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All Journal Jurnal Manajemen Dan Kewirausahaan E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Ilmiah Edunomika (JIE) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) Visioner & Strategis International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Intelek Insan Cendikia
Adnan Adnan
Faculty Economic And Business, University Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Pengaruh Kualitas Pelayanan, Persepsi Harga, Cita Rasa dan Variasi Produk Terhadap Kepuasan Konsumen Pada Store Pisang Lumer Mommy Cila di Takengon, Aceh Tengah Waznah Waznah; Rusydi Rusydi; Adnan Adnan; Siti Maimunah
Jurnal Intelek Insan Cendikia Vol. 3 No. 2 (2026): Februari 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui mengakaji dan menganalisis  kualitas pelayanan, persepsi harga, cita rasa dan variasi produk terhadap kepuasan konsumen pada Store pisang lumer mommy cila di takengon, Aceh tengah. Variabel independen dalam penelitian ini adalah kualitas pelayanan, persepsi harga, cita rasa dan variasi produk sedangkan variabel dependennya adalah Kepuasan konsumen. Jenis penelitian ini menggunakan metode kuantitatif, pengumpulan data menggunakan kuesioner yang berisi pernyataan dalam bentuk kertas dan diberikan kepada konsumen Store pisang Lumer mommy cila dengan total 100 responden. Analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, hipotesis penelitian, uji t dan uji f. Program yang digunakan dalam menganalisis data adalah Statistical Package for Social Sciences (SPSS). Berdasarkan hasil penelitian menunjukkan bahwa persepsi harga tidak berpengaruh signifikan, sedangkan kualitas pelayanan , cita rasa, variasi produk terbukti berpengaruh positif dan signifikan terhadap kepuasan konsumen. hal ini di karenakan nilai signifikan <0,05. Sedangkan persepsi harga  tidak berpengaruh secara signifikan terhadap kepuasan konsumen pada store pisang lumer mommy cila di takengon aceh Tengah , hal ini di karenakan nilai signifikan >0,05. Hasil uji f mendapati nilai  <0.05 artinya secara simultan variabel kuaitas pelayanan, cita rasa, dan variasi produk secara signifikan terhadap kepuasan konsumen pada store pisang lumer mommy cila di takengon, aceh Tengah.
EMPOWERING THE MEUNASAH ALUE VILLAGE COMMUNITY IN FLOOD DISASTER MITIGATION THROUGH ENVIRONMENTAL EDUCATION AND ACTION IN MUARA DUA DISTRICT, LHOKSEUMAWE CITY." Adnan; Aiyub; Muhammad Roni; Munardi; Maisyura
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19442650

Abstract

Flooding is a natural disaster that frequently affects coastal areas in Aceh, including Meunasah Alue Village in Muara Dua District, Lhokseumawe City. This condition is caused by high rainfall, suboptimal drainage systems, and low public awareness of environmental cleanliness. This community service activity aims to increase community capacity and awareness in flood mitigation through participatory-based environmental education and action programs. The implementation method uses the Participatory Action Research (PAR) and Community-Based Disaster Risk Reduction (CBDRR) approaches that directly involve the community in the planning, implementation, and evaluation of activities. The program was implemented for three months through stages of flood mitigation education, environmental actions (cleaning ditches, planting vegetation, and creating biopores), and the formation of Village Flood Alert Groups (KSBD). The results of the activity showed a 38% increase in community understanding, a decrease in inundation points from 14 to 6 points, and increased active participation of residents in maintaining environmental cleanliness. In addition to the physical impact, this activity also strengthened collective awareness, social solidarity, and coordination between the community and the village government. Thus, community empowerment through environmental education and action has proven effective in building community resilience to flood risks at the local level and can be used as a model for replication in other areas with similar characteristics.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM Nurul Azmi; Mariyudi; Adnan; Naufal Bachri; Ikramuddin; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19356009

Abstract

The purpose of this study is to examine the influence of social media marketing on brand satisfaction and brand loyalty of Wardah cosmetic products with customer brand engagement as a mediating variable on the Instagram platform. The data in this study were 165 consumers of Wardah cosmetic products. Data collection in this study used a questionnaire with data analysis tools using Structural Equation Modeling (SEM) operated by the Amos device. The results of the study indicate that social media marketing has a positive and significant effect on customer brand engagement, customer brand satisfaction, and brand loyalty. Then, customer brand engagement has a positive and significant effect on customer brand satisfaction and brand loyalty. And the mediation effect test found that customer brand engagement is a partial mediating variable between social media marketing and brand satisfaction and brand loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cosmetic product marketing strategies and customer understanding of products and brands.
Co-Authors Aiyub Aiyub Aiyub Aiyub Andry Mochamad Ramdan Anwar Aulal Rizky Aulia Aqmarina Sakdiah Bahri, Halida Bambang Sucipto Budy Geotama Cut Nurul Azman Fikri Gazali Lubis Hamdiah Hamdiah Heriyana Heriyana Herman Fithra Ikramuddin, Ikramuddin Isna Apriliza Aisyah Jullimursyida Keysha Alia Salsabila Pasaribu Khairina AR M Maimanah M Subhan Maisyura Maisyura Mariyudi Mariyudi Muhammad Roni Muhammad Roni Munandar Munandar Munardi Munardi Nadhila Isara Naufal Bachri, Naufal Nidea Rinzeni Nurul Azmi Rahmaniar Rahmaniar Rahmaniar Rusydi Rusydi Abubakar Rusydi Rusydi Sapna Biby Siti Maimunah Siti Maimunah Suci Ramandhani Suryani Syamsul Bahri Teuku Muhammad Azani Teuku Zulkarnaen Wahyu Syahputra Waznah Waznah Widyana Verawati Siregar Yoseb Boari Yovita Yovita Zulfan