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All Journal ETIKONOMI JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Fakultas Ekonomi : OPTIMAL Jurnal Mirai Management JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Journal of Secretary and Business Administration OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi YUME : Journal of Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION The International Journal of Business Review (The Jobs Review) JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Teknologi Dan Sistem Informasi Bisnis Performance : Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekuilnomi Charity : Jurnal Pengabdian Masyarakat Forum Bisnis dan Kewirausahaan Jurnal Ekonomi Efektif Jurnal Abdimas Bina Bangsa Jurnal Widya Empowerment: Jurnal Pengabdian Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi eProceedings of Management SOROT: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Entrepreneurship & Startups Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia
Kristina Sisilia
Universitas Telkom
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Transportation Veterinary Other

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APLIKASI KLINIK UMKM UNTUK MENDUKUNG FOOD COMMUNITY UMKM BANDUNG Anak Agung Gde Agung; Rennyta Yusiana; Rizza Indah Mega Mandasari; Kristina Sisilia; Heru Nugroho; Taufan Umbara; Astadi Pangarso; Agus Maolana Hidayat; Dewi K. Soedarsono
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.378

Abstract

As the spearhead of the economy, Micro, Small and Medium Enterprises (MSMEs) play a very important role in Indonesia. MSMEs employ more than 99% of the workforce and contribute greatly to our country's gross domestic product. The Covid-19 pandemic that occurred at the end of 2020 caused drastic changes in daily habits, including interactions and transactions. For health reasons, people are forced to use IT in interacting and transacting. This is actually in line with the government's plan to utilize IT for economic activities, but the pandemic has accelerated this so that MSMEs must be able to adapt in a very short time. Food Community (Footy) is an MSME community focused on the food sector operating in the Bandung area. Currently, the community requires an IT-based platform to communicate with their SMEs member. This communication includes MSME consulting from legality arrangements to branding, design and marketing, institutional consulting, and management of activities such as workshops and seminars. For this reason, in this community service activity, we proposed an IT-based platform in the form of an MSME clinic website that can be used by MSME members and other parties involved in community operations, such as academic and government institutions. In this activity, we also provide supporting equipment for MSME clinical activities
the PENGARUH BRAND AMBASSADOR DAN BRAND IMAGE TERHADAP PROSES KEPUTUSAN PEMBELIAN PADA KATERING DIET ‘YELLOWFIT KITCHEN’: THE INFLUENCE OF BRAND AMBASSADOR AND BRAND IMAGE ON THE PURCHASE DECISION PROCESS IN 'YELLOWFIT KITCHEN' DIET CATERING Gemintang Chalista Romli; Kristina Sisilia
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i1.47416

Abstract

The purpose of this study is to determine how much influence Brand Ambassadors and Brand Image have on purchasing decisions on the YellowFit Kitchen Catering diet. YellowFit Kitchen is still relatively new compared to incumbents in the catering industry but has higher popularity than its competitors and has a sales turnover in the last three years reached IDR 250 billion in 2022. The method used is a quantitative method with a descriptive research type. The population used in this study is consumers who have purchased YellowFit products and know Clarissa Putri as a Yellowfit Brand Ambassador, with a sample size of 100 respondents with the purposive sampling method. The result shows that the Brand Ambassador and Brand Image variables are included in the good category with a significant simultaneous and partial influence on the Purchase Decision of YellowFit Kitchen Catering diet products. The Brand Ambassador variable (X1) has a significant effect on the Purchase Decision (Y), and the Brand Image variable (X2) also has a significant effect on the purchase decision at the Catering Diet YellowFit Kitchen. The coefficient value of the determinant of the influence of Brand Ambassador and Brand Image, on Purchase Decision, is 54.5%. The remaining 45.5% is influenced by other factors not examined in this study
The PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION PADA SOCIAL BELLA (SOCIOLLA): THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION IN SOCIAL BELLA (SOCIOLLA) Valentia Dian Arsanti; Kristina Sisilia
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to understand the effect of relationship marketing on customer loyalty through customer satisfaction as an intermediary variable in the Social Bella Indonesia business, or known as the Sociolla brand, as e-commerce and has a well-known onsite store in the beauty industry. Consumers choose to always shop loyally at Sociolla because of the various relationship models built and provided by Sociolla to ensure product information can be accessed at competitive prices so that consumers are satisfied in their shopping experience and always purchase various beauty products only at the Sociolla store. This research uses quantitative methods with a purposive sampling technique on 100 consumers who subscribe to shopping at Sociolla stores and applies path analysis. The analysis results show a positive and significant influence between relationship marketing on customer satisfaction of 76,9%, a significant positive effect of relationship marketing on customer loyalty of 8,9% and finally, a positive and significant influence between customer satisfaction on customer loyalty of 32,2%. Sociolla and similar businesses can use the findings in this research to execute only relationship marketing activities that impact customer satisfaction so that consumers will always repeat orders and upsell for purchases in the future.
Pembangunan Website dan Sarana Podcast UMKM Kampung Digital Sentra Kreasi Desa Pameungpeuk Arry Widodo; Retno Setyorini; Kristina Sisilia; Robbi Hendriyanto; Sri Widaningsih; Rixard George Dillak; Pramitha Aulia; Maulana Rezi Ramadhan; Muhamad Yusuf Ramadhan
SOROT : Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2023): Januari
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/sorot.v2i1.4176

Abstract

Podcast content is increasingly being consumed by people in the world. As many as 32% of Indonesian internet users admit that they have listened to podcasts in the past week. Podcasts have become popular among young people in recent years, after platforms such as Spotify made it possible to explore digital content. Business and education topics are included in the top five podcast topic choices, as many as 67% of the 2,500 respondents in Indonesia are familiar with podcasts, and some of them are even loyal listeners. The UMKM Community in the Digital Sentra Kreasi Village is a place where Micro, Small and Medium Enterprises (MSMEs) in Pameungpeuk District and its surroundings gather. This community embraces business people with a variety of products produced. Seeing the potential of Podcasts as a place with quite a large number of listeners in Indonesia, to be used as education and marketing for MSMEs. The MSMEs Community of Kampung Digital Sentra Kreasi intends to build an MSMEs Podcast in collaboration with Telkom University's Ko+Lab and is planned to be held every month.
PENERAPAAN POJOK UMKM UNTUK KATALOG PRODUK CRAFT DAN FASHION PADA KOMUNITAS PPKM KAB.BANDUNG Heru Nugroho; Wardani Muhamad; Agus Maolana Hidayat; Kristina Sisilia; Astadi Pangarso Nugroho; Robbi Hendriyanto
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.557

Abstract

In facing the ban on gathering due to the Covid-19 pandemic, MSMEs in the Craft and Fashion sectors in Bandung who are members of the Paguyuban Pengusaha Kecil dan Menengah (PPKM) community need to find alternative ways to market their products. One effective solution is to use an online catalog. Through online catalogs, MSMEs can easily and effectively display their products through online platforms that can be accessed by many people. This allows MSMEs to expand their market and increase product visibility widely. In addition, the use of online catalogs also helps MSMEs save on marketing costs, increase efficiency in managing businesses, and establish connections with potential customers. Thus, the implementation of online catalogs is an important strategy in marketing and business development for MSMEs in Craft and Fashion
IMPLEMENTASI CONTENT MANAGEMENT SYSTEM DAN MEDIA PROFILE KOMUNITAS KAMPUNG DIGITAL SENTRA KREASI Kristina Sisilia; Rennyta Yusiana; Retno Setyorini; Anak Agung Gde Agung; Pramuko Aji; Arlin Moch. Trenggana; Robbi Hendriyanto
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Volume 4 Nomor 3 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i3.17346

Abstract

Content Management System (CMS) merupakan platform bagi pengguna dapat membuat, mengedit, dan mengelola konten di situs web tanpa pengetahuan teknis dalam pengembangan web. Konten yang dapat dikelola seperti artikel, gambar, video, dan halaman web. Dalam dunia bisnis, CMS berperan sangat penting karena dapat membantu pengguna mengelola konten di situs web mereka dengan mudah, meningkatkan efisiensi operasional, serta menghemat waktu dan biaya. Hal ini sangat penting terutama untuk permasalahan UMKM yang seringkali kekurangan sumber daya untuk mengelola keberadaan mereka di dunia maya. Komunitas UMKM Kampung Digital Sentra Kreasi berfungsi sebagai platform bagi para pemilik usaha kecil dan menengah di Kecamatan Pameungpeuk dan sekitarnya untuk saling bertukar informasi serta bekerja sama untuk meningkatkan kualitas produk mereka. Komunitas ini bertujuan membantu anggotanya mengembangkan kemampuan teknologi dan meningkatkan keterampilan pemasaran digitalnya, agar dapat memberikan dampak positif pada ekonomi lokal. Dengan CMS, anggota komunitas dapat mengelola konten situs web mereka dengan efisien, membantu mereka memperkenalkan produk mereka pada khalayak yang lebih luas, dan meningkatkan visibilitas pasar mereka. Dengan dukungan dari komunitas, pengusaha UMKM dapat lebih baik menempatkan diri mereka untuk bersaing di pasar digital dan berkontribusi pada pertumbuhan ekonomi Indonesia.
Minat Beli Hijau: Dampak Attitude Towards Green Brand dan Green Brand Knowledge pada Produk Danone Indonesia Arkan Ranggadipta; Kristina Sisilia
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1472

Abstract

This study aims to determine the role of green brand knowledge as a moderator between attitude towards green brand products of Pt Danone Indonesia and consumers' green buying interest. This study used a non-probability sampling method with purposive sampling and a Likert scale for quantitative analysis. People who live in Greater Bandung and know that Danone products are environmentally friendly brands make up a sample size of 152. Green brand knowledge has a positive and significant effect on attitude towards green brand, with a t-value of 51.009 > p-value of 1.649.
The The Effect of Perceived Ease of Use on Repurchase Intention with Perceived Usefulness as an Intervening Variable On Tiket.com Dzikri Maulidina Putri; Kristina Sisilia
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.50288

Abstract

This study aims to determine how much influence perceived ease of use has on repurchase intention through perceived usefulness as an intermediary variable in the Tiket.com business. The Tiket.com application requires customers to continue making purchases through the application by understanding how easy it is to interact and use the application according to their needs. This study uses a quantitative method with the Nonprobability Sampling technique on 200 consumers who have previously used and made transactions on the Tiket.com application. Data analysis techniques used descriptive analysis and Structural Equation Modeling (SEM) analysis using Partial Least Square (PLS). The results of the analysis show that there is a positive and significant influence between perceived convenience on perceived benefits, perceived convenience has a positive and significant effect on repurchase intentions, perceived benefits have a positive and significant effect on repurchase intentions, and the effect of perceived convenience on repurchase intentions through perceived benefits. The R-Square value on the Repurchase Intention variable is 83.3% which can be explained by the Perceived Ease of Use variable and the Perceived Usefulness variable can be explained by 86.3% by the Perceived Ease of Use variable and the rest is influenced by other variables not explained in this study .
Pengaruh Emotional Marketing Terhadap Proses Keputusan Pembelian Motor Vespa Di Kalangan Mahasiswa Universitas Telkom Bandung Vandia Muhaimin; Kristina Sisilia
Jurnal Ekuilnomi Vol. 5 No. 2 (2023): Jurnal Ekuilnomi Vol 5 No 2 Nov 2023
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/ekuilnomi.v5i2.760

Abstract

Tujuan penelitian ini ialah menganalisis pengaruh emotional marketing terhadap proses keputusan pembelian motor vespa di kalangan mahasiswa Universitas Telkom Bandung. Penelitian kuantitatif digunakan pada penelitian ini.  Populasi dalam penelitian ini adalah mahasiswa Universitas Telkom yang memiliki dan menggunakan motor vespa dimana jumlah dari pengguna motor vespa ini belum diketahui. Jumlah sampel sebesar 239 orang mahasiswa. Penelitian ini menggunakan metode purposive sampling. Teknik Analisis Data yaitu analisis Deskriptif, dilakukan dengan menggunakan persentase yang menunjukkan tingkat persepsi responden terhadap pernyataan-pernyataan yang dimuat di dalam kuesioner. Hasil penelitian ini ialah Emotional marketing yang dirasakan oleh responden sudah pada kategori tinggi, dalam arti Vespa memiliki Langkah-langkah yang tepat dalam memasarkan produknya, sehingga calon konsumen ataupun konsumennya merasa memiliki keinginan secara emosional untuk memiliki Vespa. Proses keputusan pembelian produk Vespa berada pada kategori tinggi, sehingga dapat disimpulkan bahwa responden sebetulnya sudah memiliki proses keputusan pembelian yang dilakukan dengan baik sebelum memutuskan untuk membeli Vespa.Variabel emotional marketing memiliki hubungan yang kuat dengan pembentukan proses keputusan pembelian
Pengaruh Persepsi Manfaat Dan Persepsi Kemudahan Terhadap Keputusan Penggunaan Pembayaran Digital Quick Response Code Indonesian Standard (QRIS) Rahmi Auliya Akhyar; Kristina Sisilia
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.1653

Abstract

Peningkatan pengunaan QRIS dalam berbagai sektor kehidupan memberikan pengaruh kepada seseorang dalam pengambilan keputusan penggunaan QRIS sebagai alat transaksi pembayaran. Penelitian ini bertujuan untuk mengetahui adanya pengaruh Persepsi Manfaat dan Persepsi Kemudahan terhadap Keputusan Penggunaan Pembayaran Digital Quick Response Code Indonesian Standard (QRIS). Metode yang digunakan adalah metode kuantitatif dengan teknik analisis deskriptif. Jumlah sampel dalam penelitian ini sebanyak 103 responden. Penelitian ini menggunakan analisis regresi linear berganda, uji asumsi klasik pengujian hipotesis dan koefesien determinasi. Berdasarkan hasil analisi regresi linear berganda menunjukkan bahwa variabel Persepsi Manfaat (X1) dengan thitung 1.838 dan Persepsi Kemudahan (X2) dengan thitung 3.404 secara parsial maupun simultan memberikan pengaruh positif terhadap Keputusan Penggunaan (Y) menunjukkan bahwa semakin ditingkatkan variabel Persepsi Manfaat (X1) dan variabel Persepsi Kemudahan (X2) maka variabel Keputusan Penggunaan (Y) terhadap pembayaran digital QRIS akan semakin meningkat. Besarnya pengaruh Persepsi Manfaat dan Persepsi Kemudahan sebesar 36,9 % dan sisanya dipengaruhi oleh faktor lain.
Co-Authors Afwa, Intan Lailya Agus Maolana Hidayat Ahli, Nisfi Lutfian Amalul Akbar, Mochamad Diar Alini Gilang Anak Agung Gde Agung Anak Agung Gde Agung Arkan Ranggadipta Arlin Ferlina Mochamad Trenggana Arlin Moch. Trenggana Arry Widodo Astadi Pangarso Attalarik Nurravli Sadhat, Muhammad Awdia Hana' Q.S Bachruddin Saleh Luturlean Balqis Jabbarin Fidary Deandrie Ramadhanti Devie Ryana Suchendra Dewi K. Soedarsono Dewi K. Soedarsono Dewinta Srinanda dila oktafani Duna Rizqa Aziza Dwi Oktavia, Aulia Dwisyahputra, Fariz Tesal Dynda Nazwa Prameizuari Dzikri Maulidina Putri Estefanie Dwitasreshi Manurung Euis Laelatus Shofiyah Fauzan Aziz Fryani, Malau Asima Gemintang Chalista Romli Gita Indah Hapsari Gunawan, Tedi Hamdan, Abdul Hamid Heru Nugroho Heru Nugroho Imanuddin Hasbi Kartini Putri, Rianda Kinanthi, Glory Easterlitta Kinasih, Sekar Tanjung Lala Huwaida Mahirah Lina Karlina Luh Putu Ratna Sundari Malau Asima Fryani Manaf , M. Rahman Manurung, Estefanie Dwitasreshi Marlindia Ike Sari Martin Senjaya Putra Utama Maulana Rezi Ramadhan Muhamad Yusuf Ramadhan nela retti fauzi Nisfi Lutfian A.A Nisfi Lutfian Amalul Ahli nugroho wisnu murti Nugroho Wisnu Murti Patrick Adolf Telnoni Pramitha Aulia Pramuko Aji Qahfi, Muh Al Rachma, Sophia Aulia Raden Muhamad Raihan Fathurahman Rahmad Setiawan Rahmi Auliya Akhyar Rennyta Yusiana Retno Setyorini Rini Handayani Rixard George Dillak Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Septi Putri Hendarto Shofiyah, Euis Laelatus Sri Widaningsih Syahputra Syahputra Taufan Umbara Valentia Dian Arsanti Vandia Muhaimin Vandia Muhaimin Rahman Wardani Muhamad Widya Ayu Prabasari Yahya Peranginangin Yahya Perangingangin Yumna Tsamaroh Yusufina, Jauhar Rafiqa