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All Journal Jurnal Siasat Bisnis Journal of Indonesian Tourism and Development Studies Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Manajemen & Keuangan Asia-Pacific Management and Business Application Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ilmiah Universitas Batanghari Jambi Distribusi Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Karinov Journal of Global Business and Management Review Creative Research Management Journal Jurnal Manajemen Bisnis Jurnal Ecogen Jurnal Pengabdian Masyarakat Asia Jurnal Manajemen dan Profesional JOMPA ABDI: Jurnal Pengabdian Masyarakat Proceeding of The International Conference on Economics and Business e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Journal of Management Research and Studies
Anjaningrum, Widiya Dewi
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Role of Personality Traits, Knowledge Sharing, Informational-Normative Conformity, and Instrumental-Expressive Ties in Enhancing Employee Innovative Performance Lestari, Jumaali Davit; Anjaningrum, Widiya Dewi; Cucio, Janice Soro
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 10, No 3: November 2024
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v10i32024p225

Abstract

All business sectors have recognized the importance of innovation in facing the challenges of technological disruption in the post-pandemic era. However, employee innovation performance must still be explored in the creative economy sector, especially the publishing subsector. This research is an effort to examine things that encourage the innovation performance of PT. Litera Media Tama and partners employees. A questionnaire collected data from all employees (n = 180). The research instrument was validated through the outer model test, and the hypothesis was tested through the inner model test using the SEM-PLS analysis. The research results show the partial mediating role of knowledge sharing on the influence of employee personality traits on employee innovation performance. Employee innovation performance is also significantly influenced by instrumental-expressive ties. Meanwhile, instrumental-expressive ties are also strongly influenced by informational-normative conformity. Further research is expected to relate each dimension of personality traits with knowledge sharing and employee innovative performance to determine which personality types are dominant, differentiate between permanent and freelance employees, and expand the research area. Keywords: Personality traits, Knowledge sharing, Work conformity, Social ties, Employee innovative performance
Pemanfaatan AI Dalam Branding dan Pemasaran UMKM Sidi, Agus Purnomo; Anjaningrum, Widiya Dewi; Dura, Justita; Cahyaningtyas, Fadilla; Yogatama, Ahmad Nizar
Jompa Abdi: Jurnal Pengabdian Masyarakat Vol. 3 No. 4 (2024): Jompa Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jompaabdi.v3i4.1268

Abstract

Pengabdian masyarakat ini bertujuan untuk memanfaatkan AI dalam mendukung UMKM di Kelurahan Bunulrejo dengan menggunakan AI untuk membuat logo yang meningkatkan efisiensi dan daya saing bisnis. Pengabdian masyarakat ini melibatkan pengumpulan data melalui wawancara langsung dengan pemilik UMKM untuk memahami kebutuhan desain logo mereka. Aplikasi ChatGPT kemudian digunakan untuk membuat desain logo berdasarkan informasi yang dikumpulkan. Logo dievaluasi dan direvisi secara berulang berdasarkan umpan balik dari UMKM. ChatGPT menghasilkan beberapa alternatif desain logo untuk setiap UMKM, yang kemudian dievaluasi dan disesuaikan menurut umpan balik pemilik. Proses ini mencakup beberapa revisi untuk mengatasi masalah seperti gambar yang tidak jelas, warna yang tidak sesuai, dan elemen yang tidak perlu, memastikan desain akhir menarik secara visual dan selaras dengan identitas bisnis. Penggunaan AI, khususnya ChatGPT, secara signifikan mendukung UMKM dalam pencitraan merek dan pemasaran, menawarkan manfaat langsung dan wawasan berharga untuk aplikasi AI di masa mendatang dalam mendukung usaha kecil.
MARKETING STIMULI AND AUTHORS' INTENTIONS TO CHOOSE A PUBLISHER FOR PUBLISHING THEIR BOOKS: THE MEDIATION ROLE OF PERCEIVED USEFULNESS Rahayu, Elisa Dwi; Anjaningrum, Widiya Dewi
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.856

Abstract

The indie publishing industry faces many challenges in the digital era. Therefore, every publisher must be able to find the determining factor in attracting authors to publish their books. This study aims to determine the strength of the impact of marketing stimuli on purchasing intentions mediated by perceived usefulness. A total of 150 participants of the "Book Writing Camp" at PT. Litera Media Tama has been selected using purposive sampling techniques. Quantitative research using online questionnaires has been conducted for one month. The results of the second-order PLS-SEM analysis prove all hypotheses, where marketing stimuli strongly impact the intention of authors to publish their books at the Litera Media Tama publisher if the author feels high perceived usefulness. In other words, the mediating role of perceived usefulness felt by consumers is significant in the relationship between marketing stimuli and purchasing intentions for publishing services. Further research can be conducted through qualitative studies to explore more in-depth information and expand the respondents, not only from the participants of the "Book Writing Camp" PT. Litera Media Tama and other publishers can partially test each marketing stimulus on purchasing intentions to determine which marketing stimulus positively impacts purchasing intentions for publishing services.
SPURRING INNOVATIVE WORK BEHAVIOR BY OPTIMIZING PERSON-ENVIRONMENT FIT, PROACTIVE PERSONALITY, AND TRANSFORMATIONAL LEADERSHIP Maharani, Sagita Dika; Anjaningrum, Widiya Dewi
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.600

Abstract

The cafe and restaurant sector has grown quickly in Malang City, thus in order to be competitive, entrepreneurs must have employees who exhibit innovative work behavior. The purpose of this study is to examine the effects of person-environment fit, proactive personality, and transformational leadership on innovative work behavior among Vosco Group workers. Fifty Vosco Group employees were chosen as respondents from the entire population using the saturation sampling technique. The Sem-PLS 4.1.0.8 application was used for data analysis. The results showed that innovative work behavior is significantly impacted by person-environment fit, proactive personality, and transformational leadership. This study recommends more research with a bigger sample size to give organizations more thorough advice on how to use innovation to boost performance and competitiveness.
The Effect of Promotion, Product Quality, and Price on The Purchase Decision of Ventela Shoes in Malang City Ari Wibowo; Dewi Anjaningrum, Widiya
Journal of Management Research and Studies Vol. 1 No. 1: January - June (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i1.23

Abstract

The number of local shoe brands makes the competition of local shoe manufacturers become tight, both in price competition, product quality or from other types to increase sales. So that this can be a producer task to create its own competitiveness, one of which is to promote its products as well as possible and as attractive as possible, creating quality products and can compete, and create an affordable price strategy. The purpose of this study was to determine the effect of promotion, product quality and price on Ventela shoe decisions on Ventela Shoes consumers in Malang. This research is the Explanatory Research with multiple linear regression analysis techniques. The population in this study are all Ventela Shoe consumers in Malang City whose numbers are unknown. The sampling technique used is accidental-purposive sampling with a sample of 100 respondents. The results of the multiple linear regression analysis test showed that promotion, positive and significant effect on the decision to purchase ventela shoes, and product quality also had a positive and significant effect on the decision to purchase ventela shoes. In addition, prices also have a positive and significant effect on the decision to purchase ventela shoes.
Digital Transformation in Street Food Business in Malang: AI Application Training for Content Creation and Effective Promotion Strategies Yogatama, Ahmad Nizar; Sidi, Agus Purnomo; Anjaningrum, Widiya Dewi; Bukhori, Muhammad; Dura, Justita; Cahyaningtyas, Fadilla; Andriany, Lussia Mariesti; Hanif, Rifki
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2299

Abstract

Purpose: This study investigates the integration of Artificial Intelligence (AI) in digital marketing for street food businesses in Malang, focusing on training housewives to improve content creation and promotion strategies. The research aims to bridge the digital gap for small-scale food vendors by providing essential digital skills and AI tools. Method: The research employed a mixed-method approach, including pre-training assessments, online training sessions, and personalized mentoring. A total of 20 housewives running street food businesses participated in the training, which was conducted over three months. The AI tools used included Canva AI and Flair AI for photo editing, content creation, and social media optimization. Practical Applications: The study demonstrates how AI-driven tools can enhance social media engagement, brand visibility, and customer interaction for street food vendors. This initiative provides a model for empowering small business owners to leverage digital marketing tools effectively, contributing to their long-term success. Conclusion: The training resulted in significant improvements in participants' digital marketing capabilities, with increased confidence in using AI tools. The findings highlight the transformative potential of AI for MSMEs, particularly in enhancing the competitive edge of street food businesses in Malang.
Highlighting Customer Attitudes: A Case Where the Influencer's Credibility and Digital Persuasive Content Are Not Lucrative Maghfiroh, Lailatul; Anjaningrum, Widiya Dewi; Reyes, Alma Pia G.; Fernandez, Khriz N.
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.19

Abstract

Viva Cosmetics, one of the oldest makeup brands in Indonesia, is facing stiff competition from local and international brands, raising challenges to encourage consumers' intention to buy their products and potentially to lose their brand prestige. Hence, building positive feelings in customers is essential to drive them to buy. This study examines how influencer credibility and persuasive content affect people's desire to buy, with customer attitudes as the mediating factor. The population comprises all customers of Viva Cosmetics in Indonesia. We collected data via an online questionnaire using a quantitative approach, selecting 290 respondents through accidental sampling. The study employed PLS-SEM and analysis involving SmartPLS 4.1.0.8 to evaluate the research model and test proposed hypotheses. The importance of influencers and persuasive content lies in their power to improve customers' positive attitudes, affecting their plans to buy, making the customer's mindset a full mediator. This study adds to the theory of planned behavior by looking at local cosmetic brands and showing how customer attitude connects outside factors with buying decisions. Influencers with strong credibility and engaging content can enhance customers' emotions, a crucial factor in predicting their behavior when purchasing cosmetics. Consequently, the Viva brand must carefully choose trustworthy influencers, provide convincing content, and closely monitor consumer sentiment.
DETERMINANTS OF INDONESIA’S TRADE BALANCE : A VECM MODEL APPROACH Indrasari, Dhea Rahmanda; Soelistyo, Aries; Anjaningrum, Widiya Dewi
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 2 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v18i2.2012

Abstract

Trade Balance is the main indicator in external competitiveness. The condition of the trade balance in Indonesia tends to experience unbalanced conditions every year, so this study aims to see the relationship between the variables of Exchange Rate, FDI and GDP to the Trade Balance in Indonesia. The data used is a time series for 43 years (1980-2022) using the Vector Error Correction Model (VECM) method to analyze the relationship and response between variables in the term short and long term. Short-term results show that the Exchange Rate, Foreign Direct Investment (FDI) and Gross Domestic Product (GDP) do not affect the surplus or deficit of Indonesia's Trade Balance. While in the long run, Exchange Rate appreciation has a negative effect on the Trade Balance, the amount of FDI has a positive impact on the Trade Balance, and the amount of Gross Domestic Product (GDP) affects the deficit in the Trade Balance. The use of monetary policy can help stab ilize exchange rates, increase exports through increased foreign investment, maintain the value of exports, and reduce trade deficits. Rephrase
The Overriding of Product Innovation, Aesthetic Value, and Social Media Marketing to Increase Consumer Purchase Intention of ‘Malangan’ Batik Aliyyuldafa , Natasya Citra; Anjaningrum, Widiya Dewi
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 19 No 1 (2025): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v19i1.2013

Abstract

Competition among businesses is becoming increasingly intense to create products that can increase consumer purchase intention, especially in the same industry. This includes what happens to ‘Malangan’ batik products, where challenges must be faced not only with local products but also with products from other countries. This study intends to determine the influence of product innovation, social media marketing, and aesthetic value on customers' purchase intentions toward ‘Malangan’ batik. The study population comprises all ‘Malangan’ batik consumers in Malang city, with an undetermined number of individuals. The accidental sampling technique was used to select respondents and gather data for this study by distributing questionnaires to the final sample size of 180 people. This research uses quantitative methods analyzed with SmartPLS-4.1.0.8. The results of this study found that continuous product innovation, effective implementation of social media marketing, and a strong emphasis on aesthetic value in products are essential strategies for businesses to significantly increase consumer purchase intention. Future studies should consider expanding the scope of the research to include additional variables that may influence consumer purchase intentions regarding ‘Malangan’ batik.
Simple Bookkeeping Training at the Rembun Village Farmer Group, Dampit, Kabupaten Malang Yogatama, Ahmad Nizar; Hanif, Rifki; Sidi, Agus Purnomo; Anjaningrum, Widiya Dewi; Cahyaningtyas, Fadilla; Dura, Justita
Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.2052

Abstract

Purpose: The training activity entitled "Training on Simple Bookkeeping Preparation in Rembun Village Farmer Group" is an effort to provide basic understanding to Rembun Village farmer groups in managing their agricultural finances and bookkeeping more efficiently. Method: The training focuses on applying simple bookkeeping methods, which aim to help farmers record financial transactions, understand financial statements, and improve their financial management. Practical Applications: During the training, participants were taught the basic concepts of bookkeeping, cash management, recording agricultural transactions, using simple spreadsheets, and preparing financial statements. They are also introduced to mobile applications that can facilitate their bookkeeping process. The result of this training is expected to be an increase in the ability of farmer groups to manage their finances, optimize the use of resources, and produce more accurate financial reports. Conclusion: With this new understanding, Rembun Village farmer groups are expected to improve their operational efficiency and achieve sustainability in their agricultural business. This training is the first step in empowering the Rembun Village farmer group, with the hope that they can continue to improve their financial management and achieve greater success in agriculture.
Co-Authors Adya Hermawati Adya Hermawati Agus Purnomo Sidi Aliyyuldafa , Natasya Citra Andarwatiningtyas, Ken Ari Wibowo Aulia Defi Risulianah Bukhori, Muhammad Cahyanti, Mega Mirasa Cucio, Janice Soro Della Ayu Putri Pakayli Denysa Karisma Putri Dewi, Ika Maha Enggal, Pramesella Rezika Fadilla Cahyaningtyas Fernandez, Khriz N. Fransiska Sisilia Mukti Habel Rudamaga Hanif, Rifki Ifatuna Hasanah Indrasari, Dhea Rahmanda Jelita Virliana Sandra Justita Dura Khairunnisah, Wahyuni LAILATUL MAGHFIROH Lestari, Jumaali Davit Maharani, Sagita Dika Mariesti Andriany, Lussia Mega Mirasa Cahyanti Mega Mirasaputri Cahyanti Mega Mirasaputri Cahyanti Mohammad Bukhori Nadilah Rahma Sari Peggy Lia Ayu Sukma Puji Subekti Putri, Denysa Karisma Rahayu Puji Suci Rahayu Puji Suci Rahayu, Elisa Dwi Reni Rifatun Novita Reyes, Alma Pia G. Risa Ristiana Rita Indah Mustikowati Rohima Rohima Rr. Levana Bonadea Ajiardani Rudamaga, Habel Soelistyo, Aries Sri Huning Lestari Tantia Eka Desti Viloria, Vivien Amor Wahdiyat Moko Widi Dewi Ruspitasari Yogatama, Ahmad Nizar Yudistira Arya Sapoetra Yudistira Arya Sapoetra Yunus Handoko Zurina Binti Zulkifli