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All Journal Jurnal Siasat Bisnis Journal of Indonesian Tourism and Development Studies Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Manajemen & Keuangan Asia-Pacific Management and Business Application Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ilmiah Universitas Batanghari Jambi Distribusi Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Karinov Journal of Global Business and Management Review Creative Research Management Journal Jurnal Manajemen Bisnis Jurnal Ecogen Jurnal Pengabdian Masyarakat Asia Jurnal Manajemen dan Profesional JOMPA ABDI: Jurnal Pengabdian Masyarakat Proceeding of The International Conference on Economics and Business e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Journal of Management Research and Studies
Anjaningrum, Widiya Dewi
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Marketing Performance of “Pelanusa” Patchwork Products in This Era 5.0 Widiya Dewi Anjaningrum; Fransiska Sisilia Mukti; Agus Purnomo Sidi
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.921 KB) | DOI: 10.55606/iceb.v1i2.114

Abstract

Pelanusa Group, a group of patchwork craftswomen based on social entrepreneurship, has been facing a drastic decline in market performance for its creative products since the occurrence of disruptive technology accelerated by the Covid-19 outbreak. The purpose of this study is to determine the role of digital platforms and e-commerce marketing capabilities in building marketing innovation capabilities that have an impact on marketing performance. A total of 160 Pelanusa patchwork craftsmen have been selected as respondents using purposive sampling technique. The data collected through the questionnaire was analyzed with SmartPLS 4.0.7.8 Software. The results of the study show that there is a very important role in the use of digital platforms and mastery of e-commerce marketing because these two things will be able to break the ability of innovation in marketing. Strong marketing innovation will have an impact on marketing performance as indicated by expanding market share and increasing customer satisfaction as well as total sales. It is recommended that further research be able to reveal digital marketing strategies that can be applied by craftswomen and people with disabilities so that they can remain productive at work and have income from selling their products.
Bagaimana Keterlibatan Kerja, Perilaku Kerja Inovasi, dan Lingkungan Kerja Fisik Menjelaskan Kinerja Karyawan Vosco Group? Rr. Levana Bonadea Ajiardani; Widiya Dewi Anjaningrum
Jurnal Ecogen Vol 5, No 3 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i3.13379

Abstract

The corona virus outbreak has an impact on decreasing income for culinary business. Knowing and analyzing the mediating role of innovation work behaior on the effect of work engagement and physical work environment on the performance of all Vosco Group employees is the main objective of this study. A total of 37 respondents have filled out the questionnaire without exception, employees from the Vosco Group culinary business: Vosco Coffee Malang, Vosco Coffee Heritage, Fry N Shake by Vosco Coffee, and Kim Jong Yum Korean BBQ. The quantitative data was finally analyzed in depth through PLS-analysis with SmartPLS-3.3.5 software. The results are quite surprising because all hypotheses are accepted and it is proven that innovation work behavior has an important role as a mediator of the effect of work engagement and physical work environment on employee performance. Further research is recommended to review and differentiate each café and to examine how to grow innovation work behavior in passive employees.
Can the Affective Commitment and Job Satisfaction Mediate The Impact of Job Embeddedness on Turnover Intention? Nadilah Rahma Sari; Widiya Dewi Anjaningrum
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 1 (2023): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i1.2619

Abstract

The purpose of this survey to examine and analyze the relationship of research and analysis, affective commitment, job satisfaction, and employee turnover intention. This study uses a survey method with data collection. Samples from 30 employees of CV Cipta Utama Mandiri were taken using purposive sampling and analyze by SmartPLS-3.3.5 software. The results of this study prove that high turnover intention is significantly influenced by affective commitment. This influence is negative, because employees who have strong emotional ties to the company feel they are part of the company which makes the employee reluctant to want to resign from the company. The findings also show that there is no significant negative effect of job embeddedness and job satisfaction on turnover intention. The mediating role of job satisfaction on the effect of job embeddedness on turnover intention is also not proven. However, strong affective commitment can convey the impact of job embeddedness on turnover intention.
PURCHASE INTENTION: STRONG EFFECTS OF GREEN ADVERTISING ATTRIBUTES, PARA-SOCIAL RELATIONSHIPS, AND PERCEIVED CREDIBILITY Ifatuna Hasanah; Widiya Dewi Anjaningrum
Distribusi - Journal of Management and Business Vol. 11 No. 1 (2023): Distribusi, March 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v11i1.267

Abstract

The issue of environmental pollution in recent years has become a global problem topic. The biggest trigger in Indonesia is plastic waste from daily activities, especially consumption patterns. The implementation of green marketing has begun to be carried out by every business actor as a form of participation in preventing environmental problems, as well as to educate consumers about the impacts. This study aims to determine the relationship between the green advertising attributes, para-social relationship, perceived credibility, and consumer purchase intentions for Starbucks products. Data collection on 270 samples of Starbucks consumers at Malang town was carried out by non-probability sampling through a questionnaire instrument. The data obtained were analyzed using Partial-Least-Square (PLS) analysis. The results showed that each of the green advertising attributes, para-social relationship, and perceived credibility had a strong positive effect on purchase intention. It is proven that there is a mediating role of perceived credibility on the effect of the para-social relationships on purchase intention. The love for green advertisements and the tendency to observe what influencers buy and use greatly influences consumers' buying interest and they feel that using environmentally friendly products will reduce guilt for environmental damage.
Patronage Buying Motives of Milkindo's Tourists Mega Mirasaputri Cahyanti; Widiya Dewi Anjaningrum
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 1 (2021)
Publisher : Postgraduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2021.009.01.07

Abstract

Agritourism with the concept of animal husbandry has its own uniqueness as a tourist destination. Among Agritourism at Malang City, Indonesia, with the concept of animal husbandry, only Milkindo stated their place as integrated dairy farming for recreation and education. The purpose of this study was to determine the relationship of patronage buying motives consisting of tourist sites, tourist location atmosphere, facilities at tourist sites, price & service quality to the decision process of tourists visiting tourism of the Milkindo Integrated Dairy Farming Recreational and Educational Tours. One hundred Samples were selected on a non-probability sampling with an accidental sampling approach. Quantitative Data is analysed by Partial Least Square (PLS) analysis. The result of this study is shown that facilities at tourist sites is the one variable that has a significant positively effect on the decision process of tourists visiting tourist sites, while the tourist location, tourist location atmosphere, and service quality don't have significant effect on it, meanwhile price has a negative but not significant effect. The findings show that the theory of motive theory of tourist's patronage buying motive toward Milkindo can be used as a basis for assessing attractions other than agritourism. In addition, it can be translated with different geographical and demographic conditions, because the study is only in the city of Malang, Indonesia. Keywords: Agritourism with Farming Concept, Patronage Buying Motives, Tourist Visiting Behaviour.
Peran Mediasi Value Perceived by Employee dan Perceived HR Service Quality atas Pengaruh Harapan Karyawan terhadap Kepuasan Kerja Karyawan Reni Rifatun Novita; Widiya Dewi Anjaningrum
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 8 No. 1 (2023): April
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v8i1.2984

Abstract

This research is a field on casual daily employees of the production division of PT. Gatra Mapan, Tbk. This has the main objective of proving the existence of a mediating function of Value Perceived by Employee, and Perceived HR Service Quality on the influence of employee expectations on employee job satisfaction. Data collection on 116 employees was conducted through a questionnaire instrument. The data obtained were analyzed through the outer and inner model and hypothesis testing in PLS analysis. The results of this study indicate that Perceived Value by Employee, and Perceived HR Service Quality are proven to be mediators between employee expectations and employee job satisfaction.Employee expectations can create perceptions about the value and quality of HR services that are felt by employees at work. Therefore, employees can feel job satisfaction which has an impact on the quality of their work so that they can beneficial for industrial development. Future research is expected to reveal whether employees who are satisfied at work will affect their creativity andtheir product quality.
Can Holistic Empowerment and Digital Platform Arouse Creative Economy Innovation? Widiya Dewi Anjaningrum; Wahdiyat Moko
APMBA (Asia Pacific Management and Business Application) Vol 12, No 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.1

Abstract

Although many studies investigated the relationship between digital platform capabilities and innovation performance, finding research that simultaneously links the two constructs to holistic empowerment and innovation still needs to be completed. This study examined the relationship between Creative Industry Holistic Empowerment and Digital Platform Capability, Holistic Innovation Capability, and Innovation Performance through a questionnaire survey of 260 creative entrepreneurs in East Java. The results of the PLS-SEM high-level analysis show that the Holistic Empowerment of Creative Industries has a strong impact on digital platform capabilities, and there is a strong partial mediating role of holistic innovation capabilities on the effect of digital platform capabilities on innovation performance. So, it is important for every creative Industry to holistically empower its resources in order to be able to master digital platforms, which ultimately have an impact on innovation and performance. Subsequent research is directed at directly relating the holistic empowerment of the creative Industry to innovation and performance, as well as focusing research subjects on one of the creative economy sub-sectors so that the benefits from research are more striking.
Determinasi Kinerja Karyawan Vosco Group Setelah Melalui Pandemi Covid-19 Tantia Eka Desti; Widiya Dewi Anjaningrum
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 2 (2023): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i2.3457

Abstract

The relaxation of restrictions on community activities after the Covid-19 pandemic made Vosco Group owners optimistic about improving culinary business performance by optimizing employee performance. The purpose of this study was to determine the influence of work commitment, non-physical work environment, and work discipline on employee performance. Using a sampling technique in the form of saturated samples, as many as 37 respondents who are Vosco Group employees, both from Vosco Coffee Heritage, Vosco Coffee Malang, Kim Jong Yum Korean BBQ, and Fry N Shake by Vosco Coffee cafes, were studied using a Likert scale questionnaire. Quantitative data collected was analyzed using SEM-PLS analysis which was processed with SmartPLS-4.0.8.5 software. The results showed that both work commitment, non-physical work environment, and work discipline have a strong effect on employee performance, where work commitment is the strongest factor among the other 2 factors. So it was suggested to the owner of the Vosco Group to prioritize strengthening work commitments, only after that increasing work discipline, and improving the non-physical work environment in an effort to improve employee performance. In this study, the level of employee performance has not been distinguished in each cafe, so it will be interesting to carry out further research to find a more appropriate way to partially improve employee performance in each cafe.
HOW STRONGLY DO HEDONISM AND SOCIAL VALUES INFLUENCE CONSUMERS' ATTITUDES AND PURCHASE INTENTION? EMPIRICAL EVIDENCE FROM VOSCO COFFEE Rohima, Rohima; Anjaningrum, Widiya Dewi
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.733

Abstract

Indonesia has achieved fourth in the global coffee production ranking, witnessing a 4.04% rise in coffee consumption, reaching an unprecedented level of 5 million bags (60 kg each) in 2020/2021. This surge has attracted numerous young entrepreneurs to the thriving coffee industry, especially in the burgeoning coffee shop sector. Cities such as Jakarta, Surabaya, and Medan, as well as educational hubs like Malang, are experiencing a proliferation of coffee establishments, creating new opportunities for the industry. This research aims to thoroughly assess how hedonism and social values influence customer attitudes and purchasing intentions, with a detailed examination of the mediating role of customer attitudes. The study focuses on Vosco Coffee consumers in Malang, with a carefully selected sample of 180 respondents using accidental sampling technique. Quantitative data collected through well-designed questionnaires underwent rigorous analysis using the Partial Least Square (PLS) method. The empirical findings emphasize that hedonism and social values directly, positively, and substantially impact consumer attitudes and purchase intentions. Notably, a resilient customer attitude significantly enhances purchasing intentions. This study encourages future researchers to conduct more comprehensive investigations into the factors shaping consumer attitudes and purchase intentions in this context.Keywords: Hedonism, Social Value, Consumer’s Attitude, Purchase Intention
Pemanfaatan Aplikasi Online “Imooji” Sebagai Alternatif Pembuatan Iklan Atraktif Bagi Creativepreneur Sidi, Agus Purnomo; Anjaningrum, Widiya Dewi; Yogatama, Ahmad Nizar; Subekti, Puji
Jurnal KARINOV Vol 6, No 3 (2023): September
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um045v6i3p127-131

Abstract

Creativepreneurs atau biasa disebut sebagai kelompok usaha ekonomi kreatif merupakan salah satu aspek penting dalam pengembangan UMKM di Kota Malang.  Di masa pandemic Covid-19 hingga New-Normal yang masih berlaku social distancing banyak usaha-usaha ekonomi kreatif yang mengalami penurunan omzet secara drastis. Ini diakibatkan tidak siapnya para creativepreneurs untuk beralih ke dunia digital, khususnya dalam proses pemasaran dan distribusi produk. Sedemikian hingga pelatihan digital marketing sangat penting dilakukan. Melalui pengabdian kepada masyarakat, pelatihan pemanfaatan aplikasi online “Imooji” sebagai alternatif pembuatan iklan atraktif sangat berguna bagi para creativeprenurs. Ini ditunjukkan oleh antusiasme peserta dalam mengikuti pelatihan yang mencapai 95 creativepreneurs. Keberhasilan pelatihan yang dilakukan diindikasikan oleh kemampuan para peserta dalam membuat brosur-brosur atraktif yang animatif dan bermusik yang dapat dibagikan ke banyak media sosial dan dapat langsung terhubung dengan WhatsApp produsen dan google form. Namun, terdapat kendala-kendala teknis sehingga Imooji yang dibuat oleh beberapa peserta tidak dapat dijalankan. Sehingga diharapkan untuk pelatihan berikutnya dilakukan secara offline dengan protokol kesehatan dan diadakannya pelatihan digital marketing lainnya seperti pembuatan Ads Instagram ataupun Facebook maupun pelatihan-pelatihan digital lainnya untuk mendukung usaha-usaha kreatif yang ada di kota Malang dalam masa pandemic Covid-19 dan di era New-Normal saat ini agar mampu untuk tetap bertahan dan berkembang. Kata kunci— Creativepreneurs, Imooji, Iklan Atraktif Abstract Creativepreneurs or commonly referred to as economic business groups are an important part of developing MSMEs in Malang town. In the Covid-19 pandemic to the new-normal, there still had to social distancing so that many of creative industries encountered dropped dramatically in their turnover. This is due to the unpreparedness of the creative to switch to the digital world, specifically in the marketing process and product distribution. Thus, digital marketing training is essential. Through community service, training using the online application “Imooji” as an alternative to making attractive advertisements is useful for creativeprenurs. This was followed by the enthusiasm of the participants in the training which reached 95 participants. The success of the training carried out is indicated by competent participants in creating attractive and musical animative brochures that can be shared with many social media and can be connected directly with the manufacturer WhatsApp and Google forms. However, there is a technical transfer made by participants that cannot be carried out. The next training is expected be done offline with health protocols and will be held other digital marketing training such as making Instagram or Facebook Ads also other digital trainings to support creativepreneurs in Malang town during the Covid-19 pandemic and in the current New-Normal era in order to be able to stay afloat and grow. Keywords—Creativepreneurs, Imooji, Attractive Advertising
Co-Authors Adya Hermawati Adya Hermawati Agus Purnomo Sidi Aliyyuldafa , Natasya Citra Andarwatiningtyas, Ken Ari Wibowo Bukhori, Muhammad Cahyanti, Mega Mirasa Cucio, Janice Soro Denysa Karisma Putri Dewi, Ika Maha Enggal, Pramesella Rezika Fadilla Cahyaningtyas Fernandez, Khriz N. Fransiska Sisilia Mukti Habel Rudamaga Hanif, Rifki Ifatuna Hasanah Indrasari, Dhea Rahmanda Jelita Virliana Sandra Justita Dura LAILATUL MAGHFIROH Lestari, Jumaali Davit Lestari, Sri Huning Maharani, Sagita Dika Mariesti Andriany, Lussia Mega Mirasa Cahyanti Mega Mirasaputri Cahyanti Mohammad Bukhori Nadilah Rahma Sari Pakayli, Della Ayu Putri Peggy Lia Ayu Sukma Puji Subekti Putri, Denysa Karisma Rahayu Puji Suci Rahayu Puji Suci Rahayu, Elisa Dwi Reni Rifatun Novita Reyes, Alma Pia G. Risa Ristiana Risulianah, Aulia Defi Rohima Rohima Rr. Levana Bonadea Ajiardani Rudamaga, Habel Soelistyo, Aries Tantia Eka Desti Wahdiyat Moko Widi Dewi Ruspitasari Yogatama, Ahmad Nizar Yudistira Arya Sapoetra Yudistira Arya Sapoetra Yunus Handoko