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All Journal Sosiohumaniora Jurnal Akuntansi dan Keuangan International Conference on Law, Business and Governance (ICon-LBG) SOSIALITA Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Kebijakan dan Pelayanan Publik Visionist Admisi dan Bisnis MUHARRIK: JURNAL DAKWAH DAN SOSIAL Social, Humanities, and Educational Studies (SHEs): Conference Series JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Business Perspective Journal Jurnal Media Pengabdian Kepada Masyarakat (JM-PKM) Best Journal of Administration and Management Journal of Commerce Management and Tourism Studies Journal of Advances in Accounting, Economics, and Management Journal of Business and Halal Industry Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian UMKM International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research Multidisciplinary Indonesian Center Journal Jurnal Riset Multidisiplin Edukasi Warta Penelitian Perhubungan International Journal of Multidisciplinary Reseach
Agus Purnomo
Universitas Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Implementasi Program Pengembangan Kompetensi Tenaga Kesehatan dalam Meningkatkan Kualitas Pelayanan di Rumah Sakit Graha Husada Bandar Lampung Celia Fitriani; Agus Purnomo
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11480

Abstract

This study aims to analyze the implementation of healthcare workforce competency development programs in improving service quality at Graha Husada Hospital, Bandar Lampung. The background of this study is based on the importance of improving human resource quality as a key factor in determining healthcare service quality and patient satisfaction. This research employed a descriptive qualitative approach. Data were collected through in-depth interviews, observation, and document review. The research informants consisted of the Hospital Director, Head of General Affairs and Human Resources, Head of Medical Services, one physician, and two patients. Data analysis was conducted through data reduction, data display, and conclusion drawing. The results show that the implementation of competency development programs at Graha Husada Hospital has been carried out through various training activities and continuing professional education. However, program planning has not been fully based on a systematic Training Needs Analysis (TNA). Program implementation has also not been optimal due to limited training budgets, high workload of healthcare workers, and insufficient post-training monitoring and evaluation. The competency development program has a positive impact on improving service quality, particularly in the dimensions of reliability and assurance. However, improvements in responsiveness and empathy have not been optimally perceived by patients. Therefore, more structured, sustainable, and balanced competency development programs focusing on both technical skills and service behavior are required in order to comprehensively improve hospital service quality.
THE ROLE OF MANAGERIAL LEADERSHIP IN THE SERVICE TRANSFORMATION OF SARI RASA HOTEL, WEST LAMPUNG REGENCY Denny Permadi; Agus Purnomo
International Journal of Multidisciplinary Reseach Vol. 2 No. 2 (2026): April
Publisher : International Journal of Multidisciplinary Reseach

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research method used was descriptive qualitative research. This method was used to describe the role of managerial leadership in the service transformation of the Sari Rasa Hotel in West Lampung Regency. All data were obtained directly from informants in the field using interviews and document studies. The results of the study indicate the role of managerial leadership in the service transformation at the Sari Rasa Hotel in West Lampung Regency. Based on the results, it was concluded that: (1) Idealized Influence: Managerial leadership has acted as a guiding figure in service change; (2) Inspirational Motivation: Leadership has attempted to encourage service transformation through work direction. (3) Individualized Consideration: Leadership attention to the needs and development of individual employees is present. (4) High Performance Expectation/Supportive Leader Behavior: Leadership sets high service performance standards.
Pemanfaatan Media YouTube pada Pembelajaran Bahasa Indonesia Materi Teks Ceramah Siswa Kelas XI SMAN 4 Pamekasan Aprilia, Nova; Purnomo, Agus; Putikdyanto, Ahmad; Adriana, Iswah
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 3 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i3.91974

Abstract

Pemanfaatan teknologi dalam dunia pendidikan merupakan upaya untuk menumbuhkan inovasi guna menciptakan keselarasan antara perkembangan saat ini, pembelajaran, dan kepentingan siswa. Oleh karena itu, pendidikan di seluruh dunia juga menggunakan teknologi sebagai media atau alat pendukung proses pembelajaran. Salah satu aplikasi pembelajaran yang memanfaatkan ICT adalah aplikasi YouTube. Tujuan penelitian ini adalah untuk mendeskripsikan hasil penggunaan aplikasi YouTube yang digunakan di SMAN 4 Pamekasan Kelas XI dengan menggunakan teks ceramah. Penelitian ini menggunakan metode deskriptif kualitatif. Metode yang digunakan dalam penelitian ini adalah kualitatif dan instrumen penelitian yang digunakan adalah wawancara. Hasil penelitian yang dilakukan menunjukkan bahwa keterampilan mengajar siswa SMAN 4 Pamekasan mengalami peningkatan dan kategori penilaian sangat baik. Artinya penggunaan aplikasi YouTube saat mempelajari teks ceramah tidak hanya dapat meningkatkan motivasi siswa dan menciptakan suasana baru dalam belajar mengajar, tetapi juga aplikasi YouTube dapat menarik perhatian siswa lebih baik dari yang lain.
Analisis Perilaku Konsumtif Terhadap Daya Beli Saat Flash Sale Shopee Ifahmuzda, Muzdalifah; Purnomo, Agus
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 6, No 1 (2023): JAMIN
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47201/jamin.v6i1.167

Abstract

Advances in information technology cause changes in all aspects of life, one of which is in the aspect of trade, buying and selling trade can be done online, one of the online shopping media is shopee. The purpose of this study is to analyze consumptive behavior towards purchasing power during shopee flash sales. The type of research used is a qualitative approach with primary and secondary data sources with three active shopee user speakers, using data collection techniques in the form of observation, interviews and documentation. And using data analysis techniques in the form of descriptive data analysis techniques. Keywords—Consumen Behavior, Purchasing Power, Flash Sale Shopee Kemajuan teknologi informasi menyebabkan perubahan pada semua aspek kehidupan salah satunya dalam aspek perdagangan, perdagangan jual beli dapat dilakukan secara online salah satu media belanja online adalah shopee. Tujuan peneletian ini adalah untuk menganlisis perilaku konsumtif terhadap daya beli saat flash sale shopee. Jenis penelitian yang digunakan yaitu pendekatan kualitatif dengan sumber data primer dan sekunder dengan tiga orang narasumber pengguna shopee aktif, dengan menggunakan teknik pengumpulan data berupa observasi, wawancara dan dokumentasi. Dan menggunakan teknik analisis data berupa teknik analisis data deskriptif Kata kunci— Perilaku Konsumtif, Daya Beli, Flash Sale Shopee
BUSINESS MODEL DEVELOPMENT AND STRATEGIC INNOVATION FOR STRENGTHENING THE COMPETITIVENESS OF MICRO AND SMALL ENTERPRISES IN INDONESIA Sunggales Rangga Gustiano; Agus Purnomo
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2258

Abstract

This study examines the development of business models and strategic innovation as key mechanisms for enhancing the competitiveness of Micro and Small Enterprises (MSEs) in Indonesia. Using a qualitative descriptive approach, the research analyzes how MSEs adapt to changing market dynamics, consumer preferences, and digital transformation pressures. The findings reveal that innovation in value propositions, customer engagement, and digital marketing plays a significant role in improving business performance. The study also highlights that many MSEs have not yet implemented structured business model frameworks, resulting in limited scalability and reduced competitiveness. The analysis is grounded in the Business Model Canvas (BMC) framework, which is used to identify strategic gaps and opportunity areas. The study concludes that strengthening business models through innovation, partnership development, and digital integration can significantly enhance MSE sustainability and long-term competitiveness.
COMPETITIVE ADVANTAGE STRATEGY BASED ON PRODUCT DIFFERENTIATION: A QUALITATIVE CASE STUDY OF A BAKERY MSME IN BANDAR LAMPUNG, INDONESIA Adi Priyatna; Agus Purnomo
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2261

Abstract

Small and Medium Enterprises (SMEs) play a crucial role in strengthening local and national economies, particularly in developing countries such as Indonesia. Increasing market competition, digital transformation, and changing consumer preferences have forced SMEs to continuously develop competitive strategies in order to survive and grow sustainably. This study aims to analyze a competitive advantage strategy based on product differentiation implemented by Roti Kaisar, a bakery micro-enterprise located in Kemiling District, Bandar Lampung. Using a descriptive qualitative approach, data were collected through in-depth interviews, direct observation, and documentation. SWOT analysis was employed to identify internal strengths and weaknesses as well as external opportunities and threats affecting business competitiveness. The findings reveal that Roti Kaisar’s competitive advantage is driven by consistent product quality, independent production processes, diverse product variations, and strong customer loyalty. However, the enterprise also faces challenges such as limited production capacity, suboptimal digital marketing, and fluctuating raw material prices. The results indicate that product differentiation strategies—supported by innovation, improved packaging, digital marketing utilization, and local brand strengthening are effective in enhancing competitive positioning and supporting sustainable business growth for bakery MSMEs.
Marketing Strategies to Increase Sales (Case Study: Es Cendol SMEs in Sukarame District, Bandar Lampung) Ahmad Sadam Alfitroni; Agus Purnomo
Best Journal of Administration and Management Vol 4 No 3 (2026): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v4i3.406

Abstract

This study aims to analyze the marketing strategies implemented by UMKM Es Cendol Ibu Sri in increasing sales in Sukarame District, Bandar Lampung City. This research employs a descriptive qualitative approach using a case study method. Data collection was carried out through in-depth interviews, direct observation, and documentation. The research informants consisted of the owner of UMKM Es Cendol Ibu Sri as the key informant, employees, customers, and related parties. Data analysis was conducted through data reduction, data presentation, and conclusion drawing, using source and method triangulation to ensure the validity and reliability of the research data. The results show that the marketing strategy of UMKM Es Cendol Ibu Sri is still dominated by conventional methods, such as word-of-mouth promotion and direct sales at the business location. This UMKM has strengths in maintaining product quality, using natural raw materials, offering affordable prices, and providing friendly service. Opportunities for business development are open through the utilization of digital marketing, product and packaging innovation, and a strategic business location, although the business faces threats in the form of intense competition and fluctuations in raw material prices.
Cultural Legitimacy, Electoral Pragmatism, and Digital Political Communication of the National Awakening Party Prayitno, Dwi Agus; Purnomo, Agus
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 9 No. 1 (2026): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v9i1.8963

Abstract

Studies on Islamic political parties in Indonesia have largely focused on ideological debates between Islam and democracy or descriptive analyses of electoral behaviour, leaving limited attention to the strategic transformation of cultural Islamic parties in contemporary electoral politics. This article examines the role of Partai Kebangkitan Bangsa (PKB) in Indonesian Islamic politics, asking three interrelated questions: how does PKB's cultural Islamic identity function as both a resource and a constraint in electoral competition? What mechanisms explain its transition from grassroots democratic education towards electoral pragmatism? Moreover, under what conditions does digital outreach reinforce rather than erode its traditional Nahdlatul Ulama (NU) base? Employing a critical narrative review of peer-reviewed journal articles, academic books, theses, and relevant political documents, this study synthesises scholarship from 1998 to 2024. The conceptual framework draws on Schwedler's inclusion-moderation thesis, Bayat's post-Islamism perspective, Pitkin's typology of representation, and Hefner's civil Islam framework. The findings reveal four interrelated patterns: PKB's cultural Islamic identity functions as a strategic resource that differentiates it within Indonesia's Islamic political spectrum; during the early Reformasi period (1999-2008) it served as an agent of grassroots democratic socialisation; from 2010 to 2020 a calculated shift towards electoral pragmatism unfolded; and the 2024 General Election demonstrated an adaptive integration of cultural legitimacy, policy-based representation, and digital outreach. The study contributes a theoretically grounded reconceptualisation of PKB as a culturally rooted yet strategically adaptive political actor, illustrating broader dynamics of moderation, identity negotiation, and democratic consolidation in contemporary Indonesian politics.
Pengaruh Work-Life Balance dan Lingkungan Kerja Terhadap Kinerja Pegawai Pada Badan Pengelola Keuangan dan Aset Daerah Kabupaten Lampung Timur Rahma Sweda Asmara; Firtiliza Zatadini; Andala Rama Putra Barusman; Agus Purnomo
e-JKPP Vol 11, No 3 (2025): Desember
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/ejkpp.v11i3.4751

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance dan lingkungan kerja terhadap performa kerja pegawai pada Badan Pengelola Keuangan dan Aset Daerah (BPKAD) Kabupaten Lampung Timur. Menggunakan metode kuantitatif dengan desain eksplanatori, studi ini melibatkan seluruh populasi Pegawai Negeri Sipil di instansi tersebut sebanyak 48 orang sebagai responden melalui teknik sampel jenuh. Data dikumpulkan melalui kuesioner daring dengan skala Likert dan dianalisis menggunakan regresi linier berganda. Temuan penelitian menunjukkan bahwa secara parsial, keseimbangan antara pekerjaan dan kehidupan pribadi berkontribusi positif sebesar 0,277 terhadap peningkatan kinerja, sementara lingkungan kerja memberikan dampak positif yang lebih besar yakni 0,499. Secara simultan, kedua variabel tersebut memiliki pengaruh signifikan sebesar 80,8% terhadap kinerja pegawai, sedangkan sisanya dipengaruhi oleh faktor eksternal lainnya. Hasil ini menegaskan pentingnya kebijakan organisasi yang mendukung fleksibilitas waktu dan suasana kerja kondusif untuk mengoptimalkan produktivitas aparatur pemerintah.
Analisis Peningkatan Profesionalisme Aparatur Sipil Negara Pada Dinas Kehutanan Provinsi Lampung Bertha Handini; Agus Purnomo; Ida Farida; Aulia Rahma
e-JKPP Vol 11, No 2 (2025): Agustus
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/ejkpp.v11i2.4746

Abstract

Penelitian ini bertujuan menganalisis kondisi profesionalisme ASN pada Dinas Kehutanan Provinsi Lampung melalui tiga indikator utama, yaitu kreativitas, inovasi, dan responsivitas. Metode penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data berupa observasi, wawancara mendalam, dan dokumentasi. Informan ditentukan melalui metode purposive dan snowball sampling untuk memperoleh data yang akurat dan relevan. Hasil penelitian menunjukkan bahwa profesionalisme ASN belum optimal, terutama pada aspek kreativitas dan responsivitas yang masih lemah akibat terbatasnya kompetensi teknologi, motivasi, serta budaya kerja adaptif. Meskipun demikian, inovasi dalam bidang administrasi seperti penerapan layanan berbasis digital telah memberikan dampak positif terhadap proses pelayanan publik. Faktor pendukung dalam peningkatan profesionalisme meliputi ketersediaan fasilitas, kerja sama internal, dan lingkungan kerja yang kondusif, sedangkan penghambat utama mencakup rendahnya tingkat pendidikan, pengalaman kerja, pola kepemimpinan, dan keterbatasan dukungan pembiayaan pengembangan kompetensi. Penelitian ini menegaskan perlunya strategi pembinaan, pelatihan teknologi, serta penguatan sistem insentif agar profesionalisme ASN dapat meningkat secara berkelanjutan.
Co-Authors . Defrizal Adi Priyatna Adi Priyatna Agustuti Handayani Ahmad Sadam Alfitroni Akbar, Wahyu Esa Alfitroni, Ahmad Sadam Amanda, Haifa Aminuyati Andala Rama Putra Barusman Anggraini, Nova Mierlisa Aprilia, Nova ARDIANSYAH ARDIANSYAH Ardiansyah, Zeky Arnando, Ria Arnes - Arnes Aulia Rahma Azima Dimyati Azmir, Arian Bertha Handini Celia Fitriani Celia Fitriani Chandra, Ferdian Charles Wijhaya Denny Permadi Deviana Sari Dodi Hernaldi Dodi Pamalik Ediyansyah, Ediyansyah Eko Sujarwo Elip Heldan Erna Mulyati Evi Herleni Oktaria Fadillah, Dwi Fani Farhan, Taufiq Firtiliza Zatadini Habibburahman Habibburahman Hanif Permana Tsany Hendri Dunan Herman Naidi Ida Farida Ida Laila Maika Idris Ifahmuzda, Muzdalifah Indra Kusuma Wardani Indriyani puji astuti Irsandi Irsandi, Irsandi Jamaludin, Maun Khairudin Laisa, Dwinta Diana M. Zuliyan Wahyu Dinata Malik, MALIK Margaretha Selvyana Marzuki Marzuki Masayu Nila Juwita Moh. Oktaviannur, Moh. Muhammad Ardhya Bisma Muhammad Ardiansyah Muhammad Ceasar Aldafa Muhammad Galih Dharmawan Muhammad Yuliardi Nevy Farista Aristin, Nevy Farista Nizar, Catur Ahaddi Nurdiawansyah Nurdiawansyah Nurul Ratnawati, Nurul Nurzulia, Elvira Nuzulia, Sri Olivia Amarezha Prayitno, Dwi Agus Pribadi Atur Wibowo Putikdyanto, Ahmad Putri Purwaningrum Rahma Sweda Asmara Rahmawati, Mufida Rosmiaty Tarmizi Saputra, Riko Sefty Setya Utami Siti Susiati Ambri Suhaimi Suhaimi Sukamto Sukamto Sunggales Rangga Gustiano Suparti Suparti Supriyanto Supriyanto Tedi Ahmat Wijaya Veithzal Rivai Zainal Wiranida, Wiranida Yanu Yanuarius Darmawan Yeli Erika Yossef Ariyansyah Yudhi Stiawan Yuli - Vandika Zelfia Irfina Zelvia Irvina