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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Seminar Nasional Teknologi Informasi Komunikasi dan Industri JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Bisnis Mahasiswa International Journal of Cyber and IT Service Management (IJCITSM) Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Journal of Indonesian Economy and Business Proceeding Applied Business and Engineering Conference West Science Business and Management CARE: Jurnal Pengabdian Multi Disiplin Social Sciences Insights Journal
Sri Zuliarni
Politeknik Negeri Batam
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B2B Sales Meeting Course as an Effort to Build Student Sales Skill Hidayat, Hajan; Zuliarni, Sri; Sari, Desi Ratna; Hati, Shinta Wahyu; Naysila, Assyfa; Putri, Aprilia Prastiana
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 11 No. 2 (2023): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2023
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v11i2.6891

Abstract

Appropriate and effective learning methods are needed that are truly able to develop sales skills, especially Business to Business (B2B) sales. This study aims to empirically test how effective the Project Based Learning B2B Sales Meeting organized by the Applied Business Administration Study Program is in improving student sales skills. The method used to answer research problems is Quasi Experiment method. The results of hypothesis testing using the t-test showed that there were significant differences in the pretest and posttest scores of the research subject's sales skills and the posttest scores showed a higher value than the pretest scores. Thus PBL B2B Sales Meeting is effective in improving sales skills of research subjects. With the proven effectiveness of the PBL method, it is recommended that this method be applied in other courses.
Socialization and Education of Regulations Regarding Customs for Small Entrepreneurs During the Covid-19 Pandemic in Batam City Puspitasari, Ayu; Hati, Shinta Wahyu; Mulyaningtyas, Dian; Harlan, Fandy Bestario; Kartikasari, Dwi; Ersya, Ozy Diva; Zuliarni, Sri; Septiana, Maryani; Wibowo, Seto Sulaksono Adi; Zelmiyanti, Riri; Sahendra, Rezihardi; Hasanah, Raja Fillandini Nurul; Annisa, Nur; Kastella, Cantika Yosdianti; S.M., Ilham
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 5 No. 2 (2023): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v5i2.5920

Abstract

Socialization and education regarding customs regulations for small entrepreneurs will be very useful for the development of Small Businesses, which is very important in the current conditions, where the Covid-19 pandemic has an impact on the national economy, especially for Batam. This service leads to socialization and education of regulations related to customs for small entrepreneurs. This community service activity aims to provide socialization and education related to customs regulations for micro, small and medium enterprises in the midst of the COVID-19 pandemic. The target of this service is SMEs in Batam. The purpose of this service is to: 1. Provide socialization of customs regulations for small entrepreneurs in Batam. 2. Provide education on customs regulations for small entrepreneurs in Batam. 3. Know the understanding of small entrepreneurs about customs regulations that encourage exports for small entrepreneurs and understand the understanding of shipping regulations. The method that will be implemented is by conducting online training, providing pocket books and motion graphics videos. The expected result is the existence of pocket books and motion graphics videos that can be accessed by small business actors, MSMEs, companies and the community. This service is one of the implementations of Project-Based Learning for courses in international trade law and taxation as well as international trade.
PENDAMPINGAN TEKNIS PENCATATAN KEUANGAN DAN LEGALITAS USAHA BAGI USAHA MIKRO PEMULA DI KEPULAUAN RIAU Al Amany, Sarah Ulfah; Mutia Ulfah; Sri Zuliarni; Rahmat Hidayat; Riza Khusniah; Fuad Arif Rahman; Multhahada Ramadhani Siregar; Aprizal Putra; Syafri Naldi; Alrido Martha Devano; Eddo Nanda Oktarici; Ancala Laras Putri; Himawan Mochtoha
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 7 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v7i1.9622

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an essential role in the Indonesian economy, but still face significant challenges in financial management and business legality, especially in the Riau Islands with limited access to training. This community service program aims to provide technical assistance in financial recording and business legality for budding micro businesses in the Riau Islands to create independent and sustainable entrepreneurs. Through the Project-Based Learning (PBL) approach, Batam State Polytechnic students accompany micro business actors in simple financial recording and processing legalities such as Business Identification Number (NIB), Taxpayer Identification Number (NPWP), and halal certification. As a result, 80% of participants succeeded in implementing daily transaction recording and 70% in compiling simple financial reports. In comparison, 75% of participants managed business legality through the Online Single Submission (OSS) platform, which increased access to formal financing. This program also changes the participants' mindset towards more professional business management, although further assistance is needed to ensure consistent implementation. This program has the potential to be replicated in other regions to support more competitive and sustainable empowerment of MSMEs, as well as contribute to local economic growth.
Customer Engagement, Customer Equity, and Their Influence on Consumer Repurchase Intention in E-Commerce Mobile Applications Dwiviolita, Selsy; Zuliarni, Sri
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): March 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.38657

Abstract

The focus of this research is to determine the effect of customer engagement on repurchase intention using the customer equity dimension mediating the mobile e-commerce application at Shopee Indonesia company. Customer equity has three dimensions: value equity, brand equity, and relationship equity. The research approach is quantitative, with a purposive sampling technique, and the research sample is 160 respondents. This study identified modeling with Structural Equations Analysis (SEM) with SmartPLS 3.29. The findings of this study are that the variable customer engagement has a positive and significant effect on the dimensions of customer equity (value equity, brand equity, and relationship equity). Dimensions of customer equity (value equity, brand equity, and relationship equity) positively and significantly affect repurchase intention. Customer engagement has an indirect and significant positive effect on repurchase intentions mediated by customer equity dimensions (value equity, brand equity, and relationship equity).
The Effect of Recruitment, Selection, and Job Placement on Employee Performance of PT. XYZ Zuliarni, Sri; Nazara, Mestika Juniwan
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2569

Abstract

The purpose of this study is to analyze the determinants of selection, recruitment, and job placement to the performance of PT. XYZ employees. The study used quantitative methods by distributing questionnaires to 118 respondents from the population of security employees. The results of the analysis show that Recruitment, selection and placement of employees at the simultaneous level provide positive determinant significance on employee performance whose F-count value is 42.240> F-table 3.076 and also the significance score is 0.000 <0.05, recruitment has a t-count score of 2.603><t-table 1.981 or a significance score of 0.010<0.05, selection has a t-count score of 2.485t-table 1.981 or a significance score of 0.014 <0.05, and job placement has a t-count score of 4.564 > 1-table of 1.981 or a significance score of 0.000 0.05. This study concludes that the performance of PT. XYZ employees has a positive determinant significance both at partial and simultaneous levels by recruitment, selection and job placement.
Evaluation of Oracle NetSuite Adoption Using UTAUT Model at PT Austin Engineering Indonesia Sri Zuliarni; Dwi Kartikasari
International Journal of Cyber ​​and IT Service Management (IJCITSM) Vol. 5 No. 2 (2025): October
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v5i2.216

Abstract

The purpose of this study is to evaluate the extent of acceptance and use of the Oracle NetSuite system at PT Austin Engineering Indonesia based on the Unified Theory of Acceptance and Use of Technology (UTAUT) approach. In an effort to improve operational efficiency and effectiveness, many companies have begun to adopt cloud-based Enterprise Resource Planning (ERP) systems such as Oracle NetSuite. However, the success of its implementation is highly dependent on the level of acceptance from users. This study is a quantitative approach, involving 50 respondents taken through purposive sampling, namely active employees who use Oracle NetSuite. The questionnaire used was designed with a Likert scale of 1-5 and analyzed using SmartPLS software. The results of the analysis showed that Effort Expectancy and Facilitating Conditions had a significant influence on Behavioral Intention and Use Behavior. Meanwhile, Performance Expectancy and Social Influence did not show a significant influence on Behavioral Intention. The results of this study offer insights for the development of ERP technology adoption strategies in the corporate environment.
Co-Authors Aditya Wirangga Pratama Al Amany, Sarah Ulfah Alfiusta Sembiring, Alfiusta Almany, Sarah Ulfa Alrido Martha Devano Ancala Laras Putri Andayani, Nur Rahmah Andi Erna Mulyana Antonius Manalu Aprizal Putra Aprizal Putra, Aprizal Arfina, Gita Rizkia Ayu Puspitasari Ayu Puspitasari, Ayu Desi Ratna Sari Desi Ratna Sari, Desi Ratna Diah Amaliah Diska Nabella Shakti Dosma Erlina Dwi Kartikasari Dwi Kartikasari Dwiviolita, Selsy Eddo Nanda Oktarici Ersya, Ozy Diva Fandy Bestario Harlan Firman Mulyadi Fuad Arif Rahman Hajan Hidayat Hari Fahmy Hutasuhut Hasanah, Raja Fillandini Nurul Hendian, Suci Hermawanti " Hidayat, Hajan Himawan Mochtoha Kastella, Cantika Yosdianti Khusniah, Riza Maharani Maharani, Maharani Maryani Septiana Muhammad Ikhlash Muhammad Rijal Multhahada Ramadhani Siregar Mulyaningtyas, Dian Muslimawati " Mustika, Bunga Amelia Mutia Ulfah Naldi, Syafri Naysila, Assyfa Nazara, Mestika Juniwan Niesa Septri Handayani Nur Annisa Nur Rahmah Andayani Prima Sue Nurlia Putri, Ancala Laras Putri, Aprilia Prastiana Rahman Dani Rahman, Fuad Arif Rahmat Hidayat Rani Nadia Relon Taufik Hidayat RIA ANGGRAINI Riri Zelmiyanti, Riri Riza Khusniah Rizka Alpita, Rizka Rizky Farhan S, Lidya Elizabeth S.M., Ilham Sahendra, Rezihardi Septiana, Maryani Seto Sulaksono Adi Wibowo, Seto Sulaksono Adi Shinta Wahyu Hati Siregar, Multhahada Ramadhani Slamet Soebagiyo Sugeng Riadi Suryalena Suryalena Syafri Naldi Wahyu Satria Arjuna Wais Alkurni Yuli Astuti Yulinda Yulinda