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All Journal ETIKONOMI JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Fakultas Ekonomi : OPTIMAL Jurnal Mirai Management JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) JRB-Jurnal Riset Bisnis Journal of Secretary and Business Administration OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi YUME : Journal of Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION The International Journal of Business Review (The Jobs Review) JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Teknologi Dan Sistem Informasi Bisnis Performance : Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekuilnomi Charity : Jurnal Pengabdian Masyarakat Forum Bisnis dan Kewirausahaan Jurnal Ekonomi Efektif Jurnal Abdimas Bina Bangsa Jurnal Widya Empowerment: Jurnal Pengabdian Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi eProceedings of Management SOROT: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Entrepreneurship & Startups Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Jurnal Sekretaris & Administrasi Bisnis
Kristina Sisilia
Universitas Telkom
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Transportation Veterinary Other

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ANALISIS PERBANDINGAN KEPUTUSAN PEMBELIAN ONLINE DAN OFFLINE CUSTOMER PADA OR-K 689 CLOTHING nela retti fauzi; Kristina Sisilia
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 6, No 2 (2020): Volume VI No. 2 April 2020
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v6i2.1812

Abstract

Belanja online melalui E-commerce saat ini sangat berkembang di Indonesia. OR-K 689 merupakan salah satu distro yang menjual produknya secara online melalui website dan e-commerce seperti tokopedia dan zalora. Tujuan dari penelitian ini adalah untuk mengetahui perbandingan keputusan pembelian online dan offline customer OR-K 689 Bandung pada tahun 2019. Penelitian ini merupakan penelitian kuantitatif dengan karakteristik penelitian komparatif. Populasi konsumen online dan offline tidak diketahui secara pasti jumlahnya sehingga sampel ditentukan dengan rumus Bernoulli sebanyak 100 responden masing-masing pada online dan offline customer. Teknik sampling yang digunakan dalam penelitian ini adalah nonprobability sampling dengan purposive sampling. Teknik analisis yang digunakan adalah uji beda Mann Whitney yang diolah menggunakan SPSS 24. Hasil penelitian menunjukkan bahwa keputusan pembelian pada offline customer lebih tinggi dari pada online customer. Selain itu pada umumnya terdapat perbedaan signifikan pada keputusan pembelian offline dan online dengan nilai signifikan < 0,05 kecuali pada dimensi pilihan produk yang nilai signifikannya > 0,05. Berdasarkan hasil penelitian agar keputusan pembelian pada online dan offline customer seimbang maka diharapkan OR-K 689 dapat meningkatkan kualitas produk dan melakukan promosi agar penjualan meningkat. Kata kunci: online customer, offline customer, keputusan pembelian, e-commerce, perbandingan
Circular Economy Business Models in the Micro, Small, and Medium Enterprises: A Review Astadi Pangarso; Kristina Sisilia; Yahya Peranginangin
ETIKONOMI Vol 21, No 2 (2022)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v21i2.24052

Abstract

MSME business should be built based on circular economy (CE)-based business models. The purpose of this article is to presenta review of several articles that have been published in Scopusdiscussing the CE-based business model and MSMEs to findresearch gaps and future research agendas. It used some tools of thetheoretical assay, such as bibliometric analysis, systematic literaturereview, theory, context, and characteristic methodology (TCCM).The paper outlines all findings of analyzed literature about CE’sbusiness model applied by MSME in the Scopus document untilJune 2021. The findings of this study provided more high-qualityevidence about research and practical gaps regarding the CE-basedbusiness model and MSME, which needs more research focuseson market desirability in the future and more understanding ofinternal processes in MSME’s case studies. The implication of thisarticle is to provide a future research agenda based on a collectionof research gaps as a basis for empirical research.JEL Classification: L26, M10, Q56
ANALISIS PROFIL KONSUMEN UNTUK PEMBUATAN APLIKASI INDEKOS DENGAN PENDEKATAN DESAIN PROPOSISI NILAI Nugroho Wisnu Murti; Kristina Sisilia
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 9 No 2 (2019): Performance : Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.689 KB) | DOI: 10.24929/feb.v9i2.788

Abstract

They are seeing the development of internet users in Indonesia which is growing rapidly. This is the basis for the emergence of applications that can facilitate the community in doing their work. One of them is doing work in terms of finding a homestay, especially in the student segment. The phenomenon found, the information offered is incomplete and the absence of services to help move goods. This study aims to determine the consumer profile which includes perceptions and expectations for the homestay application customer segment, namely students, so that it can be a reference for creating value propositions that are relevant for homestay applications. The study uses a qualitative approach that is descriptive. Data collection techniques used include interviews, observation, and documentation. In this study, the design of a consumer profile consists of three parts, namely customer jobs, customer science, and customer gains in the Value Proposition Design taken from Alexander Osterwalder and Yves Pigneur. In this study, generated perceptions and expectations of consumers of boarding room applications, among others, requires complete information, a lot of boarding references, there are features of ratting, booking, and chat forums, as well as there are goods transport services.
ANALISIS PROFIL KONSUMEN UNTUK APLIKASI MARKET PLACE PRODUK FURNITUR KAYU JATI Malau Asima Fryani; Kristina Sisilia
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 10 No 1 (2020): Performance : Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v10i1.971

Abstract

On globalization era, there is a growing desire of consumers who want everything to be easy to meet their needs and desires, so there are now a lot of marketplace application that have sprung up where the application can facilitate consumers. One of the job is to buy furniture. Phenomenon is found that there is not marketplace application espessially for sells teak wood furniture. The aims of this research is to find out how is the customer profile is the which includes perceptions and expectations for the user segment teak wood furniture using marketplace application.This research is decriptive with qualitative approach. The technique of collecting data is interview, observation dan documentation. The study using design canvas value proposition by Alexander Osterwalder and Yves Pigneur to determine customer profile. In this research customer perceptions and expectations is a original product, guarantee of warranty, easy payment method, the application easy to use and understand, valid information, fitur and interested design, admin fast response, minimal error occurred, no ads often appear, do not feel loss, updates on new products, save time, save money, and application is released soon..
Implementasi Digital Signage untuk Digital Marketing Produk UMKM pada Komunitas Sentra Kreasi Bandung Robbi Hendriyanto; Wardani Muhamad; Heru Nugroho; Anak Agung Gde Agung; Rini Handayani; Gita Indah Hapsari; Kristina Sisilia; Agus Maolana Hidayat; Pramitha Aulia
Empowerment: Jurnal Pengabdian Masyarakat Vol. 1 No. 6 (2022): NOVEMBER 2022
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital signage (DS) can be used by business actors (MSMEs) to maximize marketing activities in addition to using other digital media such as social media, websites, videos, and SEO. DS is also part of a system that helps manage marketing as a medium that regulates product information owned by members of the MSME community. In the MSME Community of Kampung Digital Sentra Kreasi (Sentra Kreasi) Bandung, which houses various MSME, it was found that until now community members have not used digital signage as their marketing medium. Through the provision of DS services, it is hoped that community members can maximize their marketing. The method of carrying out activities is through socializing the use of digital signage and training on the use of marketing management systems for members and administrators of the Sentra Kreasi. Digital Signage Service Implementation Activities and marketing management applications at the Sentra Kreasi are carried out through Community Service Activities carried out by lecturers and students of the Faculty of Applied Sciences (FIT) and the Faculty of Communication and Business (FKB).
Analisis Minat Beli Online dan Minat Berkoperasi Digital pada Generasi Z Yumna Tsamaroh; Kristina Sisilia
YUME : Journal of Management Vol 5, No 3 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i3.2398

Abstract

AbstrakGenerasi Z dianggap memiliki pemahaman yang lebih mengenai era digitalisasi, penggunaan serta proses transaksi digital. Kebanyakan koperasi di Indonesia masih beroperasi secara manual dan sebagian kecil mulai bertransformasi menuju proses digitalisasi. Riset ini ditujukan untuk memahami perilaku konsumen generasi Z dalam motif pembelanjaan online untuk dapat disediakan oleh platform e-commerce koperasi digital yang sesuai dengan generasi Z. Penelitian ini menggunakan metode campuran, diawali dengan kualitatif dengan observasi dan wawancara narasumber generasi Z selama sebulan untuk mengetahui dan memahami keputusan pembelian online mereka, dilanjutkan dengan kuantitatif menggunakan kuesioner pada 100 orang responden generasi Z. Hasil dari observasi dan wawancara memunculkan perbedaan dan persamaan kebutuhan serta keputusan pembelian antara gender di generasi Z. Kombinasi teori perilaku konsumen dan keputusan pembelian digunakan untuk membangun konstruk pada riset kausal. Hasil observasi menunjukkan bahwa laki-laki lebih memilih untuk berbelanja makanan onsite dan lebih sedikit memesan makanan ringan melalui platform online dibanding perempuan. Hasil analisis menunjukan perilaku konsumen generasi Z mempengaruhi minat belanja online pada koperasi digital untuk generazi Z sebesar 24,1%, dianggap relatif kecil karena koperasi dianggap tidak terlalu dipahami dengan baik oleh generasi Z. Keterbatasan dari penelitian ini adalah menggunakan jumlah narasumber sedikit untuk observasi dan responden terbatas di kota-kota besar di Pulau Jawa. Kata Kunci: perilaku konsumen, minat beli online, minat berkoperasi digital, generasi zAbstractGeneration Z is considered to have a better understanding of the era of digitization, the use and processing of digital transactions. Most cooperatives in Indonesia are still operating manually and a small number are starting to transform towards the digitalization process. This research is intended to understand the behavior of generation Z consumers in online shopping motives to be provided by a digital cooperative e-commerce platform that is suitable for generation Z. This study uses a mixed method, starting with qualitative observations and interviews with generation Z sources for a month to find out and understand their online purchasing decisions, followed by quantitative using questionnaires on 100 respondents of generation Z. The results from observations and interviews reveal differences and similarities in needs and buying decisions between genders in generation Z. The combination of consumer behavior theory and purchasing decisions is used to build a construct in the research causal. Observations show that men prefer to shop for food onsite and order snacks less via online platforms than women. The results of the analysis show that generation Z consumer behavior affects online shopping interest in digital cooperatives for generation Z by 24.1%, considered relatively small because cooperatives are considered not very well understood by generation Z. The limitation of this study is that it uses a small number of sources for observation and analysis. respondents are limited to big cities in Java. Keywords: consumer behavior, online shopping interest, digital cooperative interest, generation z
ANALISIS TOE MEMPENGARUHI ADOPSI MEDIA SOSIAL UNTUK PRODUK UMKM DI SENTRA KREASI KABUPATEN BANDUNG Lala Huwaida Mahirah; Kristina Sisilia; Retno Setyorini
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1401.98 KB) | DOI: 10.31955/mea.v6i3.2247

Abstract

Semakin banyak perusahaan, termasuk UMKM, melakukan perdagangan elektronik dengan memanfaatkan media sosial supaya dapat terhubung dengan pelanggan potensial dan mendapatkan keunggulan kompetitif. Penggunaan media sosial menjadi hal yang krusial untuk terhubung pada para pemangku kepentingan dengan berbagai manfaat yang ditawarkannya. Studi ini bertujuan untuk menyelidiki faktor teknologi, organisasi, dan lingkungan (TOE) yang mempengaruhi adopsi media sosial oleh Usaha Mikro, Kecil, dan Menengah (UMKM) yang ada di Sentra Kreasi Kabupaten Bandung. Penelitian ini menggunakan kuesioner dengan mengumpulkannya dari para responden yang dipilih secara acak, yaitu sebanyak 57 orang pemilik UMKM di Kabupaten Bandung, dengan menggunakan SMART PLS versi 3.2.9 untuk pemodelan persamaan struktural. Temuan dalam riset ini adalah terdapat pengaruh langsung faktor TOE (perceived usefulness, relative advantage, compatibility, complexity, security concern, organization readiness, top management support, government support, environmental uncertainty, dan consumer pressure) pada adopsi media sosial UMKM Sentra Kreasi di Kabupaten Bandung. Selain itu, koefisien determinasi menunjukkan bahwa 52,7% variasi di UMKM Sentra Kreasi tersebut terjadi disebabkan oleh adopsi media sosial. Implikasi yang muncul dari riset ini adalah bagi para praktisi dan akademisi yang tertarik untuk memahami dan menyelidiki adopsi dan penggunaan media sosial oleh UMKM menggunakan Model TOE.
Pengaruh Kualitas Layanan, Komunikasi WoM, dan Kepuasan Pelanggan terhadap Kepercayaan Konsumen pada Percetakan Online Septi Putri Hendarto; Kristina Sisilia
Jurnal Mirai Management Vol 7, No 1 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i1.2330

Abstract

Percetakan online Nyetakin merupakan salah satu startup rintisan mahasiswa Telkom University Bandung yang berfokus pada jasa pembuatan desain dan percetakan digital yang dominan melayani pasar mahasiswa. Setelah berdiri sejak dua tahun yang lalu maka perlu untuk memahami pengaruh faktor kualitas, komunikasi Word-of-Mouth, dan kepuasan konsumen membentuk kepercayaan konsumen serta membuat estimasi model kepercayaan konsumen pada percetakan online Nyetakin. Penelitian kuantitatif menggunakan Structural Equation Modeling (SEM) dengan jenis Partial Least Square (PLS) pada 141 konsumen Nyetakin yang memenuhi syarat dalam penelitian ini. Berdasarkan hasil analisis menunjukan bahwa variabel kualitas layanan, variabel komunikasi word-of-mouth, dan variabel kepuasan pelanggan berpengaruh positif terhadap variabel kepercayaan konsumen di Nyetakin dengan besar pengaruh hingga 72,8%. Informasi lebih detil dalam riset ini menunjukkan bahwa bisnis jenis online digital printing dari sisi kepercayaan pelanggan dapat didekati dengan kepuasan menyeluruh dari pelanggan, menyesuaikan dengan harapan pelanggan, dan juga pengalaman selama berinteraksi dengan pihak Nyetakin Keywords: Kepercayaan Kosumen, Kualitas Layanan, WOM, kepuasan pelanggan.
Pemberdayaan Komunitas UMKM Gayatri Mahardika Melalui Optimalisasi Pemasaran Digital dan E-Commerce di Era New Normal Fauzan Aziz; Retno Setyorini; Dewi K. Soedarsono; Agus Maolana Hidayat; Kristina Sisilia; Robbi Hendriyanto; Wardani Muhamad; Anak Agung Gde Agung; Kristina Sisilia
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (586.699 KB) | DOI: 10.58466/literasi.v2i2.394

Abstract

Digital MSMEs are one of the important elements in supporting the national economy as a whole where the government encourages economic growth by empowering MSMEs towards Go-Digital in Indonesia. This role is predominantly carried out by the economic industry in the process of creating and growing various types of MSMEs, including digital MSMEs. The private sector, be it profit-oriented or non-profit organizations, also took part in supporting the MSME program. The Gayatri Mahardika MSME community as a non-profit organization that has an MSME development program towards Go-digital has problems in business introduction and digital marketing which is still done manually and uses tools that are commonly used for business introduction using word-of-mouth information dissemination systems and conventional digital marketing. It is, considered ineffective and efficient. They need digital marketing solutions, both to expand the market, including to survive the pandemic. Gayatri Mahardika MSME Community Empowerment Solution Through Optimization of Digital Marketing and E-commerce in the New Normal Era is expected to increase knowledge and knowledge about digital marketing and can improve the marketing system of every MSME in the Gayatri Mahardika Community so that it can survive during the pandemic and develop more so that it can improve income profits.
Pemberdayaan Komunitas UMKM Gayatri Mahardika Melalui Optimalisasi Pemasaran Digital dan E-Commerce di Era New Normal Fauzan Aziz; Retno Setyorini; Dewi K. Soedarsono; Agus Maolana Hidayat; Kristina Sisilia; Robbi Hendriyanto; Wardani Muhamad; Anak Agung Gde Agung; Kristina Sisilia
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (586.699 KB) | DOI: 10.58466/literasi.v2i2.394

Abstract

Digital MSMEs are one of the important elements in supporting the national economy as a whole where the government encourages economic growth by empowering MSMEs towards Go-Digital in Indonesia. This role is predominantly carried out by the economic industry in the process of creating and growing various types of MSMEs, including digital MSMEs. The private sector, be it profit-oriented or non-profit organizations, also took part in supporting the MSME program. The Gayatri Mahardika MSME community as a non-profit organization that has an MSME development program towards Go-digital has problems in business introduction and digital marketing which is still done manually and uses tools that are commonly used for business introduction using word-of-mouth information dissemination systems and conventional digital marketing. It is, considered ineffective and efficient. They need digital marketing solutions, both to expand the market, including to survive the pandemic. Gayatri Mahardika MSME Community Empowerment Solution Through Optimization of Digital Marketing and E-commerce in the New Normal Era is expected to increase knowledge and knowledge about digital marketing and can improve the marketing system of every MSME in the Gayatri Mahardika Community so that it can survive during the pandemic and develop more so that it can improve income profits.
Co-Authors Afwa, Intan Lailya Agus Maolana Hidayat Ahli, Nisfi Lutfian Amalul Akbar, Mochamad Diar Alini Gilang Anak Agung Gde Agung Anak Agung Gde Agung Anindi, Tiara Nafisa Arkan Ranggadipta Arlin Ferlina Mochamad Trenggana Arlin Moch. Trenggana Arry Widodo Astadi Pangarso Attalarik Nurravli Sadhat, Muhammad Awdia Hana' Q.S Bachruddin Saleh Luturlean Balqis Jabbarin Fidary Deandrie Ramadhanti Devie Ryana Suchendra Dewi K. Soedarsono Dewi K. Soedarsono Dewinta Srinanda dila oktafani Duna Rizqa Aziza Dwi Oktavia, Aulia Dwisyahputra, Fariz Tesal Dynda Nazwa Prameizuari Dzikri Maulidina Putri Estefanie Dwitasreshi Manurung Euis Laelatus Shofiyah Fauzan Aziz Fryani, Malau Asima Gemintang Chalista Romli Gita Indah Hapsari Gunawan, Tedi Hamdan, Abdul Hamid Hanifah, Muthia Heru Nugroho Heru Nugroho Imanuddin Hasbi Kartini Putri, Rianda Kinanthi, Glory Easterlitta Kinasih, Sekar Tanjung Lala Huwaida Mahirah Lina Karlina Luh Putu Ratna Sundari Malau Asima Fryani Manaf , M. Rahman Manurung, Estefanie Dwitasreshi Maolana, Agus Marlindia Ike Sari Martin Senjaya Putra Utama Maulana Rezi Ramadhan Muhamad Yusuf Ramadhan nela retti fauzi Nisfi Lutfian A.A Nisfi Lutfian Amalul Ahli nugroho wisnu murti Nugroho Wisnu Murti Patrick Adolf Telnoni Pramitha Aulia Pramuko Aji Qahfi, Muh Al Rachma, Sophia Aulia Raden Muhamad Raihan Fathurahman Rahmad Setiawan Rahmi Auliya Akhyar Rennyta Yusiana Retno Setyorini Rini Handayani Rixard George Dillak Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Sastra Jendra hayu Ningrat Septi Putri Hendarto Shofiyah, Euis Laelatus Sri Widaningsih Sri Widaningsih, Sri Syahputra Syahputra Taufan Umbara Valentia Dian Arsanti Vandia Muhaimin Vandia Muhaimin Rahman Wardani Muhamad Widya Ayu Prabasari Yahya Peranginangin Yahya Perangingangin Yumna Tsamaroh Yusufina, Jauhar Rafiqa