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All Journal Journal Of Management Science (JMAS) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Jurnal Akuntansi Bisnis Eka Prasetya : Penelitian Ilmu Akuntansi Indonesian Journal of Islamic Economics and Business JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Applied Finance and Business Studies Sulawesi Tenggara Educational Journal LEBAH Outline Journal of Management and Accounting International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Manajemen Dan Akuntansi Medan Jurnal Ilmiah Multidisiplin Indonesia IIJSE PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Outline Journal of Economic Studies Outline Journal of Community Development International Journal for Advanced Research
Ihdina Gustina
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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Company Purchase Decision Improvement Strategy Ihdina Gustina; Dedy Lazuardi
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.30

Abstract

This study aims to determine the effect of the Marketing Strategy on Purchasing Decisions at PT Pratama Mandiri Sakti. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, normally data obtained in the form of number or numbers. Data source are primary and secondary data . The result of analysis show that market segmentation and targeting has a significant and positive influence on PT. Pratama Mandiri Witness purchasing decisions based on the result of the partial hyphotesis test. The result showed that market segmentation and targeting had a significant effect on the PT. Pratama Mandiri Witness purchasing decisions and the remaining is influenced by other variables which was not examined.
Analisis Tax Avoidance pada Perusahaan Otomotif di BEI: melalui Capital Intensity dan Inventory Intensity Wahyuni, Putri; Gustina, Ihdina; Lazuardi, Dedy; Rinaldi, Muammar
Sulawesi Tenggara Educational Journal Vol 4 No 3: Desember (2024)
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54297/seduj.v4i3.887

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh capital intensity dan inventory intensity terhadap tax Avoidance pada perusahaan manufaktur subsektor otomotif dan komponen yang terdaftar di Bursa Efek Indonesia. Metode penelitian ini menggunakan jenis data kuantitatif dan sumber data adalah sumber data sekunder. Unit analisis dan observasi dalam penelitian ini adalah perusahaan manufaktur subsektor otomotif dan komponen yang terdaftar di Bursa Efek Indonesia dengan jumlah populasi sebanyak 13 perusahaan. Dari populasi tersebut, dipilih menggunakan teknik purposive sampling dan diperoleh sebanyak 9 perusahaan selama 5 periode yaitu periode 2018 – 2022 yang berjumlah 45 sampel. Variabel capital intensity tidak berpengaruh dan tidak signifikan terhadap tax Avoidance pada perusahaan manufaktur subsektor otomotif dan komponen yang terdaftar di Bursa Efek Indonesia. Maka dapat dinyatakan bahwa hipotesis pertama (H1) ditolak. Secara parsial, variabel inventory intensity berpengaruh signifikan terhadap tax Avoidance pada perusahaan manufaktur subsektor otomotif dan komponen yang terdaftar di Bursa Efek Indonesia. Maka dapat dinyatakan bahwa hipotesis kedua (H2) diterima. Keterbatasan penelitian ini adalah kurangnya keberagaman sampel karena penelitian ini hanya berfokus pada perusahaan manufaktur otomotif dan komponen yang terdaftar di Bursa Efek Indonesia. Penelitian selanjutnya diharapkan dapat memperluas cakupan penelitian. Secara simultan, variabel intensitas modal dan intensitas persediaan memiliki pengaruh yang signifikan terhadap penghindaran pajak pada perusahaan manufaktur subsektor otomotif dan komponen yang terdaftar di Bursa Efek Indonesia.
The Effect of Consumer Satisfaction and Service Quality on Consumer Loyalty at CV. Maju Jaya Selen Anggereyani; Dedy Lazuardi; Muammar Rinaldi; Ihdina Gustina; Adek apriyandi
Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i2.154

Abstract

This study aims to determine Customer Satisfaction and Service Quality on Consumer Loyalty at CV. Maju Jaya. The research population that will be used in this research is all customers who made purchases at the company during the 2021 period, totaling 173 customers. By using the Slovin formula with an error rate of 5%, a total sample of 121 respondents was obtained. The results of partial hypothesis testing show consumer satisfaction has a significant effect on consumer loyalty. The results of partial hypothesis testing show service quality has a significant effect on consumer loyalty. The results of simultaneous hypothesis testing show that Consumer Satisfaction, Service Quality has a effect on consumer loyalty. The result of the coefficient of determination shows that 56% which means that the Consumer Loyalty variable can be explained by the Consumer Satisfaction and Service Quality variables. The conclusions from the results of this study indicate that partially Customer Satisfaction has a significant effect on Consumer Loyalty. Service Quality has a significant effect on Consumer Loyalty. Simultaneously, Customer Satisfaction and Service Quality have a significant effect on Consumer Loyalty.
Faktor-faktor yang Mempengaruhi Keputusan Pembelian pada Café Kokoro Ihdina Gustina; Dedy Lazuardi; Putri Wahyuni; Muammar Rinaldi
Jurnal Manajemen Dan Akuntansi Medan Vol. 7 No. 1 (2025): Jurnal Manajemen dan Akuntansi Medan Januari 2025
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v7i1.5233

Abstract

Latar belakang: Cafe telah menjadi pusat pertemuan sosial dan telah menjadi integral dari budaya perkotaan modern di seluruh dunia. Dalam persaingan yang semakin ketat di industri ini, penting bagi pemilik bisnis cafe untuk menciptakan pengalaman yang memuaskan bagi pelanggan mereka. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh dari Desain Eksterior dan Cita Rasa Terhadap Keputusan Pembelian Pada Cafe Kokoro. Metode penelitian: Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif, unit analisis dalam penelitian ini adalah Cafe Kokoro. Teknik penentuan jumlah sampel yang digunakan dalam penelitian ini menggunakan rumus Slovin dan berjumlah 150 responden. Metode penelitian yang digunakan yakni dengan teknik pengumpulan data melalui penelitian kepustakaan dan penelitian lapangan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode analisis yang digunakan untuk memecahkan permasalahan dan membuktikan hipotesis adalah dengan analisis deskriptif, analisis regresi. Analisis ini mencakup validitas dan reliabilitas, uji asumsi klasik, analisis regresi berganda, pengujian hipotesis melalui uji t dan F, dan uji koefisien determinasi (R2). Hasil penelitian: Hasil dari uji t menunjukkan bahwa variabel Desain Eksterior 16,076 > ttabel 1,655 dan variabel Cita Rasa tidak berpengaruh dan signifikan terhadap Keputusan Pembelian Pada Cafe Kokoro dimana thitung 2,644 > ttabel 1,655. Hasil dari uji F menunjukkan bahwa Fhitung 156,293 > Ftabel 2,34 yang berarti variabel bebas yaitu Desain Eksterior dan Cita Rasa secara serempak berpengaruh terhadap variabel terikat yaitu Keputusan Pembelian pada Cafe Kokoro. Hasil uji koefisien determinasi (R2) menunjukkan bahwa 68% variabel Keputusan Pembelian pada Cafe Kokoro dipengaruhi oleh variabel Desain Eksterior dan Cita Rasa, sedangkan sisanya sebesar 32% dijelaskan oleh pengaruh faktor lain Kesimpulan: Cafe Kokoro diharapkan dapat mempertahankan ruang eksterior yang luas agar pelanggan dapat bergerak leluasa demi kenyamanan pelanggan seperti mengatur jarak antar meja serta menggunakan furnitur berbahan alami untuk mendukung konsep Jepang sehingga pelanggan tetap memilih cafe Kokoro sebagai tempat pilihan utama berkumpul
Analisis Determinasi Keberhasilan Usaha Pada Multiguna Forklift Dedy Lazuardi; Muammar Rinaldi; Ihdina Gustina; Putri Wahyuni
Jurnal Manajemen Dan Akuntansi Medan Vol. 7 No. 1 (2025): Jurnal Manajemen dan Akuntansi Medan Januari 2025
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v7i1.5240

Abstract

Latar belakang: Manusia sebagai makhluk hidup ekonomi memiliki naluri dalam memenuhi kebutuhannya untuk bertahan hidup dan selalu berambisi sehingga mendorong semakin berkembangnya pula ilmu pengetahuan dan teknologi sebagai alat atau media untuk memenuhi kebutuhan hidupnya. Penelitian ini bertujuan untuk mengetahui pengaruh Motivasi Berwirausaha terhadap Keberhasilan Usaha pada Forklift Serbaguna, mengetahui pengaruh Pengetahuan Berwirausaha terhadap Keberhasilan Usaha pada Forklift Serbaguna, mengetahui pengaruh Motivasi Berwirausaha dan Pengetahuan Berwirausaha terhadap Keberhasilan Usaha pada Forklift Serbaguna. Metode penelitian: Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif yaitu data yang diperoleh dalam bentuk angka atau bilangan. Sumber data berupa data primer dan data sekunder. Data primer diperoleh dari hasil penyebaran kuesioner kepada responden, data sekunder diperoleh dari data dan kepustakaan yang berkaitan dengan masalah yang dibahas. Dalam penelitian ini yang menjadi populasi adalah pelaku usaha forklift pada Forklift Serbaguna sebanyak 30 responden. Dengan menggunakan sampel jenuh maka jumlah sampel yang diperoleh sebanyak 30 responden. Data dianalisis dengan menggunakan metode analisis regresi linier berganda. Hasil penelitian: Hasil penelitian menunjukkan bahwa Motivasi Berwirausaha dan Pengetahuan Berwirausaha memiliki pengaruh positif dan signifikan terhadap Keberhasilan Bisnis pada Forklift Serbaguna. Kesimpulan: Sebagai kesimpulan, kebijakan moneter memainkan peran penting dalam menentukan suku bunga dan menjaga stabilitas ekonomi. Bank sentral perlu mempertimbangkan kondisi ekonomi yang lebih luas dan mengadopsi pendekatan yang fleksibel dan responsif terhadap perubahan ekonomi domestik dan global.
Sosialisasi strategi adaptasi UMKM ayam penyet medan hadapi dampak inflasi Gustina, Ihdina; Lazuardi, Dedy; Rinaldi, Muammar
Lebah Vol. 18 No. 3 (2025): May: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v18i3.309

Abstract

Inflasi yang terus meningkat berdampak signifikan terhadap daya beli konsumen dan kelangsungan usaha UMKM, termasuk usaha ayam penyet di Jalan Pancing, Medan. Kegiatan pengabdian masyarakat ini bertujuan untuk menganalisis dampak inflasi terhadap UMKM ayam penyet serta memberikan strategi adaptasi bisnis yang efektif. Metode yang digunakan adalah kualitatif dengan pengumpulan data melalui kuesioner, observasi, wawancara mendalam, dan dokumentasi terhadap 15 pelaku UMKM ayam penyet di wilayah tersebut. Hasil penelitian menunjukkan bahwa kenaikan harga bahan baku dan penurunan daya beli konsumen menjadi tantangan utama. Melalui sosialisasi, pelaku UMKM diberikan pelatihan manajemen keuangan sederhana, strategi penyesuaian harga, diversifikasi menu, serta pemanfaatan pemasaran digital. Rekomendasi kebijakan juga disusun untuk mendorong dukungan pemerintah dalam bentuk bantuan modal atau pelatihan berkelanjutan. Kegiatan ini diharapkan dapat meningkatkan ketahanan usaha UMKM ayam penyet dalam menghadapi tantangan ekonomi
Marketing strategies and their effect on sales growth at taichan and grills Medan Johor Gustina, Ihdina; Lazuardi, Dedy
International Journal of Applied Finance and Business Studies Vol. 13 No. 1 (2025): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i1.344

Abstract

This research aims to determine how much influence promotion and location on sales volume at Taichan and Grills. The research methodology used is descriptive quantitative method. The population in this study is unkwown. The technique for determining the number of samples used in this study used is Hair technique and amounted to 100 respondents. The research method used is the technique of collecting data through questionnaires distribution, library research and field research which is carried out systematically based on the research objectives. The analytical method used to solve the problem and prove the hypothesis is descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). Promotion dan location variables partially had a positive and significant on Sales Volume at Taichan and Grills Karya Wisata Medan Johor. Promotion and Location variables simultaneously had a positive and significant on Sales Volume at Taichan and Grills Karya Wisata Medan Johor.
The effect of creativity and product innovation on business success (case study at Ruang Kopi Koju Branch Cemara Asri Medan) Lazuardi, Dedy; Gustina, Ihdina
International Journal of Applied Finance and Business Studies Vol. 13 No. 1 (2025): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i1.351

Abstract

This study aims to examine the effect of creativity and product innovation on business success, with a case study at Ruang Kopi Koju, Cemara Asri branch in Medan. The research used a quantitative approach with data collected from 99 respondents selected through purposive sampling. Respondents were consumers who had visited the café at least twice. The data were gathered through observation, interviews, and documentation, and analyzed using multiple linear regression. The findings show that both creativity and product innovation have a positive and significant partial effect on business success. Simultaneously, creativity and product innovation also significantly influence business success. The coefficient of determination (R²) test results indicate that both variables jointly contribute to business success at Ruang Kopi Koju. This research highlights the importance of developing creative strategies and innovative products to enhance performance and sustainability in the competitive culinary business sector.
THE INFLUENCE OF E-COMMERCE, BRAND IMAGE, PRODUCT QUALITY ON PURCHASING DECISIONS FOR PORTO SANDALS AT SHOPEE LASBIO FOOTWEAR Gustina, Ihdina; Lazuardi, Dedy; Amalia, Azrina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7079

Abstract

This study aims to determine the effect of E-Commerce, Brand Image, and Product Quality on consumer purchasing decisions at the Lasbio Footwear online store on the Shopee platform. The research method used is quantitative with a survey approach. The research sample consisted of 100 respondents who were Lasbio Footwear consumers. The data analysis technique used is multiple linear regression with the help of SPSS software. The results showed that partially or simultaneously, the variables of E-Commerce, Brand Image, and Product Quality had a positive and significant effect on Purchasing Decisions. Among the three variables, Product Quality has the most dominant influence. The coefficient of determination (R²) value of 0.482 indicates that 48.2% of the variation in Purchasing Decisions can be explained by the three independent variables, while the rest is influenced by other factors not examined. Thus, this study concludes that the success of selling Lasbio Footwear products at Shopee is influenced by the effective use of e-commerce platforms, the strength of brand image, and the quality of products offered to consumers.
PROMOTING SOCIAL WELFARE FOR SMES: A CASE STUDY IN MEDAN TEMBUNG Dedy Lazuardi; Ihdina Gustina; Muammar Rinaldi; Irma Herliza Rizki
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 1 (2025): March-June 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i1.3148

Abstract

This study evaluates the economic welfare of respondents in the Medan Tembung region with a focus on poverty levels and their implications for the economic conditions. The research analyzes factors such as the number of dependents, monthly income, access to basic services, and market conditions to understand their impact. The findings indicate that the number of dependents and monthly income significantly affect respondents' financial stability, with those having higher dependents and lower income experiencing greater economic pressure. The balance between income and expenditure is also a concern, with many respondents facing financial deficits. Access to basic services such as health insurance (BPJS) and education plays a crucial role in maintaining financial stability, although some respondents still lack full access to these services. Market instability, especially rising prices of essential goods, directly impacts respondents' economic conditions. Protecting price stability is key to safeguarding community welfare. Appropriate policy measures are needed to enhance economic welfare in Medan Tembung, including the development of financial education programs and price stabilization policies. This research provides a deep understanding of the economic challenges faced by respondents in this area and highlights the need for effective policy interventions to improve welfare and reduce economic disparities.
Co-Authors Adek apriyandi Amalia, Azrina Amril Amril Antonio Lodian Antonio Lodian Aureria, Catherine Bambang Sutejo Bambang Sutejo, Bambang Dedy Lazuardi Dedy Lazuardi Dedy Lazuardy Dedy Lazuardy Desma Erica Maryati Manik Elisabeth Nainggolan Irma Herliza Rizki Jocelyn Jovita Khairunnisa Lazuardi, Dedy M. Farid Pratama Perangin-angin Michael Gho Muammar Rinaldi Muhammad Ali Akbar Muhammad Ras Muis PUTRI WAHYUNI Putri Wahyuni Putri Wahyuni Selen Anggereyani Sesilia Ariska Sienny Sienny Siregar, Zulkarnain Siti Mujiatun Sri Rezeki Sri Rezeki Sri Rezeki Sridewi, Nurmala Tiffanny Calista Susanto Tina Muhardika Handayani Viviani