Article Per Year (5 Year)
p-Index From 2021 - 2026
6.854
P-Index
This Author published in this journals
All Journal International Journal of Evaluation and Research in Education (IJERE) Indonesian Journal of Applied Linguistics (IJAL) Journal of Education and Learning (EduLearn) Jurnal Penelitian Pendidikan Language Circle : Journal of Language and Literature Lembaran Ilmu Kependidikan Celt: A Journal of Culture, English Language Teaching & Literature Edukasi: Jurnal Pendidikan dan Pengajaran Journal on English as a Foreign Language (JEFL) IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature EDULITE: Journal of English Education, Literature and Culture ELT Forum: Journal of English Language Teaching English Education Journal The Journal of Educational Development PRASASTI: Journal of Linguistics IJoLE: International Journal of Language Education Journal of Educational Research and Evaluation Voices of English Language Education Society Rainbow : Journal of Literature, Linguistics and Cultural Studies TLEMC (Teaching and Learning English in Multicultural Contexts) Elsya : Journal of English Language Studies LINGUA : Jurnal Bahasa, Sastra, dan Pengajarannya Journal of Innovation in Educational and Cultural Research Ideguru: Jurnal Karya Ilmiah Guru Journal of English Teaching and Learning Issues Varia Humanika Journal of English Education Program (JEEP) Munaddhomah: Jurnal Manajemen Pendidikan Islam Journal of Law, Administration, and Social Science ALLURE JOURNAL Journal Of Sustainability Perspectives Journal of Sustainability Perspectives UNNES International Conference on ELTLT Prosiding Seminar Nasional Pascasarjana Proceeding of International Conference on Science, Education, and Technology Jurnal Bisnis dan Komunikasi Digital Journal Pemberdayaan Ekonomi dan Masyarakat English Education Journal Rainbow : Journal of Literature, Linguistics and Culture Studies Varia Humanika
Hendi Pratama
Jurusan Bahasa Dan Sastra Inggris, FBS, Universitas Negeri Semarang, Indonesia
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 75 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of English Education Program (JEEP)

 1 
Cooperative Principle Maxims Mechanisms in Samsung Indonesia Instagram Reels"™ Captions Pratama, Hendi; Setiani, Imas; Amalia, Widya; Putri, Stephanie Priyanto
Journal of English Education Program Vol 6, No 2 (2025)
Publisher : FKIP - Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jeep.v6i2.89938

Abstract

This study explores the application of cooperative principles and illocutionary force in Samsung Indonesia"™s Instagram Reels captions from August 2024. The study aims to evaluate how Grice"™s maxims"”quality, quantity, relevance, and manner"”are employed in captions and how these principles trigger illocutionary acts, particularly calls to action (CTAs). A qualitative approach was used to analyze the linguistic and pragmatic strategies of the captions, focusing on their effectiveness in engaging audiences and influencing behavior. The analysis reveals a strong adherence to the maxims of relevance and quantity, with captions effectively aligning with Reel content and providing sufficient actionable information. However, occasional lapses in the maxims of quality and manner indicate areas for improvement, such as reducing promotional ambiguity and simplifying overly complex phrasing. These improvements could enhance the captions"™ clarity and factual precision. Illocutionary force analysis highlights a predominant use of directive acts, with CTAs designed to prompt specific audience actions, such as exploring products or participating in events. Expressive acts, aimed at evoking emotional responses, were present but less frequently, reflecting a focus on action-oriented engagement. Commissive and assertive acts were minimally observed, indicating a preference for short-term engagement strategies over trust-building. This study concludes that Samsung Indonesia effectively integrates pragmatic principles with strategic CTAs to drive audience interaction and brand engagement. These findings provide valuable insights into optimizing linguistic strategies for social media marketing and contribute to the broader understanding of digital communication practices.
Co-Authors Abdurrahman Faridi Abimanto, Dhanan Aflahatun, Nur Agustien, Helena I.R. Ahmad Syaifudin Ain, Qurat ul Ainy, Qurrot Ali Formen Alifa Fegasanti, Prahda Amalia, Widya Amin Retnoningsih Anwar, Choiril Arriyani, Nurfisi Ashar, Baihaqi Caesar, Yuniar Chrismonia Dewi Sartika Dwi Rukmini Eko Suwignyo Eko Suwignyo Fadillah, Syifa Fellashufa Fahrur Rozi Fajlin, Eka Yulianti Fajlin, Eka Yulianti Fathur Rokhman Fatma Hetami Fauzi, Iwan Ferrian Erwanto Fitriani, Walida Wahid Frimadhona Syafri Galuh Kirana Dwi Areni Hadzik, Muhamad Irfan Hanik Nurul Faizah Hartono, Rudi Hidayat, Rayhan Imanuel Kamlasi, Imanuel Indah Nurhidayah Issy Yuliasri istiani, imas Januarius Mujiyanto Januarius Mujiyanto, Januarius Januarius, Januarius M. Sukarno Maria Johana Ari Widayanti Ma’mun, Nadiah Mujianto, Januarius Mumtaza, Anis Ardiana Nadiah Ma’mun Nafi', Mar' Atul Latifah Jauharin Nugroho, Kurniawan Yudhi Nurcahya, Wirawan Firman Nyoman Karina Wedhanti Pryla Rochmahwati Puji Astuti Puteri, Siti Azizah Putri, Alisha Rahma Putri, Stephanie Priyanto Raspati, Bintang Retno Rahayuningsih Rika Riwayatiningsih Rini Susanti Wulandari Seful Bahri Setiani, Imas Shabrina, Annisa Nurul Sri Wahyuni Sri Wuli Fitriati Suwandi Suwandi Suwandi Suwandi Syahid Abdulloh Tanuso, Nur Antoni Eko Titus Adhi Sukmana W, Widhiyanto Yan Mujiyanto Yunda Lestari, Yunda zulfa Sakhiyya Zulfa Sakhiyya