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All Journal Jurnal Siasat Bisnis Journal of Indonesian Tourism and Development Studies Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Manajemen & Keuangan Asia-Pacific Management and Business Application Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ilmiah Universitas Batanghari Jambi Distribusi Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Karinov Journal of Global Business and Management Review Creative Research Management Journal Jurnal Manajemen Bisnis Jurnal Ecogen Jurnal Pengabdian Masyarakat Asia Jurnal Manajemen dan Profesional JOMPA ABDI: Jurnal Pengabdian Masyarakat Proceeding of The International Conference on Economics and Business e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Journal of Management Research and Studies
Anjaningrum, Widiya Dewi
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE COLLABORATIVE BUSINESS INCUBATION MODEL AND ITS IMPACT ON CREATIVE INDUSTRIES INNOVATION IN EAST JAVA, INDONESIA Anjaningrum, Widiya Dewi; Sidi, Agus Purnomo; Yogatama, Ahmad Nizar; Hermawati, Adya; Suci, Rahayu Puji
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 1 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i1.1373

Abstract

Creative industries must innovate in this digital era to face the rapidly changing business environment and fierce competition. This study explored the collaborative business incubation model by stakeholders in the creative economy sector and its impact on tenant innovation. The innovations emphasized in this study are product innovation and marketing innovation. A total of 190 creative entrepreneurs in East Java have been researched using a set of questionnaires and produced quantitative data, which is then analyzed statistically through PLS analysis. The study results show that business incubation mentors significantly affect product innovation, not marketing innovation. On the other hand, the business incubation method significantly affects marketing innovation but not product innovation. Meanwhile, the business incubation curriculum significantly affects both product and marketing innovation. Further research is expected to analyze the type of mentor and the right business incubation method for tenants to significantly impact product and marketing innovation.
The Role of Personality Traits, Knowledge Sharing, Informational-Normative Conformity, and Instrumental-Expressive Ties in Enhancing Employee Innovative Performance Lestari, Jumaali Davit; Anjaningrum, Widiya Dewi; Cucio, Janice Soro
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 10, No 3: November 2024
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v10i32024p225

Abstract

All business sectors have recognized the importance of innovation in facing the challenges of technological disruption in the post-pandemic era. However, employee innovation performance must still be explored in the creative economy sector, especially the publishing subsector. This research is an effort to examine things that encourage the innovation performance of PT. Litera Media Tama and partners employees. A questionnaire collected data from all employees (n = 180). The research instrument was validated through the outer model test, and the hypothesis was tested through the inner model test using the SEM-PLS analysis. The research results show the partial mediating role of knowledge sharing on the influence of employee personality traits on employee innovation performance. Employee innovation performance is also significantly influenced by instrumental-expressive ties. Meanwhile, instrumental-expressive ties are also strongly influenced by informational-normative conformity. Further research is expected to relate each dimension of personality traits with knowledge sharing and employee innovative performance to determine which personality types are dominant, differentiate between permanent and freelance employees, and expand the research area. Keywords: Personality traits, Knowledge sharing, Work conformity, Social ties, Employee innovative performance
Pemanfaatan AI Dalam Branding dan Pemasaran UMKM Sidi, Agus Purnomo; Anjaningrum, Widiya Dewi; Dura, Justita; Cahyaningtyas, Fadilla; Yogatama, Ahmad Nizar
Jompa Abdi: Jurnal Pengabdian Masyarakat Vol. 3 No. 4 (2024): Jompa Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jompaabdi.v3i4.1268

Abstract

Pengabdian masyarakat ini bertujuan untuk memanfaatkan AI dalam mendukung UMKM di Kelurahan Bunulrejo dengan menggunakan AI untuk membuat logo yang meningkatkan efisiensi dan daya saing bisnis. Pengabdian masyarakat ini melibatkan pengumpulan data melalui wawancara langsung dengan pemilik UMKM untuk memahami kebutuhan desain logo mereka. Aplikasi ChatGPT kemudian digunakan untuk membuat desain logo berdasarkan informasi yang dikumpulkan. Logo dievaluasi dan direvisi secara berulang berdasarkan umpan balik dari UMKM. ChatGPT menghasilkan beberapa alternatif desain logo untuk setiap UMKM, yang kemudian dievaluasi dan disesuaikan menurut umpan balik pemilik. Proses ini mencakup beberapa revisi untuk mengatasi masalah seperti gambar yang tidak jelas, warna yang tidak sesuai, dan elemen yang tidak perlu, memastikan desain akhir menarik secara visual dan selaras dengan identitas bisnis. Penggunaan AI, khususnya ChatGPT, secara signifikan mendukung UMKM dalam pencitraan merek dan pemasaran, menawarkan manfaat langsung dan wawasan berharga untuk aplikasi AI di masa mendatang dalam mendukung usaha kecil.
MARKETING STIMULI AND AUTHORS' INTENTIONS TO CHOOSE A PUBLISHER FOR PUBLISHING THEIR BOOKS: THE MEDIATION ROLE OF PERCEIVED USEFULNESS Rahayu, Elisa Dwi; Anjaningrum, Widiya Dewi
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.856

Abstract

The indie publishing industry faces many challenges in the digital era. Therefore, every publisher must be able to find the determining factor in attracting authors to publish their books. This study aims to determine the strength of the impact of marketing stimuli on purchasing intentions mediated by perceived usefulness. A total of 150 participants of the "Book Writing Camp" at PT. Litera Media Tama has been selected using purposive sampling techniques. Quantitative research using online questionnaires has been conducted for one month. The results of the second-order PLS-SEM analysis prove all hypotheses, where marketing stimuli strongly impact the intention of authors to publish their books at the Litera Media Tama publisher if the author feels high perceived usefulness. In other words, the mediating role of perceived usefulness felt by consumers is significant in the relationship between marketing stimuli and purchasing intentions for publishing services. Further research can be conducted through qualitative studies to explore more in-depth information and expand the respondents, not only from the participants of the "Book Writing Camp" PT. Litera Media Tama and other publishers can partially test each marketing stimulus on purchasing intentions to determine which marketing stimulus positively impacts purchasing intentions for publishing services.
THE EFFECT OF GREEN WORK ENGAGEMENT, EMPLOYEE GROWTH MINDSET, AND EMPLOYEE'S INNOVATIVE WORK BEHAVIOR ON INNOVATIVE ORGANIZATIONAL CULTURE Lestari, Sri Huning; Anjaningrum, Widiya Dewi
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.905

Abstract

An innovative organizational culture presents an opportunity for commercial entities to maintain competitiveness, particularly within the MSME sector. Consequently, MSME entrepreneurs must devise ways to confront competition. This study seeks to elucidate the impact of the interplay among Green Work Engagement, Employee Growth Mindset, and Employee Innovation Work Behavior on the Innovation Organizational Culture within Patchwork and Quilting MSMEs in East Java. The study population comprised all Patchwork and Quilting MSMEs in East Java, the exact number of which is unspecified. Respondents were chosen using unintentional purposive sampling, with quantitative data gathered from 160 individuals in the Patchwork and Quilting MSME sector in East Java. This study, utilizing PLS-SEM, demonstrated that the three independent factors positively influence Innovation Organization Culture in all Patchwork and Quilting MSMEs in East Java. The findings indicate that green employee engagement substantially fosters the development of an innovative organizational culture. Furthermore, employees possessing a growth mindset can facilitate innovative collaboration through their work behavior, ultimately cultivating a more innovative work environment and promoting sustainable organizational growth. This study offers comprehensive insights and tangible advantages for MSME stakeholders in formulating new human resource development strategies that are competitive in the current era.
VOSCO GROUP EMPLOYEE PERFORMANCE ENHANCEMENT THROUGH PROACTIVITY AND GROWTH MINDSET - EVIDENCE FROM A PERCEIVED USEFULNESS MEDIATION MODEL Pakayli, Della Ayu Putri; Anjaningrum, Widiya Dewi
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.869

Abstract

Technological advances have revolutionized the café and restaurant industry, impacting employee efficiency. This study seeks to investigate the influence of proactive personality and growth mindset on employee performance, mediated by perceived usefulness, within Vosco Group, utilizing an employee population of 50 staff. The sample was obtained from a segment of the population utilizing a saturated sampling technique. Data were gathered via an online questionnaire and analysis utilizing Intelligent PLS software version 4.10.8. The results indicate that a proactive personality and growth mindset substantially enhance employee performance, with perceived usefulness acting as a crucial mediator. The perceived usefulness of technology consistently mediates the relationship, but the impact fluctuates based on the degree of individual adaptability to technological advancement. These findings underscore the necessity of providing employees with intuitive technical tools and customized training programs to enhance their flexibility and productivity. This research enhances organizational psychology theory by emphasizing the importance of proactivity and a growth mindset in augmenting employee performance, while also offering practical insights for management in formulating human resource development strategies that leverage technology effectively. Organizations can enhance performance by cultivating a growth mindset culture and recruiting individuals with proactive characteristics. Future research should investigate more variables and extend the study to other industries to improve generalizability.Keywords: Proactive Personality, Growth Mindset, Perceived Usefulness, Employee Performance
SPURRING INNOVATIVE WORK BEHAVIOR BY OPTIMIZING PERSON-ENVIRONMENT FIT, PROACTIVE PERSONALITY, AND TRANSFORMATIONAL LEADERSHIP Maharani, Sagita Dika; Anjaningrum, Widiya Dewi
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.600

Abstract

The cafe and restaurant sector has grown quickly in Malang City, thus in order to be competitive, entrepreneurs must have employees who exhibit innovative work behavior. The purpose of this study is to examine the effects of person-environment fit, proactive personality, and transformational leadership on innovative work behavior among Vosco Group workers. Fifty Vosco Group employees were chosen as respondents from the entire population using the saturation sampling technique. The Sem-PLS 4.1.0.8 application was used for data analysis. The results showed that innovative work behavior is significantly impacted by person-environment fit, proactive personality, and transformational leadership. This study recommends more research with a bigger sample size to give organizations more thorough advice on how to use innovation to boost performance and competitiveness.
The Effect of Promotion, Product Quality, and Price on The Purchase Decision of Ventela Shoes in Malang City Ari Wibowo; Dewi Anjaningrum, Widiya
Journal of Management Research and Studies Vol. 1 No. 1: January - June (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i1.23

Abstract

The number of local shoe brands makes the competition of local shoe manufacturers become tight, both in price competition, product quality or from other types to increase sales. So that this can be a producer task to create its own competitiveness, one of which is to promote its products as well as possible and as attractive as possible, creating quality products and can compete, and create an affordable price strategy. The purpose of this study was to determine the effect of promotion, product quality and price on Ventela shoe decisions on Ventela Shoes consumers in Malang. This research is the Explanatory Research with multiple linear regression analysis techniques. The population in this study are all Ventela Shoe consumers in Malang City whose numbers are unknown. The sampling technique used is accidental-purposive sampling with a sample of 100 respondents. The results of the multiple linear regression analysis test showed that promotion, positive and significant effect on the decision to purchase ventela shoes, and product quality also had a positive and significant effect on the decision to purchase ventela shoes. In addition, prices also have a positive and significant effect on the decision to purchase ventela shoes.
Digital Transformation in Street Food Business in Malang: AI Application Training for Content Creation and Effective Promotion Strategies Yogatama, Ahmad Nizar; Sidi, Agus Purnomo; Anjaningrum, Widiya Dewi; Bukhori, Muhammad; Dura, Justita; Cahyaningtyas, Fadilla; Andriany, Lussia Mariesti; Hanif, Rifki
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2299

Abstract

Purpose: This study investigates the integration of Artificial Intelligence (AI) in digital marketing for street food businesses in Malang, focusing on training housewives to improve content creation and promotion strategies. The research aims to bridge the digital gap for small-scale food vendors by providing essential digital skills and AI tools. Method: The research employed a mixed-method approach, including pre-training assessments, online training sessions, and personalized mentoring. A total of 20 housewives running street food businesses participated in the training, which was conducted over three months. The AI tools used included Canva AI and Flair AI for photo editing, content creation, and social media optimization. Practical Applications: The study demonstrates how AI-driven tools can enhance social media engagement, brand visibility, and customer interaction for street food vendors. This initiative provides a model for empowering small business owners to leverage digital marketing tools effectively, contributing to their long-term success. Conclusion: The training resulted in significant improvements in participants' digital marketing capabilities, with increased confidence in using AI tools. The findings highlight the transformative potential of AI for MSMEs, particularly in enhancing the competitive edge of street food businesses in Malang.
Highlighting Customer Attitudes: A Case Where the Influencer's Credibility and Digital Persuasive Content Are Not Lucrative Maghfiroh, Lailatul; Anjaningrum, Widiya Dewi; Reyes, Alma Pia G.; Fernandez, Khriz N.
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.19

Abstract

Viva Cosmetics, one of the oldest makeup brands in Indonesia, is facing stiff competition from local and international brands, raising challenges to encourage consumers' intention to buy their products and potentially to lose their brand prestige. Hence, building positive feelings in customers is essential to drive them to buy. This study examines how influencer credibility and persuasive content affect people's desire to buy, with customer attitudes as the mediating factor. The population comprises all customers of Viva Cosmetics in Indonesia. We collected data via an online questionnaire using a quantitative approach, selecting 290 respondents through accidental sampling. The study employed PLS-SEM and analysis involving SmartPLS 4.1.0.8 to evaluate the research model and test proposed hypotheses. The importance of influencers and persuasive content lies in their power to improve customers' positive attitudes, affecting their plans to buy, making the customer's mindset a full mediator. This study adds to the theory of planned behavior by looking at local cosmetic brands and showing how customer attitude connects outside factors with buying decisions. Influencers with strong credibility and engaging content can enhance customers' emotions, a crucial factor in predicting their behavior when purchasing cosmetics. Consequently, the Viva brand must carefully choose trustworthy influencers, provide convincing content, and closely monitor consumer sentiment.
Co-Authors Adya Hermawati Adya Hermawati Agus Purnomo Sidi Aliyyuldafa , Natasya Citra Andarwatiningtyas, Ken Ari Wibowo Bukhori, Muhammad Cahyanti, Mega Mirasa Cucio, Janice Soro Denysa Karisma Putri Dewi, Ika Maha Enggal, Pramesella Rezika Fadilla Cahyaningtyas Fernandez, Khriz N. Fransiska Sisilia Mukti Habel Rudamaga Hanif, Rifki Ifatuna Hasanah Indrasari, Dhea Rahmanda Jelita Virliana Sandra Justita Dura LAILATUL MAGHFIROH Lestari, Jumaali Davit Lestari, Sri Huning Maharani, Sagita Dika Mariesti Andriany, Lussia Mega Mirasa Cahyanti Mega Mirasaputri Cahyanti Mohammad Bukhori Nadilah Rahma Sari Pakayli, Della Ayu Putri Peggy Lia Ayu Sukma Puji Subekti Putri, Denysa Karisma Rahayu Puji Suci Rahayu Puji Suci Rahayu, Elisa Dwi Reni Rifatun Novita Reyes, Alma Pia G. Risa Ristiana Risulianah, Aulia Defi Rohima Rohima Rr. Levana Bonadea Ajiardani Rudamaga, Habel Soelistyo, Aries Tantia Eka Desti Wahdiyat Moko Widi Dewi Ruspitasari Yogatama, Ahmad Nizar Yudistira Arya Sapoetra Yudistira Arya Sapoetra Yunus Handoko