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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Terapan Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Masyarakat Mengabdi Nusantara IJESPG (International Journal of Engineering, Economic, Social Politic and Government) journal Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Pengabdian Masyarakat Indonesia Sejahtera Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal El-Mujtama: Jurnal Pengabdian Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin Journal of Ekonomics, Finance, and Management Studies Joong-Ki
Sonja Andarini
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Penerapan Rebranding Logo dan Pemanfaatan Digital Marketing Sebagai Solusi Pengembangan UMKM Keripik Barokah Decinta Putri Ariani; Sonja Andarini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1719

Abstract

MSME’s Barokah is a type of family business operating in the snack food sector which has been running for four years but there has been no significant turnover growth. The aim of this research is to determine the impact of logo rebranding and the use of digital marketing. The method used in this research is a case study with data collection through observation and interviews. Research results show that rebranding will attract consumer interest as well as provide an identity for the products that will be offered. Then, marketing using digital marketing can reach a wider market, so that more people know about this product. The implication of this research is to provide innovation related to creating a new logo as an identity for MSME Barokah products, as well as creating an Instagram for the official MSME Barokah account with the hope of increasing sales through promotion of snack products managed by MSME Barokah
Pengaruh Financial Attitude dan Self Control Terhadap Financial Management Behavior dalam Penggunaan Layanan Pay Later: Studi Pengguna Kredivo di Kota Surabaya Puspa Dwi Liestiyanti; Sonja Andarini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2075

Abstract

Kredivo is one of the pay later service applications in Indonesia and one of the reasons people use pay later is because of its easy terms, but this will result in waste and debt accumulation which will affect credit reputation due to not being able to manage finances (financial management behavior). The purpose of this study is to anticipate the attitude of waste and accumulation of individual debt by analyzing the attitude of individuals in managing and deciding their finances (financial attitude) and also seen from the ability of individuals to control themselves against spending (self control). This type of research uses associative and quantitative approaches. The sample used amounted to 160 respondents obtained through filling out a questionnaire using Google form with non probability sampling technique and purposive sampling method. The study used a data processing tool technique, namely IBM SPSS Statistics 26 with tests consisting of a Validity Test, Reliability Test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), Multiple Linear Regression Test, and Hypothesis Test (F Test and t Test). The results showed that the financial attitude and self-control variables had a simultaneous (joint) effect on financial management behavior. Then the financial attitude variable and the self control variable partially (independently) affect financial management behavior.
Pengaruh Konflik Boikot terhadap Penjualan Carnation Evaporasi di Q4 2023 pada Bidang HORECA di Batam Chelsey Monica Teo; Sonja Andarini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1781

Abstract

The purpose of this study is to analyse the effect of boycott conflict on evaporated carnation sales using sales data patterns, identify the relationship between boycott activities and evaporated carnation sales at PT Nestle Indonesia and cause an increase in sales during this boycott period. The research method used is descriptive quantitative analysis through purpose sampling technique. The results showed that the data pattern of evaporated carnation sales during the 4th quarter of 2023 for the horeca sector has a seasonal pattern that depends on major holidays in Indonesia.
Penerapan Model Bisnis Canvas dalam Mengembangkan Bisnis UMKM Madu Yasa 22 Kota Madiun Firdiana Nur Auliya; Sonja Andarini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.2221

Abstract

Honey is a sweet liquid produced by honey bees from the nectar of flowers. Honey is a herbal product that has been used for centuries for health and culinary benefits. It has been believed by Indonesian people since ancient times for its usefulness because it is made of natural ingredients and has no side effects. One of these herbal companies is UMKM Madu Yasa 22 Madiun. Honey is also considered a good sugar substitute that can be consumed for your culinary needs. The emergence of similar industries has created tight competition which has resulted in sharp turnover fluctuations. Therefore, UMKM Hadu Yasa 22 needs a new strategy to formulate the right business model as well as develop and address these challenges. This research aims to analyze the UMKM Honey Yasa 22 model using a business model canvas approach and evaluate it based on SWOT analysis to produce recommendations for improvement of the business model block element. The research uses a qualitative descriptive approach using Business Model Canvas (BMC) data analysis techniques and SWOT analysis that includes the use of IFAS and EFAS. Data collection methods are interviews with selected informants and document research. The research informants consisted of the owners, employees, and customers of UMKM Madu Yasa 22 randomly selected, a total of 11 people who have made repeated purchases. The findings indicate that SWOT analysis diagrams lead to diversification strategies (product/market) that serve as input for business improvement of canvas models. From its implementation, it recommended improvements to nine elements of Canvas Business Model, as well as strategies that enable the development of UMKM Madhu Yasa 22 business.
The Effect of Flash Sale And Free Shipping on Impulsive Buying through Positive Emotions as Intervening Variables (Case Study of Shopee Application Users in Surabaya Area) Savira Maslihatul Mamlu'ah; Sonja Andarini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6090

Abstract

This research aims to determine and analyze the effect of flash sales and free shipping on impulsive purchases through positive emotions as an intervening variable among Shopee application users in the Surabaya area. This research uses quantitative research, with the research method used being a questionnaire distributed online using non-probability sampling. The results of this research on the first hypothesis (flash sales on positive emotional variables) and the sixth hypothesis (flash sales on impulsive purchases through positive emotions) have no effect, while the results from the second to seventh hypotheses have an effect. Flash sales and free shipping can be more effective tools in enhancing the shopping experience, ultimately contributing to consumers' impulsive purchasing behavior. This research also shows that marketing strategies that rely solely on flash sales should be considered carefully, because although effective in triggering impulse purchases, they do not always create a strong emotional impact on consumers.
Co-Authors Achmad Hambali Alfisyah Valentino A Alvina Aryanti Amalia Yuliana Syahba Andini Pramudita Andrea Cenda Kayle Ani Winda Auliya Arifin, Marcella Arthamevia Berlin Dewa P Permana Bunga Putri Andini Chelsey Monica Teo Cintia Nur Halimatussa’diyah Cynarawita Firjatullah Daffa Raihan Pramudya Decinta Putri Ariani Dian Theovani br Milala Dinda Margaretha Panjaitan Eka Nurmelasari, Elyzabeth Elok Venanda Tessa Lonika Ety Dwi Susanti Faradilla Aghnia Alifia Fifi Alaida Yahya Firdiana Nur Auliya Firly Dwi Ainur Rochmah Indah Respati Kusumasari Inestasya Br Sembiring Intan Mutiara Putri Irza Risqiansyah Kafah Dewantara Lawitani Kania Agustin Cahya Kamila Kirana Yuni Susanti Krisna Putra Hermansyah Larissa Diva Nabilah Lia Nirawati Liany Fari Adellia Maharani Maritza, Talitha Ayu Meisha Farah Widyaningrum MIFTACHUL JANNAH Nelly Venyningtias Basuki Novita Wulan Ramadanti Prilga Westrin Kusumaningrum Puspa Dwi Liestiyanti Putri Imalya Azzahra Maskhulin Rif'ah Malia Rizky Tri Syah Putra Rizqia Khairunnisa Wibowo Rusdi Hidayat Nugroho Sarah Putri Nadin Savira Maslihatul Mamlu'ah Shafa Shauma Nuril Haqqi Shafanissa Aulia Zikri Siti Chalyandrha Putry Siti Hidayatul Khoirun Nisa Tanti Yustina Uchtisyah Alifyanti Vivia Nur Salsabila Trisnalia Wahyu Puspitasari Setyawan Yanti Grace Hutasoit Zefania Mikha Manurung