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All Journal Jurnal Edukasi Universitas Jember JPAP (Jurnal Penelitian Administrasi Publik) (e-Journal) Economic Education Analysis Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL PENDIDIKAN TAMBUSAI Cakrawala: Jurnal Litbang Kebijakan EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Mantik Jurnal Pendidikan dan Konseling SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Jurnal Ilmiah Profesi Pendidikan Jurnal Pendidikan Administrasi Perkantoran (JPAP) Jurnal Syntax Transformation Jupeko (Jurnal Pendidikan Ekonomi) Jurnal Pengabdian kepada Masyarakat Nusantara JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA Jurnal Ilmiah Abdi Mas TPB Unram Jurnal Teknologi Pendidikan : Jurnal Penelitian dan Pengembangan Pembelajaran J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Abimanyu: Journal of Community Engagement Indonesian Journal of Educational Development (IJED) Jurnal Pendidikan Administrasi Perkantoran (JPAP) Journal of Office Administration : Education and Practice Jurnal Informasi dan Komunikasi Administrasi (JIKAP) Concept: Journal of Social Humanities and Education Edunusa: Journal of Economics and Business Education Innovative: Journal Of Social Science Research EduInovasi: Journal of Basic Educational Studies Economic Education Analysis Journal J-SES : Journal of Science, Education, and Studies International Journal of Studies in International Education International Journal of Educational Evaluation and Policy Analysis Grab Kids: Journal of Special Education Need Jurnal Pendidikan dan Sosial Humaniora
Durinta Puspasari
Universitas Negeri Surabaya
Religion Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Jurnal Syntax Transformation

 1 
Strategi Hubungan Masyarakat dalam Meningkatkan Citra Perusahaan Patricia Gaby Pranabella; Durinta Puspasari
Jurnal Syntax Transformation Vol 2 No 08 (2021): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v2i8.348

Abstract

Corporate communication strategies are used to help organizations face the next decade with the strategies and tools that organizations have today. Through Public Relations or public relations the company's communication strategy also helps to follow and be at the forefront of changes that may occur in the future. Because the reputation of the organization is the main factor to decide on a coherent communication strategy. PT. The Central Indonesia Post Office in Surabaya is the object of this research. The Surabaya Central Post Office has created service programs that will change its public perception from negative to positive which will then create a positive reputation in the future. The focus of this research is to understand the PR strategy used by the Surabaya Central Post Office. The theory used in this research is the theory of Strategic Public Relations and reputation to form a positive image. The research method used is descriptive qualitative with case studies that are clearly demarcated through the existing research focus. Data collection was obtained through primary data, namely in-depth interviews and observations, secondary data from literature studies and documentation. The results of this study indicate that the PR of PT. Pos Indonesia Pusat Surabaya has implemented the PENCILS strategy well through Strategy indicators: 1) Publicity, 2) Event (events), 3) News (news), 4) Community (community involvement), 5) Inform (image), 6) Lobby and negotiation, 7) Social responsibility (social responsibility)). Image Indicators 1) Perception, 2) Cognition, 3) Motivation, 4) Attitude.
Co-Authors A.A. Ketut Agung Cahyawan W Aan Budianto Adelia Septiarini AFIYAH, NUR Ainul Mukholidah Aji Suspito, Maulana Andy Parsetyo Wati Andy Prasetyo Wati Anis Eka Setiyorini, Diah Anis Inawati Awalin, Alvinda Rizka Bariq, Muhammad Fawwazul Brillian Rosy BUNGA UTAMA, DIAH Buono, Yuliantoro Wahyu Tirto Carol Natasia Sarigodbless Simanjuntak Choirul Nikmah CHOIRUNNISA, IMA Coco Dwi Permana Cynthia Lauren Della Maudyna Purinda Dewi Asrilika Suryani Diah Agustina, Diah Diana Sinta, Ade Dita, Figia Putri Rahma Durinda Puspasari Eni Wuryani FEBRIANTI, LUKVI Felda Rizki Amalia Firmansyah, Oktavia Maharani Yuli Fitri Handayani Hariyono, Catrina Agustin Ilmi, Hanifah Mufidatul ISNANI, NOVA Istinaroh Jaka Nugraha JANNAH, MIFTAKUL JONI SUSILO WIBOWO Junita Nurul Hidayah Khoiriyah, K Kholida, Diana Kurniawati, Hanik Laila Nur Aini Lifa Farida Panduwinata Linda Rohmawati Maria Selviana, Maria Mariana Mariana Mawaddah, Silvia Ajeng Meutia Nur Safitri MIFTACHUDIN, AHMAD ADE Muyassaroh, Jazi' Nastiti, Nanda Oegihanda Nelly Meiristanti Novita, Triske Novitaningrum, Rifda Lutfi Nur Jati, Diyyah Ayu OKTAVIAWATI, ENI Panduwinata , Lifa F. Patricia Gaby Pranabella Pratiwi, Yeni PUJI ASTANTI, AYU Purinda, Della Maudyna Putri Damayanti, Salsabila Wanda PUTRI HARTANTI, MITTA Raden Mohamad Herdian Bhakti Rahayu, Putri Aprilliya Rakhmad Handin Setya Purwo Ramadhani, Jasmine Citra Ratih Indah Setyaning Pandulu Ratna Safitri Ririn Oktisa Widyaningsih Rischy Dewi Paramita RIZAL ZULKARNAIN, MUHAMMAD Rizqika Arisendy ROHMAH NURJANNAH, IKA ROSANTI, DEVI Ruri Nurul Aeni Wulandari Sarlita Pandie SASKIA KURNIAWAN, NINDY SHERLYANA AGUSTIN, EMMA Siti Fatimatuzzahroh Siti Sri Wulandari siti wulandari SRI LESTARI, YUANA Tasya Gilar Ambarini Sukma Triesninda Pahlevi TRIHANTOYO, SYUNU Vera Amanda Anggraini Waheda Maretha Putri Wakhidatur Rokhmani Citra Rivai Wardani, Kamelia Kusuma Wardani, Nurul Aprilia Indah Yaasmiin Hardyan Kota Assabul Yanti, Ani Dwi Yohana Sueng, Maria