Article Per Year (5 Year)
p-Index From 2021 - 2026
5.732
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Terapan dan Keuangan JURNAL SISTEM INFORMASI BISNIS CogITo Smart Journal Journal of Saintech Transfer El-Iqtishady Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Nusantara Hasana Journal Jurnal Ilmu Multidisplin Al-Masraf: Jurnal Lembaga Keuangan dan Perbankan Jurnal Karya Abdi Masyarakat Money: Journal of Financial and Islamic Banking NAJAHA IQTISHOD : Journal of Islamic Economic and Finance Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Islamic Economics and Finance International Journal of Technology and Education Research Jurnal Pengembangan dan Pengabdian Masyarakat Journal of Shariah Economics Journal of Islamic Banking
Lucky Enggrani Fitri
Fakultas Ekonomi Dan Bisnis, Universitas Jambi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 45 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 45 Documents
Search

 1   2   3   4   5 
ANALISIS IMPLEMENTASI DIGITAL MARKETING DALAM MENINGKATKAN PENDAPATAN USAHA MIKRO KECIL DALAM PRESPEKTIF BISNIS SYARIAH (STUDI KASUS KERIPIK KELAPA BULIAN) Azzril Arya Hidayat; Lucky Enggrani Fitri; Heni Pratiwi
Iqtishaduna: Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Vol 7 No 2 (2026): Januari
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtishaduna.v7i2.65198

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis implementasi digital marketing pada Usaha Mikro Kecil Keripik Kelapa Bulian (KEBUL), mengkaji kesesuaian praktik pemasaran dengan prinsip-prinsip bisnis syariah, serta mengidentifikasi tantangan dan hambatan dalam penerapannya. Penelitian menggunakan metode kualitatif melalui wawancara. Hasil penelitian menunjukkan bahwa KEBUL telah menerapkan strategi pemasaran digital melalui penggunaan media sosial seperti Instagram, TikTok, dan WhatsApp, serta partisipasi dalam bazar UMKM. Implementasi marketing mix syariah (7P) tampak pada kualitas produk yang halal dan tahan lama, penetapan harga yang adil, distribusi melalui pusat oleh-oleh, promosi yang jujur, proses transaksi yang transparan, serta bukti fisik berupa kemasan modern dan sertifikat halal. Praktik usaha ini juga mencerminkan nilai- nilai etika bisnis Nabi Muhammad SAW, yaitu shiddiq, amanah, tabligh, dan fathonah. Namun, penelitian menemukan beberapa hambatan yang memengaruhi efektivitas pemasaran digital, antara lain tingginya ongkos kirim, keterbatasan sumber daya manusia, kurangnya peralatan pendukung, serta persaingan produk sejenis di media sosial. Meskipun demikian, KEBUL tetap berupaya menjaga prinsip-prinsip syariah dalam setiap aktivitas pemasaran. Dengan demikian, strategi digital marketing yang diterapkan sudah sesuai dengan nilai pemasaran Islami, namun masih memerlukan optimalisasi agar mampu meningkatkan daya saing dan penjualan secara lebih signifikan. Kata Kunci: Digital Marketing, UMK, Pemasaran Syariah, Etika Bisnis Islam, KEBUL Abstract This study aims to analyze the implementation of digital marketing in the Micro and Small Enterprise Keripik Kelapa Bulian (KEBUL), examine the alignment of its marketing practices with Islamic business principles, and identify the challenges and obstacles encountered in its application. The research employs a qualitative method through in- depth interviews. The findings indicate that KEBUL has implemented digital marketing strategies through the use of social media platforms such as Instagram, TikTok, and WhatsApp, as well as participation in local MSME bazaars. The application of the Islamic marketing mix (7P) is reflected in the halal and long-lasting product quality, fair pricing, distribution through souvenir centers, honest promotional practices, transparent transaction processes, and physical evidence in the form of modern packaging and halal certification. The business practices also demonstrate the ethical values exemplified by Prophet Muhammad SAW, namely shiddiq (truthfulness), amanah (trustworthiness), tabligh (clear communication), and fathonah (wisdom). However, several challenges were identified that affect the effectiveness of digital marketing, including high shipping costs, limited human resources, insufficient supporting equipment, and competition with similar products on social media. Despite these obstacles, KEBUL continues to uphold Islamic principles in all marketing activities. Thus, the digital marketing strategies implemented are aligned with Islamic marketing values, although further optimization is needed to enhance competitiveness and increase sales more significantly. Keywords: Digital Marketing, Micro and Small Enterprises, Islamic Marketing, Islamic Business Ethics, KEBUL.
Increasing halal value chain awareness: training for food and beverage entrepreneurs Pratiwi, Heni; Fitri, Lucky Enggrani; Aprizal, Yusuf Zaini; Pratama, Aditya; Roihan, Muhammad
Journal of Saintech Transfer Vol. 8 No. 2 (2025): Publication in Press
Publisher : Talenta Publisher Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jst.v8i2.23772

Abstract

The Mandatory Halal October 2024 (WHO) Campaign is a strategic initiative implemented by the Halal Product Guarantee Agency (BPJPH) of the Ministry of Religious Affairs to accelerate Indonesia’s ambition to become a global halal center. This program supports the enforcement of mandatory halal certification regulations, covering food and beverage products, raw materials and additives, as well as slaughter products and services. Mendalo Indah Village, which hosts Jambi University, has approximately 19.5% of its population engaged in trading and entrepreneurial activities, particularly in the food and beverage sector, where halal certification remains limited. This community-based program aimed to improve awareness, readiness, and institutional support for halal certification among local Micro, Small, and Medium Enterprises (MSMEs). The program identified 25 MSMEs ready for halal certification and strengthened collaboration among government agencies, academic institutions, and business actors to support the implementation of the Mandatory Halal policy. Assistance in the Halal Product Process (PPH) was provided to facilitate applications for free halal certification in line with WHO targets. Key outputs included a Cooperation/License Agreement, enabling partners to sustainably utilize the program to support halal certification for food and beverage MSMEs. The initiative enhanced MSME empowerment and complemented previous support programs such as Business Identification Number (NIB) and Home Industry Food Permit (PIRT) facilitation, while local media publications supported broader dissemination of the WHO campaign.
Analysis of Assistance Strategy for Halal Product Process (PPH) Self Declare Line in Micro and Small Enterprises (UMK) in Jambi Province (Case Study of Halal Product Process Companion (PPH)) Rahma Nurdinia; Lucky Enggrani Fitri; Ridhwan .
JOURNAL OF SHARIA ECONOMICS Vol. 5 No. 1 (2023): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v5i1.554

Abstract

This study aims to determine strategies that can be applied in Halal Product Process Assistance (PPH) in the Self Declare in UMK line in Jambi Province. The research method used is qualitative descriptive research with data collection procedures through observation, interviews, and documentation and using SWOT Matrix as an analysis technique. The results showed the Halal Product Process Assistance Strategy (PPH) by knowing and comparing strengths, weaknesses, opportunities and threats that four created PPH Companion strategies in Halal Product Process Assistance (PPH) in the Self declare for UMK in Jambi Province, namely: (1) SO Strategy (Strenghts-Opportunities) PPH carries out its role actively and maintains good and informative services to UMK in the implementation of Process Assistance Halal Products (PPH), (2) WO (Weakness-Opportunities) Strategy Optimizing the role of PPH companions by strengthening knowledge and abilities regarding Halal Certification in the self-declare path as well as motivation and encouragement by LP3H, (3) ST Strategy (Strenght-Threat) BPJPH, Jambi Province Satgas Halal, and LP3H as well as PPH companions provide information to the public about the defense of halal certification obligations in 2024 and accommodate all related institutions and (4) the WT (Weakness-Threat) Strategy by strengthening the quality of PPH Companions in carrying out their roles by providing supporting facilities in the implementation of Halal Product Process Assistance (PPH) from BPJPH, Satgas Halal, LP3H. Keywords: Strategy, Halal Product Process Assistance (PPH), PPH Companion, Self Declare.
Analisis Strategi Meningkatkan Minat Masyarakat Seberang Kota Jambi Terhadap Bank Syariah Ayu Marta; Lucky Enggrani Fitri; Paulina Lubis
JOURNAL OF SHARIA ECONOMICS Vol. 6 No. 1 (2024): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v6i1.794

Abstract

This research aims to determine the factors causing the low of interest of the people of Seberang Jambi City towards Sharia Banks, to find out and analyze opportunities, challenges and strategies that can be implemented to increase the interest of the people of Seberang Jambi City. This research uses a qualitative approach. The data source used in this research is primary. Data collection techniques were carried out using observation, interviews and documentation methods. The data analysis technique used in this research is SWOT analysis. The results of this research show that there are 2 factors causing the low interest of the people of Seberang Jambi City, namely internal and external factors. Internal factors namely; work encouragement factors, social environment encouragement and trust. Meanwhile, external factors causing the low interest of people across Jambi City in Sharia Banking are; Sharia Bank knowledge and products, promotion and outreach, location and facilities. The strategy to increase the interest of the people across Jambi City in Syariah Banking is to carry out regular outreach about sharia banking products, collaborate with all Islamic boarding school institutions across Jambi City, promote through distributing brochures and social media, and increase ATMs at strategic points .
Analisis Program Sertifikasi Halal Sebagai Penerapan Etika Bisnis Islam Pada Usaha Mikro Kecil Di Kota Jambi Roza Alfian; Lucky Enggrani Fitri; Ridhwan Ridhwan
JOURNAL OF SHARIA ECONOMICS Vol. 6 No. 1 (2024): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v6i1.795

Abstract

The purpose of this research is to determine and analyze the government's role in the halal certification program, to determine and analyze the response of business actors and consumers to the halal certification program and to determine and analyze the relationship between the halal certification program and the application of Islamic business ethics. The research method used is qualitative. The data sources used in this research consist of two types of data, namely primary data and secondary data. The data collection techniques used in this research are direct observation, interviews and documentation. The results of this research show that: (1) The government plays an active role in optimizing the halal certification program for micro and small business actors in Jambi City by opening a free halal certification program (SEHATI) from January 2 2023 to October 17 2024 with a target of 1 million free halal certification quota with self-declare mechanism. (2) The response of business actors to the halal certification program in Jambi City is very positive. Halal certification is very important for business actors, because with halal certification, they can market their products to super markets or even souvenir centers. This of course has a positive impact because it can increase the selling value of the product. The consumer response to the halal certification program in Jambi City was welcomed positively, because with the halal label, consumers do not need to worry about the ingredients contained in it which have been confirmed to be halal. (3) The relationship between the halal certification program and the application of Islamic business ethics in the form of the main principles in Islamic business ethics in the form of, Tauhid, balance, free will and responsibility has been implemented by business actors. So apart from complying with government regulations with the existence of Law No. 33 of 2014 concerning Halal Product Guarantees, business actors also apply the principles of business ethics in running their business
Respon Pelaku Usaha Tentang Kewajiban Sertifikasi Halal (Studi Kasus Kantin Universitas Jambi) Dela Pauzia; Lucky Enggrani Fitri; Ridhwan Ridhwan
JOURNAL OF SHARIA ECONOMICS Vol. 6 No. 1 (2024): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v6i1.796

Abstract

This research aims to determine the implementation of the halal certification obligation in the Jambi University canteen, the response of business actors regarding the halal certification obligation in the Jambi University canteen, the inhibiting factors and opportunities for business actors in carrying out halal certification in the Jambi University canteen and strategies for halal certification obligations that can be implemented in the canteen. Jambi University. The research method used is qualitative. The data sources in this research are primary and secondary. The data collection techniques used in this research were interviews and observation. The results of this research show that the implementation of halal certification obligations in the Jambi University canteen can use 2 routes, namely self-declaration and regular. If canteen businesses meet the criteria for self-declaring halal certification, they have the right to carry out self-declaring halal certification at a free service rate. Apart from these criteria, canteen business actors are required to carry out regular halal certification. The response of business actors to halal certification is quite good, although there are still many business actors who do not know how to achieve halal certification. The inhibiting factors for halal certification include lack of knowledge and awareness, lack of access to information and outreach, halal certification procedures which are considered complicated and lack of professional guidance. Then the opportunity factors include the halal certification process which will be assisted by the BPU, the existence of PSKH at Jambi University. The strategy for implementing halal certification obligations in the Jambi University canteen is increasing socialization of government policies regarding halal certification, improving the quality of human resources for institutions and business actors related to halal certification, holding socialization and education activities on halal certification, establishing collaboration with other institutions related to halal certification.
Analisis Pengaruh Marketing Mix Syariah Terhadap Kepuasan Konsumen (Studi Kasus : ETED Coffe Jambi ) Muhammad Imam Ghazali; Lucky Enggrani Fitri; Muhammad Roihan
JOURNAL OF SHARIA ECONOMICS Vol. 6 No. 1 (2024): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v6i1.802

Abstract

In the current era, the food and beverage industry is growing rapidly and is booming in Indonesia. One of the most popular types of food and beverage industry is restaurants. Many restaurants can be found in the city center and corners of the city, ranging from large to small restaurants. The purpose of this research is to determine the effect of the Sharia 4p marketing mix (product, price, Place and promotion) on consumer satisfaction. This research uses a quantitative method with a population of all ETED Coffee Jambi consumers. The sampling method uses purposive sampling, determining the number of samples using the Cochran formula with a result of 100 respondents. Data collection uses a questionnaire. Questionnaire data were processed using SPSS. The research results show that product and place influence consumer satisfaction at ETED Coffe Jambi, while price and promotion do not influence consumer satisfaction at ETED Coffe Jambi. Place is the most dominant variable influencing consumer satisfaction at ETED Coffee Jambi.
Analisis Gaya Kepemimpinan Islami Dalam Upaya Peningkatan Kinerja Karyawan (Studi Kasus Pada Usaha Rempeyek Ilham Kota Jambi) Auliya Ainur Rahmah; Lucky Enggrani Fitri; Ridhwan .
JOURNAL OF SHARIA ECONOMICS Vol. 6 No. 2 (2024): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v6i2.950

Abstract

This research aims to analyze the application of Islamic leadership styles that can help improve employee performance at the Rempeyek Ilham business in Jambi City. This study uses a qualitative descriptive method with data collection techniques such as observation, interviews, and documentation. The results of this research show that the application of Islamic leadership style in the Rempeyek Ilham business in Jambi City falls into the democratic leadership type (group developer) that focuses on employees and provides effective guidance to its employees, and the leadership style applied is in accordance with Islamic principles such as justice, consultation, and freedom of thought. In addition, the implementation of Islamic leadership styles in this business is also in line with Islamic values such as siddiq (honesty), amanah (trustworthiness), tabligh (conveying), and fatanah (intelligence). The factors that shape the Islamic leadership style in this business include the leader's personality, understanding in religion, the social environment, and the leader's vision and mission. The impact generated by the leadership style on employee performance is marked by an increase in job satisfaction, loyalty, and employee productivity. The impact generated by leadership style on employee performance is marked by increased job satisfaction, loyalty, and productivity of employees. With this alignment, employee performance in this business has also improved, and it can be said that Ilham Rempeyek has effectively applied Islamic leadership style.
Strategi Pemasaran Produk Griya Bank Syariah Indonesia di Kantor Cabang Pembantu Jelutung Jambi Alfan Septiardo Ilham; Lucky Enggrani Fitri; Aditya Pratama
JOURNAL OF SHARIA ECONOMICS Vol. 7 No. 1 (2025): Jounal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v7i1.1058

Abstract

This study aims to analyze the marketing strategy of the home ownership financing product (Griya) at Bank Syariah Indonesia (BSI), Jelutung Jambi Sub-Branch Office. Griya is one of the leading sharia banking products designed to fulfill the community’s housing needs through Islamic financial principles. However, the relatively low number of Griya customers compared to other products indicates the need for more effective and innovative marketing strategies. This research employs a descriptive qualitative method with a case study approach, supported by a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats in marketing the Griya product. The findings reveal that BSI Jelutung Jambi needs to strengthen market segmentation, enhance promotion through sharia-based education, and optimize digital services to expand its market reach. With adaptive marketing strategies grounded in Islamic values, the Griya product is expected to become more competitive and widely accepted by the public.
Pengaruh Prinsip Ekonomi Islam terhadap Keputusan Trading Cryptocurrency Oleh Traders Muslim Dalam Komunitas New Crypto Jambi Dan Exness Trading Di Kota Jambi Fikry Ramadhani Hasan; Lucky Enggrani Fitri; Ary Dean Amri
JOURNAL OF SHARIA ECONOMICS Vol. 7 No. 1 (2025): Jounal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v7i1.1112

Abstract

This study aims to analyze the influence of Islamic economic principles on the cryptocurrency trading decisions of Muslim traders in the New Crypto Jambi and Exness Trading communities in Jambi City. The research findings show that the understanding of Islamic economic principles among Muslim traders is still low, both in the novice community (New Crypto Jambi) and the experienced community (Exness Trading). The majority of traders focus more on financial profit without considering the Islamic aspects in their trading decisions. The Exness Trading community tends to be more cautious in selecting trading instruments, although they are still uncertain about the legality of their activities. Meanwhile, traders in the New Crypto Jambi community tend to overlook the consideration of Islamic law in their trading activities and only become aware of Islamic principles after experiencing losses. Additionally, most traders do not understand the elements of gharar, maysir, and riba in cryptocurrency and have not made efforts to seek legal clarification through fatwas from scholars or Shariah financial institutions. In conclusion, the influence of Islamic economic principles on trading decisions is still very minimal due to the lack of Islamic economic literacy, limited education, and the weak role of communities in disseminating Sharia principles. This study recommends increasing Islamic economic literacy through collaboration with Shariah economic experts, as well as organizing regular discussions in trading communities on halal-haram principles in cryptocurrency trading. Further research with direct observation and in-depth interviews is recommended to explore the influence of religiosity perceptions on trading decisions.
Co-Authors A.A. Ketut Agung Cahyawan W Ade Octavia Aditya Pratama Aditya Pratama Agus Purnomo Agus Solikhin, Agus Alfan Septiardo Ilham AMRI, ARY DEAN Anisa Putri Febriyanti Aprizal, Yusuf Zaini Arfah Arsa, Daniel Ary Dean Amri Auliya Ainur Rahmah Ayu Marta Ayyuasy Putri Azizah Nurrahma Azzril Arya Hidayat Corina Dahmiri Dedy Setiawan Dela Pauzia Dios Nugraha Putra Elsa Sonya Carentina Evi Yulianti F. Husni Hasbullah, F. Husni Fadhila Putri Zahardy, Farah Fadhlidzil Ikram Fadillah Fadillah Fikry Ramadhani Hasan Hani Iftita HARDIANSYAH, OKHI FAJAR Heni Pratiwi Indah Nuraini, Indah Liana Fajarwati LUBIS, PAULINA Lubis, Paulina Melia Hairunnisa Muhammad Al Fidayeen Akbar Muhammad Imam Ghazali Musnaini Musnaini Muspawi, Muspawi Nurdinia, Rahma Nurida Isnaeni OKHI FAJAR HARDIANSYAH Pratiwi, Heni Puspita Sari Putra, Dios Nugraha Putti Sherna Rahma Nurdinia Rahmah Rizki Thoyyibah Rico Wijaya Z Ridhwan Ridhwan Ridhwan Ridhwan Ridhwan, Ridhwan Rizka Apriliani Rizky Anggreyni Roihan, Muhammad Roza Alfian Rufi'i Saputra, Aldi Septa Danu Yudo Septian, M. Aldira Dwi Siregar, Ade Perdana Siregar, Nurul Dania Siswahyudianto Suci Hayati Suhaimi, Amanda Syahmardi Yacob Try Syeftiani Yayuk Sriayudha Yolanda, Mela Yulia Juwita Ps Yuliusman -