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Strategi Pemasaran Terhadap Peningkatan Penjualan Produk UMKM Bambang Sutejo; Muhammad Ali Akbar; Ihdina Gustina; Khairunnisa; M. Farid Pratama Perangin-angin
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 1 No 2 (2022): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v1i2.275

Abstract

Pelaksanaan kegiatan Pengabdian Masyarakat untuk Desa Pematang Johar berupa penyuluhan melalui Pengabdian Masyarakat. Pelaksanaan kegiatan ini bersifat insidensial, Kegiatan tersebut dilakukan secara tatap muka dan kami bermaksud melakukan kegiatan pada masyarakat Desa Pematang Johar. Dari perbincangan tersebut terlihat bahwa di Desa Pematang Johar banyak masyarakat yang masih kurang efektif dalam strategi pemasaran meningkatkan penjualan produk UMKM.
Pendampingan Guru-Guru SMA Darussalam dalam mendesain dan menerapkan Pembelajaran berbasis Digital Ihdina Gustina; Putri Wahyuni; Dedy Lazuardi; Muammar Rinaldi; Sri Rezeki; Tina Muhardika Handayani
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 1: Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v2i1.302

Abstract

The partners in the Community Partnership Program (PKM) activity plan are the teachers of Darusalam Medan Private High School in Medan Petisah District. Through the results of observations and interviews conducted by the proposing team, several priority problems were found by partners, namely: (1). The lack of knowledge of teachers about innovative learning methods so that learning takes place in a monotonous and boring way for students, (2). Teachers lack the knowledge and skills to develop teaching materials so they only use books from the library which are inadequate in number and quality, (3). Lack of opportunity to take part in free training to be able to develop and update teaching methods in accordance with educational developments in the industrial revolution era 4.0, (4) Schools do not yet have an online learning information system (e-learning), (5) Smartphones and laptops owned by students are only used for social media (Facebook, WhatsApp, Instagram), watching YouTube and playing online games during recess using internet facilities both at school and privately owned even though they should be used for learning. The solutions offered to solve partner problems are: 1). Carry out training on fun learning strategies and innovative learning methods for students in the form of blended learning, 2). Carry out training and assistance in the preparation of teaching materials for teachers, 3). Carry out training and mentoring the use of online learning information systems for teachers, 4). Making an online learning information system) that can be accessed via laptops and Android mobile phones, 5). Conduct user training for students. The approach method in implementing PKM uses education, training, practice, and mentoring methods
Pelatihan Bisnis Online Bagi Pelajar Pondok Pasantren Modern Saifullah an nahdiyah Putri wahyuni; Dedy Lazuardi; Muammar Rinaldi; Bambang Sutejo; Ihdina Gustina
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 2: Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v2i2.385

Abstract

During this pandemic, there have been many significant changes, including business. Business during the Covid-19 pandemic has become more or less a challenge and opportunity for business people, including the younger generation (millennial generation). This training provides insight and knowledge about the importance of learning entrepreneurship or business like what many business people do, such as creating new products or adding product variations. During the Covid-19 pandemic, millennials are also required to be digitally literate and creative in business, and not only compete but collaborate
Analisis Pengaruh Desain Eksterior dan Cita Rasa Terhadap Keputusan Pembelian pada Café Kokoro Gustina, Ihdina
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 3 (2024): Edisi September 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i3.1533

Abstract

This research aims to find out how much influence the exterior design and taste have on purchasing decisions at Cafe Kokoro. The research methodology used is a quantitative descriptive method, the unit of analysis in this study is Cafe Kokoro. The technique for determining the number of samples used in this study uses the Slovin formula and amounts to 150 respondents. The research method used is the technique of collecting data through library research and field research which is carried out systematically based on the research objectives. The analysis method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. This analysis includes validity and reliability, classical assumption tests, multiple regression analysis, hypothesis testing through t and F tests, and determination coefficient tests (R2). The results of the t test show that the Exterior Design variable 16.076> t table 1.655 and the Taste variable has no significant effect on Purchasing Decisions at Cafe Kokoro where t count 2.644> t table 1.655. The results of the F test show that Fcount 156.293 > Ftable 2.34, which means that the independent variables, namely Exterior Design and Taste, simultaneously influence the dependent variable, namely the Purchase Decision at Cafe Kokoro. The results of the determination coefficient test (R2) show that 68% of the Purchase Decision variable at Cafe Kokoro is influenced by the Exterior Design and Taste variables, while the remaining 32% is explained by the influence of other factors or variables outside the model such as Excellent Service, Service Quality and Price which are not discussed in this study
The Influence of Marketing Mix on Buying Decisions at Dunia Dolls Stores Medan Dedy Lazuardi; Ihdina Gustina
Outline Journal of Management and Accounting Vol. 2 No. 1 (2023): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i1.128

Abstract

This study aims to determine the effect of products on purchasing decisions in the world of dolls, determine the effect of prices on purchasing decisions in the world of dolls, and determine the effect of products and prices on purchasing decisions in dolls world The research population that will be used in the study are all consumers who made purchases at the company during the 2020 period as many as 716 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 88 respondents. The results showed that the product and price partially had a positive and significant effect on the consumer purchasing decisions of the Doll World. The results showed that the product and price simultaneously had a positive and significant effect on the consumer purchasing decisions of the Doll World. The results of this study are supported by the value of R square (R2), which means that product and price have an influence on purchasing decisions. While the rest is influenced by other factors that come from outside this research model such as location, product design, price discount, service, loyalty, satisfaction, service and other variables.
Analysis of Service Quality and Customer Satisfaction on Customer Loyalty Ihdina Gustina; Dedy Lazuardi; Zulkarnain Siregar
Outline Journal of Management and Accounting Vol. 2 No. 1 (2023): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i1.129

Abstract

This study aims to determine the effect of Service Quality on Customer Loyalty at Jhon Electro, to determine the effect of Customer Satisfaction on Customer Loyalty at Jhon Electro, to determine the effect of Service Quality and Customer Satisfaction on Customer Loyalty at Jhon Electro. The research population that will be used in the study are all customers who made purchases at the company during the 2020 period as many as 173 customers. By using the Slovin formula with an error rate of 5%, the total sample size is 121 respondents. The results showed that Service Quality and Customer Satisfaction partially had a positive and significant effect on Jhon Electro's customer loyalty. The results showed that Service Quality and Customer Satisfaction simultaneously had a positive and significant effect on Jhon Electro's customer loyalty. The results of this study are supported by the value of R square (R2) which means that Service Quality and Customer Satisfaction have an influence on Customer Loyalty. While the rest is influenced by other factors that come from outside this research model such as price discounts, advertising, customer behavior, price, location and other variables.
The Influence of Facilities, Company Image and Customer Perceptions on Purchasing Decisions in Using PT Expedition Services. Eight Primary Oceans Ihdina Gustina; Bambang Sutejo
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.185

Abstract

This study aims to determine the effect of Facilities, Company Image and Customer Perception on Decision of Buyers at PT. Delapan Samudera Pratama. The population in this research is the consumer from PT. Delapan Samudera Pratama as much as 2,496 respondent. The technique of determining the number of samples used in this study is the Slovin formula and totaling 96 respondents. The results of the analysis show that the Facilities partially has no effect on Decision of Buyers at PT. Delapan Samudera Pratama. The results showed that Company Image and Customer Perception partially have a positive and significant effect on Decision of Buyers at PT. Delapan Samudera Pratama. The results showed that Facilities, Company Image and Customer Perceptions simultaneously have a positive and significant effect on Decision of Buyers at PT. Delapan Samudera Pratama. The results of this study are supported by the value of R Square which mean Facilities, Company Image and Customer Perceptions can explain decisions of buyer and the remaining is influenced by other variables outside of this study such as price, and service quality.
The Influence of Marketing Strategy and Lifestyle on the Purchase Decision of Mitsubishi Xpander at PT. Dipo Internasional Pahala Otomotif Sri Rezeki; Ihdina Gustina
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v7i2.194

Abstract

This study aims to determine the effect of Marketing Strategies and Lifestyle on Purchasing Decisions at PT. Dipo Internasional Pahala Otomotif. The population in this study are all consumers who have made purchases at PT. Dipo Internasional Pahala Otomotif in 2019. By using the Slovin formula with an error rate of 10%, a total sample of 91 respondents was obtained. The research analysis shows that the Marketing Strategy and Lifestyle partially and simultaneously positively and significantly affect Purchasing Decisions at PT. Dipo Internasional Pahala Otomotif. The results of this study are supported by the value of R square (R2) which means that the Marketing Strategies and Lifestyle have an effect on the Purchasing Division at PT. Dipo Internasional Pahala Otomotif. While the remaining is affected by other factors originating from outside this research model such as price discounts, advertising, consumer attitudes, consumer confidence, and brand image.
Analysis Of The Effect Of Marketing Mix On The Competitive Advantage Of Samoto Products In PT. Utama Netindo Semesta Ihdina Gustina; Dedy Lazuardy; Sienny
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i1.226

Abstract

This study aims to determine the effect of Product and Price on the Competitive Advantage of Samoto's Products at PT. Main Netindo Semesta. The research population that will be used in the study are all consumers who made purchases on Samoto stabilizer products during the 2020 period as many as 2,905 consumers. The sample that will be used in this research is 97 consumers. The results of the research analysis show that Product and Price simultaneously have a significant influence on Competitive Advantage at PT. Main Netindo Semesta. For the coefficient of determination, it is found that Product and Price can explain its relationship with Competitive Advantage at PT. Main Netindo Semesta.
The Influence Of Consumer Behavior and Prices On Consumer Decisions to Buy Products At PT. Daikin Airconditioning Indonesia Sri Rezeki; Muammar Rinaldi; Ihdina Gustina; Antonio Lodian
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 2 (2022): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i2.261

Abstract

This study aims to determine the effect of consumer behavior on consumer decisions at PT. Daikin Airconditioning Indonesia, knowing the effect of price on consumer decisions at PT. Daikin Airconditioning Indonesia, knowing the influence of Consumer Behavior and Prices on Consumer Decisions at PT. Daikin Airconditioning Indonesia. The research methodology used is descriptive quantitative method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or numbers. Sources of data in the form of primary data and secondary data. Primary data obtained from the results of distributing questionnaires to respondents, secondary data obtained from data and literature relating to the problems discussed. The research population that will be used in the study are all consumers who make purchases at the company during the 2021 period as many as 15,336 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 100 respondents. Data were analyzed using multiple linear regression analysis method. The results showed that consumer behavior and prices had a positive and significant effect on consumer decisions at PT. Daikin Airconditioning Indonesia
Co-Authors Adek apriyandi Amalia, Azrina Amril Amril Antonio Lodian Antonio Lodian Aureria, Catherine Bambang Sutejo Bambang Sutejo, Bambang Dedy Lazuardi Dedy Lazuardi Dedy Lazuardy Dedy Lazuardy Desma Erica Maryati Manik Elisabeth Nainggolan Irma Herliza Rizki Jocelyn Jovita Khairunnisa Lazuardi, Dedy M. Farid Pratama Perangin-angin Michael Gho Muammar Rinaldi Muhammad Ali Akbar Muhammad Ras Muis Putri Wahyuni PUTRI WAHYUNI Putri Wahyuni Selen Anggereyani Sesilia Ariska Sienny Sienny Siregar, Zulkarnain Siti Mujiatun Sri Rezeki Sri Rezeki Sri Rezeki Sridewi, Nurmala Tiffanny Calista Susanto Tina Muhardika Handayani Viviani