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All Journal Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Eksis: Jurnal Riset Ekonomi dan Bisnis Business Innovation and Entrepreneurship Journal Jurnal Mantik Buana Ilmu Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BUDGETING : Journal of Business, Management and Accounting GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Economics and Digital Business Review International Journal of Applied Finance and Business Studies Journal Of Business, Finance, and Economics (JBFE) International Journal of Management, Economic, Business and Accounting West Science Business and Management Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Simki Economic Fundamental and Applied Management Journal

Citra Savitri

Universitas Buana Perjuangan Karawang

Author-ID : 3421930

Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Dari Kompensasi ke Kinerja: Peran Mediasi Kesejahteraan dan Komitmen dalam Mewujudkan Tujuan Pembangunan Berkelanjutan (SDGs) Muhammad Adhimawan Wijaya; Dewi Hudiyah; Rena Augia Putri; Yeni Fajrin; Citra Savitri
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1398

This study aims to analyze the influence of compensation strategies on employee well-being and its implications for employee commitment and performance within the framework of achieving the Sustainable Development Goals (SDGs). Using a quantitative approach, data were collected from employees in the manufacturing sector in West Java through a structured survey. Structural Equation Modeling (SEM) was used to examine the relationships between variables. The results indicate that fairly and sustainably managed compensation positively impacts employee well-being. Furthermore, employee well-being is proven to be a key mediating factor between compensation and organizational commitment. Strong commitment then has a significant impact on improved employee performance. These findings confirm that compensation strategies aligned with sustainability principles not only support organizational goals but also directly contribute to the achievement of SDG 3 (Healthy and Well-Being Lives), SDG 8 (Decent Work and Economic Growth), and SDG 10 (Reduced Inequality). This study provides theoretical and practical implications for the development of human resource management oriented towards building a sustainable work ecosystem.

Pengaruh Pemasaran Digital dan Ulasan Online terhadap Keputusan Pembelian Produk Skintific pada Marketplace Sociolla Dila Irawati; Citra Savitri; Syifa Pramudita Faddila
Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v3i1.5689

In this study, Sociolla is an online market application, Sociolla offers a variety of products such as the needs of mothers and children, fashion, make-up and skin care. This study aims to examine the influence of digital marketing, influencer marketing and online customer reviews on purchasing decisions of skintific products on the Sociolla marketplace. The objects used in this study are Sociolla e-commerce users. This research uses a quantitative approach with a survey method. The analysis used is Data Validity Test, Classical Assumption Test, Multiple Linear Regression Analysis and Hypothesis Testing. The population in this study were Management Students Batch 2019 at Buana Perjuangan University, Karawang. A sample of 100 respondents was taken based on a saturated sampling technique with the criteria of having/intention to buy Skintific products on the Sociolla marketplace. Based on the results of the research that has been done, the results show that digital marketing and online reviews have a positive and significant effect on purchasing decisions for Skintific products on the Sociolla marketplace for Management Students Class of 2019 at Buana Perjuangan University, both partially and simultaneously. Digital marketing and online reviews can explain the buying decision variables

Pengaruh Pelatihan K3 dan Kepemimpinan terhadap Perilaku Keselamatan Kerja pada PT. Trigunapratama Abadi Dona Silviani; Citra Savitri; Wike Pertiwi
Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 1 (2022): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v3i1.5690

Work safety is a crucial aspect within a workplace environment. In Indonesia, the awareness and compliance of employees towards safety practices are often lacking, resulting in a higher incidence of accidents that pose threats to the workers' well-being. This safety behavior is influenced by factors such as Occupational Health and Safety (K3) training and leadership styles. The aim of this research is to examine the impact of K3 training and leadership on work safety behavior. The study was conducted among 51 employees at PT. Triguna Pratama Abadi, utilizing a multiple linear regression method. The findings of the research reveal that K3 training has a partial effect on work safety behavior, as does the leadership factor. Furthermore, both K3 training and leadership collectively contribute to work safety behavior..

Comparative Factors Influencing Consumer Interest in Purchasing Second-Hand Goods in Japan and Indonesia Fajar Mudzoffar Addya; Citra Savitri; Dedy mulyadi; Budi Rismayadi; Lee Bun
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 3 (2025): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i3.1015

The second-hand product trade is rapidly growing in today’s global era, both in physical markets and digital platforms. Used goods serve as an alternative to meet primary and secondary needs, particularly among lower-middle-income communities, although they are also increasingly favored by higher income groups. This study aims to compare consumer purchase interest in second-hand goods between Indonesia and Japan. A descriptive qualitative method with a case study approach was used, involving consumers from both countries. The findings show a high interest in used goods, with the number of buyers exceeding that of sellers. However, challenges such as inaccurate product information and quality mismatches persist in the buying process. Overall, purchase interest in Japan is higher than in Indonesia, supported by more advanced digital platforms. These findings indicate that second-hand products hold significant market potential in both developing and developed countries.

Pengaruh Brand Ambassador “Jennifer Coppen” dan Brand Trust Terhadap Keputusan Pembelian Sunscreen Facetology Faras Laura Kurnia; Citra Savitri; Syifa Pramudita Faddila
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i5.10949

Penelitian ini dilatarbelakangi oleh tingginya paparan sinar ultraviolet di Indonesia menjadikan penggunaan sunscreen sebagai kebutuhan penting bagi masyarakat. Selain itu, meningkatnya kesadaran terhadap perawatan kulit serta ketatnya persaingan industri skincare mendorong perusahaan untuk menerapkan strategi pemasaran yang efektif. Salah satu strategi yang digunakan adalah pemanfaatan brand ambassador dan pembangunan brand trust melalui platform digital seperti TikTok. Namun, penelitian mengenai efektivitas brand ambassador pada platform TikTok terhadap keputusan pembelian sunscreen pada Generasi Z masih terbatas. Penelitian ini bertujuan untuk menganalisis pengaruh brand ambassador Jennifer Coppen dan brand trust terhadap keputusan pembelian produk sunscreen Facetology pada Generasi Z di Kabupaten Karawang. Penelitian ini menggunakan metode kuantitatif dengan pendekatan positivisme. Sampel penelitian berjumlah 130 responden Generasi Z di Kabupaten Karawang yang dipilih menggunakan teknik purposive sampling dengan kriteria berusia 13-28 tahun, aktif menggunakan TikTok, dan pernah membeli produk sunscreen Facetology. Data dikumpulkan melalui kuesioner online menggunakan skala likert lima poin dan dianalisis menggunakan SEM-PLS dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa brand ambassador dan brand trust berpengaruh positif dan signifikan terhadap keputusan pembelian (p < 0,05), dengan brand trust sebagai variabel yang paling dominan. Kedua variabel mampu menjelaskan keputusan pembelian dengan nilai koefisien determinasi (R²) sebesar 0,76. Penelitian ini berkontribusi dalam pengembangan literatur pemasaran digital, khususnya terkait efektivitas influencer melalui TikTok, serta memberikan implikasi praktis bagi perusahaan dalam merancang strategi pemasaran yang lebih efektif.

BUILDING TRUST IN SOCIAL COMMERCE: HOW PRODUCT QUALITY AND STORE REPUTATION INFLUENCE GEN Z BEAUTY PURCHASE DECISIONS ON TIKTOK SHOP Alfiah Nurfadilah; Citra Savitri; Syifa Pramudita Faddila
Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 21 No. 1 (2026): April (2026) - September (2026)
Publisher : INSTITUT TEKNOLOGI DAN BISNIS PGRI DEWANTARA JOMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/eksis.v21i1.1619

Penelitian ini memiliki tujuan untuk menganalisis pengaruh kualitas produk dan reputasi toko terhadap keputusan pembelian produk Madame Gie di TikTok Shop dengan kepercayaan konsumen sebagai variabel mediasi pada Generasi Z di Kabupaten Karawang. Penelitian ini menerapkan pendekatan kuantitatif melalui metode deskriptif dan pengumpulan data penelitian menggunakan instrumen kuesioner kepada 170 responden yang memiliki pengalaman membeli produk Madame Gie di TikTok Shop. Data dianalisis melalui metode Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan SmartPLS 4.0. Berdasarkan hasil penelitian, diketahui bahwa kualitas produk dan reputasi dari toko berdampak signifikan pada keputusan pembelian. Kualitas produk terbukti berpengaruh langsung terhadap kepercayaan konsumen dan keputusan pembelian, serta memiliki pengaruh tidak langsung melalui kepercayaan sebagai variabel mediasi. Reputasi toko juga memiliki pengaruh yang signifikan terhadap kepercayaan dan keputusan pembelian, namun kepercayaan tidak mampu memediasi pengaruh reputasi toko terhadap keputusan pembelian secara signifikan. Temuan ini menunjukkan bahwa reputasi toko lebih memengaruhi keputusan pembelian secara langsung.

Team Effectiveness in Community-Based Teams: Gotong Royong as Cultural Social Capital and Teamwork as a Mediating Process Suroso; Citra Savitri; Rengga Madya Pranata; Enjang Suherman; Ade Mubarok
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.709

This research investigates how gotong royong culture contributes to team effectiveness by examining teamwork as a mediating process in community-based student teams. The study is framed by Social Capital Theory and uses a quantitative explanatory survey involving 91 KKN teams in the Purwasukasi area of Indonesia. The data were processed with Partial Least Squares Structural Equation Modeling (PLS-SEM), including mediation analysis. The results show that gotong royong culture significantly improves teamwork (β = 0.52, p < 0.001) and has a smaller but significant direct effect on team effectiveness (β = 0.21, p < 0.05). Teamwork is the strongest predictor of team effectiveness (β = 0.62, p < 0.001). The model accounts for 26.5% of teamwork variance and 55.8% of team effectiveness variance (R² = 0.558), with an acceptable SRMR value of 0.059. The mediation test indicates partial mediation, with teamwork explaining 60.4% of the total effect. These findings suggest that gotong royong does not automatically generate effective teams. Its contribution becomes stronger when the value is expressed through practical teamwork behaviors, including coordination, communication, shared responsibility, and mutual assistance. The study extends Social Capital Theory by treating gotong royong as culturally embedded social capital and by identifying teamwork as the behavioral route through which this capital is converted into team effectiveness. Because the data were obtained from one key informant per team, the findings represent perceived team-level dynamics rather than aggregated member perceptions.

Peran Kepercayaan Dan E-Service Quality Untuk Meningkatkan Kepuasan Pelayanan Dalam Menggunakan Aplikasi Booking Service Di Honda Kumala Cikampek: Manajemen Pemasaran Dea Oktaviya; Citra Savitri; Syifa Pramudita Faddila
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 5 No. 1 (2026): Edisi Mei - Agustus
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Consumer Digital Trust: The Influence of Online Ratings and Reviews on Purchasing Decisions for Glad2Glow Skincare Products on Shopee Putri Maylani Sihnap; Citra Savitri; Syifa Pramudita Faddila
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3690

This study aims to examine the impact of ratings and reviews on the purchase decisions of Glad2Glow skincare products through the Shopee platform by Generation Z in Karawang. The research method used in this study was a quantitative approach. The sample used in this study was 96 respondents. The data analysis used in this study was multiple linear regression analysis. The research findings revealed that ratings and reviews have a positive and meaningful influence on purchasing decisions, both individually and together. Ratings showed a stronger dominance than reviews. The coefficient of determination of 0.426 indicates that 42.6% of the variation in purchasing decisions can be explained by ratings and reviews.The conclusion shows that ratings and reviews are key elements influencing the purchasing choices of Generation Z consumers on the Shopee platform, with ratings being the factor with the greatest influence. This research offers practical benefits for skincare entrepreneurs in designing digital marketing strategies, particularly through the use of ratings and reviews to encourage purchasing decisions among Generation Z consumers.

The Effect Of Sales Promotion And Customer Satisfaction On Repeat Purchase Interest At Ferda Purwasari Wholesale Store, Karawang Regency Mohammad Ferda Aji Perdana; Citra Savitri; Syifa Pramudita Faddila
International Journal of Management, Economic, Business and Accounting Vol. 4 No. 2 (2025): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v4i2.147

Purpose of the study — This study sought to determine how customer satisfaction and sales promotion factors affected consumers' interest in making another purchase at Toko Grosir Ferda. Research method— The research methodology employed a quantitative approach using a survey method. The population was all Toko Grosir Ferda customers for a month, and the sample of 130 respondents was selected using the accidental sampling technique. Result The study's findings suggest that repurchase intention is significantly influenced by customer satisfaction and sales promotion. Conclusion— The research's implications include the need for a strategy to improve customer service and sales promotion in order to boost customer loyalty and repurchase interest in the future. Social media implementation is also anticipated in order to keep Toko Grosir Ferda competitive in raising customer satisfaction levels.

Co-Authors Abdullah Fatah Ade Mubarok Ahmad Fahri Ahmad Maulana Yusuf Aimmatul Khulwani Alfiah Nurfadilah Dea Oktaviya Dedi Mulyadi Dedy mulyadi Dewi Hudiyah Dewi Ratna Suminar Dila Irawati Dona Silviani Ellin Permatasari Enjang Suherman Fajar Mudzoffar Addya Faras Laura Kurnia Haekal Fitrayassa Hanapiah Halimatu Sya'diah Ina Krissina Yuliani Indra Rukmana Irma Nurul Ulfaida Kan Myeongu Lee Bun Leo Abdul Azis Mega Yulita Putri Melinia Yanuar Mohammad Ferda Aji Perdana Muhamad Aditya Nugraha Muhamad Paisal Aristama Muhamad Rafsanjani Muhammad Adhimawan Wijaya Muhammad Eza Faisal Muhammad Nuch Ghifffary Herawan Mumun Maemunah Neni Sumarni Netti Nurlenawati Putri Maylani Sihnap Rena Augia Putri Rengga Madya Pranata Rieke Retnosary Rindiyani Julia Setiasih Rismayadi, Budi Salma Aulia Mulyawati Sihabudin Sihabudin Sulung Adidya Alhabsy Suroso Syifa Pramudina Faddila Syifa Pramudita Faddila Syifa Pramudita Faddila Syifa Pramudita Fadila Syifa Pramudita Fadila Tiwang Wiliansach Wike Pertiwi Yeni Fajrin Yunita Eka Sari Yustika Aulia Haryanti

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