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All Journal Jurnal Manajemen Terapan dan Keuangan JURNAL SISTEM INFORMASI BISNIS CogITo Smart Journal Journal of Saintech Transfer El-Iqtishady Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Nusantara Hasana Journal Jurnal Ilmu Multidisplin Al-Masraf: Jurnal Lembaga Keuangan dan Perbankan Jurnal Karya Abdi Masyarakat Money: Journal of Financial and Islamic Banking NAJAHA IQTISHOD : Journal of Islamic Economic and Finance Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Islamic Economics and Finance International Journal of Technology and Education Research Jurnal Pengembangan dan Pengabdian Masyarakat
Lucky Enggrani Fitri
Fakultas Ekonomi Dan Bisnis, Universitas Jambi
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ANALISIS IMPLEMENTASI DIGITAL MARKETING DALAM MENINGKATKAN PENDAPATAN USAHA MIKRO KECIL DALAM PRESPEKTIF BISNIS SYARIAH (STUDI KASUS KERIPIK KELAPA BULIAN) Azzril Arya Hidayat; Lucky Enggrani Fitri; Heni Pratiwi
Iqtishaduna: Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Vol 7 No 2 (2026): Januari
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtishaduna.v7i2.65198

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis implementasi digital marketing pada Usaha Mikro Kecil Keripik Kelapa Bulian (KEBUL), mengkaji kesesuaian praktik pemasaran dengan prinsip-prinsip bisnis syariah, serta mengidentifikasi tantangan dan hambatan dalam penerapannya. Penelitian menggunakan metode kualitatif melalui wawancara. Hasil penelitian menunjukkan bahwa KEBUL telah menerapkan strategi pemasaran digital melalui penggunaan media sosial seperti Instagram, TikTok, dan WhatsApp, serta partisipasi dalam bazar UMKM. Implementasi marketing mix syariah (7P) tampak pada kualitas produk yang halal dan tahan lama, penetapan harga yang adil, distribusi melalui pusat oleh-oleh, promosi yang jujur, proses transaksi yang transparan, serta bukti fisik berupa kemasan modern dan sertifikat halal. Praktik usaha ini juga mencerminkan nilai- nilai etika bisnis Nabi Muhammad SAW, yaitu shiddiq, amanah, tabligh, dan fathonah. Namun, penelitian menemukan beberapa hambatan yang memengaruhi efektivitas pemasaran digital, antara lain tingginya ongkos kirim, keterbatasan sumber daya manusia, kurangnya peralatan pendukung, serta persaingan produk sejenis di media sosial. Meskipun demikian, KEBUL tetap berupaya menjaga prinsip-prinsip syariah dalam setiap aktivitas pemasaran. Dengan demikian, strategi digital marketing yang diterapkan sudah sesuai dengan nilai pemasaran Islami, namun masih memerlukan optimalisasi agar mampu meningkatkan daya saing dan penjualan secara lebih signifikan. Kata Kunci: Digital Marketing, UMK, Pemasaran Syariah, Etika Bisnis Islam, KEBUL Abstract This study aims to analyze the implementation of digital marketing in the Micro and Small Enterprise Keripik Kelapa Bulian (KEBUL), examine the alignment of its marketing practices with Islamic business principles, and identify the challenges and obstacles encountered in its application. The research employs a qualitative method through in- depth interviews. The findings indicate that KEBUL has implemented digital marketing strategies through the use of social media platforms such as Instagram, TikTok, and WhatsApp, as well as participation in local MSME bazaars. The application of the Islamic marketing mix (7P) is reflected in the halal and long-lasting product quality, fair pricing, distribution through souvenir centers, honest promotional practices, transparent transaction processes, and physical evidence in the form of modern packaging and halal certification. The business practices also demonstrate the ethical values exemplified by Prophet Muhammad SAW, namely shiddiq (truthfulness), amanah (trustworthiness), tabligh (clear communication), and fathonah (wisdom). However, several challenges were identified that affect the effectiveness of digital marketing, including high shipping costs, limited human resources, insufficient supporting equipment, and competition with similar products on social media. Despite these obstacles, KEBUL continues to uphold Islamic principles in all marketing activities. Thus, the digital marketing strategies implemented are aligned with Islamic marketing values, although further optimization is needed to enhance competitiveness and increase sales more significantly. Keywords: Digital Marketing, Micro and Small Enterprises, Islamic Marketing, Islamic Business Ethics, KEBUL.
Increasing halal value chain awareness: training for food and beverage entrepreneurs Pratiwi, Heni; Fitri, Lucky Enggrani; Aprizal, Yusuf Zaini; Pratama, Aditya; Roihan, Muhammad
Journal of Saintech Transfer Vol. 8 No. 2 (2025): Publication in Press
Publisher : Talenta Publisher Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jst.v8i2.23772

Abstract

The Mandatory Halal October 2024 (WHO) Campaign is a strategic initiative implemented by the Halal Product Guarantee Agency (BPJPH) of the Ministry of Religious Affairs to accelerate Indonesia’s ambition to become a global halal center. This program supports the enforcement of mandatory halal certification regulations, covering food and beverage products, raw materials and additives, as well as slaughter products and services. Mendalo Indah Village, which hosts Jambi University, has approximately 19.5% of its population engaged in trading and entrepreneurial activities, particularly in the food and beverage sector, where halal certification remains limited. This community-based program aimed to improve awareness, readiness, and institutional support for halal certification among local Micro, Small, and Medium Enterprises (MSMEs). The program identified 25 MSMEs ready for halal certification and strengthened collaboration among government agencies, academic institutions, and business actors to support the implementation of the Mandatory Halal policy. Assistance in the Halal Product Process (PPH) was provided to facilitate applications for free halal certification in line with WHO targets. Key outputs included a Cooperation/License Agreement, enabling partners to sustainably utilize the program to support halal certification for food and beverage MSMEs. The initiative enhanced MSME empowerment and complemented previous support programs such as Business Identification Number (NIB) and Home Industry Food Permit (PIRT) facilitation, while local media publications supported broader dissemination of the WHO campaign.
Co-Authors A.A. Ketut Agung Cahyawan W Ade Octavia Aditya Pratama Agus Purnomo AMRI, ARY DEAN Aprizal, Yusuf Zaini Arfah Arsa, Daniel Azzril Arya Hidayat Corina Dahmiri Dedy Setiawan Dedy Setiawan Dios Nugraha Putra Elsa Sonya Carentina Evi Yulianti F. Husni Hasbullah, F. Husni Fadhila Putri Zahardy, Farah Fadillah Fadillah Hani Iftita HARDIANSYAH, OKHI FAJAR Heni Pratiwi Indah Nuraini, Indah Liana Fajarwati LUBIS, PAULINA Lubis, Paulina Melia Hairunnisa Muhammad Al Fidayeen Akbar Musnaini Musnaini Muspawi, Muspawi Nurdinia, Rahma Nurida Isnaeni OKHI FAJAR HARDIANSYAH Pratiwi, Heni Putra, Dios Nugraha Putti Sherna Rahma Nurdinia Rahmah Rizki Thoyyibah Rico Wijaya Z Ridhwan Ridhwan Ridhwan Ridhwan Ridhwan, Ridhwan Rizka Apriliani Rizky Anggreyni Roihan, Muhammad Saputra, Aldi Septa Danu Yudo Septian, M. Aldira Dwi Siregar, Ade Perdana Siregar, Nurul Dania Siswahyudianto Suci Hayati Suhaimi, Amanda Yayuk Sriayudha Yolanda, Mela Yulia Juwita Ps Yuliusman -