Article Per Year (5 Year)
p-Index From 2021 - 2026
4.936
P-Index
This Author published in this journals
All Journal PROSIDING SEMINAR NASIONAL Proceeding SENDI_U Stability: Journal of Management and Business PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Business Management Analysis Journal (BMAJ) EconBank : Journal Economics and Banking Budimas : Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Panrannuangku Jurnal Pengabdian Masyarakat Jurnal Abdimas Bina Bangsa Khidmatuna : Jurnal Pengabdian Kepada Masyarakat Bussman Journal : Indonesian Journal of Business and Management JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Bisnis Kolega Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Journal of Economics and Public Health E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) Fokus Abdimas Moneta : Journal of Economics and Finance Jurnal Ilmiah Manajemen dan Akuntansi KIC Journal of Islamic Entrepreneurship and Business Research
Ratih Hesty Utami Puspitasari
Universitas PGRI Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : KIC

 1 
Green Marketing Influence: Examining Its Impact On Purchase Decision In Sustainable Halal Cosmetics Rosidah, Inayatur; Puspitasari, Ratih Hesty Utami; Arsyadi, Muhammad Sani; Putri, Adinda Meilanny
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/7gqx4280

Abstract

Research aim: This study aims to determine the influence of Green Marketing on purchasing literature through brand awareness as a mediator. Design/Methode/Approach: This research used quantitative methods and took a sample of 121 respondents in Semarang who used Wardah halal cosmetics. Data management using SEM. Help. 4.0. The data obtained comes from primary data. The data collection technique using questionnaire distribution is a data collection method that is carried out by giving a collection of questions or written statements to respondents. Research Finding: The result of this study is that based on the composite reliability value of each variable, it is proven that all research variable indicators have a composite reliability value greater than (0.7). And this research that the hypothesis can be accepted and there is a relationship between variables, especially in (Product Green Marketing → Brand Awareness), (Product Green Marketing → Purchase Decision), (Price Green Marketing → Purchase Decision) and (Brand Awareness → Purchase Decision). So, halal cosmetics have a significant effect on the product, price and purchasing decision
Co-Authors Abdika, Mohammad Festin Adelia Sandra Swastika Putri Aditya Pamungkas Adrianto, Syahrul Akbar, Shofif Shobaruddin Akbar, Shofif Sobarrudin Arsyadi, Muhammad Sani Bawazir, Muhammad Najib BAYU KURNIAWAN Dian Apradika Kusumawati Efriyani Sumastuti Ervina I, Rr. Hawik Fadel EL Mahdi, Raynaldo Fadhioma Ammarendra Fatkhul Amin Firdaus, Nada Nisrina Fitri Yulianti Fitriana, Lisa Ghazien, Fuadhi Gultom, Henry Casandra Heri Prabowo Ika Menarianti, Ika Inayah Adi Sari Inayah Adi Sari Indah Novita Sari Indriasari, Ika Ira Setiawati Ira Setiawati, Ira Iwan Suroso kamala, zubdatul Khasan, Muhammad Zaki Fatkhurrohman Lia Ariani Marlien, RA Meiriyanti, Rita Meta Ika Andrayani Nugraheni, Nadea Lathifah Prasetyo, Ramadhan Prianka Ratri Nastiti, Prianka Ratri Putra, Adimas Roki Putra, Edo Cahya Putri, Adinda Meilanny Qristin violinda Rahmad, Moh. Adib Nur Ratih Milati Ilham Ratna Yulia Wijayanti Renorian Ranandaru Ristianto Wahyudi Irwan Rita Meiriyanti Rochmad Winarso Romadhon, Ilham Zakaria Rosidah, Inayatur Rr Hawik Ervina Indiworo Shofif Sobaruddin Akbar Shonda Paulina Martines Sijabat, Rauly Siti Fatimah Nurul’aini Sobaruddin A, Shofif SUTRISNO Syahbana, Ardiansyah Ali Trisan, Arlhenthia Putri Nur Ulya, Mira Seftiana Rif’atul