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All Journal Jurnal Manajemen Dan Kewirausahaan E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Ilmiah Edunomika (JIE) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) Visioner & Strategis International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Adnan Adnan
Faculty Economic And Business, University Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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EMPOWERING THE MEUNASAH ALUE VILLAGE COMMUNITY IN FLOOD DISASTER MITIGATION THROUGH ENVIRONMENTAL EDUCATION AND ACTION IN MUARA DUA DISTRICT, LHOKSEUMAWE CITY." Adnan; Aiyub; Muhammad Roni; Munardi; Maisyura
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19442650

Abstract

Flooding is a natural disaster that frequently affects coastal areas in Aceh, including Meunasah Alue Village in Muara Dua District, Lhokseumawe City. This condition is caused by high rainfall, suboptimal drainage systems, and low public awareness of environmental cleanliness. This community service activity aims to increase community capacity and awareness in flood mitigation through participatory-based environmental education and action programs. The implementation method uses the Participatory Action Research (PAR) and Community-Based Disaster Risk Reduction (CBDRR) approaches that directly involve the community in the planning, implementation, and evaluation of activities. The program was implemented for three months through stages of flood mitigation education, environmental actions (cleaning ditches, planting vegetation, and creating biopores), and the formation of Village Flood Alert Groups (KSBD). The results of the activity showed a 38% increase in community understanding, a decrease in inundation points from 14 to 6 points, and increased active participation of residents in maintaining environmental cleanliness. In addition to the physical impact, this activity also strengthened collective awareness, social solidarity, and coordination between the community and the village government. Thus, community empowerment through environmental education and action has proven effective in building community resilience to flood risks at the local level and can be used as a model for replication in other areas with similar characteristics.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM Nurul Azmi; Mariyudi; Adnan; Naufal Bachri; Ikramuddin; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19356009

Abstract

The purpose of this study is to examine the influence of social media marketing on brand satisfaction and brand loyalty of Wardah cosmetic products with customer brand engagement as a mediating variable on the Instagram platform. The data in this study were 165 consumers of Wardah cosmetic products. Data collection in this study used a questionnaire with data analysis tools using Structural Equation Modeling (SEM) operated by the Amos device. The results of the study indicate that social media marketing has a positive and significant effect on customer brand engagement, customer brand satisfaction, and brand loyalty. Then, customer brand engagement has a positive and significant effect on customer brand satisfaction and brand loyalty. And the mediation effect test found that customer brand engagement is a partial mediating variable between social media marketing and brand satisfaction and brand loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cosmetic product marketing strategies and customer understanding of products and brands.
How Price Perception and Digital Marketing Drive Frozen Food Consumers' Repurchase Intention: The Role of Purchasing Decision Mediation yeni mauliana; Adnan; Ikramuddin
Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe) Vol. 10 No. 1 (2026): Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe)
Publisher : Institut Agama Islam Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/jeskape.v10i1.8017

Abstract

This study aims to examine the influence of price perception and digital marketing on repurchase intention and also explores the role of purchase decisions as an intervening variable in this relationship. This study uses primary data collected by distributing questionnaires as the main instrument, with the Hair method applied for sampling. The study consists of a total sample size of 144 respondents. This study uses a quantitative approach using Structural Equation Modeling (SEM). The findings reveal that digital marketing and price perception positively affect purchase decisions. Furthermore, purchase decisions and digital marketing positively and significantly influence repurchase intention. However, price perception, on its own, does not have a significant effect on repurchase intention. Also, the purchase decision partially mediates the relationship between price perception and digital marketing with repurchase intention. It implies that the purchase decision variable serves as a key intermediary in the impact of price perception and digital marketing on repurchase intention for frozen food products in Lhokseumawe City. Substantially, price perception itself does not significantly affect repurchase intention when not mediated by purchase decisions.
THE EFFECT OF INFLATION, EXCHANGE EXCHANGE, INTEREST RATE ON STOCK PRICE IN THE TRANSPORTATION SUB-SECTOR, 2018-2020 Siska Tri Amanda; Chairil Akhyar; Rico Nur Ilham; Adnan
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 4 (2023): April
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i4.54

Abstract

This study aims to examine the effect of inflation, exchange rates, interest rates on stock prices in the transportation sub-sector in 2018-2020. For the purposes of data analysis, quantitative methods were used. The data used is secondary data obtained from the website id.investing.com and data published by Bank Indonesia. The sample in this study were 11 transportation companies listed on the IDX for the 2018-2020 period. The sampling technique used purposive sampling. The data analysis method in this study is the panel data regression analysis method. The results of the study prove that partially, the inflation variable (X1) has a positive and significant effect on stock prices (Y), exchange rates (X2) has no significant negative effect on stock prices (Y), interest rates (X3), no significant positive effect on stock prices. Furthermore, the simultaneous test results prove that Ftable of 4.46 is much smaller than Fcount, namely 11.73007. So it can be concluded that simultaneously the independent variables namely Inflation, Exchange Rates, Interest rates have a positive and significant effect on the dependent variable, namely the stock price of registered transportation companies on the IDX in 2018-2020.
THE INFLUENCE OF THIRD PARTY FUNDS, NON-PERFORMING FINANCING AND PROFIT SHARING ON FINANCING DISBURSEMENT (CASE STUDY AT BANK ACEH SYARIAH) Argun Sahli; Adnan; Darmawati Muchtar; Husaini; Rico Nur Ilham
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 4 (2023): April
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i4.72

Abstract

This study aims to analyze the effect of third party funds, non-performing financing and profit sharing on the distribution of financing at PT. Aceh Syariah Bank. Where in this study the distribution of financing is seen from murabahah receivables + profit sharing financing + leasing financing. This study uses a quantitative method with the Autoregressive Distributed Lag (ARDL) approach. This study uses time series data or time series data where this research was conducted during the period 2017 to 2021. The results of this study indicate that third party funds in the short term have no effect on the distribution of non-performing financing in the short term, have a negative and significant effect on distribution of profit-sharing financing in the short term has a positive and significant effect on financing distribution.
ANALYSIS OF COMPARISON OF BANKRUPTCY PREDICTION ABILITY BETWEEN ALTMAN Z-SCORE ANALYSIS AND ZMIJEWSKI X-SCORE ANALYSIS IN FINANCIAL SERVICES COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE 2017-2021 PERIOD Shinta Novitalia; Chairil Akhyar; Adnan; Jumaini
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 2 (2023): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i2.101

Abstract

This study aims to determine the comparative analysis of bankruptcy predictive ability between the Altman z-score and Zmijewski x-score analyses of financial services companies listed on the Indonesia Stock Exchange for the 2017-2021 period. This study uses secondary data in the form of financial statements of each financial service company, where the sample used in this study is 41 financial service companies listed on the Indonesia Stock Exchange. The data analysis method used is the Altman z-score and Zmijewski x-score models with the help of Microsoft Excel 2019 software. The results of the study reveal that (1) from the results of the Altman Z-Score, it is obtained that as many as 19 companies are predicted to experience bankruptcy within five years of the study period, while 6 financial services companies are predicted not to go bankrupt during the five years of the study period. (2) Zmijewski's analysis shows that 3 financial service companies are predicted to go bankrupt during the five-year study period, and 29 financial service companies are predicted not to go bankrupt during the five-year study period. (3) The results of calculating the level of accuracy found that the Altman Z-Score model is the best in predicting the bankruptcy of financial services companies with an accuracy rate of 68.78%, while the Zmijewski model only obtains an accuracy rate of 16.09%.
LIQUIDITY, SOLVENCY AND PROFITABILITY ANALYSIS COMPANIES BEFORE AND AFTER ACQUISITION Suci Andriani -; Marzuki; Chairil Akhyar; Adnan
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 2 (2023): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i2.107

Abstract

This study aims to analyze the Liquidity, Solvency and Profitability of the company before and after the acquisition. This research uses secondary data in the form of annual financial statements of companies listed on the Indonesia Stock Exchange in 2012-2020. The number of companies in this study is 33 companies with sampling using purposive sampling techniques with certain criteria in accordance with the research objectives. The data analysis methods used in this study are descriptive statistical methods and normality tests. Test the hypothesis in this study using the Wilcoxon Signed Rank Test. The results of this study show that the Liquidity ratio, namely Current Ratio (CR) and Quick Ratio (QR) and Solvency ratio, namely Debt to Equity Ratio (DER) and Debt to Assets Ratio (DAR) show that there is no significant difference before and after the acquisition. Then the Profitability ratio, namely Return on Equity (ROE) and Return on Assets (ROA) shows that there is a significant difference before and after the acquisition, but the difference actually shows a significant decline in the company's financial performance after the acquisition.
THE EFFECT OF SERVICE QUALITY, PRICE AND DESIGN ON CUSTOMER SATISFACTION AT PETRO DOLLAR CAFE IN LHOKSEUMAWE CITY Cut Evi Oktaviani; T. Edyansyah; Adnan; Chalirafi
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 2 (2023): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i2.114

Abstract

The aim of this research is to determine and analyze jointly the influence of service quality, price and design on customer satisfaction at Cafe Petro Dollar in Lhokseumawe City. The research method is a quantitative research method. This research was conducted at the Petro Dollar Cafe in Lhokseuamwe City. The population in this research is Cafe Petro Dollar consumers, the sample used in this research was 100 respondents. The research results show that service quality (X1), price (X2), and design (X3) partially influence customer satisfaction (Y) at Cafe Petro Dollar in Lhokseumawe City. Furthermore, service quality (X1), price (X2), and design (X3) have a simultaneous and significant effect on customer satisfaction (Y) at Cafe Petro Dollar in Lhokseumawe City, because based on the F test the significance value was found to be 0.004, where the value 0.004 > 0.05, then the Fcount value is 3.552 > Ftable 2.700.
THE EFFECT OF VISUAL APPEAL , ASKING PRICE , USER EXPERIENCE , AND BRAND ADVOCACY ON USER SATISFACTION OF MYIM3 MOBILE APPLICATION (STUDY ON STUDENTS OF MALIKUSSALEH UNIVERSITY) Farah Anissa; Adnan; Naufal Bachri; Khairina AR
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 4 No. 2 (2025): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v4i2.273

Abstract

This study examined the influence of visual appeal, asking price, user experience, and brand advocacy on user satisfaction among students at Malikussaleh University in Lhokseumawe who use the MyIM3 mobile application. The respondents were 110 students selected using non-probability and purposive sampling techniques based on specific criteria: age, amount of pocket money, gender, faculty, use of the Indosat mobile operator, and active use of the MyIM3 application. A Google Form was used to gather data, and SPSS version 22 was used for analysis. The results indicate that visual appeal, user experience, and brand advocacy positively and significantly affected user satisfaction. These findings suggest that an attractive interface, ease of use, and peer recommendations are key factors in enhancing student satisfaction with the application. In contrast, asking price does not significantly affect user satisfaction. Based on these findings, it is recommended that Indosat prioritize improving the visual design of the application, ensuring a clean user interface and a stable system to minimize technical issues such as bugs and errors. Although pricing was not a significant factor in this study, offering attractive price promotions may still be beneficial. Continuous evaluation and development of the application are essential to maintain and enhance user satisfaction. This study highlights the importance of application quality and user-centered design in promoting satisfaction among student users.
THE EFFECT OF FLASH SALES, FREE SHIPPING, AND SHOPEE LIVE ON PURCHASE DECISIONS FOR FASHION BRAND PRODUCTS JINISO ON THE SHOPEE PLATFORM (Case Study on Students of the Faculty of Economics and Business, Universitas Malikussaleh) Khalida Zia Siallagan; Adnan; Rusydi Abubakar; Hamdiah
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of Flash Sale, Free Shipping, and Shopee Live on purchasing decisions for Jiniso fashion products on the Shopee platform among students of the Faculty of Economics and Business, Malikussaleh University. This research employed a quantitative approach, with data collected through questionnaires distributed to 114 respondents. The sampling technique used was the Hair formula, while the data were analyzed using multiple linear regression with the assistance of the Statistical Package for the Social Sciences (SPSS) version 27. The results of the study indicate that, partially, the Flash Sale variable has a positive and significant effect on purchasing decisions, with a significant value of 0.001 < 0.05 and a t-value of 7.797 > t-table of 1.658. The Free Shipping variable also has a positive and significant effect on purchasing decisions, with a significance value of 0.001 < 0.05 and a t-value of 24.339 > t-table of 1.658. Furthermore, the Shopee Live variable has a positive and significant effect on purchasing decisions, with a significance value of 0.001 < 0.05 and a t-value of 18.375 > t-table of 1.658. The R Square value of 0.971 indicates that the Flash Sale, Free Shipping, and Shopee Live variables are able to explain 97.1% of the variation in purchasing decisions, while the remaining 2.9% is explained by other variables not examined in this study.
Co-Authors Aiyub Aiyub Aiyub Aiyub Akhyar, Chairil Andry Mochamad Ramdan Anwar Argun Sahli Aulal Rizky Aulia Aqmarina Sakdiah Bahri, Halida Bambang Sucipto Budy Geotama Chalirafi, Chalirafi Cut Evi Oktaviani Cut Nurul Azman Farah Anissa Fikri Gazali Lubis Hamdiah Hamdiah Heriyana Heriyana Herman Fithra Husaini Ikramuddin, Ikramuddin Isna Apriliza Aisyah Jullimursyida Jumaini Keysha Alia Salsabila Pasaribu Khairina AR Khalida Zia Siallagan M Maimanah M Subhan Maisyura Maisyura Mariyudi Mariyudi Marzuki Marzuki Muchtar, Darmawati Muhammad Roni Muhammad Roni Munandar Munandar Munardi Munardi Nadhila Isara Naufal Bachri, Naufal Nidea Rinzeni Nurul Azmi Rahmaniar Rahmaniar Rahmaniar Rico Nur Ilham Rusydi Rusydi Abubakar Rusydi Rusydi Sapna Biby Shinta Novitalia Siska Tri Amanda Siti Maimunah Siti Maimunah Suci Andriani - Suci Ramandhani Suryani Syamsul Bahri T. Edyansyah, T. Edyansyah Teuku Muhammad Azani Teuku Zulkarnaen Wahyu Syahputra Waznah Waznah Widyana Verawati Siregar yeni mauliana Yoseb Boari Yovita Yovita Yunda Taslima Zulfan