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All Journal ETIKONOMI JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Fakultas Ekonomi : OPTIMAL Jurnal Mirai Management JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Journal of Secretary and Business Administration OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi YUME : Journal of Management JOURNAL OF APPLIED BUSINESS ADMINISTRATION The International Journal of Business Review (The Jobs Review) JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Teknologi Dan Sistem Informasi Bisnis Performance : Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekuilnomi Charity : Jurnal Pengabdian Masyarakat Forum Bisnis dan Kewirausahaan Jurnal Ekonomi Efektif Jurnal Abdimas Bina Bangsa Jurnal Widya Empowerment: Jurnal Pengabdian Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi eProceedings of Management SOROT: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Entrepreneurship & Startups Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia

Kristina Sisilia

Universitas Telkom

Author-ID : 3413270

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Transportation Veterinary Other

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PROFIL MAHASISWA SEBAGAI KONSUMEN: PERSPEKTIF MAHASISWA MEMAHAMI MATERI DAN TUGAS KULIAH Shofiyah, Euis Laelatus; Sisilia, Kristina

Publisher :

Currently, students at Telkom University are competing to make startups in the technology field. Homelab is a startup in Telkom University that will start releasing online services and a question-and-answer application about students’ college assignments. Currently, Homelab is targeting students in business majors to be their initial target customers. This research will identify university students who need and want to get answers to their coursework—identifying this customer profile by defining customer jobs, pains, and gains. The method used in this research is a qualitative descriptive approach, and the data collection method uses a semi-structural interview technique of university students using purposive sampling. The result of this research is the consumer profile of Homelab, namely students who find it challenging to complete college assignments, students who frequently search for answers on the internet, and those who are willing to pay for a paid online site. The things they avoid are getting unsatisfactory grades or even repeating courses and complex access to online sites. What they want is that they need a website that can help complete coursework, online sites that have references to answer to coursework, an online website that provides complete answers at an affordable price. Student behavior in completing lectures can be used as a guide for the development of related applications that are more accurate and comprehensive.

ANALISIS PROFIL KONSUMEN PENGGUNA PRODUK REMPAH DAN HASIL OLAHAN REMPAH Ahli, Nisfi Lutfian Amalul; Sisilia, Kristina

Publisher :

Permintaan akan rempah dan hasil olahan rempah untuk lokal Indonesia hingga pasar ekspor senantiasa meningkat setiap tahunnya, termasuk di masa pandemi Covid-19 saat ini. Berbagai jenis, merek, kemasan, harga dari produk rempah dan hasil olahan rempah dapat diakses oleh konsumen individu maupun konsumen korporat, baik melalui warung hingga supermarket dan secara online melalui berbagai media penjualan. Beberapa hal terkait kualitas hasil olahan rempah dan rempah masih dimintakan oleh konsumen, sehingga informasi dan transparansi menjadi kebutuhan konsumen. Dari sisi petani juga perlu dibantu untuk mendapatkan informasi apa saja yang dimintakan oleh konsumen di Indonesia saat ini. Penelitian ini melaporkan hasil temuan terkait profil konsumen individu pengguna hasil olahan rempah dan rempah, tentang apa yang mereka lihat, dengarkan, rasakan, problem dan harapan untuk rempah tersebut. Riset kualitatif deskriptif ini menggunakan wawancara dengan pertanyaan pemicu yang telah disesuaikan pada metode Peta Empati pada 5 (lima) orang informan. Hasilnya menunjukkan bahwa konsumen individual tersebut membutuhkan informasi yang lebih akurat dan detil tentang bagaimana hasil olahan rempah dan rempah tersebut diproduksi, dikemas, kandungannya, kegunaannya, hingga informasi harga. Penelitian ini dapat digunakan untuk pengembangan platform Merempah dan sekaligus untuk bisnis sejenis, juga pemerintah dapat menggunakannya sebagai insight untuk kebijakan perdagangan hasil olahan rempah dan rempah.

Pengaruh Emotional Marketing Terhadap Proses Keputusan Pembelian Motor Vespa di Kalangan Mahasiswa Universitas Telkom Bandung Vandia Muhaimin Rahman; Kristina Sisilia
Jurnal Ekuilnomi Vol. 5 No. 2 (2023): Ekuilnomi Vol 5(2) Nov 2023
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/xe5etp19

Tujuan penelitian ini ialah menganalisis pengaruh emotional marketing terhadap proses keputusan pembelian motor vespa di kalangan mahasiswa Universitas Telkom Bandung. Penelitian kuantitatif digunakan pada penelitian ini. Populasi dalam penelitian ini adalah mahasiswa Universitas Telkom yang memiliki dan menggunakan motor vespa dimana jumlah dari pengguna motor vespa ini belum diketahui. Jumlah sampel sebesar 239 orang mahasiswa. Penelitian ini menggunakan metode purposive sampling. Teknik Analisis Data yaitu analisis Deskriptif, dilakukan dengan menggunakan persentase yang menunjukkan tingkat persepsi responden terhadap pernyataan-pernyataan yang dimuat di dalam kuesioner. Hasil penelitian ini ialah Emotional marketing yang dirasakan oleh responden sudah pada kategori tinggi, dalam arti Vespa memiliki Langkah-langkah yang tepat dalam memasarkan produknya, sehingga calon konsumen ataupun konsumennya merasa memiliki keinginan secara emosional untuk memiliki Vespa. Proses keputusan pembelian produk Vespa berada pada kategori tinggi, sehingga dapat disimpulkan bahwa responden sebetulnya sudah memiliki proses keputusan pembelian yang dilakukan dengan baik sebelum memutuskan untuk membeli Vespa.Variabel emotional marketing memiliki hubungan yang kuat dengan pembentukan proses keputusan pembelian

Analisis Fitur Kebutuhan Konsumen Dengan Metode Kano Untuk Perancangan Web Application D’Cetak Afwa, Intan Lailya; Sisilia, Kristina; Hidayat, Agus Maolana; Setyorini, Retno
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 6 No 2 (2024): April 2024
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v6i2.1216

This study discusses the prioritization of D'Cetak Web Application attributes using the Kano method. The Kano model is used to categorize service feature attributes based on customer satisfaction. This study uses a qualitative approach with the Kano method data analysis technique. The Kano method is a method used to categorize service attributes based on customer satisfaction. The steps in using the Kano method include identifying need attributes, developing Kano questionnaires, distributing questionnaires, and interpreting results. The subjects of this study are Telkom University students who meet the criteria specified by the researcher. Data collection techniques include the use of questionnaires and literature studies. The data validity technique used in this study is the adequacy of references. The results of the study show that there are 10 attributes that fall into the attractive category and 8 attributes that fall into the one dimensional or performance category.

Exploring the Impact of Fear of Missing Out (FOMO) on Impulse Purchases of JKT48 Theatre Show Tickets Attalarik Nurravli Sadhat, Muhammad; Sisilia, Kristina
The International Journal of Business Review (The Jobs Review) Vol 6, No 2 (2023): The International Journal of Business Review. December 2023
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v6i2.55933

An individual with a constant Fear of Mission Out (FoMo) all updated information from his or her idols can make them do something impulsively. FOMO is a sudden feeling and desire to immediately fulfill a fan's desires and anxieties to keep up with the latest news and information of JKT48 idol artists compared to other people so that they buy expensive JKT48 theater performance tickets without any planning or known as impulse buying. This study aims to determine the effect of Fear of Missing Out (FoMo) on JKT48 fans or supporters' impulse buying behavior of JKT48 artists' theater performance tickets. With purposive sampling, data were collected from 110 respondents, namely JKT48 fans. Quantitative analysis techniques were used to examine a total of 17 questionnaires. The results show that FoMo has a significant effect, with a coefficient of determination of 37.6% of the influence of FoMo on these fans' impulse buying of show tickets. The findings of this study suggest that FoMo tends to affect the impulse buying of JKT48 fans. This result can be considered in consumer decision-making factors for the service industry in the world of artists and fans so that artist management companies can develop their business strategies.

ANALISIS PROFIL KONSUMEN MOBIL LISTRIK WULING AIR EV DI KOTA BANDUNG Manaf , M. Rahman; Sisilia, Kristina
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.48610

Abstract. This study aims to describe the profile of consumers who buy and use an electric car with the Wuling Air brand in Bandung. The various advantages offered by electric cars compared to manual cars show that sales of this brand of electric cars are increasing every year, and purchasing behavior to use electric cars in selected consumer segments using the Empathy Map method through interviews to obtain information from the consumer's perspective. Descriptive analysis is used through the indicators in the Empathy Map method to explain that this segment is active, agile, and intelligent in planning the operational costs of traveling with their personal vehicles, travel time, and ease of use. Hopefully, this scientific article can become input for the following action for electric vehicle brand owners and governments who want to encourage more use of environmentally friendly electric cars. Abstrak. Penelitian ini ditujukan untuk mengetahui gambaran profil konsumen yang memutuskan membeli dan menggunakan mobil listrik dengan merek Wuling Air yang ada di Kota Bandung. Berbagai keuntungan yang ditawarkan mobil listrik dibandingkan mobil manual memang menunjukkan penjualan mobil listrik merek ini meningkat setiap tahunnya. Perilaku pembelian hingga penggunaan mobil listrik di segmen konsumen yang dipilihkan menggunakan metode Peta Empati melalui wawancara untuk mendapatkan informasi melalui perspektif konsumen tersebut. Analisis deskriptif digunakan melalui indikator-indikator dalam metode Peta Empati menjelaskan bahwa segmen ini adalah mereka yang aktif, lincah, dan pintar dalam merencanakan biaya operasional perjalanan dengan kendaraan pribadi mereka, waktu tempuh, dan kemudahan selama penggunaan. Artikel ilmiah ini diharapkan dapat menjadi masukan untuk aksi berikutnya bagi para pemilik merek kendaraan listrik dan pemerintah yang ingin mendorong lebih banyak penggunaan mobil listrik yang ramah lingkungan.

PENGARUH CUSTOMER EXPECTATIONS DAN PERCEIVED VALUE TERHADAP CUSTOMER SATISFACTION PADA USER APLIKASI DINOTIS Kinanthi, Glory Easterlitta; Sisilia, Kristina
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55094

Digital transformation in technology, information and communication is driving innovation in how people interact. Dinotis is a start-up company in the telecommunications and entertainment industry to connect creators and audiences. Dinotis relies heavily on the satisfaction of both creators and audiences to continue contributing and subscribing to their platform. This can be known by understanding the variables of expectations and perceived value of its consumers. So this research aims to find out how customer expectation and perceived value affect customer satisfaction in Dinotis application users. The quantitative research method used is descriptive causal involving 100 respondents who use the Dinotis application. The sampling technique used is non probability sampling with purposive sampling type which is processed using the SPSS 26 application. Based on the results of simultaneous and partial hypothesis testing, customer expectation has no significant effect on customer satisfaction, while perceived value has a significant effect on customer satisfaction. However, simultaneously there is a significant effect of customer expectation and perceived value on customer satisfaction with the Dinotis application.

ANALISIS PROFIL KONSUMEN UNTUK PEMBUATAN APLIKASI INDEKOS DENGAN PENDEKATAN DESAIN PROPOSISI NILAI Murti, Nugroho Wisnu; Sisilia, Kristina
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 9 No 2 (2019): Performance : Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v9i2.788

They are seeing the development of internet users in Indonesia which is growing rapidly. This is the basis for the emergence of applications that can facilitate the community in doing their work. One of them is doing work in terms of finding a homestay, especially in the student segment. The phenomenon found, the information offered is incomplete and the absence of services to help move goods. This study aims to determine the consumer profile which includes perceptions and expectations for the homestay application customer segment, namely students, so that it can be a reference for creating value propositions that are relevant for homestay applications. The study uses a qualitative approach that is descriptive. Data collection techniques used include interviews, observation, and documentation. In this study, the design of a consumer profile consists of three parts, namely customer jobs, customer science, and customer gains in the Value Proposition Design taken from Alexander Osterwalder and Yves Pigneur. In this study, generated perceptions and expectations of consumers of boarding room applications, among others, requires complete information, a lot of boarding references, there are features of ratting, booking, and chat forums, as well as there are goods transport services.

ANALISIS PROFIL KONSUMEN UNTUK APLIKASI MARKET PLACE PRODUK FURNITUR KAYU JATI Fryani, Malau Asima; Sisilia, Kristina
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 10 No 1 (2020): Performance : Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v10i1.971

On globalization era, there is a growing desire of consumers who want everything to be easy to meet their needs and desires, so there are now a lot of marketplace application that have sprung up where the application can facilitate consumers. One of the job is to buy furniture. Phenomenon is found that there is not marketplace application espessially for sells teak wood furniture. The aims of this research is to find out how is the customer profile is the which includes perceptions and expectations for the user segment teak wood furniture using marketplace application.This research is decriptive with qualitative approach. The technique of collecting data is interview, observation dan documentation. The study using design canvas value proposition by Alexander Osterwalder and Yves Pigneur to determine customer profile. In this research customer perceptions and expectations is a original product, guarantee of warranty, easy payment method, the application easy to use and understand, valid information, fitur and interested design, admin fast response, minimal error occurred, no ads often appear, do not feel loss, updates on new products, save time, save money, and application is released soon..

Endorsement influencer, online customer review, dan perceived quality terhadap keputusan pembelian produk skincare Skintific Manurung, Estefanie Dwitasreshi; Sisilia, Kristina
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243935

Semakin dominannya lingkungan digital dalam perilaku konsumen, penelitian dapat mengeksplorasi lebih lanjut bagaimana interaksi online, seperti platform media sosial, memengaruhi persepsi konsumen terhadap produk skincare dan keputusan pembelian mereka. Tujuan dari penelitian ini adalah untuk mengetahui dampak ulasan pelanggan online, persepsi kualitas, dan dukungan influencer terhadap keputusan membeli produk perawatan kulit Skintific. Desain penelitian deskriptif kuantitatif yang digunakan. Di Kota Bandung, penelitian ini dilakukan antara bulan November 2023 hingga Januari 2024. 96 responden melalui media sosial kepada para pengguna Produk Skintific yang membeli produk melalui e-commerce Shopee di kota Bandung. Uji heteroskedastisitas, multikolinearitas, uji parsial (uji T), uji pengaruh simultan (uji F), dan analisis regresi linier berganda termasuk yang digunakan untuk menganalisis data. Berdasarkan hasil penelitian, persepsi kualitas, ulasan pelanggan online, dan dukungan influencer semuanya berperan besar dalam keputusan konsumen Kota Bandung untuk membeli produk perawatan kulit Skintific.

Co-Authors Afwa, Intan Lailya Agus Maolana Hidayat Ahli, Nisfi Lutfian Amalul Akbar, Mochamad Diar Alini Gilang Anak Agung Gde Agung Anak Agung Gde Agung Arkan Ranggadipta Arlin Ferlina Mochamad Trenggana Arlin Moch. Trenggana Arry Widodo Astadi Pangarso Attalarik Nurravli Sadhat, Muhammad Awdia Hana' Q.S Bachruddin Saleh Luturlean Balqis Jabbarin Fidary Deandrie Ramadhanti Devie Ryana Suchendra Dewi K. Soedarsono Dewi K. Soedarsono Dewinta Srinanda dila oktafani Duna Rizqa Aziza Dwi Oktavia, Aulia Dwisyahputra, Fariz Tesal Dynda Nazwa Prameizuari Dzikri Maulidina Putri Estefanie Dwitasreshi Manurung Euis Laelatus Shofiyah Fauzan Aziz Fryani, Malau Asima Gemintang Chalista Romli Gita Indah Hapsari Gunawan, Tedi Hamdan, Abdul Hamid Heru Nugroho Heru Nugroho Imanuddin Hasbi Kartini Putri, Rianda Kinanthi, Glory Easterlitta Kinasih, Sekar Tanjung Lala Huwaida Mahirah Lina Karlina Luh Putu Ratna Sundari Malau Asima Fryani Manaf , M. Rahman Manurung, Estefanie Dwitasreshi Marlindia Ike Sari Martin Senjaya Putra Utama Maulana Rezi Ramadhan Muhamad Yusuf Ramadhan nela retti fauzi Nisfi Lutfian A.A Nisfi Lutfian Amalul Ahli Nugroho Wisnu Murti nugroho wisnu murti Patrick Adolf Telnoni Pramitha Aulia Pramuko Aji Qahfi, Muh Al Rachma, Sophia Aulia Raden Muhamad Raihan Fathurahman Rahmad Setiawan Rahmi Auliya Akhyar Rennyta Yusiana Retno Setyorini Rini Handayani Rixard George Dillak Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Septi Putri Hendarto Shofiyah, Euis Laelatus Sri Widaningsih Syahputra Syahputra Taufan Umbara Valentia Dian Arsanti Vandia Muhaimin Vandia Muhaimin Rahman Wardani Muhamad Widya Ayu Prabasari Yahya Peranginangin Yahya Perangingangin Yumna Tsamaroh Yusufina, Jauhar Rafiqa

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