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All Journal Sosiohumaniora Jurnal Akuntansi dan Keuangan International Conference on Law, Business and Governance (ICon-LBG) SOSIALITA Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Kebijakan dan Pelayanan Publik Visionist Admisi dan Bisnis JURNAL CEMERLANG: Pengabdian pada Masyarakat Social, Humanities, and Educational Studies (SHEs): Conference Series SEMAR Business Perspective Journal Jurnal Media Pengabdian Kepada Masyarakat (JM-PKM) Best Journal of Administration and Management Journal of Commerce Management and Tourism Studies Journal of Advances in Accounting, Economics, and Management Journal of Business and Halal Industry Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian UMKM International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research Warta Penelitian Perhubungan International Journal of Multidisciplinary Reseach
Agus Purnomo
Universitas Bandar Lampung
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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PENINGKATAN KETERAMPILAN PENYUSUNAN LAPORAN KEUANGAN DAN PERHITUNGAN HARGA POKOK PRODUKSI BAGI KOMUNITAS CELEBRAL PALSY Dunan, Hendri; Purnomo, Agus; Ardiansyah, Ardiansyah; Marzuki, Marzuki; Irsandi, Irsandi
Jurnal Pengabdian UMKM Vol. 4 No. 1 (2025): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v4i1.82

Abstract

Penyusunan laporan keuangan dan perhitungan HPP merupakan keterampilan yang sangat penting dalam mengelola usaha secara efektif. Bagi komunitas penyandang cerebral palsy, keterbatasan fisik yang dihadapi sering kali menjadi hambatan dalam mengakses pelatihan dan pendidikan keterampilan yang diperlukan untuk mengelola usaha secara mandiri. Program pengabdian ini bertujuan untuk meningkatkan keterampilan penyusunan laporan keuangan dan perhitungan HPP bagi komunitas cerebral palsy. Keterampilan ini dianggap penting karena membantu peserta dalam mengelola usaha secara efektif, memahami kondisi keuangan, serta menetapkan harga jual produk yang sesuai. Pelatihan dilakukan dengan metode ceramah, diskusi interaktif, dan praktik langsung, serta didukung oleh pendampingan intensif dari fasilitator. Hasil dari praktik langsung menunjukkan bahwa peserta mampu menyusun laporan laba rugi dan neraca dengan lebih baik setelah diberikan pelatihan. Peningkatan ini menunjukkan bahwa keterampilan akuntansi dasar dapat dipelajari oleh komunitas cerebral palsy dengan pendekatan yang sesuai. Selain itu, materi perhitungan harga pokok produksi juga memberikan pemahaman baru bagi peserta mengenai pentingnya mencatat semua komponen biaya produksi dengan tepat. Secara keseluruhan, program ini berhasil mencapai tujuan untuk meningkatkan kemandirian ekonomi komunitas cerebral palsy melalui peningkatan kapasitas dalam pengelolaan keuangan usaha. Saran perbaikan ke depan mencakup pengembangan metode pelatihan yang lebih inklusif, peningkatan durasi pendampingan, serta evaluasi jangka panjang terhadap dampak program.
INNOVATION MODEL FOR DEVELOPMENT OF AN EDU-TOURISM AREA BASED ON TAPIS CLOTH FOR THE TAPIS JEJAMA KHAM WOMEN'S GROUP IN PESAWARAN REGENCY, LAMPUNG PROVINCE Farida, Ida; Purnomo, Agus; Juwita, Masayu Nila; Ardiansyah, Muhammad
Sosiohumaniora Vol 26, No 2 (2024): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v26i2.56971

Abstract

This research aims to determine the strategy for implementing an innovation model for developing educational tourism areas based on filter cloth to increase product sales by utilizing available resources. The innovation model is developed through developing a master plan for an edu-tourism area based on Tapis by inventorying the potentials in the village of Negeri Katon Pesawaran. This research used the Soft System Methodology (SSM) method. SSM is a systemic approach to dealing with complex and less structured situations. In developing a Tapis cloth-based edu-tourism area by the Tapis Jejama Kham Women's Group in Pesawaran Regency, SSM can be used to understand the various aspects involved and develop a comprehensive solution. The steps of this research are needs analysis, testing of the innovation model, module development, and reporting. Literature studies were carried out on related documents such as regulations, book references, and updated journals. Meanwhile, interviews were conducted with several informants, such as the Tapis Jejama Kham women's group, cultural activists, the tourism and creative economy department of Lampung Province, and local communities of Negeri Katon Village. The preliminary findings of this study show that there are a lot of potential natural resources and human resources as well as cultural heritage in Negeri Katon village, Pesawaran district, which has not been managed optimally, and there is a lack of public awareness regarding the management of existing tourism potential.  This research has attempted to contribute to the creation of a regional innovation model of the edu-tourism area based on tapis cloth for the tapis jejama women’s group in Pesawaran District, Lampung Province and the creation of Intellectual Property Rights in the form of a Master Plan for the model of edu-tourism area in the Negeri Katon subdistrict. 
Analysis of Soybean Raw Material Inventory Control for Production Sustainability at a Tofu Factory in Padang Cermin District, Pesawaran Regency Farhan, Taufiq; Purnomo, Agus
Journal of Business and Halal Industry Vol. 2 No. 3 (2025): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i3.590

Abstract

This study explores raw material inventory management at Bu Supi Tofu Factory in Padang Cermin, focusing on the Economic Order Quantity (EOQ) method to address challenges in soybean procurement. The factory uses a traditional purchasing system, leading to overstocking, increased costs, and reduced product quality. Through a qualitative-descriptive approach, the research evaluates the factory's current practices, calculates the optimal order quantity using the EOQ model, and compares it with the existing system. The results indicate that implementing EOQ can reduce ordering costs, storage expenses, and surplus stock while maintaining product quality and enhancing operational efficiency. This study highlights the potential benefits of applying modern inventory management techniques in small-scale industries to optimize resources and improve profitability.
Competitive Strategy in Managing Café Djayataruna Business, Natar District, South Lampung Regency Fadillah, Dwi Fani; Purnomo, Agus
Journal of Business and Halal Industry Vol. 2 No. 3 (2025): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbhi.v2i3.603

Abstract

As people increasingly seek spaces that offer both food and relaxation, cafes and recreational venues are gaining popularity. This study examines the marketing strategies employed by Café Djayataruna, focusing on its marketing mix. Through a qualitative case study, the research involved interviews with the owner, employees, and customers, alongside observations of the café’s operations. The findings reveal the café’s strengths, such as its diverse menu, unique experience, and strong social media presence. A SWOT analysis shows promising opportunities for growth, including food delivery services and local collaborations. However, challenges like operational inefficiencies and limited market reach need attention. The study concludes that by focusing on innovation and customer satisfaction, Café Djayataruna can strengthen its competitive position and ensure long-term success.
Marketing Strategies For Tilapia Aquaculture: A Case Study of Chery Caramon In Sukamaju Village, Abung Tinggi District, North Lampung Regency Amanda, Haifa; Purnomo, Agus
Journal of Advances in Accounting, Economics, and Management Vol. 2 No. 3 (2025): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v2i3.616

Abstract

Tilapia has become one of the most popular and widely consumed fish by the community. Tilapia has become one of the commodities for people in Indonesia, one of which is located in North Lampung. Chery Caramon is the only tilapia producer that focuses on tilapia cultivation as one of the commodities to drive the local economy. This study focuses on knowing the marketing strategy of Chery Caramon's tilapia farming business in Abung Tinggi District, North Lampung Regency. This study uses a descriptive method with a case study approach to find out the marketing strategies used by Chery Caramon. This study uses SWOT analysis to find out various opportunities and threats that are factors for Chery Caramon to improve its tilapia farming marketing strategy. From this research, it can be concluded that tilapia farming by Chery Caramon in North Lampung Regency uses an SO (Strength-Opportunity) strategy to market its products to the surrounding community.
Digital marketing strategy through facebook social media to increase sales at Rifki Jaya furniture store Bandar Lampung Azmir, Arian; Purnomo, Agus
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.210

Abstract

This study aims to explore the impact of digital marketing strategies, specifically through Facebook, on the growth and sustainability of Rifki Jaya Furniture, a company established in 2021. It focuses on the role of market segmentation, customer engagement, and content quality in enhancing product visibility, customer loyalty, and sales. A qualitative approach was employed, analyzing Rifki Jaya Furniture's social media presence and digital marketing tactics on Facebook. The study used data from customer interactions, social media engagement metrics, and content analysis to examine how these factors contribute to the company’s success.  The findings indicate that Rifki Jaya Furniture effectively segments its market by leveraging data from customer interactions on Facebook. Engaging, high-quality content not only captures attention but also fosters trust, which influences consumer purchasing decisions. The company's focus on maintaining strong customer relationships through personalized communication has contributed to increased customer loyalty and repeat sales. Furthermore, the analysis shows that digital marketing on Facebook significantly expanded the company’s market reach and enhanced product visibility. The study concludes that Facebook is an effective tool for small businesses like Rifki Jaya Furniture to strengthen customer relationships, enhance market presence, and drive sales growth. Digital marketing strategies, when executed effectively, can ensure business sustainability and long-term success.
Analysis of marketing strategies to increase broiler chicken sales at chicken room broiler farm, South Lampung Akbar, Wahyu Esa; Purnomo, Agus
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.214

Abstract

This study aims to analyze effective marketing strategies to increase broiler chicken sales in South Lampung, Indonesia, amid the growing competition in the market. The rapid growth of broiler chicken farms has raised consumer awareness of the importance of animal protein, but the increasing number of farms has intensified market rivalry. Traditional marketing methods, still dominant in the industry, are considered less effective in utilizing modern technology to reach a broader audience. A qualitative method was employed in this study, involving observation and interviews at the Chicken Room Broiler Farm in South Lampung. Data were gathered to assess the effectiveness of various marketing strategies implemented by the farm. The analysis highlights the success of social media-based marketing strategies, particularly through Instagram and Facebook, in expanding the market and enhancing customer loyalty. The farm's consistent product quality and excellent customer service were also identified as key strengths contributing to its competitive edge. Despite these strengths, several challenges were identified, including price fluctuations, disease outbreaks, and inadequate infrastructure, which hinder the farm's potential growth. A SWOT analysis revealed the need for innovative strategies that leverage internal strengths and external opportunities while addressing weaknesses and threats. In conclusion, the study emphasizes the importance of adopting modern marketing techniques, such as social media marketing, to stay competitive in a rapidly growing and competitive industry. Addressing infrastructural limitations and managing external threats are also critical for sustained success.
IMPLEMENTASI KEBIJAKAN SERTIFIKASI DOSEN DALAM MENINGKATKAN KINERJA DOSEN Nila, Masayu; Purnomo, Agus; Handayani, Agustuti
e-JKPP Vol 9, No 1 (2023): April
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/ejkpp.v9i1.3111

Abstract

Tujuan dalam penelitian ini ialah untuk mengetahui bagaimana Implementasi dan asoek penghambat dalam Implementasi Kebijakan Sertifikasi Dosen dalam Meningkatkan Kinerja Dosen, penelitian ini menggunakan metode penelitian Kualitatif dengan pendekatan deskriptif melalui studi kepustakaan dan studi lapangan serta analisis data kualitatif melalui reduksi data, display data dan kesimpulan. Hasil dari penelitian ini menunjukkan implementasi kebijakan sertifikasi dosen dalam meningkatkan kinerja dosen Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sang Bumi Ruwa Jurai Bandar Lampung melalui dimensi komunikasi masih belum optimal dimana masih terdapat beberapa kesalahan dalam pelaksanaan kegiatan yang dilakukan oleh dosen, kemudian dalam dimensi sumberdaya kemampuan dan kompetensi para dosen masih sangat membutuhkan suatu pembinaan, kemudian dalam dimensi disposisi diketahui bahwa kebijakan sertifikasi belum menjamin kinerja dosen dapat meningkat. Sementara dalam dimensi disposisi diketahui bahwa dosen harus memiliki keasadaran dan motivasi sehingga dapat melaksanakan kegiatan dan kewajiban sesuai dengan ketentuan yang ada, adapun aspek pendukung dalam pelaksanaan kebijakan ini terdiri dari motivasi, komitmen organisasi dan komitmen dosen pada profesinya, sementara aspek penghambat terdiri dari jabatan structural,sikap dosen serta reward dan punishment yang diterapkan oleh instansi
Implementasi Kebijakan Peraturan Walikota Metro No. 30 Tahun 2018 Tentang Pembayaran Pajak Secara Online Pada Badan Pengelolaan Pajak dan Retribusi Daerah Kota Metro Laisa, Dwinta Diana; Nurzulia, Elvira; Purnomo, Agus
e-JKPP Vol 10, No 3 (2024): Desember
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/ejkpp.v10i3.4285

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi Peraturan Wali Kota Metro Nomor 30 Tahun 2018 tentang Pembayaran Pajak Secara Online di Badan Pengelolaan Pajak dan Retribusi Daerah Kota Metro. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Data diperoleh melalui wawancara, observasi, dan dokumentasi terhadap sejumlah informan kunci di instansi tersebut. Hasil penelitian menunjukkan bahwa implementasi kebijakan telah dilakukan dengan menugaskan pegawai sesuai latar belakang dan kompetensi, namun pelaksanaannya masih belum optimal. Hambatan utama yang ditemukan meliputi kurangnya pemahaman pegawai terhadap isi kebijakan, padatnya beban kerja yang menyebabkan tumpang tindih tugas, serta keterbatasan sarana dan prasarana pendukung, termasuk akses internet. Selain itu, rendahnya literasi digital masyarakat turut menghambat efektivitas pelaksanaan kebijakan. Oleh karena itu, diperlukan peningkatan kapasitas sumber daya manusia, penyediaan fasilitas yang memadai, serta sosialisasi yang lebih intensif kepada masyarakat agar kebijakan dapat diimplementasikan secara optimal.
The Influence Of Selling Price And Product Brand On Consumer Purchase Interest (A Case Study at Dapoer Bunda Cenna in Pesawaran) Charles Wijhaya; Agus Purnomo
International Journal of Business and Quality Research Vol. 3 No. 01 (2025): January - March, International Journal of Business and Quality Research (IJBQR
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i01.1548

Abstract

This study aims to analyze the influence of selling price and product brand on consumer purchase interest in the micro, small, and medium enterprises (MSMEs) Dapoer Bunda Cenna in Pesawaran Regency. Selling price and product brand are considered two main factors that can affect consumers' decisions to purchase a product. This research employs a quantitative method with a survey approach involving 87 respondents who have purchased products from Dapoer Bunda Cenna. Data were collected through questionnaires and analyzed using validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, and multiple linear regression to examine the influence of selling price and product brand on consumer purchase interest.The results indicate that the selling price has a positive and significant influence on consumer purchase interest, with a regression coefficient value of 0.241. Similarly, the product brand also has a positive and significant influence, with a regression coefficient value of 0.273. The t-test shows that both independent variables, selling price and product brand, have a significant influence on consumer purchase interest, with a significance value less than 0.05. The ANOVA test also reveals a significant joint effect of selling price and product brand on consumer purchase interest.
Co-Authors . Defrizal Abdul Aziz Adi Priyatna Agus Purbayu, Agus Agustuti Handayani Akbar, Wahyu Esa Alfitroni, Ahmad Sadam Amanda, Haifa Aminuyati Andala Rama Putra Barusman Appin Purisky Redaputri Aprilia, Nova ARDIANSYAH ARDIANSYAH Ardiansyah, Zeky Arnando, Ria Arnes - Arnes Asmara, Rahma Sweda Azima Dimyati Azmir, Arian Celia Fitriani Celia Fitriani Chandra, Ferdian Charles Wijhaya Denny Permadi Deviana Sari Dodi Hernaldi Dodi Pamalik Eko Sujarwo Elip Heldan Erna Mulyati Evi Herleni Oktaria Fadillah, Dwi Fani Farhan, Taufiq Habibburahman Habibburahman Handini, Bertha Hanif Permana Tsany Haninun Hartono, Rudi Hendri Dunan Herman Naidi Ida Farida Ida Laila Maika Idris Indra Kusuma Wardani Indriyani puji astuti Irsandi Irsandi, Irsandi Jamaludin, Maun Khairudin Khairudin Khairudin Laisa, Dwinta Diana Malik, Malik Margaretha Selvyana Marzuki Marzuki Masayu Nila Juwita Moh. Oktaviannur, Moh. Muhammad Ardhya Bisma Muhammad Ardiansyah Muhammad Ceasar Aldafa Muhammad Galih Dharmawan Muhammad Yuliardi Nanang Maulana Yoeseph Nevy Farista Aristin, Nevy Farista Nila, Masayu Nizar, Catur Ahaddi Nurdiawansyah Nurdiawansyah Nurul Ratnawati, Nurul Nurzulia, Elvira Nuzulia, Sri Olivia Amarezha Putikdyanto, Ahmad Putri Purwaningrum Rahma, Aulia Rahmawati, Mufida Riza Muhida Rosmiaty Tarmizi Sahirul Alim Tri Bawono, Sahirul Alim Saputra, Riko Sefty Setya Utami Suhaimi Suhaimi Sukamto Sukamto Suparti Suparti Supriyanto Supriyanto Tedi Ahmat Wijaya Veithzal Rivai Zainal Wiranida, Wiranida Yanu Yanuarius Darmawan Yeli Erika Yossef Ariyansyah Yuli - Vandika Zatadini, Firtiliza Zelfia Irfina Zelvia Irvina