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Situmorang, Irvan Rolyesh
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THE IMPACT OF SERVICE QUALITY AND PRICE ON CUSTOMER LOYALTY IN MEDAN CITY FOR WENDY'S MEDAN PRODUCTS Wijaya, Geane Vanie Michelle; Situmorang, Irvan Rolyesh
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 2 (2025): Edisi September 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i2.629

Abstract

Abstract. Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Pelayanan dan Harga terhadap Loyalitas Masyarakat Kota Medan Pada Produk Wendy's Medan. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan tujuan menganalisis data berbasis angka secara sistematis. Data yang dipakai dalam penelitian ini berupa data kuantitatif, yaitu informasi yang disajikan dalam bentuk numerik dan dapat dihitung. Sumber data terdiri atas data primer dan data sekunder. Data primer dikumpulkan secara langsung melalui penyebaran kuesioner kepada responden, sedangkan data sekunder diperoleh dari berbagai referensi, laporan, serta literatur yang relevan dengan topik penelitian. Populasi penelitian mencakup seluruh konsumen Wendy’s Medan yang pernah melakukan pembelian, namun jumlah pastinya tidak diketahui dengan jelas. Dalam penelitian ini, jumlah populasi tidak dapat ditentukan secara pasti sehingga peneliti menggunakan rumus Lemeshow untuk menghitung ukuran sampel. Rumus tersebut sesuai digunakan pada kondisi populasi yang tidak diketahui jumlah pastinya. Teknik sampling yang diterapkan adalah accidental sampling, yaitu pengambilan sampel berdasarkan kebetulan, di mana responden yang ditemui dan sesuai dengan kriteria penelitian dipilih menjadi sampel. Berdasarkan perhitungan, jumlah sampel yang ditetapkan adalah 96 responden. Data yang terkumpul kemudian dianalisis dengan metode regresi linear berganda untuk mengetahui hubungan antarvariabel. Hasil analisis menunjukkan bahwa kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap loyalitas konsumen Wendy’s di Kota Medan.
The Impact of Relationship Marketing and Customer Experience on Consumer Purchase Decisions in the Automotive Sector Situmorang, Irvan Rolyesh; Gultom, Pesta; Haubu, TJ.
Journal of Social Studies Arts and Humanities (JSSAH) Vol 5, No 2 (2025): Vol 5, No 2 (2025): Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v5i2.12846

Abstract

This study aims to examine the influence of relationship marketing and consumer experience on purchase decisions at ACR Diesel, a company engaged in the automotive spare parts industry located in Medan, Indonesia. As competition intensifies in the automotive sector, companies must strengthen long-term customer relationships and deliver positive experiences to maintain market relevance. This research employs a quantitative approach using descriptive and explanatory methods. The study population consisted of 212 customers of ACR Diesel during the 2023 period, with a sample of 139 respondents determined using the Slovin formula with a 95% confidence level. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS software. The findings reveal that both relationship marketing and consumer experience have positive and significant effects, both partially and simultaneously, on purchase decisions. Relationship marketing characterized by trust, commitment, communication, and customer satisfaction plays a crucial role in fostering loyalty and repeat purchases. Similarly, positive consumer experiences in product quality, service responsiveness, and emotional engagement enhance purchasing intentions and decision-making. The study concludes that integrating strong relationship marketing strategies with consistent and satisfying customer experiences can effectively increase consumer purchasing decisions and business sustainability in a highly competitive automotive market.
Analysis of Service Quality, Price and Customer Trust on Loyalty at Fritto Chicken on Asia Medan Street Situmorang, Irvan Rolyesh; Artan, Silvia; Artan, Silvina; Melyani, Melyani
Economics and Digital Business Journal Vol. 1 No. 2 (2024): ECODIG
Publisher : CNPLUS Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Fritto Chicken is a fast-food franchise located in Medan, known for its specialty in fried chicken. Amidst the rapid growth of the culinary industry and intense competition, the Fritto Chicken branch must strive to maintain customer loyalty. Key factors such as service quality, pricing, and brand trust are essential to evaluate in order to remain competitive and foster customer retention. This research was conducted to explore how service quality, pricing, and customer trust contribute to building loyalty among patrons of the Fritto Chicken branch. A quantitative method with a causal associative approach was employed, gathering data through questionnaires distributed to 100 customers. The study utilized theoretical frameworks surrounding service quality, pricing, and customer trust to assess their positive and significant influence on customer loyalty.
PENGARUH MOTIVASI WIRAUSAHA DAN KOMPETENSI WIRAUSAHA TERHADAP KEBERHASILAN USAHA TEKSTIL DI PUSAT PASAR MEDAN Situmorang, Irvan Rolyesh
NIAGAWAN Vol. 13 No. 1 (2024): NIAGAWAN VOL 13 NO 1 Maret 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i1.55928

Abstract

This research aims to determine the influence of entrepreneurial motivation and entrepreneurial competence, both partially and simultaneously, on the success of textile businesses in the Medan Market Center. The research methodology used is a quantitative-descriptive method. The respondents who will be studied in this research are textile business actors in the Medan market center. This research uses a saturated sample, which means the population is used as a sample, and researchers will take 52 textile business actors in the market center. The research results show that entrepreneurial motivation and entrepreneurial competence have a significant effect on the success of textile businesses in the Medan market center. The research results also show that entrepreneurial motivation and entrepreneurial competence simultaneously influence the success of textile businesses in the Medan market center. The results of the coefficient of determination test show that entrepreneurial motivation and entrepreneurial competence can provide a percentage contribution to the success of textile businesses in the Medan market center
PENGARUH CELEBRITY ENDORSEMENT DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA SHOPEE Situmorang, Irvan Rolyesh
NIAGAWAN Vol. 13 No. 2 (2024): NIAGAWAN VOL 13 NO 2 Juli 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i2.59625

Abstract

The aim of this study is to ascertain and evaluate the relative and concurrent effects of E-WOM and celebrity endorsements on East Bantan District Shopee customers' purchase decisions. This study employs a quantitative methodology with a Likert scale for measurement. Since the exact population of this study is unknown, sampling is done using the Hair formula, which multiplies the number of indicators by five for the minimum and ten for the maximum. Users of Shopee in the East Bantan District completed surveys that yielded the research findings. Multiple linear regression is the type of regression analysis employed. Shopee consumers in the East Bantan Subdistrict make less purchases as a result of the outcomes of the first half test, which focused on celebrity endorsements. The outcome of evaluating the second hypothesis, which states that East Bantan District Shopee users' purchase decisions are positively impacted by E-WOM. Concurrent test findings demonstrated that E-WOM and celebrity endorsements positively impacted East Bantan District Shopee users' purchase decisions. The coefficient of determination revealed that E-WOM and celebrity endorsements had a 57.5% influence, with other factors not included in this study accounting for the remaining 42.5%
The Effect of Using E-Payment and Social Media on Purchasing Decisions at Alfamart in Medan City Valen Marcella Dinata; Desma; Irvan Rolyesh Situmorang
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.73

Abstract

Companies carry out marketing strategies in order to achieve sales targets by means of sales promotions offered and provide ease of transactions in the form of the availability of digital wallet payment tools with the aim that consumers make purchasing decisions on a product. This study aims to analyze the effect of e-payment and social media both partially and simultaneously on purchasing decisions at alfamart in medan city. This research is descriptive research with a quantitative approach. The sample amounted to 110 respondents selected through non-probability sampling with incidental sampling technique. Data collected through questionnaires. The collected data were analyzed by multiple linear regression. The results showed that the significance of the influence of the e-payment variable (X1) and Instagram social media (X2) on the purchasing decision variable (Y) was 45.2% that the independent variables (X1 & X2) could have an influence on the dependent variable (Y) while the remaining 54.8% was influenced by other factors that came from outside this research model such as price, product quality, promotion, location, satisfaction, and various other variables.
Analysis of Consumptive Behavior through Price Discount and Use of ShopeePay of PT. Jaco Nusantara Mandiri’s employees Anthoni Salim; Irvan Rolyesh Situmorang
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.98

Abstract

This study aims to examine the impact of price discounts on the consumptive behavior of employees at PT. Jaco Nusantara Mandiri, as well as the influence of e-payment on their consumptive habits. This research was conducted in order to analyze how consumptive behavior among employees of PT. Jaco Nusantara Mandiri response to price discount and the use of shopeepay. The research used a descriptive quantitative method and took 102 employees of PT. Jaco Nusantara Mandiri as population. The sample size was determined using the Slovin method with a 5% error rate, resulting in 81 respondents. Data were collected using various research instruments, including direct observation, literature review, and respondent questionnaires. The data was analyzed using multiple linear regression analysis method. Three hypotheses in this study were formulated and tested using multiple linear regression analysis. The results of this study indicate the effect of price discount and e-payment have a significant influence on consumptive behavior of employees at PT. Jaco Nusantara Mandiri. Reducing reliance on price discounts and electronic payments as a transaction tool can help reduce consumptive behavior among employees of PT Jaco Nusantara Mandiri.
The Influence of Sales Promotion and Customer Relationship Management on Customer Purchase Decisions for Products of PT. Auto Star Mandiri Teknotama Medan Hommy Dorthy Ellyany Sinaga; Irvan Rolyesh Situmorang; Zavier Tantra
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7063

Abstract

Autostar Mandiri Teknotama (AMT), a car spare parts distributor established in 1999, has experienced a decline in purchases due to ineffective sales promotions and weak implementation of Customer Relationship Management (CRM), making it difficult to maintain customer loyalty amid increasing competition in similar products. The purpose of this study is to determine the effect of sales promotion and customer relationship management on purchasing decisions. The research uses a quantitative method to investigate the stated problems. The population in this study consists of all customers who made purchases from the company during the 2024 period, totaling 153 stores that have been subscribed for more than one year. Given that the population consists of 153 stores, the sampling technique used is a saturated sample, in which the entire population is taken as the sample. The results show that both partially and simultaneously, sales promotion and customer relationship management significantly influence purchasing decisions.
Pengelolaan Desa Pematang Johar Menjadi Kawasan Wisata Pilihan Wisatawan Irvan Rolyesh Situmorang; Selamat Selamat
Jurnal IPTEK Bagi Masyarakat Vol 2 No 1 (2022)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v2i1.205

Abstract

Pelaksanaan kegiatan pengabdian masyarakat ini bertujuan untuk memberikan edukasi dan juga masukan kepada masyarakat Pematang Johar dalam mengelola kawasan Wisata Pematang Johar menjadi tempat wisata yang banyak dikunjungi oleh wisatawan. Dengan adanya keterlibatan perangkat desa dan juga masyarakat dapat memberikan hasil yang lebih baik dalam membuat kawasan wisata Pematang Johar menjadi tempat disukai bukan hanya dari segi pemandangan saja, tetapi juga dari segi keramahtamahan masyarakat setempat. Keberhasilan kegiatan pengabdian ini dapat diukur dengan menyampaikan beberapa materi, berbagi pengalaman dan juga memberikan berbagai contoh bentuk pengelolaan yang baik. Keywords : Kawasan Wisata, Wisatawan, Bentuk pengelolaan
Penerapan Absensi Berbasis Sistem Digitalisasi di PT. Abdi Budi Mulia Irvan Rolyesh Situmorang; Frenky Situmorang
Jurnal IPTEK Bagi Masyarakat Vol 2 No 2 (2022)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v2i2.437

Abstract

Pelaksanaan kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pemahaman dalam penggunaan system absensi berbasis digitalisasi bagi semua karyawan ataupun staff di PT. Abdi Budi Mulia. Penggunaan system digitalisasi diharapkan mampu memberikan kemudahan bagi setiap karyawan sehingga mengurangi kesalahan ataupun permasalahan yang sering terjadi. Saat ini, sistem absensi yang digunakan hanya bersifat manual, dimana banyak menimbulkan kekurangan dan permasalahan yang ada seperti kehadiran karyawan hanya didasarkan dengan absensi saja, bukan karena ada tidaknya karyawan tersebut. Dengan adanya system digitalisasi dalam absensi, diharapkan mampu menyelesaikan berbagai masalah yang terjadi, sehingga pengelolaan Sumber Daya Manusia berdasarkan kehadiran dan ketidakhadiran dapat dikelola dengan baik.
Co-Authors Afrizal Agus Susanto Albert Jansen Alexander Fredericko aminuddin aminuddin Angel Revalina Nursifa Angeline, Shenny Angkasa, Jesselyn Anthoni Salim Aprinawati, Aprinawati Artan, Silvia Artan, Silvina Arya Agung Nugraha Aurelia Vasly Aurelia, Aurelia Carine, Carine Catherine Catherine Celine Nobel Tunggal Cendikiawan, Jeffry Chandera Rahmatyadi Charles Luckyanto Chelsya Chelsya Cindy Prastika Claudie Tiofanny Concetta, Cheryl David David Dedy Lazuardi Delsen Antonius Desferando Desferando Desi Ratnasari Desma Desma Erica Maryati Manik Dian Setyorini Dovean, Dovean Dwi Stefiani Br Purba Edbert Tanoto Elisabeth Nainggolan Fadhilah Lubis Felicia Fernando Capreli Gunawan, Kenny Hartono, Angeline Haryani Pratiwi Sitompul Haubu, TJ. Herlambang, Albert Hommy Dorothy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Idina Gustina Irnawati Hulu Jefri Jefry Holy Jessa B. Labitad Jessy Jessy Jimmy Jimmy Junaedi Caga Junaedi Caga Kelrin Kelrin Koscius, Rendy Kusnarli Leony Tanaka Liandro Liandro Lie, Sharlen Linda Wahyu Marpaung Maan Kriswer Singh Marco Tianov Mariani Mariani Melyani Melyani, Melyani Michael Kurniawan Wijaya Michelle, Michelle Muammar Rinaldi Muhammad Ali Akbar Nainggolan, Susan G Pane, Yonson Pesta Gultom Petrus Loo Phan Bao Giang Piter Hou Prasetio, Vasco Mario Putri Amelia Ananda Putri, Cantika Rafiani Saragih Rahmadini, Dara Aisyah Raja Pratama Winfrid Hasibuan Rangga Restu Prayogo, Rangga Restu Riana, Catherine Falencia Roberto Lie Ryu Saphira, Viony Sarah Fadhia Satria Satria Selamat Selamat Shella Oktavia Rianty Shiny Rose N. Narit Sia, Wilbert Simarmata, Asiana Sinaga, Vanessa Sipnarong Kanchawongpaisan Sitepu, Novi Indriyani Situmorang, Frenky Stephanie Alysio Stephanie Stephanie Sterin Wijaya Stevani, Stevani Stevany Steven Steven Steven Andrean Steven Steven Surya Putera Susan Grace V Nainggolan Sylphia Sylphia Tantriady, Alex Tiffany Tiffany Tigor Purba Utari, Felicia Valen Marcella Dinata Veri Veri Vinzenzo Yawrent Violyne A. S Virnie Vanessa Vivi Widalicin Januarty Wijaya, Geane Vanie Michelle Wijaya, Michael Kurniawan Wilbert Kholi Wilbert Wilbert Wilbert Wilbert Wilbert Wilbert Willy Willy Wilson Wilson Wilson Wiranata Wilys Hendrian Winsen Winsen Wirnawan, Wirnawan Ydris Ydris Yennuar Pratama, Jeslyn Zavier Tantra Zulaika Wulandari