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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Journal of Secretary and Business Administration Jurnal Riset Bisnis dan Investasi MANAJEMEN DEWANTARA Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Abdimas Sang Buana Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Jurnal Pendidikan Administrasi Perkantoran (JPAP) Applied Business and Administration Journal (ABAJ) JIMEK Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Abdul Malik Sayuti
Politeknik Negeri Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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PROSES PENGELOLAAN MENU BARU PADA PLATFORM PENJUALAN OLEH DIVISI PRODUCT MANAGEMENT Irfan Maulana Sidik; Yayan Firmansyah; Mamun Sutisna; Mohammad Rizal Gaffar; Tangguh Dwi Pramono; Sri Surjani Tjahjawati; Abdul Malik Sayuti; Desy Aryani
Jurnal Abdimas Sang Buana Vol. 5 No. 1 (2024): Jurnal Abdimas Sang Buana - Mei
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/abdimasusb.v5i1.3554

Abstract

Pengabdian Kepada Masyarakat merupakan suatu darma kegiatan perguruan tinggi kepada masyarakat, komunitas atau entitas bisnis. PT Senang Ganyang Lapar merupakan suatu perusahaan yang bergerak pada bidang industri makanan dan minuman. Perusahaan ini juga memiliki konsep bisnis Multi-Virtual Brand Kitchen/Cloud Kitchen. Perusahaan ini memiliki suatu divisi yaitu Product Management yang memiliki tugas pokok dalam pengelolaan menu pada platform penjualan. Pada proses pelaksanaannya terdapat suatu permasalahan mengenai komplain ketidak sesuaian menu dan juga kesalahpahaman mengenai instruksi kerja yang diberikan. Untuk dapat meminimalisir permasalahan tersebut perlunya suatu pengawasan proses kerja mengenai pengelolaan menu pada platform penjualan dan juga memaksimalkan komunikasi dua arah. Selama melaksanakan kegiatan Praktek Kerja Lapangan pada perusahaan PT Senang Ganyang Lapar di divisi Product Management juga mendapatkan pengetahuan baru mengenai proses pengelolaan menu baru pada platform penjualan.
Improving Digital Competence of Tourism Academics and Professionals Through AI-Based Workshops in Indonesia and Vietnam Tomy Andrianto; Nono Wibisono; Rivan Sutrisno; Eko Susanto; Abdul Malik Sayuti; Moch Yusup
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 10 No. 1 (2026): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The international community service program between Politeknik Negeri Bandung (Polban) and Duy Tan University (DTU) aims to strengthen the digital competencies of academics and tourism professionals in Indonesia and Vietnam. The program focuses on mapping digital transformation needs, conducting AI-based capacity-building workshops, and evaluating tourism courses syllabus toward digital readiness. Using survey data from 449 respondents analyzed through PLS-SEM, the results highlight self-readiness and system quality as key predictors of AI utilization in tourism education. The implementation included workshops in Vietnam (19 and 20 August 2025) emphasizing AI use among students for tourism analytics and digital content creation, and in Indonesia (October 2025) focusing on integrating AI applications into tourism courses. These collaborative initiatives bridge academic and industry gaps while promoting experiential learning and syllabus innovation, contributing to a more inclusive and sustainable digital tourism ecosystem in Southeast Asia.
Pengaruh Maintenance Reminder Appointment terhadap Retensi Pelanggan Layanan Servis di Auto2000 Pasteur Annisa Leni Amalia; Abdul Malik Sayuti; Restu Alam Paripurnawaty
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.12363

Abstract

The automotive industry is currently challenged to maintain long-term relationships with customers by implementing effective after-sales service strategies that are oriented toward customer satisfaction. One of the most widely implemented strategies is the Maintenance Reminder Appointment, a periodic vehicle maintenance reminder system designed to encourage customers to have their vehicles serviced according to the manufacturer's recommendations. Auto2000 Pasteur has implemented this strategy to increase customer return visits while strengthening customer retention in its service operations. However, the rate of customer repeat visits still requires optimization to support business sustainability and maintain the company's competitiveness amid the increasingly competitive automotive industry. This study aims to analyze the effect of Maintenance Reminder Appointment on customer retention in the service department of Auto2000 Pasteur. The research data were collected from 352 respondents selected using a purposive sampling technique. This study employed a quantitative descriptive approach, and the data were analyzed using descriptive analysis and the Spearman Rank correlation test. The results indicate that Maintenance Reminder Appointment has a significant effect on customer retention, contributing 61.2%.
PENGARUH STRATEGI HARGA PSIKOLOGIS TERHADAP NIAT PEMBELIAN KONSUMEN PRODUK PAKAIAN WANITA DI SHOPEE KOTA BANDUNG DENGAN KEPUASAN TERHADAP HARGA SEBAGAI VARIABEL INTERVENING Amelia Zahra; Abdul Malik Sayuti
MANAJEMEN DEWANTARA Vol 9 No 1 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i1.19808

Abstract

This study aims to (1) examine the influence of psychological pricing on price satisfaction, (2) analyze its effect on purchase intention, (3) assess the impact of price satisfaction on purchase intention, and (4) evaluate the mediating role of price satisfaction in the relationship between psychological pricing and purchase intention. A quantitative method was applied, targeting Bandung residents who had purchased women’s clothing through Shopee in the past three months and were exposed to psychological pricing. Using purposive sampling, 240 respondents were selected based on the recommended sample size of 10 times the total of 24 indicators. Data were collected through a Likert-scale questionnaire covering psychological pricing, price satisfaction, and purchase intention. Findings show that psychological pricing significantly affects both price satisfaction and purchase intention. However, price satisfaction does not significantly influence purchase intention, and its mediating role in the relationship is statistically insignificant. While direct effects are evident, the indirect impact of price satisfaction remains weak. These results highlight the importance of pricing strategies in shaping consumer behavior, though not necessarily mediated by satisfaction with price.
THE INFLUENCE OF PRICE VALUE AND KNOWLEDGE TRANSMISSION ON INTENTION TO ADOPT ROOFTOP PV SYSTEMS IN RESIDENTIAL Putri Yasmin Herdianti; Abdul Malik Sayuti
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7322

Abstract

PURPOSE - The energy transition is a key priority in achieving Indonesia’s net zero emission target, with rooftop photovoltaic (PV) systems promoted as a solution. However, adoption in residential areas, especially in Bandung Raya, remains low. This study investigates the influence of price value and knowledge transmission on intention to adopt rooftop photovoltaic (PV) systems in residential of Bandung Raya.METHODOLOGY - . A quantitative approach was employed, with data gathered through an online survey Google Form, resulting in 253 valid responses.FINDING - The findings indicate that both price value and knowledge transmission have a significant combined influence on adoption intention, with a determination coefficient (R²) of 0.648. These insights are expected to support the development of public policies and marketing strategies by energy sector stakeholders, particularly by emphasizing educational outreach and affordable pricing options to promote greater household adoption of rooftop PV systems.
Design of Inventory Monitoring Information System of Office Equipment and Supplies at BAZNAS City of Bandung Based on Macro Excel (VBA) Okta Bella Yuan Lisyafa; Abdul Malik Sayuti
Applied Business and Administration Journal Vol. 3 No. 1 (2024): Business Analytics and System Innovations: Insights from Finance, Marketing, an
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v3i1.343

Abstract

BAZNAS, the National Amil Zakat Agency, is the official institution overseeing zakat management at the national level. In Bandung City, BAZNAS runs programs such as Healthy Bandung, Smart Bandung, Taqwa Bandung, and Caring Bandung, contributing to the city's prosperity. To streamline office operations, related institutions must conduct inventory activities for office equipment and supplies. However, BAZNAS Bandung City currently employs a manual inventory management system, involving paper-based recording, recapitulation, and individual input into Excel sheets, leading to inefficiency, security concerns, and data loss risks. Recognizing the need for improvement, a new information system has been designed using Microsoft Excel, Macros, and Visual Basic Applications. The design includes Data Flow Diagrams and Entity Relationship Data to enhance the management and monitoring of inventory data, ensuring data integrity and structured inventory activities. Project evaluations, following the End User Computing Satisfaction (EUCS) principle, show that the system meets institutional needs and is user-friendly. Users are provided with a manual book during testing to enhance system understanding. While the trial results are positive, constructive feedback suggests the need for further feature enhancement to ensure smoother system operation and greater overall benefits. This information system aims to speed up and simplify inventory data management, bringing efficiency to BAZNAS Bandung City's operations.
Membangun Visibilitas Daring untuk UMKM Minuman Tradisional melalui Media Sosial dan Google Bisnisku Sri Surjani Tjahjawati; Tangguh Dwi Pramono; Mohammad Rizal Gaffar; Hidya Indira Lastari; Naafi Yudha Diputra; Nazofatullidya Nazofatullidya; Ira Siti Sarah; Ivon Sandya Sari Putri; Abdul Malik Sayuti; Sherry Novalia Fujiasti
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 10 No 1 (2026): Volume 10 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v10i1.27175

Abstract

Proyek pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kehadiran digital dan kinerja pemasaran Es Tali Merah, sebuah usaha mikro yang bergerak di bidang minuman teh es. Tujuannya adalah membantu bisnis tersebut dalam mengadopsi alat digital yang mudah diakses guna memperluas jangkauan, meningkatkan interaksi dengan pelanggan, dan memperkuat visibilitas lokal. Proyek ini memberikan kontribusi nyata kepada masyarakat dengan memberdayakan UMKM lokal melalui strategi pemasaran digital yang praktis, khususnya melalui penggunaan Instagram dan Google Bisnisku. Pendampingan langsung diberikan dalam pembuatan konten, pengembangan citra digital, dan keterlibatan pelanggan agar bisnis menjadi lebih kompetitif di pasar daring. Pendekatan partisipatif digunakan dalam pelaksanaan kegiatan, meliputi pendampingan langsung dan dukungan implementasi. Aktivitas yang dilakukan mencakup pembuatan dan optimalisasi akun Instagram serta profil Google Bisnisku. Akun Instagram berhasil memperoleh 67 pengikut secara organik, dengan tayangan Reels rata-rata lebih dari 1.000 kali. Profil Google Bisnisku mengumpulkan 67 ulasan pelanggan dengan rata-rata penilaian 4,9 dari 5. Dalam hasil pencarian lokal untuk kata kunci “es teh Gerlong,” Es Tali Merah muncul di posisi kedua pada Google Maps, menunjukkan kekuatan SEO lokal yang signifikan. Inisiatif ini berhasil mencapai tujuannya dengan menunjukkan bahwa alat digital yang sederhana dan berbiaya rendah dapat secara signifikan meningkatkan visibilitas, keterlibatan, dan kredibilitas usaha kecil, serta berkontribusi terhadap keberlanjutan jangka panjang mereka dalam ekonomi digital.
Co-Authors Amelia Zahra Annisa Leni Amalia Aryani, Desy Cahaya Juniarti Chandra Budhi Septiyandi Chaniago, Harmon Eko Susanto Fujiasti, Sherry Novalia Irfan Maulana Sidik Lastari, Hidya Indira Mamun Sutisna Marceilla Suryana Maya Setiawardani Moch Yusup Mohammad Rizal Gaffar Mohammad Rizal Gaffar Naafi Yudha Diputra Nazofatullidya Nono Wibisono Okta Bella Yuan Lisyafa Putri Yasmin Herdianti Putri, Ivon Sandya Sari Rayhan Naovalda Anhar Restu Alam Paripurnawaty Rheyna Ayu Puspitaningrum Rivan Sutrisno Sarah, Ira Siti Septyandi, Chandra Budhi Sharnuke Asrilsyak Sri Raharso Sri Surjani Tjahjawati Tangguh Dwi Pramono Tintin Suhaeni Tomy Andrianto Wahyu Rafdinal YAYAN FIRMANSYAH, YAYAN Yuliarni Putri