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All Journal Jurnal Manajemen Terapan dan Keuangan JURNAL SISTEM INFORMASI BISNIS CogITo Smart Journal Journal of Saintech Transfer El-Iqtishady Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Nusantara Hasana Journal Jurnal Ilmu Multidisplin Al-Masraf: Jurnal Lembaga Keuangan dan Perbankan Jurnal Karya Abdi Masyarakat Money: Journal of Financial and Islamic Banking NAJAHA IQTISHOD : Journal of Islamic Economic and Finance Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Islamic Economics and Finance International Journal of Technology and Education Research Jurnal Pengembangan dan Pengabdian Masyarakat Journal of Shariah Economics Journal of Islamic Banking
Lucky Enggrani Fitri
Fakultas Ekonomi Dan Bisnis, Universitas Jambi
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Peran Religious Commitment dalam Hubungan Content Marketing terhadap Minat Beli Kuliner Gen Z Muslim Kota Jambi di TikTok Puspita Sari; Lucky Enggrani Fitri; Try Syeftiani; Syahmardi Yacob
JOURNAL OF SHARIA ECONOMICS Vol. 7 No. 1 (2025): Jounal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v7i1.1117

Abstract

This study aims to analyze the influence of Content Marketing on culinary buying interest in Gen Z Muslims in Jambi City with Religious Commitment as an intervening variable. This study is important because it shows how digital marketing strategies not only play a role in attracting consumers, but also interacting with the religious values held by Muslim communities. The research uses a quantitative approach with an explanatory research method. Data was obtained through the distribution of questionnaires to 96 Gen Z Muslim respondents who actively use TikTok, then analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) technique with the help of SmartPLS 4.0 software. The results of the study show that Content Marketing has a positive and significant effect on Buying Interest and Religious Commitment. However, Religious Commitment has a negative effect on Buying Interest, thus mediating the relationship between Content Marketing and Buying Interest negatively. These findings confirm that the higher the level of religious commitment a consumer, the more cautious he or she is in responding to culinary marketing content. Thus, culinary business actors need to ensure that the Content Marketing strategy presented is not only visually appealing, but also emphasizes the halal-thayyib aspect to be in harmony with the religious values of Muslim consumers
Pengaruh Tingkat Kesehatan Bank dengan Metode RGEC terhadap Corporate Social Responsibility (Studi pada Bank Umum Syariah di Indonesia) Tahun 2019 - 2024 Anisa Putri Febriyanti; Lucky Enggrani Fitri; Rico Wijaya; Agus Solikhin
JOURNAL OF SHARIA ECONOMICS Vol. 7 No. 2 (2025): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v7i2.1330

Abstract

This study aims to analyze the influence of bank soundness using the Risk Profile, Good Corporate Governance (GCG), Earnings, and Capital (RGEC) methods on Corporate Social Responsibility (CSR) disclosure in Islamic Commercial Banks in Indonesia for the period 2019–2024. Bank soundness is measured through the Non-Performing Financing (NPF) ratio, Return on Assets (ROA), Capital Adequacy Ratio (CAR), and GCG assessment results. Research data were obtained from annual reports, sustainability reports, and official publications of the Financial Services Authority (OJK). The research method used is a quantitative approach with multiple linear regression analysis through classical assumption tests and hypothesis testing. The results show that NPF has a significant negative effect on CSR disclosure, while ROA has a significant positive effect. Meanwhile, GCG and CAR do not have a significant effect on CSR disclosure. This finding indicates that risk and profitability factors are the main determinants of CSR disclosure, while governance and capital aspects have not contributed significantly. This research is expected to enrich the literature on the relationship between bank health and CSR in the Islamic banking sector, as well as serve as a reference for banks in optimizing the implementation of CSR in a sustainable manner.
Pengaruh Motivasi Dan Religiusitas Terhadap Kinerja Karyawan Pada Unit Usaha Syariah Bank 9 Jambi Kota Jambi Fadhlidzil Ikram; Lucky Enggrani Fitri; Ary Dean Amri
Journal of Islamic Banking Vol. 6 No. 2 (2025): Journal of Islamic Banking
Publisher : Prodi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jib.v6i2.1267

Abstract

This study aims to analyze the impact of motivation and religiosity on employee performance at the Unit Usaha Syariah Bank 9 Jambi. This research employs a quantitative approach with a survey method. Data was collected using a questionnaire distributed to 34 employees of the bank, measured using a Likert scale. The data analysis technique used is multiple linear regression. The results show that motivation has a significant positive effect on employee performance, with a regression coefficient of 0.364 and a significance level of 0.000. Similarly, religiosity has a significant positive effect on employee performance, with a regression coefficient of 0.481 and a significance level of 0.002. Simultaneously, both motivation and religiosity have a significant effect on employee performance, with an F-value of 18.431 (p < 0.05). These findings suggest that both motivation and religiosity play a crucial role in enhancing employee performance in the Islamic banking sector. It is recommended that Unit Usaha Syariah Bank 9 Jambi continue to consider motivation and religiosity in its managerial policies to improve employee performance. This research also opens opportunities for future studies to examine other factors influencing employee performance.
ANALISIS PENERAPAN KEWAJIBAN SERTIFIKASI HALAL PADA USAHA MIKRO KECIL (UMK) DI DESA MENDALO INDAH Azizah Nurrahma; Lucky Enggrani Fitri; Heni Pratiwi; Ridhwan
Iqtishaduna: Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Vol 7 No 3 (2026): April
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtishaduna.v7i3.67396

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis penerapan kewajiban sertifikasi halal pada Usaha Mikro Kecil (UMK) di Desa Mendalo Indah, Kabupaten Muaro Jambi, dengan fokus pada dampak, tantangan, dan strategi yang dilakukan pelaku usaha. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus melalui observasi, wawancara, dan dokumentasi terhadap pelaku UMK, serta analisis SWOT untuk mengidentifikasi faktor internal dan eksternal. Hasil penelitian menunjukkan bahwa sertifikasi halal berdampak positif terhadap peningkatan kepercayaan konsumen, citra usaha, dan peluang pasar, namun pelaku UMK masih menghadapi kendala berupa keterbatasan pemahaman prosedur, hambatan administratif, rendahnya literasi digital, serta persepsi biaya yang tinggi. Strategi yang dapat diterapkan meliputi peningkatan sosialisasi dan pendampingan, pemanfaatan skema sertifikasi halal gratis (self declare), serta kolaborasi pemerintah, lembaga pendamping, dan pelaku usaha guna memperkuat kesadaran dan kepatuhan terhadap regulasi halal. Kata kunci: Sertifikasi halal, Usaha Mikro Kecil, Mendalo Indah Abstract This study aims to analyze the implementation of mandatory halal certification in Micro, Small, and Medium Enterprises (MSMEs) in Mendalo Indah Village, Muaro Jambi Regency, with a focus on the impacts, challenges, and strategies implemented by business actors. The study used a qualitative method with a case study approach through observation, interviews, and documentation of MSME actors, as well as a SWOT analysis to identify internal and external factors. The results show that halal certification has a positive impact on increasing consumer trust, business image, and market opportunities. However, MSME actors still face obstacles such as limited understanding of procedures, administrative barriers, low digital literacy, and high perceived costs. Strategies that can be implemented include increasing socialization and mentoring, utilizing the free halal certification scheme (self-declaration), and collaboration between the government, supporting institutions, and business actors to strengthen awareness and compliance with halal regulations. Keywords: Halal certification, Micro, Small Enterprises, Mendalo Indah
Co-Authors A.A. Ketut Agung Cahyawan W Ade Octavia Aditya Pratama Aditya Pratama Agus Purnomo Agus Solikhin, Agus Alfan Septiardo Ilham AMRI, ARY DEAN Anisa Putri Febriyanti Aprizal, Yusuf Zaini Arfah Arsa, Daniel Ary Dean Amri Auliya Ainur Rahmah Ayu Marta Azizah Nurrahma Azzril Arya Hidayat Corina Dahmiri Dedy Setiawan Dela Pauzia Dios Nugraha Putra Elsa Sonya Carentina Evi Yulianti F. Husni Hasbullah, F. Husni Fadhila Putri Zahardy, Farah Fadhlidzil Ikram Fadillah Fadillah Fikry Ramadhani Hasan Hani Iftita HARDIANSYAH, OKHI FAJAR Heni Pratiwi Indah Nuraini, Indah Liana Fajarwati LUBIS, PAULINA Lubis, Paulina Melia Hairunnisa Muhammad Al Fidayeen Akbar Muhammad Imam Ghazali Musnaini Musnaini Muspawi, Muspawi Nurdinia, Rahma Nurida Isnaeni OKHI FAJAR HARDIANSYAH Pratiwi, Heni Puspita Sari Putra, Dios Nugraha Putti Sherna Rahma Nurdinia Rahmah Rizki Thoyyibah Rico Wijaya Z Ridhwan Ridhwan Ridhwan Ridhwan Ridhwan, Ridhwan Rizka Apriliani Rizky Anggreyni Roihan, Muhammad Roza Alfian Rufi'i Saputra, Aldi Septa Danu Yudo Septian, M. Aldira Dwi Siregar, Ade Perdana Siregar, Nurul Dania Siswahyudianto Suci Hayati Suhaimi, Amanda Syahmardi Yacob Try Syeftiani Yayuk Sriayudha Yolanda, Mela Yulia Juwita Ps Yuliusman -