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All Journal Journal Of Management Science (JMAS) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Jurnal Akuntansi Bisnis Eka Prasetya : Penelitian Ilmu Akuntansi Jurnal Studia Akuntansi dan Bisnis (The Indonesian Journal of Management & Accounting) Indonesian Journal of Business and Management Indonesian Journal of Islamic Economics and Business JURNAL MITRA PRIMA JRMB (JURNAL RISET MANAJEMEN & BISNIS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Applied Finance and Business Studies Sulawesi Tenggara Educational Journal LEBAH Outline Journal of Management and Accounting International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Manajemen Dan Akuntansi Medan Jurnal Ilmiah Multidisiplin Indonesia IIJSE PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya Outline Journal of Economic Studies Outline Journal of Community Development International Journal for Advanced Research Jurnal Pemberdayaan Kepada Masyarakat
Ihdina Gustina
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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The Influence of Lifestyle and Price Perception on Coffee Purchase Decisions Among Generation Z in Medan Ihdina Gustina
Outline Journal of Economic Studies Vol. 5 No. 2: April - September 2026
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/tbrcw503

Abstract

Purpose: This study investigated the influence of lifestyle and price perception on the coffee purchase decisions of Generation Z consumers in Medan City. Methods: The researchers employed a quantitative approach with a causal-associative design. The study focused on consumers who purchased coffee at thirty-five local coffee shops. Data collection involved distributing structured questionnaires to one hundred and fifty respondents selected through purposive sampling. The researchers analyzed the collected data using multiple linear regression. Results: The analysis revealed that both lifestyle and price perception positively and significantly impacted purchase decisions. Specifically, price perception demonstrated a stronger influence compared to lifestyle. The statistical results indicated that lifestyle and price perception simultaneously accounted for forty-three point five percent of the variance in purchase decisions. Conclusions: The findings concluded that while Generation Z consumers strongly pursued modern social lifestyles, their limited financial capacity made rational economic calculations a more dominant factor in choosing a coffee shop. Originality/value: Therefore, coffee shop businesses must balance aesthetic social spaces with psychological pricing strategies to remain competitive.
PENGARUH WORD OF MOUTH DAN PROMOSI PENJUALAN TERHADAP MINAT BELI KONSUMEN PRODUK VAPE Muhammad Alif Andika; Ihdina Gustina; Isra Rafika Sihombing
Indonesian Journal of Business and Management Vol. 8 No. 2 (2026): Indonesian Journal of Business and Management, Juni 2026
Publisher : Postgraduate Bosowa University Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/jbm.v8i2.8759

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Word of Mouth dan promosi penjualan terhadap minat beli konsumen pada Sempurna Jaya Rokok Vape. Penelitian ini dilatarbelakangi oleh semakin ketatnya persaingan bisnis vape yang menuntut perusahaan memahami faktor-faktor yang mampu meningkatkan minat beli konsumen. Kebaruan penelitian ini terletak pada pengujian simultan pengaruh komunikasi Word of Mouth dan promosi penjualan pada industri vape lokal yang masih relatif jarang dikaji dalam konteks perilaku konsumen di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 130 responden yang dipilih melalui teknik accidental sampling. Data dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa Word of Mouth dan promosi penjualan berpengaruh positif dan signifikan terhadap minat beli konsumen. Persamaan regresi yang diperoleh adalah Y = -10,494 + 0,903X + 0,614X, yang menunjukkan bahwa Word of Mouth memiliki pengaruh lebih dominan dibandingkan promosi penjualan. Secara simultan kedua variabel berpengaruh signifikan terhadap minat beli dengan nilai koefisien determinasi (R) sebesar [isi sesuai hasil penelitian], yang menunjukkan bahwa variasi minat beli konsumen dapat dijelaskan oleh Word of Mouth dan promosi penjualan. Secara teoretis, temuan ini memperkuat perspektif pemasaran relasional yang menempatkan komunikasi antar konsumen sebagai faktor penting dalam pembentukan minat beli. Secara praktis, perusahaan perlu mendorong terciptanya pengalaman konsumen yang positif guna menghasilkan Word of Mouth yang kuat serta mengintegrasikannya dengan strategi promosi penjualan yang efektif untuk meningkatkan daya tarik produk di pasar.   This study aims to analyze the influence of Word of Mouth and sales promotions on consumer purchasing interest at Sempurna Jaya Cigarette Vape. This study is motivated by the increasingly fierce competition in the vape business, which requires companies to understand the factors that can increase consumer purchasing interest. The novelty of this study lies in the simultaneous examination of the influence of Word of Mouth communication and sales promotions on the local vape industry, which is still relatively rarely studied in the context of consumer behavior in Indonesia. The study used a quantitative approach with a survey method on 130 respondents selected through accidental sampling techniques. Data were analyzed using multiple linear regression. The results showed that Word of Mouth and sales promotions had a positive and significant effect on consumer purchasing interest. The regression equation obtained was Y = -10.494 + 0.903X + 0.614X, which indicates that Word of Mouth has a more dominant influence than sales promotions. Simultaneously, both variables have a significant effect on purchasing interest with a coefficient of determination (R) of [fill in according to the research results], which indicates that variations in consumer purchasing interest can be explained by Word of Mouth and sales promotions. Theoretically, these findings reinforce the relationship marketing perspective, which places communication between consumers as a crucial factor in shaping purchase intention. Practically, companies need to foster positive consumer experiences to generate strong word of mouth and integrate this with effective sales promotion strategies to increase product appeal in the marketplace.
THE EFFECT OF SERVICE QUALITY AND CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION AT PT. SYAHRIFAH ALAWIYYAH INSYRAH Muhammad Fadli Hutabarat; Ihdina Gustina; Isra Rafika Sihombing
Jurnal Studia Akuntansi dan Bisnis (The Indonesian Journal of Management & Accounting) Vol 14 No 1 (2026)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jsab.v14i1.1594

Abstract

The Umrah travel service industry faces intense competition that demands companies to prioritize customer satisfaction as their primary advantage. This research is motivated by the decline in the number of pilgrims at PT. Syarifah Alawiyyah Insyirah by -24.91% in 2025. The main problems identified include the lack of optimal pilgrim assistance and minimal social interaction and a sense of family during the pilgrimage. The purpose of this study is to analyze the influence of service quality and customer experience on customer satisfaction, both partially and simultaneously. The research method used is a quantitative approach. The study population included 648 pilgrims in 2025, with a sample of 247 respondents determined using the Slovin formula and random sampling techniques. Data were collected through a Likert scale questionnaire and analyzed using the classical assumption test and multiple linear regression. The results showed that service quality (X1) had a positive and significant effect on customer satisfaction with a regression coefficient of 0.403. Customer experience (X2) also had a positive and significant effect with a coefficient of 0.322. Simultaneously, both variables significantly influence customer satisfaction with an F-value of 502.011. The coefficient of determination (R2) of 0.803 indicates that 80.3% of the variation in customer satisfaction is influenced by these two variables, while the remaining 19.7% is influenced by factors outside the model. Companies are advised to improve the professionalism of their assistance and create a warmer travel atmosphere to strengthen pilgrim loyalty.
Edukasi Manajemen Keuangan Keluarga dan Perencanaan Masa Depan bagi Ibu Rumah Tangga Ihdina Gustina; Putri Wahyuni; Dedy Lazuardi
Lebah Vol. 19 No. 6 (2026): July: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v19i6.592

Abstract

Rendahnya literasi keuangan di kalangan ibu rumah tangga sering kali memicu perilaku konsumsi impulsif dan kurangnya perencanaan finansial jangka panjang. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas manajerial keuangan dan kesadaran perencanaan masa depan bagi ibu rumah tangga di Medan. Metode penerapan yang digunakan adalah Participatory Action Learning System (PALS) yang mencakup tiga tahapan utama: persiapan melalui observasi fenomena lapangan dan wawancara, pelaksanaan melalui edukasi interaktif serta workshop simulasi anggaran, dan evaluasi untuk mengukur ketercapaian sasaran melalui pre-test serta post-test. Hasil pengabdian menunjukkan adanya peningkatan signifikan pada aspek kognitif peserta dengan kenaikan skor rata-rata literasi keuangan sebesar 45%. Secara psikomotorik, 85% peserta berhasil menyusun rencana anggaran bulanan secara mandiri dan mulai mengalokasikan dana darurat. Kesimpulannya, program ini efektif dalam mengubah pola pikir konsumtif menjadi produktif-terencana, sekaligus memperkuat ketahanan ekonomi keluarga. Keberhasilan ini didukung oleh luaran berupa buku saku manajemen keuangan yang relevan dengan kondisi sosial masyarakat sasaran. Ucapan terima kasih disampaikan kepada LPPM Sekolah Tinggi Ilmu Ekonomi Eka Prasetya atas dukungan pendanaan dan fasilitas. Referensi yang digunakan dalam naskah ini bersumber dari literatur jurnal terakreditasi dalam kurun waktu lima tahun terakhir untuk menjamin validitas akademik
UTILIZATION OF DIGITAL MARKETING IN SUSTAINABLE TOURISM DEVELOPMENT IN PEMATANG JOHAR Muammar Rinaldi; Ihdina Gustina; Putri Wahyuni; Dedy Lazuardy
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19442560

Abstract

This community service activity aims to improve the digital capabilities of MSMEs and rice field tourism managers in Pematang Johar Village, Deli Serdang Regency, through the implementation of digital marketing to support sustainable tourism development. This village has significant potential in the agrotourism and local product sectors, but has not been fully optimized through technology-based promotional strategies. The activity was implemented using a participatory and educational approach, including preparation, training, mentoring, and evaluation. A total of 30 participants consisting of MSMEs and village tourism managers participated in training on creating digital business accounts, designing promotional content, and implementing marketing strategies through social media and marketplaces. Evaluation was carried out through pre- and post-tests to measure participants' understanding, as well as field observations of the practical application of the training outcomes. The results showed significant improvement, with 87% of participants able to operate digital promotional media independently. The implementation of digital marketing strategies had a positive impact on increasing local product sales by 40% and tourist visits by 25%. This activity demonstrated that digitalization of tourism promotion and MSMEs can strengthen the synergy between sustainable tourism and community economic empowerment, as well as create a technology-based, inclusive and sustainable tourism village development model.
Marketing Strategy and Economic Analysis in Increasing Company Profitability Ihdina Gustina
Outline Journal of Economic Studies Vol. 5 No. 1: October - March 2026
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/bvfrga78

Abstract

Purpose: This study aims to analyze the influence of brand image, distribution channels, market demand, and government policies on company profitability, focusing on how marketing-related factors and external policy environments contribute to financial performance in Indonesian manufacturing companies. Methods: A quantitative research approach using multiple linear regression analysis was employed. Data were collected from 80 respondents, including marketing and finance managers in manufacturing companies across Indonesia. The data were analyzed using SPSS with partial (t-test) and simultaneous (F-test) significance tests. Results: The regression analysis results show that brand image, distribution channels, market demand, and government policies each have a positive and significant effect on company profitability. Simultaneously, these four variables also jointly significantly impact profitability, indicating that a combination of internal marketing strengths and supportive external policies leads to better financial outcomes. Conclusions: This study concludes that brand image, distribution channels, market demand, and government policies are crucial for increasing corporate profitability. Internal marketing factors and external policies should be managed synergistically to achieve sustainable growth. Companies are encouraged to strengthen brand equity, optimize distribution networks, and enhance competitiveness. Originality/Value: This research contributes to the literature by integrating marketing and policy perspectives to explain company profitability within Indonesia’s manufacturing sector. It highlights the combined effect of brand strategy, distribution, market dynamics, and government policy, offering valuable insights for managers and policymakers.
Marketing strategies and their effect on sales growth at taichan and grills Medan Johor Ihdina Gustina; Dedy Lazuardi
International Journal of Applied Finance and Business Studies Vol. 13 No. 1 (2025): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i1.344

Abstract

This research aims to determine how much influence promotion and location on sales volume at Taichan and Grills. The research methodology used is descriptive quantitative method. The population in this study is unkwown. The technique for determining the number of samples used in this study used is Hair technique and amounted to 100 respondents. The research method used is the technique of collecting data through questionnaires distribution, library research and field research which is carried out systematically based on the research objectives. The analytical method used to solve the problem and prove the hypothesis is descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). Promotion dan location variables partially had a positive and significant on Sales Volume at Taichan and Grills Karya Wisata Medan Johor. Promotion and Location variables simultaneously had a positive and significant on Sales Volume at Taichan and Grills Karya Wisata Medan Johor.
The effect of creativity and product innovation on business success (case study at Ruang Kopi Koju Branch Cemara Asri Medan) Dedy Lazuardi; Ihdina Gustina
International Journal of Applied Finance and Business Studies Vol. 13 No. 1 (2025): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i1.351

Abstract

This study aims to examine the effect of creativity and product innovation on business success, with a case study at Ruang Kopi Koju, Cemara Asri branch in Medan. The research used a quantitative approach with data collected from 99 respondents selected through purposive sampling. Respondents were consumers who had visited the café at least twice. The data were gathered through observation, interviews, and documentation, and analyzed using multiple linear regression. The findings show that both creativity and product innovation have a positive and significant partial effect on business success. Simultaneously, creativity and product innovation also significantly influence business success. The coefficient of determination (R²) test results indicate that both variables jointly contribute to business success at Ruang Kopi Koju. This research highlights the importance of developing creative strategies and innovative products to enhance performance and sustainability in the competitive culinary business sector.
The Influence of Organizational Culture on Internal Communication and Team Performance in Multinational Companies Muhammad Ras Muis; Ihdina Gustina; Dedy Lazuardi; Putri Wahyuni; Muammar Rinaldi
International Journal For Advanced Research Vol. 1 No. 5: February 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/tsydde65

Abstract

This study explores the influence of organizational culture on internal communication and team performance in multinational companies. The research adopts a mixed-methods approach, combining qualitative interviews with managers and employees and a quantitative survey to examine the relationships between organizational culture, communication, and team performance. The findings reveal that a strong organizational culture positively affects internal communication effectiveness, with clear and consistent communication channels enhancing collaboration and alignment among team members. Additionally, the study highlights the significant role of trust, leadership, and cultural integration in fostering effective communication and high team performance. Multinational companies with a unified organizational culture demonstrated higher levels of teamwork, cooperation, and overall performance, while fragmented cultures led to communication breakdowns and reduced team effectiveness. The results emphasize the importance of cultural cohesion, inclusivity, and adaptability in creating a conducive work environment for global teams. This research provides valuable insights for managers in multinational organizations, suggesting that cultivating a strong, trust-based, and inclusive organizational culture can improve communication, enhance collaboration, and drive team success across diverse cultural contexts.
Co-Authors Adek apriyandi Afrizal Afrizal Amril Amril Antonio Lodian Antonio Lodian Aureria, Catherine Azrina Amalia Bambang Sutejo Bambang Sutejo, Bambang Dedi Lazuardi Dedy Lazuardi Dedy Lazuardy Dedy Lazuardy Dedy Lazuardy Desma Erica Maryati Manik Elisabeth Nainggolan Irma Herliza Rizki Isra Rafika Sihombing Jocelyn Jovita Khairunnisa M. Farid Pratama Perangin-angin Michael Gho Muammar Rinaldi Muhammad Ali Akbar Muhammad Alif Andika Muhammad Fadli Hutabarat Muhammad Ras Muis Putri Wahyuni PUTRI WAHYUNI Putri Wahyuni Selen Anggereyani Sesilia Ariska Sienny Sienny Siregar, Zulkarnain Siti Mujiatun Sri Rezeki Sri Rezeki Sri Rezeki Sridewi, Nurmala Tiffanny Calista Susanto Tina Muhardika Handayani Viviani