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MONEY POLITICS AS CULTURE: KEPYUR AND RATIONAL CHOICE AMONG RURAL VOTERS IN KENDAL REGENCY ELECTIONS Prasetyo, Kuncoro Bayu; Khasanah, Zulfa Yuladia Nur; Aila, Najwa Mutiara
Sosiohumaniora Vol 28, No 1 (2026): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v28i1.68061

Abstract

Kepyur is a local term used by the people of Kendal Regency to refer to the practice of money politics in elections. Kepyur practices have become a cultural norm in Kendal, occurring in village head elections, parliamentary elections, and regional head elections. This study aims to explain the factors behind the prevalence of kepyur practices and analyze their relationship with voters’ rational choices. The research employed a qualitative descriptive method using a case study approach, focusing on the 2020 regional election in Kalibareng Village. Data were collected through observation, interviews, and documentation. Data analysis involved data reduction, data display, and conclusion drawing based on rational choice theory. The results indicate that money politics in the form of kepyur is not considered reprehensible by the community. For campaign teams, distributing kepyur to voters is viewed as a rational strategy to secure electoral victory for their candidates. Similarly, for community members, kepyur is perceived as a rational consequence, as voting for a candidate entails losing time that could otherwise be spent working. Unlike conventional money politics, which is generally associated with coercive vote buying, political bribery, or explicit electoral exchange, kepyur is socially legitimized and embedded in everyday economic practices. It is not understood as an illegal transaction but rather as informal compensation for lost livelihoods on election day. Kepyur has shifted political rational choice toward economic rationality, as voting rights can be exchanged for financial benefits that substitute for lost income on election day.
Strengthening Language and Eco-Cultural Literacy of the Young Generation to Support International Tourism in Karimunjawa Kuncoro Bayu Prasetyo; Henrikus Joko Yulianto; Soeharso Soeharso
Empower : Jurnal Pengembangan Masyarakat Islam Vol. 9 No. 2 (2024)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/empower.v9i2.18658

Abstract

This article describes community empowerment for the younger generation in the Karimunjawa Islands to solve problems in local tourism development, namely low foreign language communication skills as a support for international tourism, fading knowledge and interest in local cultural arts, and the threat of tourism impacts on the ecological environment. As a problem-solving step, empowerment was carried out on youth Karang Taruna Kompak Setigi Kemajuan Karimunjawa Village to be involved and actively participate in tourism economic activities, while increasing awareness of preserving the environment and local cultural heritage.  With the Participation Rural Appraisal (PRA) method, the implementation of pre-field, field and post-field stages has succeeded in finding a pilot model in fostering motivation, skills and courage in communicating English to teenagers, while recognizing various local wisdom of traditional games that have potential as tourist attractions for foreign tourists and arousing the awareness of the younger generation to love the surrounding environment more. This is an important support for efforts to improve the welfare of the local Karimunajwa community through the international tourism economy, while preparing the younger generation of Karimunjawa as agents of guardians and preservation of Karimunjawa's culture and natural environment
MAKNA TRADISI NGLARUNG AYAM PADA PERKAWINAN DI MASYARAKAT DESA KALIJAMBE, KECAMATAN BRINGIN, KABUPATEN SEMARANG Dini Agustin; Kuncoro Bayu Prasetyo
SOSIO EDUKASI Jurnal Studi Masyarakat dan Pendidikan Vol. 7 No. 2 (2024): SOSIO EDUKASI Jurnal Studi Masyarakat dan Pendidikan
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/sosedu.v7i2.25469

Abstract

One of the marriage traditions still being preserved today is the tradition of Nglarung Ayam by the people of Kalijambe Village. Nglarung is a tradition in Javanese society to throw offerings in the sea or river. The aims of this research are as follows: 1) to find out the implementation of the Nglarung Ayam tradition at weddings in the Kalijambe Village community, 2) to analyze the meaning behind the Nglarung Ayam tradition carried out by the Kalijambe Village community. The research method used is a descriptive qualitative research method with data collection techniques in the form of observation and interviews. The research results show that the tradition of Nglarung Ayam is carried out when residents of Kalijambe Village get married and get a partner from outside the village who are separated by a river and cross a bridge. Nglarung Ayam is done by releasing free-range chickens on the bridge that the bridal party crosses to their partner's house. Nglarung Ayam has two meanings. The incidental meaning applies during the journey to the in-law's house as a reinforcement to protect the bridal party from danger on the way to the couple's house. The second is the meaning of continuity, namely, the hope of ensuring future harmony and happiness for the bridal couple.
KONFLIK SOSIAL DALAM DINAMIKA PILKADES DESA KEMBANGAN KECAMATAN BONANG KABUPATEN DEMAK Nurun Nafiqoh; Kuncoro Bayu Prasetyo
SOSIO EDUKASI Jurnal Studi Masyarakat dan Pendidikan Vol. 8 No. 2 (2025): SOSIO EDUKASI Jurnal Studi Masyarakat dan Pendidikan
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/sosedu.v8i2.29154

Abstract

The village head election or pilkades is a process of succession of village leadership that is used as a democratic party for the village community to be able to actively participate in determining the government in accordance with the will of the people. Pilkades can have a positive impact on the community, but it is not uncommon for it to cause negative access in the form of conflicts and divisions in the community. The purpose of this study is to determine the background of the conflict in the Pilkades of Kembangan Village, Bonang Subdistrict, Demak Regency and to determine the form of conflict that occurred in the Pilkades of Kembangan Village, Bonang Subdistrict, Demak Regency. This research uses descriptive qualitative research methods with data collection techniques through observation and interviews. The results showed that the conflict occurred suddenly when the community carried out democratic party activities for the election of village head candidates. The causes of the conflict were prejudice between the two candidates, regional differences, the gap between the old and young generations, and the conflict between pro-establishment and pro-change groups. The forms of conflict that occur are realistic and non-realistic conflicts.
TRANSFORMASI DIGITAL DI PEDESAAN: PERAN BUMDES DALAM PENGUATAN AKSES INTERNET WARGA DESA KROCOK KABUPATEN BLORA Aras Aras; Kuncoro Bayu Prasetyo
SOSIO EDUKASI Jurnal Studi Masyarakat dan Pendidikan Vol. 8 No. 2 (2025): SOSIO EDUKASI Jurnal Studi Masyarakat dan Pendidikan
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/sosedu.v8i2.30430

Abstract

This study aims to explore digital transformation in rural areas through the provision of village WiFi network services in Krocok Village, Japah District, Blora Regency, which is managed by the Kerjaya Krasa Village-Owned Enterprise. The main problem studied is how digital transformation takes place and its impact on the socio-economic life of the community. This study uses a qualitative method with a naturalistic approach. Data were collected through semi-structured interviews, direct observation, and documentation of the activities of providing and utilizing village internet services. The results of the study show that village WiFi services contribute to increasing access to information, citizen productivity, and Village Original Income. The conclusion of this study states that digital transformation through village WiFi management is a strategic means of strengthening digital development and improving the welfare of rural communities. This study also found a number of challenges, such as limited network infrastructure in certain areas and the existence of community groups that do not fully understand digital technology.
Makna Simbolik Tradisi Jolen Sebagai Pandangan Hidup Adiluhung Masyarakat Desa Somongari Kabupaten Purworejo Margaretha Rizky Christiana; Kuncoro Bayu Prasetyo
SOSIO EDUKASI Jurnal Studi Masyarakat dan Pendidikan Vol. 9 No. 2 (2026): SOSIO EDUKASI Jurnal Studi Masyarakat dan Pendidikan
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/sosedu.v9i2.34293

Abstract

The Jolen tradition is a cultural practice of the people of Somongari Village, Kaligesing District, Purworejo Regency, which reflects communal life and is rich in symbolic and moral values. This tradition not only functions as a form of earth alms and expression of gratitude for durian and mangosteen harvests, but also acts as social and cultural capital that strengthens community solidarity. This study aims to analyze the process of implementing the Jolen tradition and to examine the symbolic meanings and moral values within the community. This study uses a qualitative approach with descriptive methods. Data were collected through observation, in-depth interviews, and documentation, then analyzed through data reduction, data presentation, and conclusion drawing, with validity tested through triangulation. The data were obtained from four informants: the Kuncen, Jolen organizers and performers, cultural staff of the Purworejo Regency government, and the Dewi Sri performer (2015). The results show that the Jolen tradition is carried out through several stages, including preparation, procession (carnival), and closing all involving active community participation. This tradition contains various symbolic meanings reflected in cultural elements, including values of gratitude, religiosity, respect for ancestors, mutual cooperation, togetherness, justice, and harmony with nature. These values function as moral guidelines that shape community behavior and social relations. The Jolen tradition not only represents local cultural heritage but also plays an important role in maintaining and strengthening social cohesion in the midst of contemporary social dynamics.
Peran Modal Sosial dalam Strategi Kampanye Pemilihan Umum Raya Mahasiswa (Studi Kasus Pemira UNNES Tahun 2024) Adhitya Deva; Kuncoro Bayu Prasetyo
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 12 No 2 (2026): Juni
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v12i2.34273

Abstract

Pemilihan Umum Raya (Pemira) serves as a campus democratic arena that reflects the dynamics of student politics, particularly in the practice of candidate campaign strategies. One of the important factors influencing this process is social capital, which includes social networks, collective norms, and trust. This study aims to analyze the role of social capital in student campaign strategies during the 2024 UNNES Pemira and to explain how social capital is utilized by candidates to gain political support. This research employs a qualitative descriptive approach with data collection techniques consisting of semi-structured interviews, observation, and documentation. The research informants include Pemira candidates, campaign teams, observers of the election process, and student voters from various faculties. Data were analyzed using the interactive model of Miles and Huberman, which includes data condensation, data display, and conclusion drawing. The findings show that candidates with broader social networks, strong organizational backgrounds, and higher levels of trust among students and supporter groups tend to have advantages in mobilizing political support. Social capital is utilized through cross-faculty personal relations, informal support from extra-campus organizations, and the use of leadership track records to build voter trust. In contrast, candidates with limited social capital face greater challenges in expanding their voter base and optimizing campaign activities. This study provides empirical contributions to the study of campus political sociology and strengthens the understanding of the role of social capital in student democratic practices.
Penganekaragaman Atraksi Wisata dan Penguatan Konservasi Warisan Budaya Tradisional FolkGames pada Pokdarwis Desa Cempaka Bumijawa Kuncoro Bayu Prasetyo; R. Soeharso; Hany Nurpratiwi; Latif Hendro Wibisono
Madani : Indonesian Journal of Civil Society Vol. 8 No. 1 (2026): Madani : Februari 2026
Publisher : Politeknik Negeri Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35970/madani.v8i1.3050

Abstract

Village empowerment is a strategic effort as the current development paradigm emphasizes that development begins in villages. The existence of village funds and greater autonomy encourages villages to develop themselves through various creative strategies, one of which is the village tourism concept. Near the Guci hot spring tourist area in Tegal Regency, there is the Cempaka Village Tourism Awareness Group (Pokdarwis), which develops traditional culinary tourism through Pasar Slumpring. An initial survey identified several issues that need to be addressed, namely the limited variety of traditional culinary attractions offered, stagnant visitor numbers, and the claim of a traditional-based tourism concept that has not yet significantly contributed to the preservation of local culture. As a solution to these problems, this partnership community service program aims to provide advocacy and capacity strengthening for the Cempaka Village Pokdarwis to innovate in order to increase tourist visits while contributing to the preservation of local cultural heritage through the diversification of tourism attractions based on folk games. The community service activities were carried out using the Participatory Rural Appraisal (PRA) approach and an Educational Conservation Training Program on Traditional Games as Experience-Based Tourism Attractions, integrating several activities: (1) Folk Games Clinic; (2) Arrangement of Folk Games Zones; and (3) Trial implementation of folk games tourism attractions with visitors. The results of community service activities show that the approach to developing a tourist village that combines cultural-based tourism with digital marketing strategies has significant potential in increasing the attractiveness, differentiation, and sustainability of Slumpring Market as a local culture-based tourist destination.
Penguatan Digital Economy Melalui Food Vlogging dalam Promosi Wisata Kuliner Tradisional di Pasar Slumpring Tegal Didi Pramono; Kuncoro Bayu Prasetyo; Noviani Achmad Putri; Khasan Setiaji; Saufa Alina Alfasya; Gayyutri Naylacitra; Ziryu Robben Duta Wijaya
Madani : Indonesian Journal of Civil Society Vol. 8 No. 1 (2026): Madani : Februari 2026
Publisher : Politeknik Negeri Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35970/madani.v8i1.3075

Abstract

This community service program was initiated in response to the stagnation of tourist visits to Pasar Slumpring and the limited digital competence of the local tourism awareness group (Pokdarwis) in utilizing social media as a promotional tool. The program aims to strengthen the community’s digital economy through the development of food  vlogging content as a medium for promoting traditional culinary tourism. The implementation employed a Participatory Rural Appraisal (PRA) approach, involving community members in planning, training, content production, and evaluation. The program included a social media workshop, food vlogging training, and digital promotion assistance. The results demonstrate a significant improvement in participants’ digital literacy, with the average score increasing from 44.25 (pre-test) to 80.75 (post-test), indicating an 82.4% enhancement. The food vlogging content produced successfully reached a wide audience, achieving 31,000 views on Instagram and 386,000 views on TikTok. The impact is further reflected in the rise in tourist visits, from 1,217 visitors in August to 1,826 in September (an increase of 50.04%), and continued to grow to 58.25% by November. This program has proven effective in enhancing the digital capacity of Pokdarwis and strengthening digital economy–based promotional strategies. Therefore, the initiative contributes to the development of traditional culinary tourism and supports the achievement of SDGs 8, 9, and 11 on decent work, industrial innovation, and sustainable communities. 
Co-Authors Adhitya Deva Adi Sutanto Ahmad Tohri Aila, Najwa Mutiara Amalia, Lolita Noor Amelia, Lutfi Nur Antari Ayuning Arsi Aras Aras Aras, Aras Asma Lutfi, Asma Atika Wijaya Baiq Farhatul Wahidah Devi Siswandani Dewi Erowati Dewi Ratna Sari Dewi Ratna Sari Dini Agustin Edi Kurniawan Elly Kismini Elsa Lutmiranita Amanatin Eni Rahmawati Fadly Husain Farha, Fina Nayla Fauzi, Lesa Gayyutri Naylacitra Ghisya Sauqina Rosyada Gunawan Gunawan Handika Mukti Hany Nurpratiwi Hartati Sulistyo Rini Harto Wicaksono, Harto Henrikus Joko Yulianto Hilda Rahmah, Hilda Iwan Hardi Saputro Jamhur Julianto, Dimas Khasan Setiaji Khasanah, Zulfa Yuladia Nur Latif Hendro Wibisono Maftukhatun Nashikhah Margaretha Rizky Christiana Maulina Indah Fauziah, Maulina Indah Maya Novenda Miko Irawan, Miko Mohammad Syifauddin Muhammad Ulin Nuha Saputra Mustafid, Imam Zulkhifli Mustafid, Imam Zulkhifli Nabila Nurul Hawa Naila Rahmaniyatul Wulida Nanda, Adelia Dwi Nanda, Adelia Dwi Naufal Hanan Syahbana Novenda, Maya Noviani Achmad Putri Noviani Achmad Putri Noviani Achmad Putri Nugroho Trisnu Brata Nurun Nafiqoh Nurwijayanti Pramono, Didi Pratiwi, Ulfita Hani Pratiwi, Ulfita Hani PUJI LESTARI R. Soeharso Rahmadani, Anisya Ratna Nurfitriani Restu Ayu Mumpuni Reza Palevi, Reza Rini Iswari Rosari, Arnia Fenti Saufa Alina Alfasya Soeharso Soeharso Soeharso, R Soeharso, Soeharso Sri Astuty Suprapti, Lia Suprapti, Lia Totok Rochana Tri Marhaeni Pudji Astuti Tri Marhaeni Puji Astuti Tutting Anggraeni Wahyuni, Kholifa Diah Yulianto, Henrikus Joko Ziryu Robben Duta Wijaya