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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Journal of Secretary and Business Administration Jurnal Riset Bisnis dan Investasi Jurnal Abdimas Sang Buana Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Jurnal Pendidikan Administrasi Perkantoran (JPAP) Applied Business and Administration Journal Applied Business and Administration Journal (ABAJ)
Abdul Malik Sayuti
Politeknik Negeri Bandung
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Hubungan Technology Acceptance Models (TAM), Gaya Hidup, Produk dan Kepercayaan Konsumen terhadap Keputusan Pembelian Toko Daring Abdul Malik Sayuti; Wahyu Rafdinal; Chandra Budhi Septyandi
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

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Abstract

This study aims to analyze the importance of online store features in influencing customer’s purchasing decisions on online stores. This study uses the theory of acceptance model in analyzing the factors of technology acceptance in online stores and effect of lifestyle, product, trust on online purchase decision. Respondents in this study are 180 peoples who have bought fashion products in the online stores. The selection of samples using convenience sampling technique is a sampling procedure that selects samples from people or units that are most easily found or accessed. The data analysis technique used is Structural Equation Model based on Partial Least Square (SEM-PLS). The results show that perceived usefulness of the technology acceptance model in the online store affect purchasing decisions at the online store. Lifestyle, products, usefullnes of technology in online stores, and trust play an important role in influence on Purchase Decisions on the online store. The results have no moderating effect on online purchase decision.
PROSES PENGELOLAAN MENU BARU PADA PLATFORM PENJUALAN OLEH DIVISI PRODUCT MANAGEMENT Irfan Maulana Sidik; Yayan Firmansyah; Mamun Sutisna; Mohammad Rizal Gaffar; Tangguh Dwi Pramono; Sri Surjani Tjahjawati; Abdul Malik Sayuti; Desy Aryani
Jurnal Abdimas Sang Buana Vol. 5 No. 1 (2024): Jurnal Abdimas Sang Buana - Mei
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/abdimasusb.v5i1.3554

Abstract

Pengabdian Kepada Masyarakat merupakan suatu darma kegiatan perguruan tinggi kepada masyarakat, komunitas atau entitas bisnis. PT Senang Ganyang Lapar merupakan suatu perusahaan yang bergerak pada bidang industri makanan dan minuman. Perusahaan ini juga memiliki konsep bisnis Multi-Virtual Brand Kitchen/Cloud Kitchen. Perusahaan ini memiliki suatu divisi yaitu Product Management yang memiliki tugas pokok dalam pengelolaan menu pada platform penjualan. Pada proses pelaksanaannya terdapat suatu permasalahan mengenai komplain ketidak sesuaian menu dan juga kesalahpahaman mengenai instruksi kerja yang diberikan. Untuk dapat meminimalisir permasalahan tersebut perlunya suatu pengawasan proses kerja mengenai pengelolaan menu pada platform penjualan dan juga memaksimalkan komunikasi dua arah. Selama melaksanakan kegiatan Praktek Kerja Lapangan pada perusahaan PT Senang Ganyang Lapar di divisi Product Management juga mendapatkan pengetahuan baru mengenai proses pengelolaan menu baru pada platform penjualan.
Co-Authors Aryani, Desy Cahaya Juniarti Chandra Budhi Septiyandi Chaniago, Harmon Irfan Maulana Sidik Mamun Sutisna Marceilla Suryana Maya Setiawardani Mohammad Rizal Gaffar Mohammad Rizal Gaffar Putri, Ivon Sandya Sari Rayhan Naovalda Anhar Rheyna Ayu Puspitaningrum Sarah, Ira Siti Septyandi, Chandra Budhi Sharnuke Asrilsyak Sri Raharso Sri Surjani Tjahjawati Tangguh Dwi Pramono Tintin Suhaeni Wahyu Rafdinal YAYAN FIRMANSYAH, YAYAN Yuliarni Putri