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All Journal Niagawan Dinamika Governance : Jurnal Ilmu Administrasi Negara Jurnal Ilmiah Dinamika Sosial Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Bisnis Eka Prasetya Journal of Management and Bussines (JOMB) Jurnal Akuntansi Bisnis Eka Prasetya : Penelitian Ilmu Akuntansi Jurnal IPTEK Bagi Masyarakat JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Jurnal Masyarakat Indonesia Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Pada Masyarakat METHABDI Journal Of Indonesian Social Society IIJSE Al-Zayn: Jurnal Ilmu Sosial & Hukum Gudang Jurnal Pengabdian Masyarakat JURNAL AKADEMIK EKONOMI DAN MANAJEMEN PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Manajemen : Jurnal Ekonomi Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Menulis: Jurnal Penelitian Nusantara Jurnal Ilmiah Bisnis Digital
Irvan Rolyesh Situmorang
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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Pengaruh Cita Rasa dan kepuasan pelanggan terhadap Loyalitas Pelanggan pada Bhinneka Food House Irvan Rolyesh Situmorang; Michael Kurniawan Wijaya
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 4 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i1.7967

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh cita rasa dan kepuasan pelanggan terhadap loyalitas pelanggan pada Bhinneka Food House. Metode penelitian adalah kuantitatif. Jumlah populasi tidak dapat dihitung. Untuk itu menggunakan lemeshow sehingga hasil sampel yang diperoleh 97 pelanggan Bhinneka Food House. Teknik pengambilan sampel adalah accidental sampling. Teknik pengumpulan data menggunkana kuesioner penelitian dengan menggunakan distirbusi google form. Teknik analisa data mengunakan analisi regresi linear berganda dengan SPSS 26. Hasil penelitian memperoleh bahwa secara parsial cita rasa terhadap loyalitas pelanggan, secara parsial kepuasan pelanggan terhadap loyalitas pelanggan dan secara simultan cita rasa dan kepuasan pelanggan terhadap loyalitas pelanggan.
Dampak Keberadaan PT. Abdi Budi Mulia Dalam Menjalankan Program Kemitraan Pekebun di Satuan Pemukiman di Kabupaten Labuhan Batu Selatan Frenky Situmorang; Irvan Rolyesh Situmorang
Jurnal Masyarakat Indonesia (Jumas) Vol. 3 No. 02 (2024): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v3i02.84

Abstract

The palm oil smallholder partnership program is an initiative designed to support small oil palm farmers through partnerships with companies, and governments,. The main goal is to increase productivity, quality and welfare of small farmers while ensuring environmental sustainability. Company PT. Abdi Budi Mulia is a company engaged in palm oil plantations and processing factories. This company is implementing a partnership program in the South Labuhan Batu sub-district. This community service activity is intended to determine the impact of the existence of PT. Abdi Budi Mulia in carrying out partnership program activities in South Labuhan Batu. South Labuhan Batu Regency is one of the districts with good palm oil potential, especially in Kampung Rakyat. With the large area of ​​plantations in the area, good planning and processing is needed so that sustainable development can be realized, as well as improving community welfare. The problem that occurs in South Labuhan Batu is that the lack of education regarding palm oil plantations has resulted in the productivity of community-owned palm oil being lower compared to the productivity of company-owned (private) palm oil. This can be seen from the low price of community palm oil due to the quality of the owned palm oil. society is not very high
Implementasi Green Economy melalui Pelatihan Pengolahan Beras Menir Menjadi Susu Beras di Desa Pematang Johar Pesta Gultom; Desma Erica Maryati Manik; Elisabeth Nainggolan; Irvan Rolyesh Situmorang
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 6 No 1 (2026): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol6No1.pp25-29

Abstract

One of the MSMEs in Pematang Johar village is agriculture. Rice yields are abundant, with the potential to produce approximately 12,250 tons per harvest season. This harvest undergoes a post-harvest process that ultimately produces rice, and the remaining rice milling residue becomes rice grits. The goal of this Community Service Program (PKM) activity is to utilize the rice grits from the rice milling process to create a nutritious and economically valuable rice milk product for the agripreneur community. The PKM activity utilizes the Participatory Action Research (PAR) method, positioning the agripreneur community in Pematang Johar village not only as objects but also as active subjects or partners. The results of this activity have a positive impact, reducing crop waste, making it more useful and improving the well-being of the Pematang Johar community.
PENGARUH WORD OF MOUTH DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK AQUA DI KOTA MEDAN Irvan Rolyesh Situmorang; Chelsya Chelsya; Tiffany Tiffany
Manajemen: Jurnal Ekonomi Vol. 7 No. 1 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/gga3qa50

Abstract

This research investigates how Word of Mouth and Influencer Marketing affect the purchase decisions of Aqua products in Medan City. Employing a quantitative method, data were gathered through surveys from 50 Aqua consumers. The analysis, conducted with SPSS version 26 using multiple linear regression, showed that Word of Mouth alone does not significantly influence purchase decisions, whereas Influencer Marketing has a significant impact. Together, these variables significantly affect consumers’ buying choices. The Adjusted R Square of 0.130 indicates that 13% of the variation in purchase decisions is explained by these factors, while the remaining 87% is attributed to other variables outside the scope of this study. The results underscore the crucial role of Influencer Marketing in influencing consumer behavior in today’s digital landscape
Pendampingan Literasi Keuangan dan Pembukuan Sederhana Bagi Pelaku UMKM Kuliner Di Kelurahan Tanjung Anom Deli Serdang Yonson Pane; Irvan Rolyesh Situmorang; Frenky Situmorang
Journal Of Indonesian Social Society (JISS) Vol. 4 No. 2 (2026): JISS - Juni
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/jiss.v4i2.732

Abstract

Pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) kuliner memiliki peran penting dalam mendukung aktivitas ekonomi masyarakat. Namun demikian, masih banyak pelaku usaha yang menghadapi kendala dalam pengelolaan keuangan, terutama terkait pencatatan transaksi, pemisahan keuangan usaha dan pribadi, serta penyusunan pembukuan sederhana. Kondisi tersebut juga ditemukan pada pelaku UMKM kuliner di Kelurahan Tanjung Anom. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi keuangan dan kemampuan penyusunan pembukuan sederhana bagi pelaku UMKM kuliner. Program dilaksanakan dengan melibatkan 15 peserta melalui tahapan identifikasi kebutuhan, persiapan kegiatan, pelaksanaan pendampingan, dan evaluasi program. Metode yang digunakan meliputi penyuluhan, diskusi interaktif, simulasi kasus, praktik penyusunan buku kas harian, serta evaluasi menggunakan pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pentingnya literasi keuangan, pencatatan transaksi, penyusunan buku kas sederhana, dan perhitungan laba usaha. Selain itu, peserta menunjukkan kemampuan yang lebih baik dalam melakukan pencatatan pemasukan dan pengeluaran secara sistematis. Program ini memberikan kontribusi positif terhadap peningkatan kapasitas pengelolaan keuangan UMKM sehingga dapat mendukung keberlanjutan dan pengembangan usaha pada masa mendatang. Culinary Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting local economic activities and community income generation. However, many business owners still face challenges in financial management, particularly in transaction recording, separating business and personal finances, and preparing simple bookkeeping records. Similar conditions were identified among culinary MSME owners in Tanjung Anom Village. This community service program aimed to improve financial literacy and simple bookkeeping skills among culinary MSME entrepreneurs. The program involved 15 participants and was implemented through four stages: needs assessment, program preparation, mentoring implementation, and evaluation. The methods included training sessions, interactive discussions, case simulations, daily cash book practices, and evaluation through pre-tests and post-tests. The results demonstrated significant improvements in participants’ understanding of financial literacy, transaction recording, simple bookkeeping preparation, and profit calculation. Participants also showed better capability in recording business income and expenses in a more systematic manner. The program contributed positively to strengthening the financial management capacity of culinary MSMEs and is expected to support business sustainability and future business growth
Co-Authors Afrizal aminuddin aminuddin Angel Revalina Nursifa Anthoni Salim Aprinawati, Aprinawati Celine Nobel Tunggal Charles Luckyanto Chelsya Chelsya Desferando Desferando Desi Ratnasari Desma Desma Erica Maryati M Desma Erica Maryati Manik Dwi Stefiani Br Purba Edbert Tanoto Elisabeth Nainggolan Fadhilah Lubis FELICIA Gunawan, Kenny Hartono, Angeline Haryani Pratiwi Sitompul Herlambang, Albert Hommy Dorothy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Irnawati Hulu Jefri Jessa B. Labitad Jessy Jessy Jimmy Jimmy Kusnarli Linda Wahyu Marpaung Marco Tianov Michael Kurniawan Wijaya Muammar Rinaldi Muhammad Ali Akbar Pesta Gultom Petrus Loo Piter Hou Putri Amelia Ananda Rangga Restu Prayogo, Rangga Restu Roberto Lie Selamat Selamat Shella Oktavia Rianty Shiny Rose N. Narit Situmorang, Frenky Stephanie Alysio Stevany Steven Steven Steven Andrean Steven Steven Surya Putera Susan Grace Nainggolan Tiffany Tiffany Utari, Felicia Valen Marcella Dinata Vivi Wilys Hendrian Winsen Winsen Yennuar Pratama, Jeslyn Yonson Pane Yonson Pane Zavier Tantra Zulaika Wulandari