threat, opportunity, weakness, and strength) with a qualitative approach. From the results of the study, it is known that the position of the Bengkel Tanjak Rumah Hitam Community has high strength from its internal factors and has high opportunities from its external factors, so the strategy that is suitable for marketing is the S-O (Strength-Opportunity) strategy where the company supports an aggressive strategy, namely seizing existing opportunities by utilizing its strengths
Factors Influencing Mobile Banking Usage and Its Impact on Consumptive Behavior Zuliarni, Sri; Mustika, Bunga Amelia
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This study aims to examine the effect of mobile banking usage on the consumptive behavior via interveningvariable the use of mobile banking. This research method is quantitative with data collection techniques using surveytechniques using questionnaires. The sampling technique uses a purposive sampling technique. The research sample was145 mobile banking apps users from five universities students in Batam City. The results also show that the completenessof the feature, service quality, trust, social influence has a positive effect on consumptive behavior.
Measurement of Supply Chain Management Performance with the Supply Chain Operating References (SCOR) Method at PT. XYZ Annisa, Nur; Sri Zuliarni
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

Amidst the competition of manufacturing industry in Batam City, every company must have a strategy tocreate effective and efficient supply chain performance. PT XYZ is a manufacturing company that produces lift-ing/transporting equipment based on customer requests. This research aims to provide performance indicators (KPIs) foreach supply chain process and provide performance measurement of supply chain management performance at PT XYZwhich will be followed by improvement recommendations to improve performance. Performance measurement is usingthe SCOR method from filling out a questionnaire which is then validated and then calculated the weighting value usingAHP and normalization using the SNORM de Boer method for the final result of supply chain performance. The resultsof the assessment of the supply chain performance of PT XYZ are rated in the Average category. In order for the supplychain management performance to be optimal, it is necessary to improve and improvise supply chain management byconducting detailed demand analysis, improving inventory management, and streamlining the flow of information onreceiving customer returns.
What Drives Youth to Shop for Local Fashion Online? Extending the Planned Behavior Theory and Ethnocentrism Kartikasari, Dwi; Zuliarni, Sri; Hati, Shinta Wahyu; Anggraini, Ria; Sari, Desi Ratna; Andayani, Nur Rahmah
Journal of Indonesian Economy and Business Vol 40 No 1 (2025): January
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.v40i1.9131

Abstract

Introduction: Local businesses and lawmakers in emerging economies are under tremendous pressure to compete with foreign entities and comprehend consumer behavior in the setting of increasing interna­tionalization and the growing significance of e-commerce. Main Objectives: By adding to the theory of planned behavior and consumer ethnocentrism, this study aims to find the factors that affect people's intentions to buy local products in the context of e-commerce, fashion, youth, and Indonesia. Methods: Nonprobability snowball online sampling on social media was conducted to collect 651 valid responses. Findings/Results: We used a variance-based partial least squares structural equation model to show that attitudes, perceived behavioral control, subjective norms, and consumer ethnocentrism, directly and indirectly, affect people's intentions to buy local goods online. Conclusions: In our structural model, we stress how vital consumer ethnocentrism and subjective norms are as internal and external factors for consumers. Implications: We encourage managers of local businesses and future researchers to include these concepts in their marketing plans and research. Novelty: This research shows that consumers react differently to the opposite sign of consumer ethnocentrism when they deal with subjective norms as an outside factor because of competitive mediation. Limitations: The generalizability of our findings to different countries, situations, and product categories is limited, so we suggest future research expand beyond our scope.
The Effect of User Satisfaction of the Custom Excise Information System & Automation (CEISA) System on User Trust to Improve Customs Services Zuliarni, Sri; Maharani, Maharani
Jurnal Bisnis Mahasiswa Vol 5 No 4 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.526

Abstract

CEISA can facilitate services and supervision by Customs officers in terms of customs and excise. However, there are still DGCE offices that develop applications independently, which means they are not integrated with CEISA. This study aims to apply the EUCS technique at one of the Type A Customs and Excise Supervision and Service Offices in Indonesia to analyse the degree of user trust in the CEISA system. This study employs a quantitative design and utilizes the End-User Satisfaction (EUS) technique to assess user trust in the CEISA system. By distributing surveys, this research employs quantitative approaches to gather data from 100 respondents, namely employees of the Type A Customs and Excise Supervision and Service Office in Indonesia, who are end-users of the CEISA system. The SPSS software was used to analyse the data using multiple linear regression. The findings demonstrated that Content, Format, Ease of use, and Timeliness in the CEISA system have a significant influence on user trust. In contrast, Accuracy in the CEISA system does not have a significant influence on user trust.
Pendampingan Teknis Pencatatan Keuangan dan Legalitas Usaha Bagi Usaha Mikro Pemula di Kepulauan Riau Naldi, Syafri; Ulfah, Mutia; Hidayat, Rahmat; Zuliarni, Sri; Khusniah, Riza; Rahman, Fuad Arif; Putra, Aprizal; Almany, Sarah Ulfa; Siregar, Multhahada Ramadhani; Devano, Alrido Martha; Oktarici, Eddo Nanda; Putri, Ancala Laras; Mochtoha, Himawan
CARE: Journal Pengabdian Multi Disiplin Vol. 3 No. 1 (2025)
Publisher : Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/care.v3i1.40570

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia. Namun, UMKM masih menghadapi tantangan signifikan dalam aspek pengelolaan keuangan dan legalitas usaha, khususnya di wilayah Kepulauan Riau yang memiliki keterbatasan akses terhadap pelatihan dan pendampingan. Program pengabdian kepada masyarakat ini bertujuan untuk memberikan pendampingan teknis kepada pelaku usaha mikro pemula di Kepulauan Riau dalam hal pencatatan keuangan sederhana dan pengurusan legalitas usaha. Melalui pendekatan Project-Based Learning (PBL), mahasiswa Politeknik Negeri Batam mendampingi para pelaku UMKM dalam menyusun pencatatan transaksi harian serta mengurus dokumen legalitas seperti Nomor Induk Berusaha (NIB), Nomor Pokok Wajib Pajak (NPWP), dan sertifikasi halal. Hasil kegiatan menunjukkan bahwa 80% peserta mampu menerapkan pencatatan transaksi harian, 70% dapat menyusun laporan keuangan sederhana, dan 75% berhasil mengurus legalitas usaha melalui platform Online Single Submission (OSS), yang berdampak pada peningkatan akses terhadap pembiayaan formal. Selain itu, program ini turut mendorong perubahan pola pikir peserta menuju pengelolaan usaha yang lebih profesional. Meskipun demikian, diperlukan pendampingan lanjutan untuk memastikan keberlanjutan implementasi. Program ini memiliki potensi untuk direplikasi di wilayah lain guna mendukung pemberdayaan UMKM yang lebih kompetitif dan berkelanjutan, serta memberikan kontribusi terhadap pertumbuhan ekonomi lokal.
The Influence of Internet Service Provider (ISP) Service Quality in Indonesia on Consumer Loyalty Through Internet User Profiles Zuliarni, Sri; Arfina, Gita Rizkia
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 13 No. 1 (2025): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Juli 2025
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v13i1.5078

Abstract

This study examines the effect of the quality of internet service providers (ISP) in Indonesia on consumer loyalty through the internet user profile. The population in this study are internet users and consumers (Telkomsel, Indosat, and XL) who have used the service provider for at least 1 year. The respondents used were 300 respondents located in Batam City, Indonesia. The sampling technique used was purposive method and quota sampling. This study aims to examine the dimensions of ISP service quality on consumer loyalty based on user groups (Light, Medium, and Heavy User). The data analysis technique used is SEM (Structural Equation Modeling) with SmartPLS, AMOS, SPSS, and JASP. The results of this study indicate that ISP service quality has a positive and significant effect on consumer loyalty in Indonesia. Meanwhile, the largest group of internet users is medium users.
The influence of task technology fit e-learning as training media on employee performance at PT XYZ Zuliarni, Sri; Hendian, Suci
Social Sciences Insights Journal Vol. 3 No. 2 (2025): Social Sciences Insights Journal
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/j5nywm44

Abstract

The E-learning Brismart application is a system designed to enhance the quality and performance of employees at PT. XYZ to realize the company's goal of becoming The Most Valuable Banking Group in Southeast Asia and Champion Financial Inclusion. This study aims to analyze the effect of E-learning Brismart as a training medium intended for workers at PT. XYZ is using the Task Technology Fit (TTF) theory evaluation model. The research activities used questionnaires as a quantitative approach for PT. XYZ Kc Batam Nagoya employees. The analysis results show that E-learning Brismart affects employee performance at PT. XYZ Batam Nagoya Branch Office, as evidenced by the positive correlation between variables.
Analysis of planning, implementation, and evaluation of corporate social responsibility programs in Batam manufacturing companies Zuliarni, Sri; S, Lidya Elizabeth; Sari, Desi Ratna
Social Sciences Insights Journal Vol. 3 No. 2 (2025): Social Sciences Insights Journal
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/yrwfv992

Abstract

Economic actors are obliged to give their company responsibilities to the environment and society. Corporate Social Responsibility (CSR) is an important concept that needs to be developed and integrated by business actors. The realization of CSR itself is what the company does. The program that is designed must also have a good impact on the environment or the community itself. This is what makes the planning, implementation and evaluation of the program important. Good governance will produce good programs and of course will have a good impact and benefits. In this study, it aims to discuss starting from the planning, implementation and evaluation stages of the Blood Donation program carried out at PT. XYZ with the approach method of descriptive qualitative analysis. The results of the research at the planning stage are that PT. XYZ's CSR must ensure and determine the program master first and must be in accordance with the policies held. At the implementation stage, the activities run according to the plan and the problems that arise can be solved. Finally, at the evaluation stage, respondents who filled out the questionnaire admitted that they were satisfied with the activities that had taken place. 
Co-Authors Aditya Wirangga Pratama Al Amany, Sarah Ulfah Alfiusta Sembiring, Alfiusta Almany, Sarah Ulfa Alrido Martha Devano Ancala Laras Putri Andayani, Nur Rahmah Andi Erna Mulyana Antonius Manalu Aprizal Putra Aprizal Putra, Aprizal Arfina, Gita Rizkia Ayu Puspitasari Ayu Puspitasari, Ayu Desi Ratna Sari Desi Ratna Sari, Desi Ratna Diah Amaliah Diska Nabella Shakti Dosma Erlina Dwi Kartikasari Dwi Kartikasari Dwiviolita, Selsy Eddo Nanda Oktarici Ersya, Ozy Diva Fandy Bestario Harlan Firman Mulyadi Fuad Arif Rahman Hajan Hidayat Hari Fahmy Hutasuhut Hasanah, Raja Fillandini Nurul Hendian, Suci Hermawanti " Hidayat, Hajan Himawan Mochtoha Kastella, Cantika Yosdianti Khusniah, Riza Maharani Maharani, Maharani Maryani Septiana Muhammad Ikhlash Muhammad Rijal Multhahada Ramadhani Siregar Mulyaningtyas, Dian Muslimawati " Mustika, Bunga Amelia Mutia Ulfah Naldi, Syafri Naysila, Assyfa Nazara, Mestika Juniwan Niesa Septri Handayani Nur Annisa Nur Rahmah Andayani Prima Sue Nurlia Putri, Ancala Laras Putri, Aprilia Prastiana Rahman Dani Rahman, Fuad Arif Rahmat Hidayat Rani Nadia Relon Taufik Hidayat RIA ANGGRAINI Riri Zelmiyanti, Riri Riza Khusniah Rizka Alpita, Rizka Rizky Farhan S, Lidya Elizabeth S.M., Ilham Sahendra, Rezihardi Septiana, Maryani Seto Sulaksono Adi Wibowo, Seto Sulaksono Adi Shinta Wahyu Hati Siregar, Multhahada Ramadhani Slamet Soebagiyo Sugeng Riadi Suryalena Suryalena Syafri Naldi Wahyu Satria Arjuna Wais Alkurni Yuli Astuti Yulinda Yulinda