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All Journal Jurnal Agronomi Indonesia (Indonesian Journal of Agronomy) Jurnal Silvikultur Tropika (JST) MEDIA ELEKTRIKA Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Ilmiah Mahasiswa FEB Holistic Journal Of Management Research Jurnal Teknik Sipil Jurnal Ilmiah Dinamika Rekayasa (DINAREK) Transformatika: Jurnal Bahasa, Sastra, dan Pengajarannya Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) JURNAL MEDIA INFORMATIKA BUDIDARMA Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JTERA (Jurnal Teknologi Rekayasa) Management and Economics Journal (MEC-J) Journal of Physical Education and Sports Building of Informatics, Technology and Science Jurnal Riset Rekayasa Elektro Jurnal Manajemen Bisnis Jurnal Teknologi dan Sistem Informasi IndraTech Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis Journal Automation Computer Information System (JACIS) EKONOMIKA45 Journal of Electronic and Electrical Power Application Journal of Artificial Intelligence and Digital Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal INFOTEL Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) TRANSFORMATIKA: Jurnal Bahasa, Sastra, dan Pengajarannya Jurnal SINTA: Sistem Informasi dan Teknologi Komputasi Journal of Technology and Engineering Jurnal Ilmiah Bisnis Digital
Sigit Pramono
Institut Teknologi Telkom Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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Journal : EKONOMIKA45

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Inovasi Strategi Pemasaran Berbasis Digital untuk Meningkatkan Daya Saing Perusahaan Grace Yulianti; Sigit Pramono; Seger Santoso
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4135

Abstract

Digital transformation has encouraged companies to adopt innovation in digital-based marketing strategies to increase competitiveness in an increasingly competitive and dynamic business era. This study examines in depth the role of innovation in digital marketing strategies, including the use of search engine optimization (SEO), social media marketing, interactive content, and the use of data analytics in marketing decision making. The method used is a literature review approach by reviewing various previous studies to identify key elements of an effective and adaptive digital marketing strategy. The results of the study indicate that the application of innovative digital technology can expand market reach, increase operational efficiency, strengthen customer engagement, and create a more personal and valuable customer experience. These findings underline the importance of continuous innovation, technology adaptation, and rapid response to digital market trends. Thus, this study provides practical guidance for companies in designing relevant, competitive, and future-oriented digital marketing strategies.
Co-Authors Abda Abda ABDUL ADHIM Agus Fakhrina Anjar Taufik Hidayat Arief Hendra Saptadi Arif, Moh Erfan Assa?diyah, Halimah Barinta, Dunga Dwi Bayinah, Ai Nur Edi Santosa Eka Wahyudi Eman Sulaiman, Eman Erianto Indra Putra Fauzi, Muhamad Rifki Fredre Nico Panggabean Garnis Hasna Iftinan Apsari Ghufar, Ahmad Maulana Grace Yulianti Gultom, Tumpal Gunawan Wibisono Gunawan Wibisono Habibi, Muhamad Imam Ahmad Indriyanto, Slamet Jhon Bryan Tarihoran K.S, Soegiyanto Khasanah , Titi Nur Kuat Ismanto Lucky Suryajaya, Lingga Ekaputra Luthfi Hendra Lukmana Hendra Lukmana Luthfi Hendra Lukmana Hendra Lukmana, Luthfi Hendra Lukmana Hendra Masyhud, Herman Mubarak, Darihan Muhammad Shulthoni Nadiyah Hirfiyana Rosita Nathasia Marshellina Suyanto Nicolaus Euclides Wahyu Nugroho Nikmatullah, Miftahula Rizqin Nobuo Sugiyama Nugraha, Hanif Andi Nur Ghaniaviyanto Ramadhan Nur Khasanah, Titi Octantyo, Ardian Yudhi Prakoso, Widjojo Adi Prasetyo Yuliantoro Priambodo, Rico Wahyu Putra, Maulana Raffi Noval Pambudi Rasa Putra, Augasta Eka Rema Hindarko Richi Riyan Rico Wahyu Priambodo Rita Rita, Rita Rizqin Nikmatullah, Miftahula Rohmat Indra Borman Romadhon, Hanif Cahyo Rufidah, Rufidah Saad, Asmadi Sanubari, Aditya Sativa, Oriza Savena Rinda Pamungkas Seger Santoso Shinta Romadhona Siti Baitul Mukarromah SITI MARYAM Suhada Suhada, Suhada Sujianto " Suzuki, Yasushi Syakbandani, Muhammad Uqbah El Verawati, Ike Wahyu Junianto Wibowo, Merlinda Yoko Mine Yuamar Imarrazan Basarah Zen, Nur Afifah