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CLOTHING SALES STRATEGY AT ANEKATEX SHOP WITH E-CRM CONCEPT Pratiwi, Winda; Amin, Muhammad; Putri, Pristiyanilicia
JURTEKSI (jurnal Teknologi dan Sistem Informasi) Vol. 11 No. 1 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v11i1.3365

Abstract

Toko Anekatex is a business engaged in fashion for women, men, children, as well as school uniforms, pajamas, and other robes located on Jalan Dr. Sutomo No. 41 Kisaran city. In maintaining more advanced competitiveness, the company must continue to develop technology, another thing that needs to be considered in making the company more advanced is the relationship with customers which is also an important thing to always maintain. In an effort to manage good relationships with potential customers and customers, companies use Customer Relationship Management (CRM). CRM is a service to customers that is personal, with the aim of providing consistent experience, so that it can provide customer satisfaction, and also get good relationships in the long term. By implementing a good E-CRM, companies will more easily interact with potential customers and customers and provide information according to their needs Customers can also obtain the information they need more quickly and easily. By implementing Customer Relationship Management (CRM) carried out at Anekatex Stores as an effort to improve customer strategies are well proven by the series of processes above and with this application to increase buybacks from total sales every month.
EXAMINING OTTO ANDERSON’S EXISTENTIAL CRISIS IN THE FILM A MAN CALLED OTTO Pratiwi, Winda; Rosalinah, Yanti
Language Literacy: Journal of Linguistics, Literature, and Language Teaching Vol 9, No 2: December 2025 (In Progress)
Publisher : Universitas Islam Sumatera Utara (UISU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/ll.v1i1.12231

Abstract

The examination of existential crisis in film has gained increasing relevance as cinema provides a representational space capable of illuminating complex human struggles with meaning, suffering, and psychological disorientation. In this context, the present study aims to analyze the construction of existential crisis and psychological recovery experienced by the protagonist Otto Anderson in the 2022 film A Man Called Otto. Employing a qualitative approach through interpretive textual analysis, this study aims to analyze key scenes, dialogues, and character developments that depict Otto’s existential rupture and subsequent transformation. The analysis is guided by Irvin D. Yalom’s Existential Psychotherapy, which outlines the four fundamental existential conditions, and Viktor Frankl’s Logotherapy, which emphasizes meaning reconstruction through creative, experiential, and attitudinal values. Findings reveal that the film portrays Otto’s existential crisis through his encounters with loss, isolation, and diminished purpose, expressed in pervasive despair and withdrawal. The study further demonstrates that Otto’s psychological recovery unfolds through the gradual restoration of meaning facilitated by relational connectedness, prosocial engagement, and the capacity to transcend personal suffering. This research highlights the potential of cinematic narratives to serve as interpretive sites for examining meaning-making processes and existential transformation within contemporary human experience.